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Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs

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Page 1: Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs
Page 2: Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs

Fun

• Fun = innovation

• Bright, on-trend colors interrupt shoppers with the “gotta have it” impulse reaction

• First-to-market designs drive trial

Function

• Function = quality

• Kids category entry point

• Moms love affordable rewards while shopping… that also help her at home

17

©2014 Paris Presents Incorporated. All Rights Reserved. Not for Distribution. This presentation may contain confidential and proprietary information of Paris Presents Incorporated.

Page 3: Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs

• IRI defines millennials as 18-34-year-olds, the prime age group for moms.

• They say that the retailer “fun factor” is essential.

• And, they drive above-average spending in bath accessories, indexing higher than any other personal care category.

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*Symphony IRI Group Report, “Millennial Shoppers: Tapping into the Next Growth Segment”, June/July 2012©2014 Paris Presents Incorporated. All Rights Reserved. Not for Distribution. This presentation may contain confidential and proprietary information of Paris Presents Incorporated.

Page 4: Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs

Paris Presents Incorporated is proactive in ensuring

safe product use.

• We conduct overseas inspections during production to

ensure our children’s products meet quality standards.

• Our children’s products are tested by a certified third-party

lab that follows product safety requirements, ensuring

compliance with all US regulatory laws, such as:

1. permanent tracking labels

2. testing for harmful chemicals

3. proper package labeling

4. physical and mechanical testing

19©2014 Paris Presents Incorporated. All Rights Reserved. Not for Distribution. This presentation may contain confidential and proprietary information of Paris Presents Incorporated.

Page 5: Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs

20©2014 Paris Presents Incorporated. All Rights Reserved. Not for Distribution. This presentation may contain confidential and proprietary information of Paris Presents Incorporated.

Page 6: Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs

Rank Item Description Photo SRP

1 64010 Net Bath Sponge (50g) $1.99

2 64026 Mini Net Sponge (25g) $1.29

3 64065 Grime Fighter Sponge $2.99

4 64073 Bathtub Rascals $3.99

5 64071 Tangle Fighter Hairbrush $1.99

6 64021W Razzable Animal Sponges $3.99

21©2014 Paris Presents Incorporated. All Rights Reserved. Not for Distribution. This presentation may contain confidential and proprietary information of Paris Presents Incorporated.

Page 7: Body Benefits. Razz · 2015. 9. 29. · Fun •Fun = innovation •Bright, on-trend colors interrupt shoppers with the “gottahave it” impulse reaction •First-to-market designs

Rank Item Description Photo SRP

7 64002 Shower Comb $ 1.49

8 64017 Cupcake Sponge $1.99

Secondary Placement:

1 64097 Mini Gentle Sponge (25g) $1.29

2 64060 Gumdrop Sponge (50g) $1.99

22©2014 Paris Presents Incorporated. All Rights Reserved. Not for Distribution. This presentation may contain confidential and proprietary information of Paris Presents Incorporated.