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Opportunities in Blogging
Blog Talk @ Techbar
<eeeexixixixisssstttt>
i1 Bldg. - Techbar, Asiatown IT Park, Cebu City, Philippines
Filipino’s are Enthusiastic
Digital Consumers
28M28M28M28M Filipinos Filipinos Filipinos Filipinos
are estimated to are estimated to are estimated to are estimated to
be connected. be connected. be connected. be connected.
ThatThatThatThat’’’’s close to 1 s close to 1 s close to 1 s close to 1
out of 3 people. out of 3 people. out of 3 people. out of 3 people.
81% 81% 81% 81% are below are below are below are below
30 years old30 years old30 years old30 years old
Almost Almost Almost Almost 11M 11M 11M 11M online gamers
1# 1# 1# 1# in Video
Consumption
66% have started/created a blog
90% have read a blog
42% regular blog readers
93%93%93%93%Part of a social Part of a social Part of a social Part of a social
network network network network –––– 16.2M 16.2M 16.2M 16.2M
active in active in active in active in FacebookFacebookFacebookFacebook
Estimated 40%40%40%40%of handsets are
2.5G/3G enabled
1 Billion 1 Billion 1 Billion 1 Billion SMS sent per daySMS sent per daySMS sent per daySMS sent per day
Almost Almost Almost Almost 78M78M78M78MFilipinos are on Filipinos are on Filipinos are on Filipinos are on
mobilemobilemobilemobile
Close to
5M5M5M5M Mobile
Internet Users
What is a blog again?
A Blog is a website perse..derived from weblog
• With a journal format
• Arranged in reversed chronological order
• Personal in tone
• Updated
Why people read (and participate) in blogs..
Blog talks to people openly, sincerely and
authentically – and we get to talk back.
Opportunity
Blogging& Social Media
What can Corporate blogs do?
• Humanize your business
• Improve your customer service
• Drive traffic to webpage
• Promote products and services
• Generate extra income
Staying Corporate but personal
Blogging on a personal note
Attract
Inform
Retain
Energize
Recruit
Respond
Blogging Big Picture
• Individual – Personal/Professional Dev’t.
• Business - Promoting a blogging generation of internet-based techno/social entrepreneurship across industries
• Community - To become proactive citizens promoting the dev’t of our community, country and culture.
• National – Partnering with other organizations & knowledge sharing through blogs
• International – Share what we do and know
• Media – Blogging as a distinct form of Media
• Governance – blog patrol, government transparency
Tips, Tricks and Tweaks to blogging
• Insight Blogging• Ambition• Meme
• Piggyback• Life
• Brand• Announcement• Link
• Interview• Event
• Live• Bridge
• Contact
• Video
• Podcasts
• Photo
• Review
• Evangelist
• List
• Survey
• Feature
• Repost
• Guest
• Classifieds
• Response
Why Facebook?
• #1 Site in the Philippines.
• More than 500M active users.
• 70% of users are outside US
• Average user has 130 followers/friends
• More than 70 translations
• More han 30 Billion pieces of content shared each month
Why Twitter?
• The most famous microblogging platform
• Has around 105,779,710 registered users
• An average of 300h people added everyday
• Gets 180M unique visitors per month
• 75% of its traffic are outside twit-o-sphere
• Twitter search engine gets 600M queries per day
Let your passion shape your blog.
Happy blogging.
Sources
• Blogging from Home – Janette Toral• Blogs Eye View / Conversation by Design – David
Armano
• Rajiv Dingra – Watblog.com• Chris Garrett – chrisg.com
• 25 Blogging Styles – Rohit Bhargava• Blogging basics - Mark Normand• Blogsessive.com – Alex Cristache
• Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe
• Letsgosago.net - Jonel Uy• MySketchstudio.com – Misty Belardo• Social Media and WP – Rob Angeles
Industrial Engineer
Blog Entrepreneur
Blog Marketer
Volunteer
Blogger
Writer
Email:[email protected]
Engr. Vernon Joseph M. Go
GeOh MEdiaManaging Partner,
http://geohmedia.com/
@geohmedia
http://www.vernongo.com/
http://www.eventgeek.net/
http://investinghabits.com/
@VernonGo
Cebu Bloggers Society Inc.
President
www.cebubloggers.com
@cebubloggers
Thank you!
