Blogs

Annette JarominEva Gaudlitz

Sabrina ElstnerKatrin Mayer

14.7.2011 1Social Ecologies

Definition of „Blog“

„A blog is user-generated website on which the writers enter their remarks in journal

style, which then appear in reverse chronological order. Blogs often provide

commentary or news on a particular subject, such as food, politics, or local news, although

some function as more personal online diaries.“

14.7.2011 Social Ecologies 2

(Kaiser, 2008, S.22)

Timeline

• 1997: Jorn Barger „Weblog“… Peter Merholz „We blog“

• 2001: „Citizen journalism“ 09/11

• 2004: „99% are rubbish“ 5 Mio. bloggers US presidential elections

14.7.2011 3Social Ecologies

Timeline

• 2004: Term „Podcast“ is developedphoto blog flickrSteve Garfield‘s video blog

• 2006: Microblog „twitter“• 2007: 112 Mio. blogs• 2011: 165 Mio. blogs• Today: serious medium,

accepted by societyabout 66.000 newly founded blogs

within 24 hours14.7.2011 Social Ecologies 4

(blogpulse.com)

Technical characteristics

• Network– Trackback– Permalink– Blogosphere

• Interaction– Comments

• Currentness– Push-and-Pull-Approach– Feeds

• Authenticity– Gatekeeper

14.7.2011 Social Ecologies 5

Who is blogging?

14.7.2011 Social Ecologies 6

• Middle-aged, male,…

Illustrations: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/

Who is blogging?

• well-educated,…

14.7.2011 Social Ecologies 7

Who is blogging?

• wealthy…

14.7.2011 Social Ecologies 8

Who is blogging?

• Americans

14.7.2011 Social Ecologies 9

Today‘s Top 6

14.7.2011 Social Ecologies 10

(technorati.com/blogs/top100)

14.7.2011 Social Ecologies 11

Blogs

Campaign blogs

Travel blogs

Corporate blogs

Technology blogsWatch blogs

Knowledge blogs

Fashion blogs

The White House Blog

14.7.2011 Social Ecologies 12

(whitehouse.gov/blog)

Syrian Revolution

14.7.2011 Social Ecologies 13

(twitter.com/#!/RevolutionSyria)

Video Killed the Radio Star – will blogs replace traditional media?

14.7.2011 Social Ecologies 14

Thanks for listening!

14.7.2011 Social Ecologies 15

http://www.inlife.de/blog/media/blogs/all/read_my_blog.gif

Sources• Kaiser, R. (2008): Bibliotheken im Web 2.0 Zeitalter: Herausforderungen,

Perspektiven und Visionen, Wiesbaden.• Ruisinger, D. (2007): Online Relations. Leitfaden für moderne PR im Netz,

Stuttgart.• www.whitehouse.gov [Zugriff: 11.07.11]• www.twitter.com/#!/RevolutionSyria [Zugriff: 11.07.11]

MONITORING/BLOG SEARCH• www.technorati.com/blogging/feature/state-of-the- blogosphere-2009 [Zugriff: 11.07.11]• www.blogpulse.com [Zugriff: 11.07.11]• www.bloglines.com

“It's the same Internet minus the clutter“• www.blogsearch.google.de/blogsearch

14.7.2011 Social Ecologies 16