BlogsRSSPodcasting

Blogs

• 9 Million blogs on every topic• 40,000 new blogs every day• If 99.9% are crap, we still have 40 good,

new ones every day• FarmPolicy.com; AgriMarketing Pros; Collin

Peterson’s House Ag Committee blog

#4 of 37,700

“Google Juice”

ReallySimpleSyndication

News readers & aggregators

My Yahoo!newsgatorFeed Demon

WhateverWheneverWherever

22 millions Americans own iPods or mp3 players

Pew Internet and American Life Project

More than one in four have downloaded podcasts

Why are businesses looking at blogging and podcasting?

To control the conversation.

2.5% of all swine producers in U.S. produce more than 53% of hogs slaughtered each year. Can we talk to them directly?

The Internet: The network nobody/everybody owns

WiMaxHigh speed, wireless Internet access with a range of 30 miles and data rates of 70 Mbps

How fast is 70 Mbps?500 ISDN lines; 60 T-1 lines; seven DVD-quality video signals to each user

“This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America’s three big television networks, ABC, CBS and NBC.” – Advertising Age

Show methe money!

What do we sell… and how do we sell it?

:30’s and :60’s?Banner ads?Subscriptions?Content?

What businessare we in?

Trains or transportation?Radio or …?

Brownfield Webtrends