BLUEPRINT FOR MOBILE SUCCESS –

HAVE YOU GOT IT RIGHT?

April 23, 2015

Presenters

• Alzira Zollo, Moderator

– Streebo

• Usman Memon, Mobile Solution Architect

– Managing Partner & Co-Founder, Streebo

• Jim Cantin, President

– Leveraging Technology

• Phil Sacchitella, MobileFirst Application Architect

– IBM Corporation

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Agenda • The Mobility Market

• Key Requirements and Considerations

• Employing a Mobility Platform

* Conmoz.org 2013 Survey

Growth of the Gadget!

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Adoption of Mobile Devices in Enterprises

* cdn.blog/2014

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Level 4 & 5

Data Access

Email

Contacts

Calendars

Unified

Communications

Level 1 Mobile access to:

Internal data

Dashboards

External data

Level 2 Apps for processes:

Sales

Finance

Field services

Operations

HR

Legal

IT & Support

Level 3

Vertical Applications

specific to an

organization (Based

on its industry, size,

structure, customers

and other

characteristics):

Innovating

processes

Leapfrogging

competition

Communication

Time, Investments and Potential Upside

Imp

ort

ance

Horizontal Apps

Transformative

Type of Enterprise Applications

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Top IT Challenges in Clients’ Mind

30% of the value

and effort is

visible

(mobile UI) Systems of Engagement

Short Time to Market

Web? Hybrid? Native?

Teamwork

Industrialize App Dev.

Integrate with SDLC

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Connect to Back-end

Offline Availability

App Distribution

Push Notifications

Leverage Locations

Systems of Record

Security

70% of the value

and effort lies

under the

surface

Track problems that

affect UX

Manage and enforce app versions

Data

Protection Push

Upgrades

Malware

Detection

User

Authentication

User Engagement Operations

Mobile User Experience - Why does it Matter?

Increased Adoption

Customer Satisfaction

Key Differentiator

Increased Engagement

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Mobile User Experience - A Science or an Art?

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Usability Design - Functionality

- RWD

- Accessibility

Graphic Design - Style and behavior

- Branding

Interface Design - Page layouts

- Navigation and functions

Information Design - Structure and ordering

- Combining resources

Logic Design - Search and retrieval

- Manipulation

- Performance

Mobile Apps and their BIG Impact

• A Global e-tailer had to recall its new version of the App in just 2 days of its launch

because of the amount of issues and lack of proper QA and testing done!

• A major European bank had to suspend its mobile app [With a feature, that allowed

customers to withdraw money without their debit card] because of the serious fraud

concerns.

• East European hackers found selling the stolen account info of thousands of Americans

at US $ 50 per card, so far all roads point back [Common source of purchase] to an

American Retail giant

• A study by the Ponemon Institute revealed that 68% of enterprise respondents said their

mobile devices have been targeted by malware in the last 12 months. “With more

stories of security breaches from mobile devices.

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Security - Must Haves

Must Have Features Details [How can they benefit]

Encrypted Offline Cache Protect sensitive information from malware attacks and device theft

Direct Update Ensure timely propagation of critical security updates to the entire

install base

Remote Disable Enforce timely adoption of critical security updates to the entire

install base

Authentication Framework Ability to lower overall cost and complexity of integration with

authentication infrastructure

Server-side Safeguards Prevent SQL Injection and protect against XSRF

Enterprise SSO Integration Leverage existing enterprise authentication facilities and user

credentials and enable employee-owned devices

VPN Alternative Enable secure delivery and operation of mobile apps for employee-

owned devices or device types not allowed on the corporate network

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Mobile App Testing

Mobile

App

Testing

FUNCTIONALITY

End-to-End Test, Interruption,

Operability and Accessibility

COMPATIBILITY

OS. Browsers, Screen sizes,

Network and Hardware

USABILITY

Interface, Intuitiveness,

Consistency and Coherence

PERFORMANCE

Load, Memory, Data Exchange

and Synchronization

SECURITY

Penetration, Data Protection and

Hacking

LOCALIZATION

Globalization

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The IBM MobileFirst Platform: Integrated

Mobile App Development with Continuous

Delivery

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Development Continuous Delivery

Application Center

Studio Console

Server Runtime

Cloudant

Local

Quality

Assurance

Application

Scanning

Application Scanning Detect code vulnerabilities at the

time of development

Quality Assurance Collect beta test feedback, crashes

and analyze user sentiment

Cloudant Local Store mobile app data in a NoSQL

database with easy sync

capabilities

Foundation Development, Runtime, Operations

Console & Private Store

Integrated Mobile Lifecycle Capabilities

Develop

Obtain Insight

Manage

& Secure Deploy

Integrate

Test

Scan & Certify

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IBM MobileFirst Platform

Typical mobile infrastructure:

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IBM MobileFirst Platform

To this coherent infrastructure:

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Enterprise Integration

MobileFirst

Server

Firewall

Existing

Integration Hub

backend integration

HTTP(S)

Database

WebService

REST

JMS

MQ

File

FTP

SAP

Siebel

:

JDBC

Web Service

JMS JSON

MobileFirst server provides a single secure point of integration into the Enterprise that speeds

integration and enables management of mobile solutions

En

terprise

Ap

plicatio

ns

IBM

MobileFirst

SDK

Mobile Device

Mobile Application

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IBM Mobile Test Workbench Standard Approach

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IBM Rational Approach

Requirement

Management Unit

Testing E2E System Testing

Performance

Testing

OAT UAT

Requirement

Management

Unit

Testing

Performance

Testing

OAT UAT E2E System

Testing

Limited Interface Testing

Big Bang

Rational Automation

Enables Early and

Continuous Testing

Integration Testing

(Auto)

Quality Gate

IBM MobileFirst Platform

MobileFirst Platform provides ease of understanding, flexible

development choices while allowing development teams to use

the skill sets they currently own. Adding new team members

doesn’t require learning a whole new code set or platform skills.

It uses open source, freely downloadable set of tools.

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IBM’s MobileFirst Platform Foundation provides

the coherency, technology as well as the support

needed to fix the existing projects. It also provides

the foundations for their new endeavors.

Growth Acquisition

App Marketing Phases - A Streebo Approach

Awareness

Pre-Launch Post-Launch

Measure

Collaterals Campaign Mgt.

Launch Planning Content Mktg. Site / Mobile

Analytics Custom Reporting

Change

Management Version Control

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App Launch & Adoption - Tactical Activities

Awareness

• Emails and EDMs

• Banners, CTAs and

Text ads

• App audits

• Performance testing

Acquisition

• Demos and Process

documents

• End user training

• Training collaterals

and walk-through

• Campaign

management

Measure

• In-App / Site

analytics

• Custom reporting

• Generating KPIs

• Inputs to increase

engagement

Growth

• Query resolution

• Changes and version

control

• User feedback and

implementation

• Support new devices

Pre-Launch Post Launch

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In-App Analytics

• 34% Received an error message

• 29% Said the app was difficult to navigate

• 25 % Were unable to complete a transaction due to an endless loop

• 23% Had trouble logging in

• 16% Said they encountered insufficient, incorrect or confusing information

These user reviews necessitates the importance of having in-built App Analytics features

* Harris Interactive Mobile Transactions Survey commissioned by IBM

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In-App Analytics

The Analytics Dashboard displays the following charts:

Daily Hits Daily Visits Active Users

Environment Usage Notifications Day / Source New Users

Dashboards:

Search:

Top Common Terms Timeline of Search Hits

Geo Location View

Latitude Longitude Speed

Direction Available Hotspots SSID

Server Logs

Real-time server logs / data

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Sample Dashboard: Traffic Details – Dec-13 vs. Nov-13

Months Visits Unique Visitors Pageviews Pages / Visit % New Visits Bounce Rate

Dec-13 1,834 223 24,662 13.45 8.89% 18.10%

Nov-13 873 80 13,254 15.18 9.05% 16.04%

% Diff 110.08% 178.75% 86.07% -11.43% -1.79% 12.88%

• Decrease in % New visits More returning visitors and less of new visitors visiting the portal

• Increase in bounce rate and less no. of pages being visited Returning visitors not finding the content relevant

• Major traffic activity observed during the 2nd and 3rd week of both the months

• Nav. changes, targeting (New visitors), content review & revision (Returning visitors) required to attract the visitors

• Put relevant collaterals and information across pages to increase the customer engagement

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Sample Dashboard: Action

• Implement Navigational changes and targeting to attract New visitors + Review and revise

existing content to better engage the existing / returning visitors

• Put rich media content [Videos + Testimonials], Whitepapers and dynamic content to

increase stickiness on the site

• Relocate and revise ‘Call to action’ buttons across the pages [More Login inductive] to

increase secured and repetitive visits

Marketing

• Conduct browser compatibility test for ‘Firefox’ immediately and review site loading time for

Chrome’

• Implement all the mobile page improvement suggestions for Mobile and Desktop devices

• Conduct UAT and performance testing for Samsung Galaxy S3 and Samsung Galaxy Note 2

• Implement performance test tagging for ‘Safari’

• Server performance to be reviewed while implementing necessary changes [HTML, CSS

and JavaScript changes across the pages]

IT

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Sample Dashboard: Page Improvements

Desktop & Mobile Site

• Enable compression: Compressing resources with gzip or deflate can reduce the

number of bytes sent over the network

• Leverage browser caching: Setting an expiry date or a maximum age in the HTTP

headers for static resources instructs the browser to load previously downloaded

resources from local disk rather than over the network

• Eliminate render-blocking JavaScript and CSS in above-the-fold content: page

has blocking script resources and blocking CSS resources.

• Prioritize visible content: Your page requires additional network round trips to

render the above-the-fold content. For best performance, reduce the amount of HTML

needed to render above-the-fold content

• Minify CSS: Compacting CSS code can save many bytes of data and speed up

download and parse times

• Minify HTML: Compacting HTML code, including any inline JavaScript and CSS

contained in it

• Minify JavaScript: Compacting JavaScript code can save many bytes of data and

speed up downloading, parsing, and execution time

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Streebo On-Demand Portal Solutions

So, who could benefit from Cloud deployments?

Companies with limited or no IT

and Mobile development skills and

resources

Mobile applications need have

come from a Line of Business

LoB is very sensitive to the

Total Cost of Ownership (TCO)

On-demand multi-channel Portal solutions hosted on cloud

Solutions are customised and tailored as per customers’ multi-channel portal / mobile

apps needs

Customers can also opt for Streebo’s ‘Try and Buy Offer’ for a use case of their

choice

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Enterprise Mobile Report Card:

• Current state assessment of mobile in your company

• IT and LOB mobile objectives review

• Overview and roadmap to future state

• Optional competitive audit, vision on UI/UX multi-channel application

Offer to Today’s Attendees!

Schedule your complimentary assessment today:

• Visit https://www.leveragingtechnology.com/MobileReportCard

• Email Info@LeveragingTechnology.com

• Call 585.454.4250 x100

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