Beyer Helga, Hwang Hye-su Kang Yeorm, Poebl Isabella

Boiling ThermosProduct and Service Innovation – Final Presen-

tation

Problem Research & Definition

Various Options

Final Product and Specification

Business Model Marketing Mix - 4P Potential Expansion

Table of Contents

Problem Research Problem Defini-

tionOptions Solution Business

Plan

FOCUS – Outdoor Activities

Hand warmer

Clothes

Air heater

Hot drinks

Thermos bot-tle

How to keep warm?

Problem Research Problem Defini-

tion

Inconvenience in thermos

Research on Thermos Problem Identification

Does not keep liquids long enough warm

Storage only one type of liquid

Often leaks (quality)

Weight and size

Hard to keep them clean

Options Solution Business Plan

Problem Definition Problem Defini-

tion

Problem Definition – with Mission and Objec-tives

•Does not keep liquids long enough hot & Storage only one type of liquid

Problem•Function: Providing hot water everywhere at any

time by boiling & possibility of 2 different liquids•Design: Light and convenient size

Goal

•Primary: Outdoor adventurer•Secondary: Any other personTarget Mar-

ket

Options Solution Business Plan

Option Analysis

Two Criteria in Option Analysis

Problem Defini-

tionOptions Solution Business

Plan

1. Types of Energy Source

2. Types of Divi-sion

• What kind of energy source are we going to use? • Can be evaluated by - Weight, Price, size, and Chargeabil-

ity When assuming same power !

• For flexibility of containing 2 liquids• Vertical division? Horizontal Division?• Heating Both? Or one side?

Option Analysis – 1. Energy

Problem Defini-

tion

Possible Options of Energy Source – for 1st prob-lem

Direct Methanol Fuel

cell (DMFC)

Solar cell Hand warmer

Double A’s Battery

Principal Chemical reaction by using liquid fuel

Physical process by converting light into electricity

Exothermic crystalliza-tion

Chemical re-action by mercury, lithium

Weight 40g + α 1g 50g 23gSize 5x3x1cm 2 micron 13*9cm 5cm

Energy 40W/h 2.5Wh 51c - 24h 3.75WhRecharge-

able?O O O X

Evaluation Available Cost Matters Power Mat-ters

X

Options Solution Business Plan

Option Analysis – 1. Energy

Principle and application of DMFC

Problem Defini-

tionOptions Solution Business

Plan

Option Analysis – 1. Energy

Application of DMFC

Problem Defini-

tionOptions Solution

Objective : Heating 500ml water from 15ºc to 85ºc in 15min

Calculation

Feasible Solution

1. Needed calories 500ml * (85ºc-15ºc) = 35000cal = 35kcal 2. Needed power 35kcal = 0.24 * p * 60*60

p = 0.040kw = 40w3. Assume that it needs approximately 40w for 1h

5x3x1cm Battery 40whNeeds 40ml of methanol

4• 40wh of Power *

4• ¼ h = 15 min • 160ml of

Methanol

Business Plan

Series Connection

Option Analysis – 2. Di-vision

Problem Defini-

tionOptions Solution

Possible Options of Division - for 2nd problem

Type 1. Horizontal Divi-

sionType 2.

Vertical division

Can prevent leaking betterHard to use - Boiling - Drinking

Easy to use - Boiling - DrinkingEasy to clean up

Business Plan

Suggested Solution

• Flexibility

Ability to heat up water

Possibility to store several drinks

Prototype

Problem Defini-

tionOptions Solution Business

Plan

Suggested Solution

Portable Fuel cell

• It can be attached in the bottom of the thermos

• It can be detachable to save weight

Problem Defini-

tionOptions Solution Business

Plan

Suggested Solution

Can be refilled with methanol Recharged ev-erywhere

Fuel Cell

Problem Defini-

tionOptions Solution Business

Plan

Suggested Solution

Two containers, each 0.5 l

vacuum

+ Opportunity to heat only one con-tainer+ Can bring dif -ferent drinks

Ability to store several drinksHandles in order to easily pullthe container up

Problem Defini-

tionOptions Solution Business

Plan

Business Model Problem Defini-

tionOptions Solution Business

Plan

Marketing Mix – 4P

Price

Place Promo-tion

• Relatively high compar-ing normal thermos

• Cost reduction by de-veloping technology is needed

Divided into 2 types of prod-uct

• Exclusive sporting goods -Big size : 800ml, 1L, 1.2L -Sportive color : Black, Silver• Low-priced public goods -Small size : 250ml, 300ml -Various color : Blue, Pink, Green

• Online/Offline• Sports retail shops /

Department Store / Complex online shop (Amazon, Action, ….)

• Sponsorship to famous TV pro-gram

Principal of Jungle. One day two nights, Documentary containing Himalaya Climbing

Product

According to research – 70% of thermos users are likely to buy it !

Business Model Problem Defini-

tionOptions Solution Business

Plan

Potential Expansion Military supply

Substitution for normal ther-mos

• Possibility of cooperation with government to be distributed as a military supply

• Possibility of becoming a necessity for outdoor activity • Continuous promotion is needed

Both can make big money !

Thank you for your attention!