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Board of DirectorsKaren Musson

Chair

Jody GravesVice Chair/Financial Officer

Celeste BarronKings County Board Member

Matthew GrundyFresno County Board Member

Deborah LagomarsinoTulare County Board Member

James ShekoyanFresno County Board Member

William LylesDirector Emeritus

Community Advisory BoardMichelle W. Allison

Merced County

Deborah AdairChair, Madera County

Michael Alvarez Vice Chair, Fresno County

Gary Chahil Fresno County

Thomas Whit-EllisFresno County

Murray FarberFresno County

Elizabeth LavalFresno County

Doug MorrisFresno County

2020 LOCAL CONTENT AND SERVICE REPORT

ABOUT VALLEY PBS

Valley PBS, formerly known as KMFT, went on the air in April 1977 with the mission to bring thoughtful, entertaining and educational programming to the residents of Kings, Madera, Fresno and Tulare Counties.

Today, Valley PBS serves the Central Valley, from Merced to Bakersfield. We continue to air the same quality programming that started it all as we are building connections among the people and communities across our region.

By leveraging the positive power of public media and the support of our donors, we aspire to drive impact and change lives. PBS has ranked #1 in public trust for 16+ years running and we take that honor and responsibility seriously each and every day. We strive to continually build upon this public trust to tell stories that matter to our Valley viewers.

The Valley PBS family of channels includes 18.1 HD, Valley PBS 24/7 Kids 18.2, Valley PBS Create 18.3 and Valley PBS World 18.4. The 24/7 PBS Kids content can also be streamed online at PBSKIDS.org and 18.1 and 18.2 are also carried on YouTube TV.

Thank you for your support!

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LOCAL PRODUCTION: ONGOING SERIES

American Grown: My Job Depends on Ag

American Grown: My Job Depends on Ag is an in-depth look at the issues that inspired the Facebook group-turned-movement, the future of the industry, and the stories of how agriculture touches us all far beyond the table, from the clothes we wear to the roof over our heads. This series is produced by our production partner 18THIRTY Entertainment.

Topics included: Klamath Water Wars, Hemp, Learning Ag From A Distance and Women in Ag.

Full episodes are available online: Video.valleypbs.org/show/american-grown-my-job-depends-ag

Outside Beyond the Lens

Photography is the way most of the world tells the stories of travel, so we designed a show that celebrates that. From serious hobbyists to Instagram smart-phone photographers, Outside Beyond The Lens will make the world of landscape photography approachable with a behind-the-scenes look at how we shoot amazing locations while taking you along for an immersive adventure-travel experience. Jeff Aiello and a small crew of cinematographers travel the world to tell the stories of these places through stunning imagery, but beyond their lenses is where the real beauty of travel is revealed. The people, the food and cultures of the destinations they visit come to life as they journey through new places.

Full episodes are available online: Video.valleypbs.org/show/outside-beyond-lens

Valley’s Gold

Valley’s Gold is a weekly series that presents a behind-the-scenes look at the economic engine that drives our region, agriculture. Five seasons have been completed in house with the 6th season schedule for Fall 2021.

Some Topics included: Animal Feeds, Ag Technology, Landscape, Asparagus, Unique Crops, Animal Care, Exotic Farm Animals, Ag Energy: Electric Power, Leading California Ag.

Full episodes are available online: Video.valleypbs.org/show/valleys-gold

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LOCAL PRODUCTION: PANDEMIC RESPONSE

Valley PBS Presents Graduation 2020

Valley PBS created a front-row seat for Graduation 2020. 39 graduation compilations from across the region were featuredincluding all 17 Fresno Unified School District High Schools, Clovis Unified, Central, Parlier, Mendota, Sanger, Selma and Madera.

Each compilation can be found online at: ValleyPBS.org/grad2020

Reading Room

Valley PBS Reading Room is a collaboration with local caregivers, teachers and administrators that share their love for reading with our littlest viewers. During the time of change and uncertainty, Valley PBS mission is to provide a safe place for our children to reconnect with their classroom Heroes. Families joined us in our Valley PBS Reading Room each night Monday through Thursday at 7pm to watch local caregivers, teachers and administrators from around the Valley read them a bedtime story.

Full episodes are available online:Video.valleypbs.org/show/reading-room/

Local Learning

Valley PBS partnered with Fresno Unified School District to create summer learning opportunities for children in Kindergarten through the 3rd grade throughout the Central Valley. The lessons helped ease the learning loss created by the early dismissal of school from COVID-19 pandemic. Each lesson was taught by a certified instructor and was aired Monday through Friday from 8am-9am starting on June 22, 2020 for 8 weeks.

Full episodes are available online: ValleyPBS.org/locallearning/

LOCAL PRODUCTION: COMMUNITY CONVERSATIONS

COVID Conversations

Valley PBS created 11 Community Conversation between a panel of experts on the implications of COVID-19 in our community.

Some Topics included: Children’s Healthcare and Education, Resources for Businesses and Employees, Activities to Help Children, Work/Life Balance, Does History Repeat Itself?

Full episodes are available online: Video.valleypbs.org/show/valleypbs-specials/

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LOCAL PRODUCTION: INTERSTITIALS

Valley PBS produces a wide variety of local content that focused on the people of the Central Valley. We continued to tell stories that dug deep and shined a spotlight on topics that might not have normally receive media recognition.

Project Pen Pal

An initiative created by Valley PBS to share the love to Senior citizens sheltered in place due to COVID-19 pandemic. Our community was urged to write letters to those individuals that were unable to see friends or family due the lock down of the seniorliving communities to prevent the surge of COVID-19.

Seniors to Seniors

Valley PBS partnered with local Senior Living homes to haveSeniors provide words of advice or encouragement to our High School Seniors.

We also continue to partner with local organizations to help produce videos highlighting their hard work in the community.

MORE THAN MEMBERSHIP

Family Circle Membership

ValleyPBS Family Circle is a $10/month membership that allows families to donate to the station and attend monthly, members only PBS Kids’ events all year. In 2019, Family Circle hosted over 300 guests at each of their events with 300+ family units as members.

Each month members are invited to participate in events likePumpkin Patch Palooza, Roller Towne, Monster Truck Madness, and Daniel Tiger’s Holiday Party. Members always receive a healthy snack, create a unique craft and enjoy interactive educational activities. Often, there is a PBS Kids character that families can meet.

The events are a place where families can interact with each other, connect over similar interests and kids can just be kids. Parents enjoy meeting other parents with children the same age as theirs who also uphold educational experiences as a top priority for their families.

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COMMUNITY ENGAGEMENT EVENTS

Dog Days of Summer

Valley PBS hosted its annual “Clifford’s Dog Days of Summer” program throughout Fresno, Tulare and Madera counties duringsummer 2019. Each of the ten sessions had the capacity of 40 children with their parents and almost every session was completely full. Families would listen to story time with their local librarian, meet and greet Clifford and receive their very own Clifford book to take home.

Valley PBS Kids Nite

In September 2019, Valley PBS hosted the tenth annual Valley PBS Kids Nite at Fresno Chaffee Zoo. This event brought 3,000 attendees to the Zoo after hours for a special family event. Guests enjoyed meeting PBS Kids Characters, story time with the Man in the Yellow Hat, Make and Take Crafts, giraffe feeding, booth spaces and more. The evening ended with the viewing of a PBS Kids show on a large outdoor screen once the sun went down.

The Pushouts

In October 2019, Valley PBS hosted an exclusive screening of theinspirational documentary, The Pushouts. Filmmaker Dawn Valadez attended the screening to give insight about the film.

Raul Julia: The World’s a Stage

American Masters and Latino Public Broadcasting’s VOCES joined forces to present the first documentary about Raul Julia, the versatile Puerto Rican actor whose work on stage and screen took the world by storm. In October 2019, Valley PBS hosted an exclusive screening at Fresno City College of this documentary.

Robert Costa-Fresno State President’s Lecture Series

PBS political correspondent Robert Costa visits Fresno State totalk politics, journalism and engage with Fresno State students.

Fresno Chamber of Commerce Awards 2020

Awards consisted of Student Entrepreneur, Rising Star, Harold Zinkin Entrepreneur of the Year, Leon S. Peters and Community Partner Award.

Clovis Electric Parade

Clovis Children’s Electric Christmas Parade was on Saturdayevening, December 7, 2019. Valley PBS designed and showcased a float with Clifford the Big Red Dog.

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STATION TOURS, CAREER FAIRS, BOOTH SPACES

San Joaquin Valley Town Hall

Every year, San Joaquin Valley Town Hall strives to find the best speakers to inform, educate, and entertain. Valley PBS sponsored the lecture series that began in October of 2019 and hosted aninformational booth at each meeting.

Sesame Street Live

Sesame Street Live performed 4 times at the William SaroyanTheatre in Fresno and 3 times at the Rabobank Theater inBakersfield. Valley PBS gave away tickets to each of these shows and host a booth in the lobby before and after the shows to provide families with information about Valley PBS.

Fresno Cares Day

The Grizzly Fest team organized Fresno’s first “Fresno Cares Day” to highlight and promote Fresno’s non-profit community! The goal was to raise awareness & engagement within the community through our outreach. This event featured a live concert, local food trucks, raffle prizes, games. Valley PBS hosted a booth providing information to our community and Valley PBS giveaways.

Clovis Veterans Memorial District

December 2019 Valley PBS hosted a booth with photos with Daniel Tiger at the Clovis Veteran Memorial District’s Holiday Cheer.

Merced County Office of Education

Parent Institute hosted a Parent Resource Day where Valley PBSprovided information to families about our Ready to Learn program and Family Circle.

EDUCATION

Ready To Learn Workshops

Since 2012, ValleyPBS has provided over 2,000 Ready to Learn parent education workshops in partnership with local school districts and community organizations such as Fresno, Madera, Central, Parlier, Central Union and Selma Unified, Woodlake and the Fresno County Superintendent of Schools.

Workshops are provided in English, Spanish and Hmong, and verbal translation is also provided in Punjabi. ValleyPBS has distributed over 45,000 free children’s books and provided over 85,000 free school supplies to families participating in Ready to Learn workshops.

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Following workshops, all parents receive a survey to gauge their satisfaction with the experience and applicability of information presented. Over 99% of parents reported that they learnedbeneficial techniques they planned to use with their children and would recommend the workshops to other parents.

In Fall of 2019 and Spring of 2020 prior to the school shut down in March due to COVID-19 Valley PBS hosted 307 parent work-shops, and more than 7,000 individuals were served by the Ready to Learn Program. The Ready to Learn team of bilingual trainers and children’s group leaders grew to 40 and the program served more districts and schools than in any previous year. The Ready to Learn program also has a homepage (ValleyPBS.org/ReadyToLearn) where the entire schedule of upcoming workshops can be viewed. Community members can support the program through donations of time, funds or materials or even become part of the Ready to Learn instructional team, if qualified.

Bright By Text

Bright by Text is a free, text message-based service that helps parents and caregivers make the most out of their time with theirchildren by illustrating fun and easy activities, providing positiveparenting tips and resources, tips for aiding a child’s physicaldevelopment and much more. All information is provided viaeasy-to-read and implement texts and links to additional information or illustrative videos or images.

The program is proven to build nurturing caregiver-childrelationships, and positively impact a child’s healthy development and school readiness. In addition to expert content, Bright by Textincludes messages about events and resources specific to theValley, like free museum days, health clinics, and preschool openenrollment periods.

To sign up, parents and caregivers with children under eight can text the word KIDS to 274448. They will receive two to five text messages per week, and each message includes a link to a landing page with more detail, short modeling videos, and links to related resources.

Currently, over 5080 subscribers benefit from the service, with that number expected to continue growing this year as we partner with new organizations and community programs to partner with to share this great resource for families.

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Valley PBS holds television broadcasting licenses KVPT in Fresno, CA and K18 HD-D in Bakersfield, CA. For more public information and reports, go to ValleyPBS.org/reports-public-files/