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Body Language
In 1971, US Educational Psychologist Albert Mehrabian published his
famous 7%-38%-55% Rule on non-verbal communication.
He found that only 7 percent of communication comes from spoken words, 38 percent is from the tone of
the voice, and 55 percent comes from body language.
What Do We Mean By Body Language?•Communication without words – Non-
verbal communication (eyes, face, hands, arms, gestures)
•Often subconscious•Can be used for
▫Expressing emotion (smiling)▫Conveying attitudes (aggression)▫Demonstrating personality traits (open
palms)▫Supporting verbal communication
Emphasis in Body Language
Synchronize
Exaggerate
Big Emphasis = Big Movement
•Energy and Passion•Overpower with the force of your point•Words should match movement
Subtle Emphasis = Small Movement
•Think small and delicate•Turn of the head•Subtle facial expressions
Distance in Body Language
Public
Social Distances – Public Zone
•>12 feet•The closer
someone is in our public zone the more we notice them
Social Distances – Social Zone
•4 – 12 feet•Start to feel a
connection to other people
•Comfortable when talking in a group
•People sitting in chairs at a gathering
Social Distances – Personal Zone•1.5 – 4 feet•Conversation is
more direct•Good distance for
two people talking in earnest
Social Distances – Intimate Zone
•< 1.5 feet•Within arms reach•Touching•See more detail of
their body language and look them in the eye
•Blots out other people
Varying Rules
Rules
Watch people’s reactions
GeographyDifferent cultural norms
What Do You See?
Questions or
Comments?