[Blume] Investment Report #13 a B C [H2 2014]

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[Blume] Investment Report #13 a B C [H2 2014]

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    Feb 23, 2015 There is little that can withstand a man who can conquer himself Louis XIV BLUME VENTURES FUND I + IA ~ QUARTERLY INVESTOR LETTER Investment Scheme: Multi-Sector Seed Capital Fund Report Period: Jul 1 to Dec 31, 2014 This Quarters Investor letter comprises of A) Market Commentary, B) Fund Update, C) Portfolio Companies Update and D) Investment Details Schedule for 2015 Quarterly Reports I. Feb 15 H2 2014 Report (ending Dec 31, 2014) II. May 15 Q1 2015 Report (ending Mar 31, 2015) III. Aug 15 H1 2015 Report (ending Jun 30, 2015) IV. Nov 15 Q3 2015 Report (ending Sep 30, 2015) Half-yearly reports will layout a more detailed state of the Fund (part of which is purposed for wider circulation) while Quarterly reports will focus on financial performance of the Fund and Mark-to-Market (MTM) etc. (meant for the Funds investors Only) A) Market Commentary B) Fund Update C) Portfolio Companylevel Business Updates D) Portfolio Investment Details Investment data: Funds deployment of capital into each of the portfolio companies, including bridge / follow-on rounds Section D) is strictly confidential and meant for Investors ONLY there will be 2 independent Reports for Fund I and Fund IA investors Note: We appreciate and respect investors feedback and continue to work towards incorporating it gradually into the reporting process, to enhance the quality and quantity of information for all Investors. Please send us feedback regularly.

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    Dear Blume Investors, SECTION A: MARKET COMMENTARY Indias Chance to Fly

    Borrowing from the Economist cover this week, its apt to suggest that this present moment is Indias Chance to Fly. It comes with a giant pre-condition: the Government has to allow the innovation-led economy to break free from the shackles of its onerous rules of doing business. The rank #142 in ease of doing business across its global peers is but a shame for an economy thats aspiring to be in the top 3-5 countries (within 3-5 years) in Total Internet users, GDP growth, Mobile (& Smartphone) penetration. As the Economist suggests, if the government made it easy to draw local capital and local talent and not burden them with wasteful regulation and layers of taxes, the entrepreneurial spirit and technology prowess of the country can transform the country across many sectors over the next 10-15 years. If there is a possible pecking order in economic savvy, its probably: Indian consumer > Indian SMB owner > Indian Startup > Indian Enterprise > Indian investor > Indian Government And we can hazard a guess that this will hold true for quality of Technology Adoption as well since its a good proxy for how each of the above market participants optimize time and economic benefits. More powers to the above order = more accelerated the progress of Indias flight

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    Learnings from 2014 and Outlook for 2015 Go BIG or Go HOME This is pretty much the theme for the year across the Blume portfolio. While it was touted in the popular press and credited to Vijay of PayTM, Valerie of Zipdial in our portfolio was also a proponent of the phrase for a few years now and it became the rallying cry for the portfolio at the beginning of the year. It helped that Twitter has now purchased Zipdial!...and given credence to what Val set out to achieve with Amiya and their team. The idea was NOT to suggest that there are only two polar outcomes i.e. GO BIG = a multi-$100 million sale of the business or GO HOME = the painful alternative of shuttering down. It was to suggest that everyone think afresh and push limits to achieve their best possible outcomes. Go BIG was to push our founders to play for the outsized outcome and their stretched capabilities. Imagine disruption and scale as one possibly can without cash as a constraint (humor yourself for a fleeting moment) and then see if one were executing their ideas to their fullest potential or shortchanging the opportunity that they themselves created. This was the Go Big theme.

    The second variant of the Go Big theme was to be cognizant of the current market environment and maximize / optimize gains for all stakeholders. Zipdial made it so easy to explain this by scripting their exit story. It was not a multi-$100 million outcome perhaps, but it was near perfect on many counts.

    - the founders discovered last year that only a Strategic investor can see the true potential of the idea and the scale at which it can impact its audiences

    - ZD worked with several such partners, most prominently Facebook and Twitter - It demonstrated that the missed call was but a calling card for the company, but

    not the business model any more and it took forward-thinking emerging market-focussed giants like TWTR and Facebook to get the Big picture

    - On the back of a commercial partnership, the conversation became much more, and eventually led to an acquisition

    - It meant that most of the ZD team gets to work with a world-class company and builds innovative solutions as it did but to audiences that are larger by a huge factor

    - The founders will earn their rewards in the short, medium and long-term in more ways than monetary

    - All shareholders made smart returns with large multiples on their cheques

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    The Go Home message is a little bit more nuanced. Its easy to be cynical and simply assume that the minute the bank account gets depleted, its time to pack up and leave. However, weve seen that 2-3 years of effort means that there are enormous learnings at the founder level, great teams have been built and sometimes, great products. Is there a way to salvage that value and absorb it into a Bigger Home rather than killing all of it and walking away with just the experience? We think so and were proud to see a lot of our founders at least attempting to do so. These are not choice sets for just Blume founders. I think every early stage founder (and at times, even post-Series A/B/C companies) would benefit from constantly reviewing his or her startups within this framework. The Vinglish Internet The Fund Investment team believes in the rapid movement to everything needing to Mobile-first and, in some cases, even perhaps Mobile-Only. This thesis is further strengthened by the fact that 200-300 million first time Internet Users will be added on the mobile device directly and a large percentage of them will not have the benefit of English as a primary language. This calls for a new chapter in Indian Internet and content. The Vernacular-English blend is what we term the Vinglish Internet.

    Blog related to this @ http://yourstory.com/2015/01/india-2015-english-internet-vinglish-internet/ The Surge of (Foreign) Capital for Consumer Internet A staggering amount of capital is being brought into the country, not just simply to bet on the teams that are building very interesting solutions around consumer problems in India but the capital is arguably ahead of the curve in terms of valuations and capital required. This, in some parts, has the characteristics of what would be termed as a bubble.

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    We think that there are some shades of the bubble but the charge is simply not being led by hedge funds and hot money. The surge is being led by strong constituents like Alibaba, Softbank, Google Capital and Tiger, looking to replicate the successes of similar stories in China. Some of them are setting up physical offices here (see above) What these players are able to do is fundamentally accelerate the pace of adoption and user behavior change in markets like local commerce, local delivery, micropayments, services marketplaces such as cabs and temporary labor etc. Coupled with the advent of powerful handsets and imminent upgrade of networks, we think the Mobile will become the most powerful consumer good ever. This in-house infographic gives you a sampling of this frenzy - Witness the surge of valuations and the belief in the India Internet story. 15 months ago, half these companies didnt belong in these circles and the other half of them were 1-2 circles lower than where they are today.

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    Its not about just Making in India, its about the Innovation in India Despite the bullishness around the consumer (and the small nimble entrepreneur/SME) suddenly doing everything through a mobile Internet device, we still believe that true world-class innovation is being overlooked. Most of the large cheque writers whove entered the market so far are not looking at this segment necessarily they are here since they believe in the Indian market potential. The Indian innovator-entrepreneur offers a significant opportunity to conquer regional and global markets and Blume is a big believer in this theme.

    Half of our Fund I portfolio reflects this belief and we think our Fund II portfolio will continue to reflect this trend. Blume Fund II Clearly, we are bullish about both the India consumer and small business theme (where usage will be dominant on mobile devices) and we like Indian innovation that can be exported overseas. Taxiforsure, Zopper and Purplle all built or are building scale on the former while Zidpial, Grey Orange Robotics, Carbon Clean Solutions etc. are leading the charge on the latter. With these examples of early success in the current portfolio and with a strong thesis around these investing themes, Blume Venture Advisors have launched their fundraise in the overseas institutional markets for a $50-60 million fund. We would be keen and pleased to see all our existing investors participate deeper into Fund II (we are in the process of setting up a domestic structure as well). We continue to be fiercely focused on seed/early-stage investing which is not a distinct focus area for most funds in the market. And we think our brand strength will continue to drive some of the best tech company founders to work with us not just for the next few years, but for the next few decades.

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    SECTION B: FUND UPDATE Section B highlights the companies where a material positive event has occurred (all financial implications will be covered in the financial section of the Report). This list does NOT include Bridge Rounds led by Blume and or peer seed round investors.

    Company Name Event Investor(s) Series As & more Hotelogix Series A / Series B

    Accel* / Accel + Saama

    Mettl Series A

    Kalaari*

    Mobstac Series A / Series B Accel* / Accel + Cisco *

    Zopper Series A / Series B

    Nirvana* / Tiger Global + Nirvana

    Taxiforsure Series A / Series B / Series C

    Accel + Helion * / Bessemer + Accel + Helion * / Accel(US) + above 3

    Covacsis Series A Reliance GenNext + Cisco *

    Grey Orange Robotics Series A Tiger Global*

    WeAreHolidays Series A Matrix*

    Instamojo

    Series A Kalaari

    Hashcube

    Series A Nazara Tech *

    Purplle

    Series A IvyCap Ventures *

    Nowfloats

    Series A Omidyar Network *

    Tookitaki Series A Jungle Ventures + Rebright *

    M&A / Exits Qubecell Acquisition (company)

    Boku

    Adepto Acquisition (asset) #

    Kuliza

    Gharpay / Clink Acquisition (asset) # Delhivery / Ezetap

    Skoolshop

    Acquisition (asset) # Hopscotch

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    Karmic Acquisition (asset) # Cliantha

    Moneysights

    Acquisition (asset) # Times Internet

    Zipdial Acquisition (company) Twitter

    Note: * indicates that Blume participated in the round; Text in BLUE indicates that the latest event occurred in the 6 month period preceding this Reports Quarter ending date OR has been publicly announced prior to publishing; # indicates that the there was a positive event but the value exchange (at least at the time of the event) was less than the value of the original Investment i.e. Series As (in addition to the 5 achieved to date) 3-4 Positive Exit Outcomes Company Sales (in addition to 2 to date)

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    SECTION C: Portfolio-Company Level Business Updates Notes to Section BLUME ALPHA Group This comprises of

    a) Lead Investments b) Syndicate Investments where total exposure in the seed round or Seed+Follow-

    on rounds has exceeded INR 10 million (Rs. 1cr or 1% of the Funds Capital) BLUME BETA Group This group list continues to shrink. More Syndicate investments have

    - either moved to the ALPHA Group - since the BETA companies begin to perform and Blume invests more in a Bridge or a Series A round to increase its exposure

    - The company doesnt progress to the next stage and the position is written down The exhibits present the State of the Portfolio EXHIBIT 1A / 1B : A CITY-WISE representation of the portfolio and the division is along the lines of the Alpha/Beta groups as described above Since Additions to the portfolio have stopped, we are showing the Portfolio Companies that have raised Series A (and above) and significant Second Seed Rounds on the Maps using Green and Blue colors respectively.

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    EXHIBIT 1: GEOGRAPHIC SPREAD of PORTFOLIO, by City 1A: BLUME ALPHA Group

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    1B: BLUME BETA Group

    Section C Addendum [attached separately] A comprehensive Addendum has been designed to be a ready reckoner to the portfolio, a Directory of sorts, which is ONLY shared with Fund Investors and select VCs. All of the Actively managed BLUME ALPHA and BETA Group Companies are covered in this Addendum (*Alpha and Beta are classifications from a Risk Management perspective for Blume Fund I and represent investments where total aggregate investment is greater than and less than 1% of the Total Fund, respectively).

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    D) Portfolio Investment Details [Attached as a separate file] Sincerely,

    Karthik Reddy and Sanjay Nath

    Co-Founders and Managing Partners Blume Venture Advisors Pvt Ltd. [Blume Venture Advisors Pvt Ltd. is the Fund Manager for Blume Ventures Fund I, a SEBI-approved Domestic Venture Capital Fund]

    [email protected]