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EMEA Business Development Services
About Branching Out Europe
Branching Out Europe provides comprehensive outsourced sales and marketing expertise to the international hi-tech industry. Our value is accelerating your time to revenue for products and services newly introduced to the EMEA region, targeting significant net returns and minimising risks to your business growth.
We combine our professional skill-set and extensive experience with a proven results-focused methodology that directs precious resources toward the highest possible returns in the shortest possible timescale.
This flexible and tailored approach is trusted by a large number of hi-tech vendors, channels and other organisations both from within Europe and across the world.
Our customers tell us they appreciate our honest and realistic sales approach to generating their new business.
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BOE is an ISO 9001:2008 and ISO 14001:2004 Registered Firm
BOE’s Credentials
BOE closed >€3M sales for Client A, incl Tier 1 European Carrier
BOE negotiated 4 major channel contracts for Client B and developed a qualified pipeline of >€1.5M
BOE completed full product rebranding & European launch for Client C
Wrote from scratch all client’s datasheets, application notes, customer testimonials, press releases, business cases & technical specifications
BOE was awarded highest tender score and 3 year contract for Europe-wide government-backed telecoms lead generation programme
BOE successfully arranged over 30 qualified meetings with target audience for client D in 3 month period
BOE delivered UK Market research project of over 1200 companies across both the public and private sector
Scope of Services
The services we have successfully delivered and can tailor to meet your needs include:
Market analysis and business planning which focuses your resources on the right areas
Full range of marketing, technical sales and bid response services which clearly articulate your solution’s value
Lead generation, including appointment setting, delivering qualified meetings with your target customers
Sales development, negotiation and revenue which bring you profitable business
Grants and incentives advice ensuring you minimise your cash burn and improve your cash flow
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BOE’s Service Options : Overview
Appointment Setting Services
• Identification & qualification of opportunities
• We set up meetings for your team to attend, nurture and close.
• Use our Appointment Setting Services and let BOE plan your diary so that you spend maximum time with the key decision-makers you really want to meet.
Lead Development Services
• Identification & qualification of opportunities
• Attending initial customer meetings
• We hand over qualified projects to your sales team to manage and close.
• Use our Lead Development Services and let BOE pre-qualify opportunities so that your sales directors’ valuable time is focused on closing the deals that matter.
Sales Management Services
• Identification & qualification of opportunities
• Representing your company at customer meetings
• Managing relationships and the sales process to successfully close deals.
• Use our Sales Management Services and let BOE bring you the orders.
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Our tailored services can be used tactically as stand-alone
services or as part of a strategic outsourced partnership
BOE Typical Programme Outline
Step 3. EMEA Sales Management
Months 7-18
•Continued Qualification & Funnel Building
•Channels
•End Users
•Trials & Evaluation; Tender responses.
•Contracts Negotiation & Closure
•Ongoing Channel Management
•Ongoing End User Demand Creation
•Sales Pipeline Management
•Target Carrying Sales Team
Step 1. Getting Started
•Status Assessment
•Review &
lessons learned
•Collateral Review
•Needs Assessment
•Goals & Objectives
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•BOE EMEA “go to market” Plan –Marketing led –Sales driven
•UK / EMEA
Proposition Definition
•Channel Prog
Definition, if req’d
•Joint Action Plan
•Training – Sales & Technical
Sales
UK&I
Spain
France
Germany
Nordics & Benelux
Months 2-6
Step 2. Qualification & Funnel Building
•New Opportunity Qualification
•Channels
•End users
•Funnel Building
•Commitment to trials or contracts
•Contracts Negotiation
•Ongoing management of Client’s existing EMEA contracts (Optional)
Italy
In-Region PreSales Technical Support
Client’s EMEA Brand Building and Media Management
Month 1
Our Customers About Us
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“"The severely condensed timescales made this project challenging. BOE nevertheless rose to the challenge, delivering the agreed brief to the letter, achieving 110% on expected results. All of the appointments set were well qualified, over 30% led to immediate project discussions. Clear and regular reporting meant I was in control at every step. A service I would recommend to others and will definitely use again myself."
Damian Walsh, Business Development Manager, Emerging Technologies, International Business Wales.
“Our long-standing partnership with BOE is for sales management and business development services across Europe. We regard BOE as a “safe pair of hands” to successfully manage our key accounts and, to lead and advise us on complex contract negotiations.”Thomas Paatsch, COO Cube Optics
“We have worked with Branching Out Europe for a number of months and found them to be a responsive sales organisation representing us correctly & professionally at all times. We feel we retain full control of opportunities, receiving regular reports & are always provided with updates on realistic pipeline business, including some strategic accounts”. Keith Jones – Sales Manager NWIX
Other references available on request
Why Branching Out Europe
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Results – referenceable customer engagements
European Presence - appropriate in-country contacts
Stability - established in 2003, with a proven, flexible engagement methodology
Unique support – our services are tailored to meet the needs of each client
Local - in-depth knowledge of local market & language, culture
Team - experienced sales & marketing professionals each with a proven track record of success
Success – revenue, trials and management milestones achieved with our existing clients
Our Network. Your Success
For more information on BOE’s services please contact:
Steve Jones
Company Director
Office : 01291 635 587
Mobile : 07900 881729
www.branchingouteurope.com
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