Bloomingdales Store Opening• Silver Events are organizing the

exclusive opening of the first UK Bloomingdales store.

• It will be opening on Oxford Street on the 27th November 2009 from 6pm till 10pm. There will be live entertainment and a raffle.

• It is a very exclusive event where only competition winners and V.I.P. fashionistas will be able to attend.

• The event will be in association with magazine.

Budget

£50,000

• Catering and Drinks £5000• Advertisement and Goodie Bags £8,000• Decorations £5000• Security £6000• Entertainment £10,000• Charity Raffle prize £8,000• Licenses £100

Catering and Drinks• After researching we decided

to go with a company called Penni Black Catering Services, this company provided the type of service we needed.

• 100 V.I.P guests to be provided with canapés and cocktails which will be served by staff that are provided by Penni Black Catering Services.

• We chose a range of hot and cold canapés along with alcoholic beverages.

• Total £5,735

Goodie Bags

• From the Bespoke Party Company we needed 110 bags at £22+VAT for V.I.P Including freebies such as personalized shot glasses.

• From All bagged up we would need 510 goodie bags at £6 each for the Elle competition winners and their guests. These included 10 indoor sparklers and party poppers.

• Total cost = £6351. 41 (inc delivery)

Advertisement

• As this is in association with Elle magazine, it was advertised in Elle to the readers. To be in with a chance of attending our event they had to return the form at the bottom of the page ASAP.

• The first 250 winners

plus 1 guest will receive a pair of tickets for the exclusive store opening.

Invitations

• We had the idea to create the invitations like the Bloomingdales carrier bags.

• We wanted them to be instantly recognizable and therefore we played around with the idea of the ‘little brown invitation’.

• We kept it looking simple with the same font on brown paper.

Printing• For the printing of the invitations

we decided to go with a company called Janepress as we wanted a good quality invitation on A5 brown paper.

• They provided double sided printing which is what we required.

Total cost= £980

Security• We went with a company

called Staff Warehouse.

• We decided 10 Security Guards were necessary for duties such as, crowd control, doormen (checking identification) and for the shop floor to ensure no suspicious activities were taking place.

• There shift would need to be 5 hours long at £160 per employee.

• Total= £1840

Entertainment• We have secured a chart DJ for

the event which will be provided music for the entire store for the whole night. (£610)

• Opening the event we have Steve Jones and Alexa Chung who will be invited to join the guests on the V.I.P floor after opening the store by cutting the ribbon. (£20,700)

• We have also an charity auction were we will be raffling off a Christmas Shopping Spree worth £8000. Proceeds which will go to save the children charity

• Total = £29,310

Guest list

• For the top floor V.I.P guests we decided to include celebrities, journalists and fashionistas that we thought would give the event and new Bloomingdales store good publicity.

• These are the guests which will be provided with canapés an beverages as well as an exclusive goodie bag

Decorations

• We chose a Company called snow business for our decoration.

• We wanted to create a winter wonderland them of white and silver so they were the perfect choice.

• The business specialize in creating artificial snow effects in window displays and for events.

• They also supplied decorations like snow flakes and icicles for purchase.

• Total=£2,675

Decorations Continued• We decided to get some

extra props to make the store look even more Christmassy.

• We hired these from Props Studio Hire. Some examples of items are opposite.

• Total= £2403.50

Health and Safety• We researched that all places of work have

certain regulations when they are being built. Such as enough toilets to cater for the capacity. Therefore we do not need provide extra welfare facilities. It is also compulsory to have first aid facilities, a member of Bloomingdales staff will have a qualification.

• Licenses are costing us £21. We have applied for an event license which includes the permission to serve alcohol and play music.

Total Costs

• Catering and Drinks £5735• Goodie Bags £6351 .41• Printing £980 • Decorations £5078.50• Security £1840• Entertainment (guest openers+ DJ) £29,310• Charity Raffle prize £8,000• Licenses £21

Total=£49,315.91

Thank You for listening. Any questions?