Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
April 2019
BOARD OF DIRECTORS MEETING
PRESIDENT & CEOREPORT
BY THE NUMBERS – PARTNER INVESTMENTS
OCTOBER-FEBRUARYFY 18/19
MARCHFY 18/19
YTD TOTAL FY 18/19
YTD TOTAL FY 17/18
REVENUE $137,666 $40,023 $177,689 $46,280
IN-KIND $299,293 $9,337 $308,630 $218,862
CO-OP
MARKETING$298,725 $171,550 $470,275 $497,615
FY 18/19 PRIVATE FUNDS $956,593 $762,757
PRELIMINARY REPORTING
TDT COLLECTIONS YEAR OVER YEAR
Sources: Osceola County Tax Collector
$4,217,688
$4,411,772
$5,111,994
$5,201,817
$5,319,120
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
$5,500,000
$6,000,000
$6,500,000
$7,000,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT
2018/19 2017/18 2016/17 2015/16 2014/15
Source: Osceola County TDC
BY THE NUMBERS: MONTHLY TDT COLLECTIONS
Sources: Osceola County Tax Collector
February TDT Collections increased ($5.3M vs. $4.9M) 6.76% YOY
Hotel/Motel, 44.5%
RV Park/Campgrounds,
0.5%
Timeshare, 4.3%
Vacation Homes, 50.7%
BY THE NUMBERS: YTD TDT COLLECTIONS
Sources: EK Research Department
YTD TDT Collections increased ($24.2M vs. $23.4M) 3.33% YOY
Hotel/Motel, 47.0%
Timeshares, 3.3%RV Parks/ Campgrounds, 1.0%
Vacation Homes, 48.8%
Destination Health Indicators
FEB 2019 HOTEL/MOTELY/Y PERCENT
CHANGEVACATION
HOMEY/Y PERCENT
CHANGE
OCCUPANCY 73.0% -4.1% 74.4% 28.1%
ADR $101.61 1.4% $321.06 32.1%
REVPAR $74.21 -2.8% $239.01 69.2%
Sources: Smith Travel Research, AirDNA
BUSINESS APPLICATIONSAND INSIGHTS
• Completed
• Dec. 31: RFP Distribution
• Jan. 22: Selection
• In Progress
• Feb.-May: Discovery
• Research Review
• Production SWOT
• Board Interviews and Surveys
• Partner Satisfaction
• Upcoming
• May 17: Board Retreat
• June 21: Board Approval
• Sept. 2: Submission to County
• Oct. 1: Launch
STRATEGIC PLANNING
• California Consumer Privacy Act
• Takes effect Jan. 1, 2020
• Similar requirements as GDPR
• Actions Taken
• Summary list of data processor categories for any personal data download requests
• Revision date and toll-free number on experiencekissimmee.com/privacy
• Annual privacy policy update and notification
• Compliant as of March 8, 2019
PRIVACY AND DATA PROTECTION
INDUSTRY PARTNERRELATIONS
BY THE NUMBERS: INDUSTRY PARTNERS
Out of Business
(as of March 31)
1 Partner
CATEGORY PARTNERS
Places to Stay 221
Things to Do 178
Dining 183
Meeting Services 201
Shopping 27
Sports Facilities 11
Transportation 65
Visitor Services 4
TOTAL 890
NEW PARTNERS
NEW PARTNERS
Destination Transportation Getting Around
Enzo’s Hideaway & Tunnel Bar Dining
Maria & Enzo’s Ristorante Dining
The Edison Dining
POP-UP NETWORKING
Regal Oaks Bar & Grill
30 Attendees
PARTNERNET TRAINING
INTERNATIONAL &DOMESTIC SALES
SALES MISSION
Colombia – March 4 - 8, 2019
• Experience Kissimmee visited Medellin and Bogota
• Industry Partners that joined Deconova Vacation Homes, Tuscana Resort and Encore Resort at Reunion
• Visit USA Mission was also conducted,
visiting Bucaramanga, Cali, Medellin and Barranquilla
• 400+ travel agents trained
SALES MISSION
United Kingdom - March 18 - 22
• EK’s own London and Dublin Sales Mission
• Industry Partners participating:
o Omni Orlando Resort at ChampionsGate
o Clarion Suites Maingate
o CLC Regal Oaks
o Seralago Hotel & Suites Main Gate East
• A full week of sales calls and trainings in London &
Ireland
SALES MISSION
China - March 11 - 23
• Brand USA China Sales Mission in Beijing, Shanghai &
Guangzhou
• Met with key travel trade senior executives, product
managers, and operation managers during B2B sessions
and networking events
TRADE SHOW
Active America China in Anchorage, AK - March 26 - 28
• The only show in North America dedicated to building inbound
Chinese tourism
• 30 one-on-one appointments
• Sponsored breakfast which included a destination presentation
FAMS
March 13 - 22, 2019 – First ever Brazilian Mega FAM
• In partnership with Brand USA and Copa Airlines
• Multi-destination familiarization trip to the US
• Hosted 67 travel agents and 10 tour operators from
various regions of Brazil
• After traveling through one of the five destinations on
the itinerary, the agents gathered for the grand finale
celebration in Kissimmee, Florida
SOCIAL MEDIA
EXECUTIVE SUMMARY
• Facebook: Traffic is up +5% from March 2018 due to more effective ads.
• Instagram: Our Instagram following is growing considerably, adding another +3% this month.
EXECUTIVE SUMMARY
• Pinterest: Monthly viewers on Pinterest has remained steady.
• Twitter: This channel has been effective for promoting events, especially this month’s Epcot International Flower Festival.
SOCIAL TRAFFIC
BLOG
COMPETITOR LANDSCAPE
COMMUNICATIONS
PR EFFORTS
• Press Release:
• Experience Kissimmee Highlights Tourism’s Leading Women
• Kissimmee’s Endless Season of Sun
• Media FAMs
• Kissimmee Roots
• Julie and Russ Campbell, Herald Bulletin
• Suz Pisano, Nightwire
• Media Mentions in March: 20
• USA: 11
• Canada: 3
• Columbia: 2
• Argentina: 2
• Brazil: 1
• Bolivia: 1
TOP ARTICLES
Plan a Fun Florida Family Trip to
Kissimmee
• Outlet: Toronto Sun
• Market: Canada
• Digital Edition: 1.3M
• Print: 1M
Kissimmee is Final Stop of the First
MegaFam of Brand USA
• Outlet: Brazilturis
• Market: Brazil
• UMV: 6.6K
Spring Break Fun for Teens in Central
Florida
• Outlet: Chicago Parent
• Market: USA
• UMV: 131K
• Print: 90K
MEETING SALES
MEETING SALES SUCCESS
MARCH 2018
Leads Sent Requested Rooms
124 94,823
MARCH 2019
Leads Sent Requested Rooms YOY Leads Sent
133 134,905 7%
FISCAL YTD 2017/2018
Leads Booked Contracted Rooms
239 113,544
FISCAL YTD 2018/2019
Leads Booked Contracted Rooms YOY Leads Booked
260 218,237 9%
MEETING SALES SUCCESS
Contracted Rooms
Fiscal YTD 2017/2018 Fiscal YTD 2018/2019
113,544 218,237
Requested Rooms
March 2018 March 2019
94,823 134,905
42% Increase in
Requested Rooms YOY!
92% Increase in
Contracted Rooms YOY!
No change from last month
FUTURE MEETINGS BOOKED
2024 2025 2026 2027 Total
Booked Meetings 3 5 3 1 12
Contracted Room Nights 5,094 12,155 11,721 3,246 32,216
Booked through Incentive Beyond September 30, 2024
April 2021 & 2022
Florida General Baptist
Convention
Embassy Suites Lake Buena
Vista South
2,262 Total Room Nights
March 2020
The Spring Needlepoint Show
Embassy Suites Lake Buena Vista South
1,200 Total Room NightsMay 2020
MCG Health Client Forum
Omni Orlando ChampionsGate
2,630 Total Room Nights
SALES ACTIVITIES
• March 3-7, 2019
• Atlanta, GA
• 200 planners; Over 50 planner meetings
• Sponsored conference app and prizes for game
• 3 partners participated in social media game giveaways
• March 12-15, 2019
• Las Vegas, NV
• 650 attendees; 24 one-one-one appointments
• 17 potential RFPs through 2023
• Sponsored Business Showcase –destination presentation
• 7 partners participated in raffle prize package
• March 27, 2019
• Disney Springs
• Approximately 50 attendees; 3 venues
SPORTS DEVELOPMENT
January 29 - February 3, 2019
• Inaugural event
• Top 80 Anglers in the world
• 1,735 room nights
• 1,102,254 total live stream views
• 1,265,767 total site visits
• 18,842,997 total minutes viewed
• 2-hour television show to air on the
Discovery Channel in the fall
MAJOR LEAGUE FISHING
February 7-10, 2019
• 170 anglers
• 1,784 total room nights
• 479,388 Facebook video views
• 2,201,714 total reach on Facebook
• 175,242 impressions on Twitter
• Television show to air on NBC Sports and
internationally through Matchroom Sports
and World Fishing Network
FISHING LEAGUE WORLDWIDE
• The Kissimmee Sports Commission
renewed their contract with All Star Boxing,
Inc.
• All Star Boxing hosted their first of six
events for the year on February 22, 2019
• Each boxing event is broadcasted by the
Boxeo Telemundo Ford Program
• According to Nielson Ratings, All Star
Boxing is the #1 rated Hispanic boxing
program on television averaging 528,000
viewers per show
ALL STAR BOXING
February 27 - March 1, 2019
• 11 Event Rights Holders attended key
sports facilities in Osceola County
• The FAM culminated in a hospitality suite at
the Magic vs Golden State game
SPORTS FAM
KEYUPCOMING EVENTS
• April 15 - 17 Christian Management Conference Association, Greenville, SC
• April 16 - 19 FSAE Executive Sponsored Luncheon with Partners, Tallahassee, FL
• April 29 – May 3 EK Military Reunion & YMRC FAM, Kissimmee, FL
• May 7- 10 ConferenceDirect CDX19 Spring, Kansas City, MO, Chicago, IL
• May 8 Kissimmee Cares Golf Classic, Falcon’s Fire Golf Course
• May 15 Town Hall and Sample the Springs, Disney Springs