Embed Size (px)
DESCRIPTION
Body by Milk. A new add campaign, with a $20 million dollar budget, that is targeted towards teens Uses celebrities and athletes as spokespeople. www.bodybymilk.com Campaign message: “Studies suggest that teens who choose milk tend to be leaner, plus the protein helps build muscle.” - PowerPoint PPT Presentation
Citation preview
Body by Milk
A new add campaign, with a $20 million dollar budget, that is targeted towards teens
Uses celebrities and athletes as spokespeople
www.bodybymilk.com Campaign message:
“Studies suggest that teens who choose milk tend to be leaner, plus the protein helps build muscle.”
They have banner adds on alloy.com, bolt.com, and gamezone.com.
Of course there is a MySpace page.
Posters will also be sent out to 100,000 schools.
With the recent concern over childhood obesity and health, this is perfect timing for an add campaign to be directed at youth.
Milk Your Diet, Lose Weight
Another health minded campaign this time aimed towards women.
Got Milk Ad
www.2424milk.com An informational
website for women. Includes tips, tools,
recipes and studies on how milk can help women actually lose weight.
