High fashion hair color designed to give VIVID, BOLD, Intense results.

SEMI-PErManEntcrÈme Hair color

305913305913

semi permanent hair color

No AmmoniaNo Peroxide

color palette

ionprofessional.com Questions? Call the Experts 1-800-859-3112

Orange

Purple

Lavender

RedSkyBlue

AzureMagenta

RoseAqua

FuschiaTeal

Titanium

SEMI-PErManEntcrÈme Hair color

Clear Shade Diluter

semi permanent color palette

Neutral Blonde Golden Blonde

Red Hot Red

Burgundy Brown Mocha Brown

Light Warm Brown Light Red Brown Medium Red Brown Dark Red Brown

Medium Ash Brown

Medium Warm Brown

Dark Warm Brown

Darkest Brown

Black Blackest Black

7

Leve

l 7

6

Leve

l 6

5

Leve

l 6

4

Leve

l 4

3

Leve

l 3

2

Leve

l 2

1

Leve

l 1

Clear is a colorless shade that will give you brilliant shine when used alone or less color intensity when mixed with other colors.

ALSO AVAILABLE IN CLEAR

comparison chartIon™ Color Brilliance™ brights

JoicoColor Intensity

PravanaTM

Vivids‘N Rage Manic Panic

Orange Orange Orange

Red RedCrimson RedRock ‘N’ Roll Red

Magenta Magenta

Rose

Fuschia Magenta

Purple Indigo Violet

Lavender

Sky Blue BlueCobalt BlueRockability Blue

Azure

Aqua

Teal GreenTwisted TealVoodoo Blue

Titanium Silver

Clear Shade Diluter Clear

All recommendations are approximate. Results may vary according to hair condition and porosity. Trademarks listed are the property of the respective trademark owners and are used for identification purposes only. Follow all label directions, including a patch test

and test strand. Ion™ Color Brilliance™ hair color is not affiliated with, manufactured or distributed by any of the companies or brands listed in the comparison chart.

Clear

Ion™ Color Brilliance™ Semi-Permanent

Clairol Beautiful Collection®

Clairol Jazzing®

Neutral Blonde Level 7 01 Champagne

Golden Blonde Level 7 30W 14k Gold

Red Hot Red Level 6 40W Amethyst

Burgundy Brown Level 5

Mocha Brown Level 5

Lt. Red Brown Level 4 AGS 6G Lt. Golden Chestnut 30 Spiced Cognac

Lt. Warm Brown Level 4 11W Honey Brown

Med. Red Brown Level 4 14W Cedar-Red Brown

Med. Ash Brown Level 3 12D Med. Ash Brown

Med. Warm Brown Level 3 13W Med. Warm Brown

Dark Red Brown Level 3 17W Rosewood Brown 98 Black Cherry

Dark Warm Brown Level 2 AGS 2A Rich Dark Brown

Darkest Brown Level 2 18D Darkest Brown 96 Coffee Bean

Black Level 1 20D Black 94 Ebony

Blackest Black Level 1 22D Jet Black

010 Clear

semi permanent comparison chart

ionprofessional.com Questions? Call the Experts 1-800-859-3112

brights can be applied 2 different ways:�

For the most vibrant result, apply to pre-lightened hair. Pre-lighten with Ion™ Color Brilliance™ Ammonia FREE Powder Lightener to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow, this will contribute to the final color. To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color.

After pre-lightening, shampoo with Ion™ Color Defense™ Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply Ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock the color deep inside the hair.

Vibrant, Intense Results

Fuschia10

Sky Blue10

Aqua10

Titanium10

Azure10

Lavender10

For vibrant, pure color pre-lighten to level

Color BrillianceTM

brights

For vibrant, pure color pre-lighten to level

Teal9

Orange7

Purple7

Magenta7

Red7

Rose7

DeSiReD ReSuLT FORMuLATiOnEnhancing natural color & gray blending Select shade in the desired level and tone

Color refreshing immediately following a chemical relaxer service Select shade in the desired level and tone

Brighten & balance natural color Select shade 1–2 levels lighter than natural color

Brilliant shine or less color intensityClear is a colorless shade that will give you brilliant shine when used alone or less color intensity when mixed with the other colors

APPLICAtION for color refreshing & following a chemical relaxer service:Apply a generous amount of Semi-Permanent hair color directly from the bottle to shampooed, towel-dried hair. Use the entire bottle ensuring hair is thoroughly saturated. Process 25 minutes at room temperature.

APPLICAtION for enhanced deposit or gray blending:Place plastic cap over hair and process. Process under a warm dryer for 10–15 minutes. Cool for 5 minutes then rinse thoroughly. Do not shampoo. Heat is not recommended for freshly relaxed hair.

semi permanent formulation guide

All recommendations are approximate. Results may vary according to hair condition and porosity. Trademarks listed are the property of the respective trademark owners and are used for identification purposes only. Follow all label directions, including a patch test and test strand. Ion™ Color Brilliance™ hair color is not affiliated with,

manufactured or distributed by any of the companies or brands listed in the comparison chart.

Color BrillianceTM

brights

Ready to Use. Do NOT mix with peroxide. DOES NOT CONTAIN AMMONIA OR PEROXIDE.

Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes. After processing is completed, thoroughly rinse and apply Ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock color deep inside the hair.

Color Overlay Results semi permanent hair color

So rich and conditioning that it can be used immediately after a chemical relaxer or

texturizer service.

the no ammonia, no peroxide conditioning formula can last 4–8 shampoos depending on porosity. Available in 15 gorgeous shades + clear.

IontM Color BrilliancetM Semi Permanent hair color is the perfect choice for enhancing natural color & gray blending, for color refreshing immediately after a relaxer or texturizer service, and to brighten & balance natural color.

Panthenol Pro-Vitamin B-5 for moisture retention

Silk Protein for silky smoothness

Jojoba Oil for softness

Aloe Vera for added moisture

Vitamin E for scalp conditioning