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Blogging for Business
Lesley Morrissey
Lesleywriter
Why blog?
• Share knowledge• Educate others• Develop your reputation as an
expert• Keep your website updated and
fresh• Create content for social media
Lesleywriter
What to blog
• Tips or ‘How to’ items• 3 mistakes people make
… around your expertise• Comment on relevant
news or industry situations
• Answer a question you’re often asked
Lesleywriter
What else to blog
• Review a relevant book, video, course
• Simplify an aspect of your business for non-experts
• Explain why you’re different to other people in your business
• Interview someone relevant to your business
Lesleywriter
Even more blog ideas …
• Post a testimonial you’ve received
• Talk about one of your suppliers – only ever positively
• Give information on a special offer or new product launch
• Post statistics about your success
“Wow
!”“Fantastic Service!”
27%
increase
Lesleywriter
How to blog
Talk to someone else who writes better than you do
Do a video and post that (YouTube)
Write it yourself
Do an audio recording and post that (Audioboo)
Post an infographic
Lesleywriter
How long should a blog be?
As long as it needs to be to get your message
across
Nearly 500 words
Nearly 70 words
Lesleywriter
How often should you blog?
Anything from daily to monthly
I recommend: 2-3 times a month as a minimum
Lesleywriter
• On your own website – adds fresh content and search engines love it
• On a dedicated blog (ideally linked to your website)
• As a guest blogger• On open blogs
Where to blog
Lesleywriter
Tips to make your blog a good marketing tool
• Add images to give the words life and energy
• Add tags (keywords) to improve SEO
• Promote on social media – not just on the day you post, but again and again (unless it’s topical) – and always include a link back
Marketing, Promotion
Lesleywriter
Making one blog go much further
• Turn the blog into a set of tips to post on social media
• Use the blog as a newsletter• Turn 2 or 3 blogs into an
article, report or white paper• Collate a series of blogs into
an ebook• Restructure it as a webinar• Offer it as a free video tutorial
on your website (and YouTube)
Lesleywriter
Finally …
Never write anything you
would not want your clients to read
Lesleywriter
• Strategy One
• Strategy Two
Improve your online marketing
www.3andahalfsteps.com
www.stepbystep-onlinemarketing.com