Boikgantsho Consulting & Events Institute

Web Design

Proposal

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 2 of 12

Contents 1.0. Proposal Confidentially Statement ........................................................................................... 3

2.0. Introduction ...................................................................................................................................... 4

3.0. Proposal Objectives ........................................................................................................................ 6

4.0. Who is Hezuo? .................................................................................................................................. 8

5.0. Current Technological trends ..................................................................................................... 9

6.0. Terms & Conditions ..................................................................................................................... 12

6.1. Terms & Conditions ..................................................................................................................... 12

7.0. Conclusion ....................................................................................................................................... 12

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 3 of 12

1.0. Proposal Confidentially Statement

The information in this document is confidential to the person (s) (Natural and/or

Juristic in nature) to whom it is addressed and should not be disclosed to any other

person. It may not be reproduced in whole, or in part, nor may any of the

information contained therein be disclosed without the prior consent of the directors

of Hezuo (trading as Collabor8). A recipient may not solicit, directly or indirectly

(whether through an agent or otherwise) the participation of another institution or

person without the prior approval of the directors of Hezuo (trading as Collabor8).

The contents of this document have not been independently verified and they do

not purport to be comprehensive, or to contain all the information that a

prospective investor may need. No representation, warranty or undertaking,

expressed or implied is or will be made or given and no responsibility or liability is

or will be accepted by Hezuo (trading as Collabor8) or by any of its directors,

employees or advisors in relation to the accuracy or completeness of this document

or any other written or oral information made available in connection with the

Company.

Any form of reproduction, dissemination, copying, disclosure, modification,

distribution and or publication of this material is strictly prohibited.

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 4 of 12

2.0. Introduction

Technology is growing at an exponential rate, influencing consumer behaviour,

day-to-day operations and marketing strategies. By 2020, 80% of the global

population will have access to cell phones and more than 60% will have access to

smartphones or low-cost tablet computers, with a further anticipated rate of

more than 50 billion connected devices globally with mobile being the primary

internet device for most individuals. The question is, how will the rapid

evolutionary change and penetration of technology impact behavioral consumer

patterns and the operating model of local and global organisations.

With the day-to-day operations placing increased demands and constricted time

pressures for delivery on potential customers, customers have little, if any time at

all, to make use of rigid traditional methods to acquire knowledge, purchase and

consume products and services offered by organisations. With e-mail, pagers,

laptops, and cellphones, work is no longer confined to one setting and as a result

makes work in itself pervasive, resulting in the virtual office never closing and

individuals often working beyond the normal stipulated working hours.

Consumers therefore look to transact with organisations that provide them with

greater convenience, flexibility and sophistication to meet their needs.

Consumers prefer to interact with organisations that have transcended the rigid

and traditional paradigms of advertising, marketing and brand awareness, to a

technologically advanced customer centric organisations that clearly

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 5 of 12

demonstrates value to them as a client and also helps them “PROSPER” amidst

the challenges they encounter in their day-to-day existence,

“Customer buying behavior has irrevocably changed. Presale, they research

products online, read peer reviews, compare features and prices on websites, and

discuss options on social networking sites. Postsale, they expect companies to

engage with them online. Businesses have responded in three key ways:

dramatically increasing multichannel digital marketing activities and content;

creating ever-more compelling digital commerce experiences and blurring the

lines between the digital and physical world to satisfy buyers who want

convenience and services anywhere, anytime and anyhow” (Gartner Research,

2013)1

The internet and the global influence thereof on businesses and organisations

across all sectors and industries has propelled these institutions to greater heights

in terms of market exposure, market share and addtional revenue through

increased sales. Over and above the product and service offering provided by

these businesses, their online digital presence has enabled them to tap into

additional markets which were previously not possible via traditional brick and

mortar stores,

“In the next five years, traditional marketing and selling will shift to digital

channels to capitalize on the “power to the people” phenomenon that is displacing

brand-centric strategies in favor of buyer-driven everything. The results from

1 Gartner 2013 - Predicts 2014: Digital Marketers Create New Rules of Engagement

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 6 of 12

Gartner’s Digital Marketing Spending surveys indicate a shift in investments from

traditional marketing and selling techniques to the digital channels.” (Gartner

Research, 2013)2.

3.0. Proposal Objectives

This proposal seeks to present a value adding opportunity to enable Boikgantsho

Consulting & Events to have a digital presence on the world wide web (commonly

known as the Internet) taking into account the rapid evolution of technology,

social media and online platforms and content that would provide existing and

potential clients with unprecedented access to information to Boikgantsho

Consulting & Events as a well-established and renowned South African

management and training institute within the Further Education and Training

sector. With a dynamic and multi-channel digital presence, it is envisioned that

Boikgantsho Consulting & Events will be in a position to increase their brand

exposure, increase market share and subsequently drive higher revenue through

their existing and potentially new clientele,

“…by 2015, digital strategies, such as social marketing, will influence at least 80%

of consumers’ discretionary spending.” (Gartner Research, 2013)3.

2 Gartner 2013 - Predicts 2014: Digital Marketers Create New Rules of Engagement

3 Digital Marketing: The Critical Trek for Multichannel Campaign Management

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 7 of 12

Figure 1: Digital Marketing Functionality

FO

CU

S A

RE

AS

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 8 of 12

4.0. Who is Hezuo?

Trading as Collabor8, Hezuo is Chinese for Collaborate. The question you may ask

is why we chose to register our company name in Chinese? Well the answer is

fairly straightforward and simple to grasp in that Hezuo as a research based,

forward thinking and innovative company we recognised that over 1 billion

people globally speak Chinese and with the Chinese invasion of Africa being

eminent, it is only a matter of time before Chinese dialects become the most

spoken continental language.

, is owned by two distinguished technology and business analysts

(Duduetsang Kgosi Mogase & Jerome Speckman) who have a forte for innovation

and problem-solving. From time to time we partner with individuals and

company’s dedicated to our vision of making “Africa the next superpower of the

world”. Collaboration is a central theme to our business operating model, our

belief is that the world of business is changing constantly and therefore why

shouldn’t the way we operate change too?

We bring innovative solutions to problems and challenges faced by our clients and

at best endeavor to always provide market leading solutions and sound advice to

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 9 of 12

our clients, seeing ourselves as a Partner to our clients rather than an innovative

solutions IT company.

5.0. Current Technological trends

For companies to reap value from any customer centric technology and process

implementation, the below steps should be adhered to, primarily:

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 10 of 12

Figure 2: Facebook & Google: Consumer Mobile Phone Usage

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 11 of 12

Figure 3: Mobile Commerce

BOIKGANTSHO CONSULTING & EVENTS WEB DESIGN PROPOSAL

Confidential

Page 12 of 12

6.0. Terms & Conditions

6.1. Terms & Conditions

All fees are inclusive of all other expenses on the condition that all work required

is within the scope of the agreed upon objectives at the onset of the web design

scope of work.

Payment Terms for the web design are as follows:

50% of first month due on acceptance of this proposal.

As a professional courtesy, we offer a 10% discount when the full fee is paid

on commencement

7.0. Conclusion

We are confident that you will be excited by our offering and will engage in a

meaningful session during our presentation. We eagerly await your feedback.

Kind Regards

Team Collabor8 – “Where Innovation Meets Collaboration”