PART 1: THE ORGANIZATIONAL PLAN

A. Summary description of the businessNumerous scope of being successful in the emerging tourism industry of Bangladesh inspires

seven entrepreneurs to take an initiative to start a resort business in Bangladesh. We the seven

people belong to different fields have established a partnership business in the running year

2010. The idea of starting this business came into action in the month of October of this year.

Our business is offering tourist place with all desired facilities wanted by a tourist in his/her

holiday tour. We identified that in Bangladesh fully eco based resort is quite a unique and

recent idea. To pursue ample opportunities of this business we have taken all necessary

initiatives and prepare ourselves with an effective & good planning to run a successful

business.

Mission Statement

Blue Heaven Resort is aimed to provide highest level of satisfaction to its honorable guest

whom we consider as our ‘Honorary Ambassador’. Blue Heaven Resort is a socially and

environmentally responsible nature based resort.

We desire to achieve our breakeven point within 5 years of establishment.

Vision Statement

By providing maximum satisfaction through our service we dreamt to be number one eco

tourist spot in South-East Asia within 10 years. We are developing a nature based resort with

a spa and wellness center that protects the natural and cultural heritage of Bangladesh,

provides authentic and distinctive travel experiences to discerning travelers, promotes

sustainable development, and improves the quality of life in the host community.

Not only Blue Heaven Resort is one of the premiere resorts in Bangladesh, but it will also be

committed to responsible hospitality, designed to harmonize with the community and

powered by alternative energy.

Objectives

The objectives of the Blue Heaven Resort for the first five years of operation include:

Exceeding customer's expectations for luxury vacation.

Maintaining a 90% occupancy rate during the peak periods.

Assembling an experienced and effective staff.

Business Model

A business model consists of two elements:

(a) What the business does, and

(b) How the business makes money doing these things.

Business model’s classification can be drawn under 2 dimensions.

First dimension—what types of rights are being sold—gives rise to four basic business

models: Creator, Distributor, Landlord, and Broker.

The second dimension— what type of assets are involved—distinguishes among four

important asset types: physical, financial, intangible, and human. This distinction leads to four

subcategories within each of the four basic business models for a total of 16 specialized

business model types.

We consider ourselves as a Physical Landlord who sells the right to use a physical asset. The

assets are, for example, a location (such as accommodation facility in our resort area,

amusement and recreation facilities both in our resort and surroundings) and equipment (such

as our own transport vehicles- 2 air conditioned bus, 1 private helicopter; research equipments

in our research center for the researchers). According to our type of business we will follow a

business model which is in the second dimension: what types of assets are involved in the

rights that are being sold. This business model is common in industries like real estate rental

and leasing, accommodation, airlines and recreation.

Figure 1: Business Model

All business model types are constructed consists of three choices management must make:

The customer, i.e., who the business will serve

The value proposition, i.e., the "offer" that will be made to the customer

The resources and capabilities that will create/deliver the value proposition

■The Customer

As a business entity in tourism industry Blue Heaven Resort’s main targeted and potential

customers are tourists who love to travel. Both local and foreign tourists are our customer.

Newly married couple- Around the whole world, there is a common trend of traveling among

the newly married couples. They love to spend a memorable and romantic time in a place of

pleasure and undoubtedly we love to serve them as our honorable customer.

Researchers- Bangladesh is geographically situated in a naturally vulnerable position. Blue

Heaven Resort is placed in such an area which will attract researchers of different country for

environmental research. We will provide enough research facilities and equipments to capture

these customer groups.

Family person- Family persons who like to have a vacation in a place of natural beauty with

their family members are also our customer indeed.

Corporate customers- Corporate officials who may wish to have an official picnic, offer

travel tour to their foreign delegates or throw a different events (like launching a product or

other marketing activities) in an extra ordinary location like ours. So these business groups

are also considered as our profitable customer.

Foreign delegates- Foreign delegates who may come to our country for attaining

international seminar or any other purpose sometimes wish to visit our country. Such people

are also potential customers of Blue Heaven Resort.

Elderly person- Elderly persons who are mainly travel lovers in nature and want to spend

some time close to nature can be good customer of a resort.

Students- Students sometimes may become our customer directly or sometimes indirectly.

They may come to our place by their own initiatives and sometimes may influence their

parents or friends to select a place for visiting. From this point of view we will prefer to care

about this customer group as one of the important customer segment.

■Unique Selling Proposition (USP)

We provide highest security in such a naturally vulnerable place which will help them

experience extreme adventure.

■Value Proposition

We provide natural environment to explore but with all modern amenities of

accommodation & transport facilities.

Cottages are designed with a traditional flavor supported with modern facilities. In a

bamboo made cottage guests will even served with air condition facility. Wash rooms

may look so simple from outside but facilitate with all forms of comfortable means.

Our private transport facility is provided for the sake of our tourists’ maximum

convenience.

Security of our guests’ life and wealth will be ensured with highest priority.

Ignite tourists’ appetite in a different but interesting environment. Cultural

performance will be performed by some tribal when guests will take their dinner.

Our guests will be served with amazing fresh foods. A big portion of our food supply

for the guests will come from our own projects.

■Resources and Capabilities

15 acres land surrounded by natural beauties

2 air conditioned bus

1 private helicopter

Infrastructures in the resort area

Strategy Blue Heaven Resort is intended to do huge promotional activities in comparison with other

resort business in the tourism industry of Bangladesh. Aggressive marketing will be taken in

winter season to the general customer. During the period of natural disaster general tourist are

discouraged to visit our place but researchers and environmentalists will be encouraged

through our different promotional activities and offers (Like, different price & services for the

packages).

Our customers are looking for a different experience that cannot be found in any of the areas

in our country.  We will offer our customers a comfortable, congenial environment that will

assure return visits to the Blue Heaven Resort.

Our packages will cost a little more but we will offer our customers all the services they need

to make their stay memorable.

■Competitive Edge- The competitive edge of Blue Heaven Resort is the service, first

and foremost.  All Seven partners of Blue Heaven Resort have enough experience in tourism

industry. Our managing director Mr. Ashik-E-Elahi is the manager-owner of the Crest Lake

Inn.  He has owned the inn for ten years.

General manager Mrs. Tajkia Hafiz is a present assistant manager of customer relation

department of Kingfisher Bay Resort, Australia.

Other five respected partners who are acting as managerial head of five different departments

also have experience in operating business effectively and important involvement in different

branches of tourism industry.

Mr. Fuzael Ahmed recently was the technical manager of the Bay of Bengal Resort. He held

that position for the last five years. Before this position, Mr. Fuzael Ahmed was the manager

of The Ridge, a 60 unit condo complex in Silver Lake Village.

Ms. Farhana Akter is a reputed business tycoon of Bangladesh. She was also a former senior

marketing executive of Hotel Bangkok City Inn.

Mr. Atiqur Rahman is the current director of Bangladesh Tourism Foundation. Beside our

partnership business he has a sole proprietorship business in transport sector. He is the owner

of Star Line bus service which currently has country wide route coverage.

Another two partners of our business Md.Chhaliuddin and Mr. Raquib Ahamed are

successfully operating their own family business. Their educational background will also

keep us a step ahead from our competitors.

Mr. Fuzael Ahmed and Ms. Tajkia Hafiz are two honorable members of the Association of

Travel Agents of Bangladesh (ATAB).

Another significant advantage for the Blue Heaven Resort is its location.  Being located in the

proposed international kuakata airport and 50 feet above from sea level, Blue Heaven Resort

is uniquely positioned.

■Marketing Strategy- Blue Heaven Resort has its own website and

advertising/promotion program that promotes its services. Both actual and potential

customers will be communicated through social networking sites, direct mails and fan

page. Public relation managers will be available 24/7 to solve customers’ problems

and to give any relevant information of the resort if needed. There will have some

offers of discounts on the basis of reference and loyalty of customers. To inform and

remind people about our services several other promotional activities will be taken as

a part of our marketing strategy.

Strategic relationship

Blue Heaven Resort has entered into two strategic relationships. One with TechnoHeaven

Company limited a software developer company and another with Group Four Securities

(G4S) Limited a security solution provider company. From the 1 st agreement Blue Heaven

Resort will provided with all kinds of administrative information system facilities, MIS

development software, and a well designed user friendly website from TechnoHeaven Ltd.

our strategic relationship agreement is included with this business plan with other supportive

documents. 2nd agreement with G4S will indicates that Blue Heaven resort will be provided

with personnel who will involve in ensuring security for customers and employees of the

organization.

These two strategic relationship agreements are attached with the business plan in the

supportive document part of it.

SWOT Analysis

To get direction and the basis for the development of marketing plan we prepared a straight

forward model of SWOT analysis. This SWOT analysis model is consists of our strengths and

weakness in addition to opportunities and threats.

Blue Heaven Resort has several powerful strengths on which to build, but our major weakness

is our capital. Ours is a partnership business of seven partners, and this business is going to

run only with the partners provided capital not any loan financing. Main opportunity for us is

the encouragement given by our government to the tourism industry. We also face the threat

of ever higher competition from existing resort businesses as well as downward pricing

pressure.

Strengths- our internal capabilities are or strengths which will help us to reach the

objectives.

Fully eco based natural resort. We strongly believe that through Eco tourism we can

play an important role to safe guard our natural resources and sustain the ecological

process of the nature which should also be the ultimate motto of modern tourism. Our

value will be appreciated by the environment lovers.

We follow Aerodynamic theory to build our cottage. This theory gives an idea about

the proper shape of an infrastructure which can protest the wind from massing up it.

This shape of our cottages will ensure more safety of the infrastructure from natural

disasters like cyclone.

The resort is surrounded different types of trees. Trees are placed like a boundary of

the place which ensures safety of the land and people of the land as well. So we can

provide highest safety to the tourist in this costal area of Bangladesh.

Experienced owners and skilled management of Blue Heaven Resort are also its

strength.

Uniqueness of our place, services and offerings also will act as our strength.

Blue Heaven Resort is offering most reasonable price for most quality services within

South-East Asia.

Weaknesses- As we are entering in a highly competitive market with the existence

huge powerful competitors our main weakness is our capital.

In comparison with some existing strong competitors we are going to start our

business with very low capital.

Blue Heaven Resort has no established brand image whereas existing strong

competitors already have strong brand recognition. We will address this issue with

aggressive promotion.

Though we are offering huge packages and different services our strong competitors

are giving more.

Opportunities- Blue Heaven Resort can take advantages of 4 major opportunities.

Namely

Recently Bangladesh government is giving due importance on the development of

tourism industry. Eco tourism is getting extra priority in this case. So different

facilities and favorable policies about tourism industry will work as opportunity for

our business.

Bangladesh government has a plan to establish an international airport in Kuakata.

Blue Heaven Resort is only 3 kilometers far from the proposed Kuakata airport. This

can help us to attract more profitable customers.

Increasing demand for recreation area outside from busy city life.

Now more and more people are becoming environment conscious. And we promise to

be a socially and environmentally responsible resort in Bangladesh. . Blue Heaven

Resort will sponsor an environmental education program in a nearby school to raise

awareness of environmental issues and to promote recycling, composting, and

alternative energy in the region.

Threats- Emerging external elements that could potentially challenge our

organization’s performance are being considered as threats for us. We face main threats

at the introduction of our resort.

Ever higher competition from existing resort businesses can act as a potential threat

for Blue Heaven Resort. With huge capital, established brand image and strong

network some top level competitors will give us tough fight in the field.

Downward pressure on pricing- increased competition and market share strategies are

pushing resort package prices low.

B. ServicesTourism is one of the initiators of people's movement, a facilitator for exchange of

knowledge, a provider of pleasure, a way to enjoy leisure, and a means to enrich culture.

Under Bangladeshi tourism industry Blue Heaven Resort is a unique eco based resort where

first class services will be provided for different classes of tourists from different countries

under different packages. There was a time when only the elite classes had the time and

money to enjoy traveling. But now rise in standard of living and development in transport

industry has bought holiday traveling within the reach of middle and even working class. So

we are going to offer same category of services in different quantity and quality in exchange

of different level of payment. Services that we are planning to provide at present and in near

future can be pointed out like below list-

Accommodation Facility-

The Blue Heaven Resort accommodation offers guests a choice of different size cottages. All

cottages are constructed of local timber, wood, mud and some other natural materials. Here

tourists can experience revolutionary mud and bamboo architecture. All rooms are fitted with

screens to let the gentle breezes in and keep the unwanted insects out.

Customers can choose from the Deluxe, Suites and Lodge accommodation. The 4 Bedroom

Forest View Villas present an alternative view, as they sit nestled in a natural coastal wetland

forest with glimpses of the Broadwater beyond.

Deluxe: An open plan studio design and a large waterfront balcony offering views. Bedding

is 1 King Bed OR 2 Single Beds and a sofa Bed. Maximum room capacity is 3 Adults OR 2

Adults & 2Children.

Suite: Is a 1 bedroom apartment design, with the master bedroom separate to a spacious

lounge room complete with 2 sofa lounges. A galley style kitchenette offers self-catering for

light meals. Bedding is 1 King Bed OR 2 Single Beds and 2 Sofa Beds. Maximum room

capacity is 4 Adults OR 2 Adults & 4 Children.

2 Bedroom Lodge: Designed as a stand-alone private accommodation with full self-catering

facilities. Allows centralized access to all resort facilities from a truly home like environment.

Bedding is 1 King Bed, 2 Single Beds and a Sofa Bed. Maximum room capacity is 5 Adults

OR 2 Adults & 4 Children.

4 Bedroom Villa: Spacious and fully self-contained, covering two levels and comfortably

furnished with a choice of either waterfront of forest view (price differences apply). The

Villa's ground level has 3 bedrooms, bathroom and vast open common area. The second level

features the master bedroom with master bathroom, a full kitchen, open plan dining room and

lounge seating 8, then flowing out to an open top floor balcony. Bedding is 3 King Beds and 2

Single beds OR 8 Single Beds. Maximum room capacity is 8 Adults OR 2 Adults & 6

Children.

All rooms’ essential features are balcony, air conditioning, ceiling fan, TV system, in house

safes or lockers, security screens with door locks, iron and ironing board etc.

Dining Facility-

Blue Heaven Resort offers a diverse range of dining experiences covering all types of food

one can wish to have in their leisure period spending in a resort.

Blue Heaven Resort offers 2 superb restaurants with an accent on fresh local produce and

friendly service. 1 restaurant will provide the customers fresh and soothing traditional foods

of Bangladesh. The Restaurant's fresh local ingredients are the foundation of our

contemporary Bangladeshi menus and reflect the ‘healthy living'

On the other hand second restaurant will serve different kinds of familiar foreign foods

according to our customers order. In night foods will be served in a wonderful natural

environment with some tribal cultural performance.

Or if people want a quiet night in their room our Home Delivery service delivers meals.

Children’s meal plans are available and payable direct to the resort.

The Restaurants: Sit outside and take in food under the open sky with natural wind or dine

inside amongst the buzz of a busy restaurant. The Restaurant's fresh local ingredients are the

foundation of our contemporary Bangladeshi menus and reflect the ‘healthy living'. Open

from 8.30 am to late night. (Last order 9.30pm)

Blue Heaven Resort Bar and Cafe: Choose from a range of Asian influenced café meals or a

selection of gourmet sandwiches. Enjoy coffees, specialty teas and freshly squeezed juices

and indulge in a selection of mouth-watering cakes and desserts. By night the Boardwalk Bar

& Café boasts a diverse menu with an international flavor. Open daily from 8 a.m.

Poolside Cafe & Bar: The Poolside Café offers a vast selection of light foods. Open from

7.00am to 8.30pm daily. This is on the South-East corner of the swimming pool.

The General Store: Provides fresh fruit, vegetables, groceries, dairy products freshly baked

bread and juices, newspapers, pharmaceuticals, books and children's toys. Open daily from

9.00am to 6.00pm.

Recreation facility-

Spa & Wellness center: The spa and wellness center will be a relaxing Heaven in the jungle.

Massages, nutritional counseling, yoga, facial treatments and ayurvedic treatments will be

paired with healthy, nutritious food and seminars on a variety of wellness concepts. Spa

experts from around the world are working together to create a holistic center where guests

can cleanse and rejuvenate their mind and body. Our spa center is open to all resort guests (in

exchange of payment) in one of the most relaxed environments you can find.

Kites Kids Club: This club provides sports, creative & environmental activities for children

aged 3 - 12 years of age. Activities include arts and crafts, beach games and much more.

Marine Cruise: Blue Heaven Resort will provide its tourists a chance to enjoy an exciting

marine cruise in its own ocean going ship. 1 day and 1 night trips will be offered for the

customers. This cruise will visit Sundarban area to give the real adventurous flavor of nature

to Blue Heaven Resort’s valuable customers.

Some other facilities like fishing space, diving and swimming arrangement in our personal

sea beach and swimming pool, arrangement of different games etc. will be provided to satisfy

our customers.

Research Facility-

A well equipped research center will be placed within the area of our resort. We will contact

with NASA and different research institutes to come here and research on the vulnerable

environment of Bangladesh. We hope our place and facilities will attract environment

researchers.

C. Intellectual Property

Logo:

We have developed meaningful logo of Blue Heaven in order to position our resort strongly in the customers mind. We had worked hard to build our logo. Our logo has some characteristics for this we hope it will better position in the customers mind.

Figure 2: Logo

These characteristics are:1. Seashore: From our survey we came to know that about 65% people want to go to

the seashore during vacation. Here in our logo the coconut tree and the represents the sea shore.

2. Blue color: The color of the resort name represents the color of sea water and also the color of the sky. It will create a positive impact in the customers mind.

Copy Rights:

The “Blue heaven” has been reserved the right of its name and its . This name can’t be pirated

by other persons or other businesses.

D. LocationGeographical Location (Bangladesh): In South Asia between 20 Degree 34’ and 26 degree

38’north latitude and   88 degree 01’ and 92 degree 41’ east longitude.

Geographical Location (Our Resort): In southern part of Bangladesh, in the area named

Kalapara, thana Khepupara, 16 kilometers far from Khepupara and 8 kilometers far from

Kuakata.

Boundaries (Bangladesh): North- India (west Bengal & Meghalaya)

                    West- India (West Bengal)

                    East- India (Tripura & Assam) and Myanmar

                    South- Bay of Bengal

Boundaries (Our Resort): North- Payra River

West- Wabda Road

East- Mouth of Ganges (Mohona)

South- Bay of Bengal

South West- Mangrove Forest

Area (Our Resort): Our resort will be placed over 15 acres land. This land is almost 50 feet

upper than the sea level.

Location Map of our resort is added into the supportive document part of the business plan.

■How to reach to Blue Heaven Resort

By Road-

Our private A/C Bus service will bring our customer to our resort directly from 6

divisional cities to our place.

If any one wants to come by his/her arrangement he/she can come to khepupara from

any available bus service. Then he/she has to reserve private vehicle from there to

kalapara through Wabda Road.

By Air-

Helicopter- in our resort there is an arrangement for landing helicopter in our private

helipad. So people can come here by hiring our own helicopter or arranging theirs.

if any one wants to come here by airplane for them nearest airports are

Barisal Airport (distanced approximately 110 km)

Khulna Airport (distanced approximately 120 km)

Sandwip Airport (distanced approximately 140 km)

Jessore Airport (distanced approximately 180 km)

Chittagong Airport (distanced approximately 180 km)

Cost for location: Our per acres land cost 4 lakhs BDT. So 15 acres cost 60 lakhs BDT.

Trees cost approximately 50 lakhs. So total project cast associated with location is around 1

corer and 10 thousand BDT.

E. Legal StructureAmong three basic legal forms of business formation we choose partnership form as the legal

structure of our business. By evaluating pros and cons of all the forms of business we find this

option as more suitable one for us and our business. We the seven partners are the

entrepreneur of this business.

Partnerships are relatively easy to establish; however time should be invested in

developing the partnership agreement.

With more than one owner, the ability to raise funds - Debt vs. Equity may be

increased.

The profits from the business flow directly through to the partners' personal tax

returns.

Prospective employees may be attracted to the business if given the incentive to

become a partner.

The business usually will benefit from partners who have complementary skills.

List of the owners

Seven partners of our business have equal rights and ownership.

The owner of our business are-

1. Mr. Ashik-E-Elahi 2. Ms. Tajkia Hafij

3. Fuzael Ahamed 4. Ms. Farhana Akter

5. Md. Atiqur Rahman 6. Mr. Raquib Ahamed

7. Md.Chhaliuddin

Strengths of the owner of Blue Heaven Resort-

Mr. Ashik-E-Elahi- Mr. Ashik-E-Elahi is one of the important partners of Blue Heaven

Resort. He is the manager-owner of the Crest Lake Inn also. He has owned the inn for ten

years. His experience in this field is the greatest strength for him as well as for our business.

Ms. Tajkia Hafiz- She has a good interpersonal skill and effective management skill which we

consider as her main strengths. She is a present assistant manager of customer relation

department of Kingfisher Bay Resort, Australia.

Mr. Fuzael Ahmed- Mr. Fuzael Ahmed has expertise about technological knowledge. He

recently was the technical manager of the Bay of Bengal Resort. He held that position for the

last five years. His expertise will help our business to take decision related to technology use

and to develop our information system in a right way.

Ms. Farhana Akter- Ms farhana Akter with her knowledge about business in Bangladesh and

its marketing aspects from Bangladeshi markets point of view is an asset for our business. Her

former position as a senior marketing executive of Hotel Bangkok City Inn proves her

marketing ability in tourism business.

Mr. Atiqur Rahman- Mr. Atiqur Rahman himself is an asset for our business. His large

network in the tourism industry of our country is his main strength. He is the current director

of Bangladesh Tourism Foundation.

His ownership in the business of Star Line bus service is also a plus point for us. His

knowledge and network in the transport sector can also help us to develop our transport

facility for the business.

Mr. Raquib Ahamed- Mr. Raquib Ahamed is successfully operating his family business of

Real Estate Company. His educational background is also a competitive advantage and

personal strength for our business.

Md.Chhaliuddin- Md.Chhaliuddin is another partner of Blue Heaven Resort whose

knowledge about business and Bangladesh market is his main strength. He is the award

winner of HSBC entrepreneur of the year 2007.

F. Management teamPeople who are running the business

1. Mr. Ashik-E-Elahi 2. Ms. Tajkia Hafij

3. Fuzael Ahamed 4. Ms. Farhana Akter

5. Md. Atiqur Rahman 6. Mr. Raquib Ahamed

7. Md.Chhaliuddin

Table 1: Responsibilities of the management team of Blue Heaven Resort

Name Position Responsibilities

Mr. Ashik-E-Elahi Managing Partner

Manage and maintain policies of all departments of the organization

Control and audit organizational performance

Sanction budgets for different departments

Ms. Tajkia Hafij General Manager

Direct all managers’ responsibilities and performances

Issue official orders on behalf of the organization

Fuzael Ahamed

Departmental

Head of IT &

Customer Service

Management

IT related solution Deal with IT suppliers Maintain transport facility Control public relation management

Ms. Farhana Akter Departmental

Head of Sales &

Marketing

Set sales & marketing strategy Maintain promotional activities Contact with media

Md. Atiqur Rahman Departmental

Head of Finance

& Accounting

Set financial strategy Set accounting method and strategy Control cash flows of the organization Arrange Audit session

Mr. Raquib Ahamed

Departmental Head

of Legal Affairs

Management

Deal with legal bodies of government Maintain both national and

international laws regarding business

Md.Chhaliuddin Departmental

Head of Human

Manage human resource in the organization

Resource

Management &

Purchase

Department

Set the policies of employing human resource and conduct the process

Control employee rights and privileges

Projected Salaries of the partners

All seven partners have equal rights in the business and its all profits & losses. Though

different partners will perform in different position to operate our business they will receive

equal salary as their honorary. Per month salary for each month will be BDT 65,000.

G. PersonnelTo operate our business effectively, initially we will employ 91 persons under different

department in different positions. We have identified three levels of employees, namely-

Executive level employee

Junior Executive level employee

Maintenance level employee

Table 2: Department wise employee chart

Department Position Name No. of Employee

Level of the Employee

in the Organization

Finance &

Accounting

Accountant 1 Executive level

employee

Cashier 1 Junior Executive

level employee

Junior Officer 1 Junior Executive

level employee

Sales & Marketing

Sales &

Marketing

Executive

3 Executive level

employee

Branch Manager 6 Junior Executive level

employee

Sales officer 18

(3 under each

branch manager)

Junior Executive level

employee

IT solution 2 Junior Executive level

IT & Customer

Service

Management

manager employee

Transport

employee

14

Maintenance level

employee2 bus driver,

2 assistant of the

drivers,

Maintenance level

employee

1 pilot for

helicopter,

Executive level

employee

1 assistant of the

pilot,

Junior Executive level

employee

1 master for ship Executive level

employee

7 crew for the

ship)

Maintenance level

employee

Human Resource

Management &

Purchase

Department

HR manager 1 Executive level

employee

Assistant HR

manager

2 Junior Executive level

employee

Purchase

Manager

1 Executive level

employee

Table 3: Chart of some other employees in different position of the organization

Sector Position No. of Employee

Level of the

Employee in the

Organization

Food Sector

Master Chef

2

(1 for each

Restaurant)

Executive level

employee

Assistant Chef

6

(3 assistant for each

Master Chef)

Junior Executive

level employee

Restaurant Cashier

2

(1 cashier for each

Restaurant)

Maintenance level

employee

Waiter 20

(10 waiters in each

Restaurant)

Maintenance level

employee

Site Maintenance

sector

Care Taker

6

(for maintaining

different sides of

resort)

Maintenance level

employee

Spa and Wellness

Center

Spa Center

Employee

3 Maintenance level

employee

Shop Shop Keeper 2 Maintenance level

employee

Necessary qualifications of different level employees

We desire to have highly qualified employee team to pursue our business goal effectively and

efficiently. Three different level employees need different qualification to match their

responsibility in the organization. Our required qualification details for each three levels are

given below accordingly.

Executive Level Employee- Minimum masters degree or equivalent & 5 years

experience in relevant field are needed to get employed in the executive level

employee of Blue Heaven Resort. Tourism related degrees & experience will be more

preferable for this level employee.

Junior Executive Level Employee- Minimum masters degree or equivalent & 2-5

years experience in relevant field are essential features to be employed as junior

executive of Blue Heaven Resort. Tourism related degrees & experience will be

preferable for getting chance into this level.

Maintenance Level Employee- minimum HSC passed or equivalent personnel will be

hired for different positions of this level. Experience needed from 3 to 7 years for

respective positions which may vary according to the job’s feature and responsibility.

Working hours and Wages of employees

Minimum working hours and salaries & wages of different level employees vary according to

their level they belong from. Salary and wage range are different for different level

employees. Under this ranges different positioned employees will honored with different

amount of salary or wage.

Table 4: Chart of Salary of different EmployeeLevel of the

Employee in the

Organization

Salary & Wage

Range

Minimum

Working Hours

Position of the

employees

Salary or Wage

Amount

Executive

level

employee

BDT 35,000-

60,000

8 hours

Accountant 50,000 BDT

Sales &

Marketing

Executive

50,000 BDT

HR Manager 55,000 BDT

Purchase

Manager

45,000 BDT

Pilot

(Helicopter)

60,000 BDT

Ship Master 35,000 BDT

Master chef 55,000 BDT

Junior Executive

level employee

BDT 15,000-

35,000

10 hours

Cashier 22,000 BDT

Junior Officer 20,000 BDT

Branch Manager 25,000 BDT

Sales Officer 16,000 BDT

Assistant of the

pilot

35,000 BDT

IT manager 20,000 BDT

Assistant IT

manager

17,000 BDT

Assistant HR 22,000 BDT

manager

Assistant Chef 16,000 BDT

Maintenance level

employee

BDT 5,000-

10,000

Bus Driver 8,000 BDT

Bus Supervisor 7,000 BDT

10 hours

Ship Crew 6,500 BDT

Waiter 5,000 BDT

Restaurant

Cashier

8,000 BDT

Caretaker 5,000 BDT

Spa & Wellness

Center

Employee

6,000 BDT

Shopkeeper 5,000 BDT

H. LegalLegal affairs management department of our organization is responsible for hiring and

dealing with an attorney for the business. The attorney will be contacted on contractual basis.

Contract will be valid for 1year and can be renewed by 2 parties consent.

Advocate Nayla Khanom will be contacted as Blue Heaven Resort’s attorney.

Details of Attorney-

Advocate Nayla Khanom

Personal Chamber: 36/ A. Motijheel, Dhaka- 1000

Responsibilities of Attorney-

Our appointed attorney will be responsible to deal with legal affairs of Blue Heaven Resort’s

business activities for the contracted year. Main responsibilities regarding legal business

affairs are-

Prepare the necessary paperwork for legal formalities of the business

Prepare the standard form contracts we will need with our suppliers; and help us

respond to contracts that other people will want us to sign

Maintain the proper procedure of giving tax and vat in due time

Ensure security of our intellectual property by taking proper steps regarding trade

mark and patent

Honorarium of the attorney-

Two lakhs and fifty thousand BDT will be given to the attorney of our organization for 1 year

contract as honorarium.

I. InsuranceWe carry property insurance for our resort. Because Property insurance provides protection

against most of the risks related to property, such as theft and some weather damage. This

includes specialized forms of insurance such as flood insurance, earthquake insurance, home

insurance or boiler insurance. As our resort is in a naturally vulnerable place of Bangladesh

the property insurance will protect us.

Property is insured in two main ways - open perils and named perils. Open perils cover all the

causes of loss not specifically excluded in the policy. Common exclusions on open peril

policies include damage resulting from earthquakes, floods, nuclear incidents, acts of

terrorism and war. Named perils require the actual cause of loss to be listed in the policy for

insurance to be provided. The more common named perils include such damage-causing

events as fire, lightning, explosion and theft.

We will follow open perils as we deal with a lot of risk which will be hard to specify in the

insurance contract.

From Bangladesh General Insurance Company Limited (BGIC) we will take our insurance

policy. To cover all risks related to our business we will take ‘Industrial All Risk Including

Business Interruption Insurance Policy’. In purpose of property insurance our annual cost

will 1,20,000 taka per year against 35 crore BDT capital.

J. SecurityTo ensure highest level of security of life and wealth for our customers in the resort and for

our employee in their working place authority of Blue Heaven Resort has made a strategic

relationship agreement with Group Four Securities (G4S) Limited. Security personnel

appointed by G4S will work 24/7 on shift basis for ensuring security of the spot and our work

place.

The safety of the resort premise- security entrances including doors, windows, and gates, the

arrival and departure of employees and visitors, circulating around the public to help prevent

or to remove disturbances, warn visitors or employees of dangerous and illegal actions,

inspect security systems and equipment, adjust security systems, drive provided vehicles

around the premise or transport people when necessary, answer alarms and investigate

problems on the property, answer telephones and relay messages, take tickets, review

monitors, act appropriately in the case of an emergency, inspect baggage at events, and call

the police or other emergency personnel when needed.

Strategic Relationship Agreement document between Blue Heaven Resort and G4S is

included in the supportive documents part of our business plan.

PART 2: THE MARKETING PLAN

A. Overview and goal of marketing strategyThere are some holiday resorts in our country and some of them are providing luxurious and

lucrative services. Eco based tourist resort is a recent idea in Bangladesh. So here we have

lots of opportunities as we are also offering fully eco based tourist resort in Bangladesh with

natural and pure environment near the Kuakata at kolapara. Here the risk of natural calamity

is very high but we are providing safest recreational facility in that environment. Our

marketing policy will give a clear idea about the tourist site of our country. This will create a

good image of the tourist spot of Bangladesh in to the minds of foreign visitors as well as

visitors within country. By nature human beings enjoy adventure. We ensure to provide

adventurous environment with other facility which are really attractive in nature.

We have few competitors here but we know in near future we will be the market leader with

our quality service. One can pass a long time in our resort through various kinds of recreation

activities. Competition is not so intense in this sector and we have no other competitors near

to our location.

Here one can enjoy the nature, games, dance, sea cruising, accommodation etc. One can stay

for 2 or 3 days or can rent a house for monthly basis. It is totally pollution free area and you

have to reduce the use of artificial thing as our instructions. We will give you a feeling to

become a part of the nature you will feel like a bird here.

As the market trend of world are rising we are increasing our country standard up to the world

standard and hoping we will be able to attract the foreign tourists. A portion of the affluent

section of our country used to go to foreign countries but through our service we want to hold

them by serving the flavor of international standard.

Goal- To promote the natural beauty in order to upgrade our business standard up

to the international standard.

B. Market analysisTarget Market

Blue Heaven‘s market consists of both local and foreign tourists who prefer to stay or pass a

time in the absolute natural heaven. As our market has multiple market segments we will go

through a differentiated marketing strategy. People of all ages are our customer. We have

specified our target market to facilitate our promotional activities. We have identified 5(five)

major segments based on our marketing activities will be carried on.

Table 5: Different marketing among different targeted segments

Targeted segments Customer needs Feature

Newly married couple Passing a week or so in

adventure

They prefer a calm and safe

place. Special pricing will

be followed for them.

Family Like to visit places on

holidays like summer/winter

vacation, Eid days etc.

They tend to spend 2/3

days-week.

Students They prefer gaming facilities. They need picnic spot for

study tour or picnic.

Elderly person(local &

foreigners)

Retired person who wants to

pass a long time with a peace

and calm environment.

Monthly package will be

appropriate for them.

Aristocrat person They want special facilities

like difference in their suit.

They will be offered with

deluxe cottages having lots

of features.

Foreigne delegates They want international

standard facilities.

We have special package

for them.

Researchers They demand well equipped

research center and favorable

environment to do research

work

A well designed modern

research center will be

provided with calm

environment to do research

and stay.

Corporate customers They may prefer sophisticated

services to spend their time.

Bundle packages will be

offered for this group of

customers.

Competition and Competitors

We will face some sort of competition but we will pass them with our uniqueness. Our major

competitor will be some holiday resorts like Arunima country side & golf resort, Foy’s lake

resort, Jamuna resort, Zastat resort etc. Below there are some strengths and weaknesses they

posses.

■Strengths of The Blue Heaven Resort’s Competitors-

They are doing their business for a long time and they have created a

reputation in the minds of the people.

They have a huge agency to facilitate the tourists.

Their capital is high.

Among huge competitors some of the top positioned resorts are offering

different types of lucrative recreation facilities that are hard to imitate.

Convenient location facility.

Some are giving extra ordinarily convenient facilities transport facility.

Outdoor game facility.

Good promotional activities performed by some leading organizations in this

industry.

■Weaknesses of The Blue Heaven Resort’s Competitors- We have found some

competitors weaknesses which we can turn into our strengths.

Most of the resorts are offering undifferentiated marketing for all market

segments.

Most of the companies are giving poor effort to their promotional activities.

Because of less promotional activities in this sector Bangladeshi citizen don’t have

enough knowledge about the existence of this type of resorts here in Bangladesh.

So, they are going outside the country.

Almost all eco based resorts don’t have any sorts of protection for natural

calamity.

Though some resorts have their own transport facility, maximum companies are

not offering their own transport facilities to the customers.

Infrastructural support is not up to the mark.

Lack of safety & security

Vulnerable to natural calamity

Lacking in experience in serving foreigners

Lack of management and maintenance activity

No special packages for foreigners

Lack of communication (with agencies, airlines etc)

Among these competitors

Bay of Bengal Resort is our major competitor as this is also a beach resort and we will also

provide same type of service. The major strength of Bay of Bengal Resort is its renounce and

location. It is located beside Cox’s bazaar which place is always crowed by tourist and

visitors. But the types of services of Bay of Bengal Resort are not satisfactory.

Arunima country side & golf resort: Recently it got the 1st prize in holiday resort

competition. They have vast area and capital. Their offerings are too good. Their resort is for

multipurpose use. But the major weakness of Arunima is lies in their promotional campaign.

Their promotional activities are not up to the standard.

Padma resort: They get extra advantage for their location situating near the mighty river

padma. Their pricing is very cheap. They have good transport facility. But people loves nature

will not happy about their service as it has too much artificiality.

Other competitors are- Blue Marine resort, Coral Blue Resort, Foy's Lake Resort, Jamuna

Resort, Elenga Resort Ltd, PAKSHI Resort, Nilima Resort, Panigram Resort, Pacific

Resorts, Nil Digonte Resort, Resort Beach View, Saint Martin Resort, Nilgiri Resort, Silvia

Resort, S.H. Castle & Resorts.

Market Trends

■Industry Trends: Tourist industry is already a flourished industry in foreign

countries but in our country it is just a growing industry. The neighboring countries namely

India, Malaysia, Singapore etc are earning millions of dollars based on this industry. Since the

year 2000 tourists arriving in Bangladesh have been swelling in numbers. Tourists are visiting

our country and traveling places like Cox' Bazaar, Teknaf, the Sundarbans, Kuakata, Paharpur

and Tetulia. Not only is it international visitors but locals are also taking their holidays and

coming to Dhaka, Khulna and Chittagong. All these travelers require appropriate

accommodation and the demand in hotel beds and restaurants are now being met for every

taste and every budget. Many of the visitors are expatriate Bangladeshi coming to Bangladesh

not only to visit their families, but for a holiday and to experience the vibrant and culturally

rich country of their forbearers. Catering for all these people has seen an increase in the

demand for new hotels and restaurants in Dhaka and other tourist locations. Recently some

resorts have been established here. The most commonly known resorts are Jamuna Resort,

Padma resort, Arunima, Jastat, Pakshi etc. The concept of eco based tourism resort is quite

new idea in our country and we are pursuing this opportunity. We are affluent and potential

enough to explicit the natural resources of Bangladesh for which we are working for this

industry. Through this we will be able to enrich the tourism business in our country and thus

contribute to the economic welfare.

Financial Performance

This part shows the present financial condition of the tourism industry. Below there are data

about tourist arrivals in Bangladesh from 1991-2008 and a projection of the number of tourist

can come on 2010 and 2020 based on the current trend.

Table 6: Tourist Arrivals in Bangladesh

Year Tourist Year Arrivals ‘000’

Number Growth Rate (%)

1991 113242

1992 110475 (-) 2

1993 126785 (+) 15

1994 140122 (+) 11

1995 156231 (+) 12

1996 165887 (+) 6

1997 182420 (+) 10

1998 171961 (-) 6

1999 172781 (+) 0.5

2000 199211 (+) 15

2001 207199 (+) 4

2002 207246 (+) .02

2003 244509 (+) 18

2004 271270 (+) 11

2005 312575 (+)15

2006 397410 (+)16

2007 468951 (+18)

Average Growth Rate +9%

Source: Bangladesh Parjatan Corporation (BPC), 2009

The above table shows that the number of tourist arrivals in Bangladesh has increased to

397,410 in 2007 from 113,242 in 1991 which shows an average annual growth rate of 9

percent. The tourist arrivals increased in 2003 by 18 percent and 16 percent in 2007 over the

preceding year. In general, the statistics show a very good and positive trend. This rate can be

considered very high for those countries that have already matured in the market, but for a

new market entry, like Bangladesh, the above growth rate is not very impressive.

By using the above data the projected number of tourist arrivals for the year 2010 and

2020 can be calculated with the help of regression analysis where, the model:

y = mx + b

Here, x is independent variable (year) and y is dependent variable (total number of tourist

arrivals)

By interpreting and solving this we get the value m = 15268.69 and b = -30314883and then

the model stands as: y = 15268.69 (x) -30314883 and the projected tourist arrivals are

375,186 and 527,873 for the year 2010 and 2020 respectively subject to the present trend

remaining unchanged. The BPC forecast that Bangladesh will receive 0.9 million tourists in

2020 seems very unrealistic.

■Customer Trends: Here the customers are the tourists. People have not that much

of habit for traveling like western people during their holidays and vacations. But now this

trend is increasing and customer’s expectation regarding this industry is increasing.

In different times, we see people are going to Cox’s bazaar or hill tracts for spending time.

But those are very common place and the amenities to fulfill the expectation of the tourists

are not sufficient. Herein our business will provide the opportunity to spend quality time with

friends and family. We are offering world class facilities. Our packages are attractive and we

are also targeting the foreigners.

Tourist Arrivals: Foreign tourist arrivals in Bangladesh have been showing an upward trend

in the recent years. Total tourist arrival was more than two hundred thousand in 2001.

Statistics of the last five years are presented below:

Table 7: Foreign tourist arrivals in Bangladesh in last five yearsYear Tourist Arrivals Change %

1997 182420 9.97

1998 171961 - 5.73

1999 172781 0.48

2000 199211 15.30

2001 207199 4.01

Market research

To reach the target customer we have gathered in order to determine the potential customer,

the price changed, most appropriate channel and effective strategy. As we are going to start a

business in tourism industry of Bangladesh, it was essential for us to conduct a number of

research activities. Among the most effective forms of market research, we used the

following:

1. Observation: Here we observe 100(hundred) potential customers who have recently

traveled in the resorts of Bangladesh. We keep records of their expenditure style, time

spent, financial condition, choice of purchase and buying, unfulfilled demand and

achieved satisfaction. We have also observed 100 more people who are willing to go

for a travel in near future.

2. Networking: It is quite a formal method for setting the primary information from

experts in the field. We obtained valuable information from two respectable persons

of our country.

○ Interviewing and surveying: We have made a survey on 400 people among which 50

were foreigners. We used questionnaire containing 11 questions given below:

Age……………

Occupation……

1. Of the following, please check the place where you most likely to travel during vacation?a) Sea b) hill tracts c) forest d) village2. While traveling in seashore, are you satisfied enough with the available facilities in

Bangladesh?a) Yes b) No c) Neutral3. How much you want to spend for traveling purpose in Bangladesh?

………………………………….4. Are you used to travel to foreign countries?a) Yes b) no5. Which of the following issue you prefer most while traveling?a) Peace and securityb) Low costc) Natural beauty of the placed) Modern amenities for availabilitye) Quality of available services6. Do you know about the available resorts in BD?a) Yes b) No c) few of them7. Do you like to travel to resorts during holiday?a) Yes b) No8. Do you think resort is a good option as picnic spot especially for students?a) Yes b) No9. How many days you want to spend in these resorts?a) A day b) 2-3 days c) more than a week d) a month or so10. Do you think it is appropriate to spend your honeymoon here?a) Yes b) No c) May be 11. We are offering a lucrative resort, please let us know your requirements or any kind of suggestions…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

From our findings we came to know that---

2.Prof. Nur Muhammad Zayeed

Designation : Associate Professor

Dhaka City College

1.Prof. Dr. Md. Ashraful Islam chowdhury

Designation: Professor & tourism specialist

University of Dhaka

About 65% of the total participants want to go to seashore during vacation and

Among 43% of tourist are not satisfied with the facilities they get while traveling.

From their answer we knew that singles want to spend on an average 3-5 thousand

taka and while traveling with others they want to spend 10-15 thousand taka. Based

on this we prepared our packages prices.

About 73% of the participant said they prefer the natural beauty when traveling.

About 78% of the Bangladeshi participant does not know the available resorts in BD.

About 63% of the participant said ours resort will be attractive place for passing

honeymoon.

C. Marketing strategyMethod of sales and distribution

Being a different type of organization and working with a new concept we have to work

differently and hard for our business.

We will have a website which will be lucrative and easy to use. This will contain

special facility. If you input your present location it will give the traveling way to our

resorts instantly.

If you have any query just email to our executive will reply within 10(ten) minutes

24/7.

Our head office will be situated in Dhaka. In other five divisions we will have

divisional office for each. You can get any information and can give booking of our

picnic spot and cottages.

We will have catalogs and leaflets containing all necessary information like price,

location, facilities etc.

Pricing

As a service provider organization we have followed the value based pricing techniques. Our

market research showed us the way people think about our organization and what price they

are going to spend to get our facilities. Based on their expectations we have developed our

package prices focusing on the income level differences of our customers and target

customers.

Table 8: Cottage Rent Rate

Sl. Cottage Type Rate

1 Deluxe BDT 10,000.00++$200

2 Suite BDT 8000.00++$170

3 4 Bedroom lodge BDT 6500.00++$120

4 2 Bedroom lodge BDT 4000.00++$92

5 Economy Lodge BDT 2500.00++ to BDT 3500.00

Table 9: Extra Services RateSl. Extra services Rate

1. Extra single bed BDT600++$7

2. Extra double bed BDT1100++$16

3 Floor Bedding BDT 200.00++$4

\Table 10: Other Services rate

Other services:

Sl. Name of the item Person Tariff

1 Marine cruise At least a group of 10 person 1500/person

3 Horse chariot ride At least 2 50/hour/person

4 Angling 100 +The value or fish

5 Ride on cycle van At least 2 80

6 Dormitory

Drivers' Accommodation (Per Bed Basis) Rate : BDT 400.00

$15

***Prices are exclusive of 7% Service Charge & 15% Govt. Taxes.

All rooms are beautifully furnished with the finest local materials. Most of the furniture has a

cane and bamboo touch, richly polished, and softened by the warm tones of Grameen Checks

in a Unique Style of its own with a romantic atmosphere of comfort. To make our guests feel

at home, each room has veranda which opens to a serene view of the garden where many type

of birds can be seen playing or singing. We invite you to Indulge in the refined luxuries of

Blue Heaven Resort.

Sales strategies

We will use direct mail strategies to reach our potential customer. We will use social

networking site like: Facebook, Myspace, Twitter etc to reach our customers. We will open a

fan page their which will also contain photos, prices and necessary information.

Sales incentives/Promotion

1. We will distribute leaflets and posters in some events like international

tourism day, environment day.

2. Customers will get special 5% discount on cottage rent on their second time

visit.

3. If any customers refers to other he will get a surprise present for this.

4. Every TV channels telecasts programs about tourist places. We will try to

show ours into a whole program focusing the beauty and facilities.

5. We will keep the databases and their likes and dislikes and will contact with

them later to inform about our upcoming events.

6. We will give special facility while visiting the sea beach; food facility,

medical facility, Bar B Q etc.

7. We will arrange competition (like quiz, game show etc) and will give free

stay as the prizes.

Advertising strategies:

1. We will give TV ad, newspaper ad, magazine ad etc and whatever relates to

tourism.

2. We will give online ad specially to social networking sites and Bangladesh

Porjatan Corporation site and other tourism related website local and

international. Our online ad will be on two types: Text based & Video clips.

3. Leading daily newspaper publishes articles focusing different tourist places

we will contact with them to promote our resorts by writing an article about

our resort.

Public relations

We will participate in every events organized by the BPC.

We will also participate in the environment or nature related events.

Every year many researchers come to Bangladesh to research about natural

calamities. We will give them extra facilities in our resorts to be named on their

research paper.

We will participate in every fair local and international.

We will give sponsorships to different festivals like Pahela boishakh etc.

We will organize road shows focusing our resorts through all parts of our country.

We will participate in any tourism related competition.

We will organize tourism fair annually.

We will participate in environment related awareness creating program and will make

leaflets, posters billboard to protect our environment.

Networking

We will give free memberships to local MPs and other popular politicians.

We will also give memberships to renowned singer, poet, actor etc in our resort.

We will give them memberships because they get media coverage wherever they go.

Branding

We have taken many initiatives to promote our brand and making globally competitive.

Brand Positioning: To position our brand on the customers mind, we will focus on

the strong beliefs and values Here we will focus on- promising them to refresh their mind

keeping touch in nature. It will help them to forget the artificialities and complexity of urban

busy life.

Brand name selection: We know that brand name captures the central theme. Here

we have chosen the name “Blue Heaven” for our resort. The reasons behind are-

It indicates comfort and peace

It is easy to pronounce and recognize

No need to translate to the foreigners

It is distinctive and indicates luxury

Slogan: Slogan is the short passage communicates descriptive or persuasive information

about the brand.

Blue Heaven- “See nature with the nature’s eye”

We will closely tie this slogan to advertising campaigns that will serve as tag line to

summarize the description of the whole Ad.

D. Customer ServiceCustomer is the mode through which a company itself communicates with the customers

before, during, and after sales mode actually it’s a series of activities.

○Service provided by persons: We have 86 employees to operate our resort and their

main aim will be serving the tourists. They will provide them all means of services related to

our business. They will also help the customers giving the information and assistance needed

regarding their tour.

○Self Service: we have also arranged some means of self service for them. We have

designed internet site so that they will be able to choose their preferable packages, know

about the facilities provided, pricing and even see the scenery sighting at home.

○Even customers can know any kind of information through telephone media via

NWD, ISD or mobile or fax. We have hotline open 24/7 for them.

○We will give 24 hours medical facilities to all and recreational activities for

children.

E. Implementation of marketing strategyIn house responsibility: Especially our marketing department will be held

responsible for implementing this marketing plan. But the plan cannot be implemented

without the help of other department in fact all of our employees. We will divide the broader

goal in the shorter time span and will try to achieve it. Every 3 (three) year we will asses our

progress and take any corrective action necessary. Every week we will arrange meeting with

all of our executives to assess their performance and giving motivations by giving prizes for

their achievement. We will give very much importance on “word of mouth” because it is very

much effective for resorts like ours. Our marketing team will work heart & soul to invent

newer forms promotional activities to better position in the customers mind.

Out-sourced functions: We will invest huge amount money in the company’s first

year for advertising and public relations. We will observe and welcome any feedback of our

promotional activities like advertising and public relations. If we see that a media is not

effective instantly we will stop using it and look for new media for advertisements. We will

sponsor some TV programs like drama, serial, magazine program etc. We will give greetings

card to the marketing firms & ad networks to motivate them on different occasions. We will

give award and prize to the agency that will provide us with the highest customers in order to

encourage them.

Part 3: Financial Documents

Pro Forma Profit and Loss

Particulars Year 1 Year 2 Year 3CostCottage maintenance 1,20,000 1,30,000 14,40,000Food 40,00,000 44,00,000 48,00,000Transportation: 42,60,000 47,80,000 50,80,000 Bus 3,60,000 Helicopter 15,00,000 Ship 24,00,000Other resort maintenance 2,20,000 2,60,000 2,90,000Salary 2,23,81,000 2,90,00,000 3,00,00,000Legal Attorney 1,50,000 1,60,000 1,80,000Sales and marketing 20,00,000 24,50,000 26,30,000Insurance 10,00,000 12,30,000 14,00,000Depreciation (2.5%) 49,25,000 56,70,000 61,20,000 Transportation 17,50,000 Accommodation (Cottage) 22,50,000 Solar plant 1,75,000 Research center 7,50,000Operating cost 5,00,000 6,50,000 7,10,000Others cost 1,20,000 1,40,000 1,60,000Total Cost 3,96,76,000 5,16,50,000 5,27,90,000RevenueParticulars Year 1 Year 2 Year 3Cottage 1,54,50,000 2,20,30,000 3,14,20,000Food 37,00,000 55,00,000 76,00,000Bus 22,80,000 35,20,000 38,70,000Helicopter 14,00,000 26,00,000 24,00,000Ship 22,00,000 37,00,000 46,00,000Store 1,50,000 2,50,000 2,90,000Spa 4,00,000 7,50,000 26,00,000Others 2,50,000 5,20,000 10,10,000Total Revenue 2,58,30,000 3,88,70,000 5,37,90,000

Balance Sheet

Particulars Year 1 Year 2 Year 3AssetCottage 9,00,00,000-Depreciation (2.5%) 8,77,50,000 8,55,56,250 8,34,17,343Transportation 7,00,00,000-Depreciation (2.5%) 6,82,50,000 6,65,43,750 6,48,80,156Research center 3,00,00,000-Depreciation (2.5%) 2,92,50,000 2,85,18,750 2,78,05,781Land 75,00,000 1,80,00,000 3,20,00,000Solar Plant 7,00,000-Depreciation (2.5%) 5,25,000 5,11,875 4,99,078Total fixed assets 19,32,75,000 19,91,30,62

520,86,02,358

Current assetsBank Account 14,28,79,000 124323375Total C A & F A 33,61,54,000 32,34,54,00

034,00,00,000

Liabilities Year 1 Year 2 Year 3

Capital 35,00,00,000 33,61,66,650 33,61,66,650

34,00,00,000

-loss 1,38,33,350Total liabilities 33,61,66,650 32,34,54,00

034,00,00,000

Pro Forma cash flow:

Cash Received Year 1 Year 2 Year 3

Cash From Operations

Cash sales 2,58,30,000 3,88,70,000 5,37,90,000

Subtotal cash from operations 2,58,30,000 3,88,70,000 5,37,90,000

Additional Cash Received

New current borrowing from partner

1,20,000 2,30,000 3,50,000

Earnings from super store 6,80,000 7,40,000 8,70,000

Earning from sea entertainment 12,30,000 14,90,000 16,30,000

Earning from transportation 9,60,000 11,20,000 13,60,000

Cash received from partner 35,00,00,000 35,00,00,000 35,00,00,000

Subtotal Cash Received 37,88,20,000 39,24,50,000 40,80,00,000

Expenditures

Expenditures from operations

Cash spending 20,80,40,000 22,70,30,000 23,90,20,000

Bills payments 12,40,50,000 13,10,00,000 14,10,00,000

Subtotal spent on operations 33,20,90,000 35,80,30,000 38,00,20,000

Additional Cash Spent

Purchase other current assets 1,10,30,000 1,00,40,000 80,00,000

Purchase long term assets 1,50,50,000 1,10,20,000 70,00,000

Capital returned to partner 1,20,00,000 1,10,30,000

Subtotal Cash spent 37,01,70,000 39,01,20,000 39,50,20,000

Cash Balance 86,50,000 23,30,0000 1,29,80,000

Break even analysis

We assume the monthly break even point approximately 5,83,000And our targeted break even point is in 60 months that means 5 years from the inauguration of the business.

Figure 2: Breakeven Analysis

Our total cost of the project is about 35,00,00,000 and we want to achieve its breakeven in five years. In the below, the charts represents the breakeven point.