Natalie ReynoldsInspiration Ltd

BNI Dylan Chapter

Friday 19th November 2010

Inspiration Ltd

1984 – Established

1998 – Acquired Celtic Design & Print

2001 – Acquired the assets and staff of James Gerard & Co

2008 – Moved to Garngoch Industrial Estate (17,000sq ft purpose built factory)

What we do? - Print

•Business Cards•Letterheads•Business Stationery•Brochures•Leaflets/Flyers•Workwear/Corporate Clothing •Folders•NCR Pads

•Jotter Pads•Pull Up Banners•Exhibition Stands•Gift Vouchers

What we do? – Promotional Products

•Pens•Mousemats•Mugs•Branded glassware•USB Memory Sticks•Umbrellas•Coasters•Lanyards•Sports Bottles•Carrier Bags•Shopping Bags•Calendars & Diaries•Conference Folders•Keyrings/ Trolley Coins

•Awards & Trophies•Business Card Holders•Golf Balls & Tees•Ice scrapers•Tax disc holders•Mobile phone holders•Car air fresheners•Bottle Openers•Advent calendars•Stress balls/items•Magnets•Eco-friendly items

What we do? – Promotional Products

•Pens•Mousemats•Mugs•Branded glassware•USB Memory Sticks•Umbrellas•Coasters•Lanyards•Sports Bottles•Carrier Bags•Shopping Bags•Calendars & Diaries•Conference Folders•Keyrings/ Trolley Coins

•Awards & Trophies•Business Card Holders•Golf Balls & Tees•Ice scrapers•Tax disc holders•Mobile phone holders•Car air fresheners•Bottle Openers•Advent calendars•Stress balls/items•Magnets•Eco-friendly items

Current/Target Market

•Car garages/dealerships•Hair & beauty salons•Engineering & Manufacturing•Schools, Colleges & Training Providers•Hotels & Restaurants•Leisure – Gyms, Spas & Golf Clubs•Trades•Housing Associations•Breweries & Beer Festivals•Solicitors & Accountants•Insurance•IT & Telecoms•Charities•Public Sector•Small local businesses

How we work…

•Advice regarding overall marketing not just promotional items

•Local service

What do you do?

•What marketing do you currently do?

•How do you attract new customers?

•How to you maintain customers?

•Who is your target audience? (Industry/Geographical)

•Do you have a marketing budget?

Marketing Activities

•Networking•Referral partnerships•Host an event/seminar•Telesales/Telemarketing•Hospitality•Corporate/Seasonal Gifts•Direct Mail•Exhibitions/Trade Shows•Bill Board Advertising •Yell.com/Thomson Local•Search Engine OptimisationAdvertising – Internet Advertising – TV, RadioAdvertising – Newspapers, Magazines, Trade Journals•Sales – Cold Calling/Door Knocking

•Leaflets/Brochures•Sponsorship•Branding – Branded Business Stationery•Corporate Image – Staff Clothing/Vehicle Signs/Signage•PR – Editorials/Articles•Social Media•Website•E-commerce•Promotional Campaigns•E-Marketing•Customer Relationship Management•Customer Service

Why use promotional items?

•Repeatedly draws attention to your brand

•Tool for making your current marketing activities more effective

Examples

•Branded Condoms

•The Classic Pen!

•Everyone loves a gift!

How to get me referrals!

• Introductions to Marketing Managers, Business Owners, Managing Directors and Office Managers

WHY? it will make their job easier as we’re a one stop shop, we can provide them with ideas/guidance and help them spend their budget more wisely!

• Collect promotional items at events or from your customers/suppliers

WHY? if they’ve already purchased promotional items, then they have already established the importance of using them as a marketing tool

How to get me referrals!

• Marketing/Advertising spend on their monthly/end of year accounts

• Struggling with getting new customers

• Introductions to referral partners

• Other print companies• Marketing consultants• Anyone who provides a Marketing Service! (See Marketing Activities)

Thank you for listening!

Natalie ReynoldsSales & Marketing ManagerInspiration Ltd

t: 01792 897900m: 07811142617e: natalie@inspiration-gifts.co.uk facebook.com/inspirationltd

twitter.com/inspirationltd

Door Prize!