BOASTING BOOKS 

Get Your Book In Front of Thousands of Readers

Instantly!

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Get OTHERS To Boast About Your

Book

I need to ask you a question…

If you could tell ten people about your book knowing

they would purchase, would you?

Of course you would!

And why wouldn’t you? It takes a few minutes to converse

with each of them and that conversation results in profit,

straight to your bank.

Let’s take this a step further…

If you knew someone who knew 50 people who

would buy your book and they would GLADLY tell

those 50 people about it...would you tell that

person about your book?

I know I would...and you’d be insane not to.

In fact, I can’t think of a single reason why you wouldn’t

want to tell them about it.

Let’s keep going -- what if you knew someone who knows

10,000 people who might be interested in your book...and

all you have to do is tell them about it…

And they, in turn, email those 10,000 people about your

book...would you tell them about it???

Hold your horses and back up now, Rob...you’re

talk about...GASP...NETWORKING...and EMAIL

MARKETING.

Holy fruitcakes batman, I know. I know.

Are you feeling the itch to hit the refund button yet? Hold

up.

I know a lot of people are adverse to networking and email

marketing; you want to write a book, upload it to Amazon

and let it go to work on it’s own.

Networking requires talking to people in your industry or

niche or genre...the horror!

I’m not making light of your plight (okay, maybe a little)

but I’ve never met a single successful business person who

hasn’t networked to some degree.

However, I know the feeling: talking to someone can be

really scary and social anxiety ramps up, especially if you

have to talk to someone who is more successful than you.

(Ideally, that’s who you want to be chatting up)

Let me tell you a story.

When I first got started trying to make money online, I did

so through advertising (Google ads) and clickbank. I was

selling tattoo designs. It was a higher converting product

and I actually managed to sell a few...at a massive loss to

myself.

I ended up racking up 2000 dollars in advertising costs

while only making about 100 dollars back. So a net loss of

1900.

Oops.

After that, I knew I had to go down the free route. As a

broke, jobless college student now with 2 grand worth of

credit card debt, I couldn’t do paid ads anymore.

I didn’t want to quit, however. I had seen that people

WERE paying for these books and I was getting

commission. I just had to figure something else out.

I struggled for a while doing this and that. It wasn’t until I

broke down and joined the warrior forum that things

started to happen.

I found my way to some bum marketing/article marketing

courses and that made me some money...but it wasn’t until

I finally cracked and started to talk to people in the IM

community that I made my first real money.

Why?

People promoted me.

My first promotion was for a guide I was selling in the

relationship niche and I made a few grand nearly

overnight from the promotion.

This was a guy who had a list of about 20,000...these

weren’t his buyers, mind you. It was a freebie list people

had joined and hadn’t purchased his guide, so he figured

why not try with mine.

It worked...and I grabbed a new list of buyers in that niche,

all for the cost of some affiliate commissions (50% per

sale) and me reaching out to people.

It happened again later in the IM niche and then with book

authorship. And again in some fiction/nonfiction niches.

I started making real money as soon as I...

A.Focused on making connections in the industry I was

in.

B.Focused on building an audience with an affordable

way to reach out to them.

“Okay Rob, that’s fine. But this still

means...Ugh...I have to talk to

people.”

Actually...no you don’t. There is a solution for that and I’m

going to show you in just a minute.

As far as email marketing is concerned, that has some

really easy solutions as well and I’m going to cover those in

a bit.

But the point remains - if you want stable, reliable income

from selling your books, you need to be gathering

resources to you.

And unless you can afford to pay for eyeballs, those

resources need to be free.

In other words, you need to turn your competition into

allies.

And there is a website that will automate that for

you.

BookBoast

The site you want is BookBoast.com.

It’s a free (or cheap, 10 or 20 bucks a month if you buy a

membership) way to automate email promotions

from other authors.

In fact, they’ve engineered it so well, you don’t even need

to speak to another author. You simply request a

promotion with a promise to promote THEIR book in

return.

You schedule the promotion day, use a link BookBoast

gives you (for tracking purposes) and then you promote

their book while they promote yours.

It’s called a swap and they’ve been done since email lists

have been a thing.

Now I know what you’re thinking:

“But Rob, I don’t have an email list! I can’t do a

swap!”

We’re going to get to that in a bit. You’ll have an email list

soon enough and through a multitude of ways.

First I’m going to share with you Sarabeth’s story.

Sarabeth’s Case Study

Sarabeth had her first book up on Kindle for a while, sadly,

with no sales to speak of.

She had spent some money on AMS, again, without luck.

(Though she didn’t blow through 2 grand like I did. Good

on her.)

Frustrated, she was went through all the training material

she could find to see what was going on with her book. In

the end, she cracked and joined an author forum seeking

advice about her book.

A few members helped her clean up her page, do better

targeting and change her cover. She also had help editing

her book so it read better and a few authors bought the

book and read it, leaving a few reviews.

With that, she sold a couple of copies (outside the authors

who bought) and with new sales came some new ideas.

She wasn’t about to start AMS again as she didn’t have it in

her budget. Instead she decided to do something

else...something free.

She found BookBoast and paid for a subscription. Using

the credits, she planned out her attack.

She needed an email list but didn’t have one. So she signed

up for MailChimp and put together her first email list.

The thing is - she couldn’t get a cross promotion swap

going without first getting a few people on her list. So she

turned to the group of authors again...as well as her friends

and family.

Within a few days, she had a small list of a few dozen

people. It wasn’t much, but everyone on the list promised

to click on her next promotion to help her Book Boast

campaign.

So she dug for people with the most compatible lists and

those with higher converting lists/clicks. She didn’t pick

the largest, she tried to stay small as she knew the big dogs

weren’t going to be interested in playing with her tiny 40

member list.

She found a few people who met her criteria and sent the

requests out for promotions.

Now, she could’ve just left it at that, but she decided to

take it one step further. She actually reached out and sent

a nice note to all of them, saying something like this:

“Hi there, my name is Sarabeth and I’m a newer author

in the ____ genre.

I know you are probably swamped with requests for

promotions from noobs like me and I understand if you

aren’t interested in working with me.

However, I want to make it worth your while because I

really want to be successful.

So besides a swapped promotion, I’m also willing to do

some work for you as well. I can read new copies of your

book, provide reviews and if it’s a shorter work, I can

help edit or toss ideas around or even go post places to

promote your book.

Again, I know it’s not much and I still understand if you

can’t do it. Thanks for listening anyway!”

It worked.

While she was mostly ignored, there were a few people

who bought it and promoted her anyway, without any

additional demands on her because they liked her

message.

But the biggest win came from a connection she wasn’t

expecting on making. The author with the biggest list

ended up getting back with her and that one was worth

gold.

At first, the other author told Sarabeth, they weren’t going

to promote her at all. They normally ignores messages

from newbies but Sarabeth’s message struck them in a way

no one else had. They attributed it to Sarabeth’s

willingness to go above and beyond to help out.

This author was potentially worth hundreds of clicks and

of dozens of sales and the author was willing to do a full

promotion, mailing multiple times.

They connected on Skype and Facebook, with Sarabeth

being introduced to this other author’s circle...with one

author in particular in that group loving her book and

agreeing to do a full promotion as well.

So two authors were now promoting Sarabeth on the same

day. In three weeks, emails promoting her book was going

out to over ten thousand people…

Not wanting to screw this opportunity up, she quickly put

together other promotions on the same day from other

sites - a fiverr gig and a few book promotion sites.

It worked - three weeks later she sold over 250 copies of

her book on that day, for the cost of a couple hours of talk,

20 bucks in fees (10 of that going to Book Boast) and a

willingness to help other authors out.

Some people call that hustle. I call it adding value to other

people’s lives.

Whatever you call it, it was effective.

Sarabeth now has over 1000 people on her email list, most

of them readers and around 100 of them buyers of her

books.

She now makes an average of 700 to 1000 bucks a month

in book sales. Half of them come from swaps, promotions

and her own email list. This only took a few months to

build up - but it’s paying off.

And she’s only working part time.

You can do it too!

The Three Things You Absolutely

MUST Have

In order to make Book Boast work for you, you need to do

three things.

1. Have a great book, well edited and put together.

2. Have an email list. In this section, I’ll show you the

various ways you can get one quickly.

3. Be willing to reach out to other authors and offer help

when you first start. (It becomes fully automated once

you build your list up after a few promotions)

I’m going to assume #1 is a given. You aren’t selling

garbage, are you? Make sure your book is well edited and

reviewed. Don’t try and throw garbage out there. This is all

I’m saying on this topic.

Getting An Email List

This isn’t tricky, complicated or complex. You need two

things:

1. A service that hosts your email list. In short, they keep

your readers emails on the server and you send out

emails when you’re ready to promote your stuff.

2. Emails to send.

The first point is the easy and free:

www.mailchimp.com

Free for the first 2000 subscribers. Make use of it!

You can watch a video here showing you how to set up

mailchimp and even have them host the sign up page for

you.

https://www.youtube.com/watch?v=Qdk4iJPCKXA

Just note, you can’t put affiliate links inside those emails

through MailChimp. (You can with other services, just not

MailChimp. MailChimp is free, so there is the tradeoff.)

Now you need to populate the email list and there are

several ways to do this quickly.

1. You can do what Sarabeth did - ask friends and family

members to join.

2. Join an author community and contribute, then ask

them to join your list. (Again, making connections!)

3. Buy an email list. (This is tricky and could go against

MailChimp/Other service providers TOS. Be careful!)

4. Build a freebie list.

5. List swapping.

#4 is probably the fastest way to a legitimate email list.

Give away something for free and get people to sign up.

There are tons of ways to do this.

InstaFreebie is an excellent source for email leads and in

fact, my best option for building a free email list.

The other best option is to upload a book on Amazon and

give it away, permafree. Then in the book, lead people to

your signup page you created in step 1.

Author List Swapping

I wasn’t going to include this section originally but I

changed my mind.

What I’m about to share with you is absolute gold.

This section alone could potentially set your publishing

business on fire. It’s about list swapping and it’s how

many authors quickly build up their email lists of readers.

While BookBoast.com is an automated “book promotion”

swap service, these resources have the potential to

promote more than just a book - you could, for example,

promote freebies that go straight to a signup page,

building a bigger list.

Here is the list of resources:

https://www.tckpublishing.com/author-email-list-swap-a

pplication/

https://bookhub.online/authors-news/newsletter-swap-s

uggestions

https://authorsxp.com/for-authors/author-newsletter-sw

ap

There are other resources like this out there, but besides

Book Boast, those are the most popular I’ve found.

Reaching Out To Authors - Optional?

You have two choices here.

The easy, slow way or the slightly harder, but much faster

way to get swaps going.

The easy way - just set up your campaigns in BookBoast,

request promotions and see what it does for you. While

you will gain some promotions that way, they will be fewer

and far between.

It’s automated, sure. And it will work, it’ll just take more

time. Be patient!

When you’re new and starting off, you’ll need to take

some extra actions if you quickly want to get going.

I already demonstrated how it worked with Sarabeth. She

nailed it, made several connections and quickly grew her

list.

In three months she went from nothing to 1000 bucks a

month part time, all because she decided to make industry

connections and build out her audience. You can do the

exact same thing too.

Feel free to use this message as swipe when contacting

other authors:

“Hi there, my name is Sarabeth and I’m a newer author

in the ____ genre.

I know you are probably swamped with requests for

promotions from noobs like me and I understand if you

aren’t interested in working with me.

I’d like to promote your book, “XYZ” and if possible,

maybe you could promote mine?

However, I want to make it worth your while because I

really want to be successful. I understand that, since I’m

new, my list is much smaller and it’s a bit unbalanced and

unfair.

So besides a swapped promotion, I’m also willing to do

some work for you as well. I can read a copy of a new

book, provide reviews and if it’s a shorter work, I can

help edit or toss ideas around or even go post places to

promote your book.

Oh and I have read your latest book you’re promoting

here already. It’s excellent! I’ve left a review you can see

on Amazon for you. It’s under my name (name)

Again, I know it’s not much and I still understand if you

can’t do it. Thanks for listening anyway!”

Why Does That Swipe Work?

Sales psychology is my thing. I’ve been working as a

copywriter for 10 years now and I’ve picked up a few tricks

in my day.

Let’s analyze the letter above, which is what I wrote based

off of Sarabeth’s message to her authors. (Granted, she

personalized those a bit and I’ll get to that in a second.)

1. Opening: I’m XYZ and a new author in this genre:

You are leading and being honest here. Full name, and

perhaps even a link to a book you wrote. This let’s the

other author know you’re at least serious.

Props if the book has some reviews behind it.

2. Disarming. The second paragraph is all about

disarming.

“Look, I know you’re super busy. I don’t want to take

up your time and if you don’t have time, that’s super

cool. I get it! I’m not offended.”

You are literally letting the other person know you’re

chill, laid back and don’t expect anything, including a

handout...though you’re sorta asking for one in a

minute. ;)

3. The offer - let’s swap. That’s straight forward.

4. The offer DOUBLED.

You’re brand new. No clout. Barely anyone is on your

list. It’s not exactly “equal”.

You admit that, fully. So instead of looking for a

handout, (which, again, you sort of are. A mailing to a

list of buyers is GOLD) you are offering up other

things that might be of use to the other author.

This not only makes you appear genuine and hard

working, you recognize how important the other

author is and you are offering a larger exchange of

value.

5. Again, it’s cool if not!

Also, you could do a very slight amount of ego

stroking here.

“By the way, I’ve read your book and I love it! I went

ahead and left you a review which you can read here.”

Talk about above and beyond! You are SO nice

to do such a thing without even asking them

for anything in return.

This triggers a desire for reciprocation.

Sure, they might not necessarily promote you yet - but

it’s opened up the door a lot more than had you just

asked.

The above is why this is so effective. It grabs attention and

makes them really want to work with you.

To take it even further, you can customize each message.

Study them for a bit, read their books, compliment them

on a particular passage or theme or plot point.

They will really see that you dig their stuff and make it all

the more likely they will work with you!

The Master Course

I hope everything in this guide has helped.

Using swaps, networking and email marketing, you can set

your publishing business up for success.

Remember, this marketing poweress is some of the most

affordable you can possibly get. No other marketing comes

close, dollar for dollar in profitability.

Making connections is free. Email marketing (especially

with MailChimp to start) is free.

Those valuable tools can build your business for you. Yes,

it requires being social, somewhat. With BookBoast, it’s

automated, especially after you’re established.

I want to help you take it further, however.

I want to help you completely automate your business,

give you the powerful marketing tools, writing tools and

organizational tools needed to build a 4 figure publishing

business, from working part time, a few hours a week,

from home.

That’s what this Master Course is.

Click here to see it.

Inside, I walk through the grand business strategy for

independent publishers.

I graph every stage of development, from writing the first

book, doing the book launch, and then automating the

process with outsourcers, software and services.

This is one of my most powerful courses ever, and it’s

under 100 bucks.

Click here to grab it!

Included is valuable technical information needed to help

you jump ahead of the curve. Don’t delay, grab it now!

Thanks again for reading!