Blue Team

Kendall Aragon, Maddie Joeris, Caitlin Mcpherson, Kathleen Haines

ObjectivesMetrics

CTR: EngagementsLead to optimized landing pages

Keywords: Increased ExposureCustomer Awareness

Conversions: Strategy ImplementationAttain Competitive Advantage- Market Share

Optimize Landing Pages90 score99/100(C.A.)

Team StrategyWebsite Platform

Optimized keyword management(SEO)

Website Organization

Product Differentiation 10 17

Emails associated with select products

Ads

Key Insights1. Don’t underestimate using emails

We utilized paid and organic searches to reach our audienceRound 7

2. Use projected trends for tablets using keyword projections

3. Optimize Landing Pages- Essential for ConversionsSony Tablet

Apple Tablet