Asia Pacific University of Technology and Innovation

1. Name of Course/Module: Creativity & InnovationVersion 3 (Effective 1st September 2013)

2. Course Code: BM006-3-2

3. Name(s) of academic staff: Darlina

4. Rationale for the inclusion of the course/module in the programme:

Refer to Programme Specification

5. Semester and Year offered: Refer to Programme Specification

6. Total Student Learning Time (SLT) 140 hoursFace to Face Total Guided and Independent Learning

L = Lecture

T = Tutorial

P = Practical

O= OthersL

16T

32P

O

120

7. Credit Value: 3

8. Prerequisite (if any): Introduction To Management (BM 007-3-1)

9. Objectives

The objectives of this module is to: 1. Contribute to the achievement of the Learning Outcomes specified for the students award at Level 2

2. Enable students to develop their knowledge and skills in relation to Creativity and Innovation

3. Meet the prerequisite requirements of modules at Level 3 of study

4. Develop the ability of students to apply the knowledge they gain in relation to the study of creativity; how to foster creativity and innovation; how creativity and innovation differ

5. Further develop lifelong learning skills of independent learning and study in relation to creative thinking

6. Enable students to develop their ability to:

Critically Analyse

Innovate

Learn from varied sources

Be aware of the needs of others and self

10. Learning outcomes:

On successful completion of this module, you should be able to:

1. Explore the different types of creativity and creative processes usually found in the workplace (MQF1)

2. Explore and understand the many different facets of individual creativity (MQF1:MQF3:)

3. Identify, practice, and increase ones individual creativity skills (MQF2:MQF6:MQF8)

4. Understand how team creativity differs from individual creativity (MQF1:MQF8)

5. Understand how creativity and innovation differ and how they are related (MQF1:MQF8)

6. Understand the leaders role in fostering creativity and innovation in individuals and teams (MQF5:MQF7)

7. Understand the leaders role in designing systems for fostering creativity and innovation in an organization (MQF7:MQF8)

11. MQF Learning Outcome Area

MQF1 - Knowledge

MQF2 - Practical skills

MQF3 - Social skills & responsibilities

MQF4 - Values, attitudes and professionalism

MQF5 - Communications, leadership and team skills

MQF6 - Problem solving & scientific skills

MQF7 - Information management and lifelong learning skills

MQF8 - Managerial & entrepreneurial skills

12. Transferable Skills:

The following employability skills are introduced (I), developed (D) and/or assessed (A):

Analytical Skill (I & D), Client Focus (I & D), Innovation (I & D), Learning (I & D), Self management (I & D)

13. Teaching-learning and assessment strategy:

The module comprises lectures and tutorials and involves individual creativity and innovation within the assignment.

14. Synopsis:

This course provides a strategy framework for managing innovations in businesses. The emphasis throughout is on the development and application of models and analytical tools that clarify the interactions between competition, patterns of technological and market change, and the structure and development of internal firm capabilities.

The course also examines the challenge to building and maintaining an innovative organization, and how individuals can successfully innovate in organizations. These tools can provide the framework for insightful planning when deciding which initiatives to invest in, how to structure your resources to gain competitive advantage over other industry participants, and how to use you capabilities to exploit innovative activities.

The course should be of particular interest to those interested in managing a business where external or internal innovation is a necessity for competition, those interested in new business ventures, and consulting.

15. Mode of Delivery:

Lecture, Tutorial and Directed Independent Study

16. Assessment Methods and Types

An individual assignment weighted at 100% (LOs 1 - 7)

17. Mapping of the course/module to the Programme Aims :

Refer to the Programme Specification

18. Mapping of the course/module to the Programme Learning Outcomes:

Refer to the Programme Specification

19. Content outline of the course/module and the SLT per topic:

WeekTopicsLTPOInd

1Introduction

Learning Outcomes for the module.

Key terms.

Learning methods, subjects to be covered.

Introduction to Management including definitions discussions of general applications

Assessment briefing124.5

2Link between creativity and innovation The discipline of Innovation Creativity Is Not Enough, Theodore Levitt

What is the difference between creativity and innovation?

124.5

3Characteristics of Creative Individuals The mental make up of a creative person124.5

4Can creativity of be fostered, or is it something you just get out of the way of? What is the relationship between creativity, knowledge, information and routines within the firm?

124.5

5 & 6Managing Creativity and learning

Theory of Organizational Knowledge Creation Becoming a Learning Organization through Relentless Reflection and Continuous Improvements249

7 & 8Looking for innovative opportunities Models for innovation Evaluating framework of innovative opportunities

Case: Innovative At 3M Corporation

249

9Connection between existing competencies Competencies of an innovative based organization The Underpining of Profits: Competencies, Endowments, and Knowledge

124.5

10How Valuable is Your Innovation

Understanding the Value of Innovation How Innovation can add value to organization Real Options: Valuing Managerial Flexibility124.5

11Choosing the direction of innovative creativity Picking the Best New Business Opportunity124.5

12 Disruptive Technologies Understanding power in organizations124.5

13Innovation and Setting the standard Benchmarking Innovation Standards set by innovative firms124.5

14 Innovation and External Networking Effective Networking Strategies? Strategy for building a network of relationships

124.5

15 Cultivating Capabilities to Innovate

Core Capabilities and Core Rigidities The organisation culture124.5

16Consolidation of the module

Question and answers

Assessment clinics

Presentations124.5

TOTAL321672

20. Main references supporting the course

Essential ReadingHarvard Business Review On Business Model Innovation, 2010, Harvard Business Press: Boston. ISBN:9781422133422

David. S, 2010, Exploring Innovation, McGraw-Hill: London. ISBN: 9780077121235

Trott. P, 2008, Innovation Management and New Product Development (4TH Edition) Prentice Hall Financial Times: Harlow, England. ISBN: 9780273713159

Von Stam. B, 2008, Managing Innovation, Design And Creativity, (2nd Edition), John Wiley & Sons: Chichester. ISBN: 0470510668

Further Reading Business Week, 2008, Innovation Power Plays: How The Worlds Hottest Change Agents Reach The Top of Their Game. McGraw-Hill: New York.

ISBN: 9780071486316

Esty, Daniel C.; Winston, Andrew S, 2009, Green To Gold: How Smart Companies Use Environmental Strategy To Innovate, Create Value, And Build Competitive Advantage, Wiley: Hoboken, N.J. ISBN: 9780470393741

Hasting, Hunter; Saperstein, Jeff, 2008, Your Marketing to Grow Your Business: Insights And Innovation That Drive Business And Brand Growth. Wharton School Publishing: Upper Saddle River, N. J. ISBN: 9780132331593

Jugulum, Rajesh; Samuel, Philip, 2008, Design for Lean Six Sigma: A Holistic Approach to Design And Innovation. John Wiley & Sons: Hoboken, New Jersey.ISBN: 9780470007518

Linsay, Jeff; Perkins, Cheryl; Karajikar, Mukund, 2009, Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success. Wiley; Hoboken, NJ.ISBN: 9780470460078

Verganti, Roberto, 2009, Design Driven Innovation: Changing The Rules Of Competition by Radically Innovating What Things Mean. Harvard Business Press: Boston. ISBN: 9781422124826

Yew, Kam Keong, 2007, You Are Creative: Let Your Creativity Bloom! (3rd Edition),

Advantage Quest Publications: Petaling Jaya, Selangor. ISBN: 9789833830152

21. Other additional information:

None

Creativity & Innovation BM006-3-2

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