Bold is part of a family of brands renowned for manufacturing sanitaryware, tiles and bathroom fittings and accessories. It is this experience that serves as a platform for Bold to manufacture products that act as solutions for enriching our life scape. It is this legacy that help us focus more on innovation – driven by customer need and insight.

‘Comfort by Innovation’ is not a new ethos for us. It is simply a way of life of a company that is led by passionate observers of change in needs and expectations around us. It is the spirit that drives us in creating solutions that are in tune with the real world and real people.

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As an Innovative brand what we offer are products created using the most stringent methods of quality control available today along with a strong commitment to uphold our integrity and trust backed by a service team that is driven by a spirit to excel.

Managed by a professional team of visionaries, we have a strong logistics network that collaborates and networks with our business partners and distributors across the region. This network, along with our strategically located state-of-the-art warehousing system facilitates an distribution channel that store and deliver huge volumes of products much more efficiently across the MENA region.

We take pride in being a brand that applies Total Quality Management across processes and use a state of the art Electronic Data Management System. Our strong manufacturing capacities, extensive logistical capability and a strategic distribution centre at Jebel Ali, Dubai makes us a truly unique and helps us establish a strong foothold in the region.

All our products are a result of extensive research with a consumer centric approach. Our products are designed under the presence of proven international expertise and tested vigorously at our In-House Laboratory and are certified with an ISO 9001 certification.

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THE BRANDBold is an innovation driven lifestyle-brand managed by thought leaders – people who have committed a lifetime in pursuit of a mission to reinvent the bathroom and helped in redefining our relationship with water. Bold is a brand that strives to maintain its leadership in producing quality products supported by a manufacturing knowledge and expertise that promotes sparing use of water. It is a brand that takes pride in the practical benefits its innovation provide the customer.

The technology and manufacturing expertise of Bold is equally complemented by a design culture that has been put in place by commissioning renowned product designers from across the World.

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THE STORYThe Bold story is one of passion, values, precision and a high-level of quality. It is a story that was born out of a strong belief in innovation and attention to detail that can provide a better quality of life. It is the culmination of a vision to build tomorrow’s life spaces today and the belief of a team of people in their ability to transform lives.

It has been shaped over the years along with some of the best names in product design. It is a declaration of loyalty to its customers by creating robust and reliable products that always put the customer’s needs first.

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PRESENCEFor Bold, the world is getting smaller by the day and today we have a strong regional presence. We are also in the process of strengthening our market share in prominent Asian Markets. Our direction is set towards becoming a global market brand and through our innovative spirit we are geared to be an international trend setter. Through our strategically placed global offices, today, we are shaping the stretegy and resources towards this exciting journey.

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THE FUTUREAt Bold, we are true innovators – creating category defining innovations and user centered product designs that will change the way we perceive bathroom spaces today.

We are not a brand of yesterday trying to evolve into a modern innovator. We are a brand of our times set out to define the modern space of tomorrow. We look forward to an enriched future and not rest on yesterday’s glory.

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Alongside our pride in delivering the highest standards in product quality lies an equally aggressive determination to provide the very best in customer service.

ETHICS & VALUESEvery process at Bold is measured by a philosophy that brings together advanced technology, world-class design, smart solutions, concern for the environment and highest standards of health and safety. Perfection in function and ingenious design are the standards on which Bold tradition is built upon.

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SUSTAINABILITYWe are a responsible company and take the preservation of our precious resources seriously. Our process for the selection of materials, technological applications and production methods ensure that you get a product that lasts longer, with most optimum level of water consumption.

Every product is manufactured with components of the highest quality and undergoes a rigorous level of quality checks that is unheard of in some of the renowned quality check facilities.

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HAKAN

JIN ZHONG

KASPAR

Good design comes from understanding the people who interact with it and we ensure we extend this understanding beyond our customer space and into our own work space.

PEOPLEThere is a single thread that binds the people at Bold together – their drive and passion to design and manufacture the best and most unique products. Bold is a place that encourages its people to always think out of the box and make the dream of living in between great ideas a day-to-day reality. We encourage each person to become a specialist in their field and not to see work for work’s sake.

Hakan KAZMA, born 1977 in Istanbul, Turkey, studied architecture at the Eastern Mediteranian Universtiy and holds a Master Degree in design from Italy. He began to work as a designer and consultant in the field of ceramic tiles, interior design and contemporary living concepts.

Jin Zhong graduated from the art institute of Hunan Normal University. He has nearly 20 years of design, brand visual identity and creative experience. His expertise is in corporate brand image management and design management.

Kaspar studied Graphic Design and Visual Communications in Bristol UK, after which he worked with a number of agencies in the UK before finally making the move to the Middle East.

SUMESH

Sumesh Sreedharan is a seasoned Art Director and his main area of focus is Brand Architecture and Identity with a clear understanding of both the Middle Eastern and International communicaiton trends.

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DESIGN & INNOVATION

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A great deal of thought goes into every product that is produced at Bold. Ours is a quest for creating complete and satisfying life-scape. To realize this we engage with world-class industrial and product designers who not only focus on improving the aesthetics but the functionality as well.

It is a school of thought that inspires from the culture and traditions, translating into products that can revolutionize the way we experience and interact with our bathrooms and floors. We call it designing with the human touch, for truly while we make sure that we create products of good value, we also ensure that our designs are optimized and built around you.

BUILT AROUND YOU

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Our designers are strong believers in the saying ‘One size doesn’t fit all’. Quite naturally, our design process explores the world of the physically challenged and those faced with the challenges of traditions and lifestyles.

Being a brand with a strong foothold in the Middle Eastern markets, we are also the first in identifying the need for ‘Wudu Friendly Products’ and have introduced products such as the ‘Foot-Washer’, which is not only a milestone in bathroom product design but also a testament to the sophisticated craftsmanship we are introducing to the category itself.

The introduction of the much anticipated ‘Comfort-Faucet’ will be a defining moment and an industry first where-in bathroom products start adapting to gender specific functions.

INNOVATION & LEADERSHIP

We embrace innovation. Our innovation has a purpose – to help people get the best out of our products – providing an experience few others can match. It goes beyond a beautiful use of space and explores the creation of space that didn’t exist.

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Our designers are innovators. Innovators of lifestyle and innovators of function. They are led by a single belief and purpose – to create the ideal bathroom and floor spaces no matter what the space, style, budget or needs are. They are experts in bathroom ergonomics and create products built around people while still achieving the balance between form and function.

We call our designers inventive geniuses due to our culture of placing innovation above design while still thinking about our environment and sustainability.

DESIGNERS

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SANITARY WARETOILETSBASINSURINALS

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Add a bit of the modern without sacrificing performance. Bold toilets comes in sleek designs and classic configurations and are easy to clean and priced just right. With an exhaustive range, there is one that’s just right for you.

TOILETS

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KARARAContemporary yet nostalgic, basic yet timeless. A reflection of the origin while still shining through with its emphasis on purity.

AVELINERounded corners and enhanced curves to announce the new in lightness. Reinterpreting the basic elements.

OVALA new modern look inspired by reduced forms. Elegance with its share of the modern. Rounded form with an optimum design.

ELENOREReduced form retains the attraction factor. Elenore is the new definition of freedom in the bathroom.

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OMEGAUnmatched design and technology to bring you the finest in personal comfort and cleansing. Striking form meets exceptional water efficiency.

MONDYSingle piece design with integrated tank gives you a seamless, easy to clean design with the sheer elegance of contemporary style.

BLUMConcealed tank with minimal footprint saves precious bathroom space. Sleek look that truly deserves to be hung on the wall.

DESTAAn element of sculpture combined with geometric lines and a bold design. Unique contemporary styling

ALFAContemporary cannot have a better definition. Minimalist in approach, the Alfa has an effortless grace in appearance.

GAELA deliberately understated design to maintain the sense of serenity in your bathspace. The Gael blends harmoniously into any environment.

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BASINSLet your water experience stand out. Bold basins are inspired work of art and are elegantly shaped to become the sculptural centerpiece of your bathroom. Available in an array of colours and designs to compliment your bathroom decor.

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URINALSHigh efficiency Urinals made of durable, high-fibre porcelain. A convenient solution for commercial or institutional specifications. Reliable technology delivers consistent performance and accurate discharge across a full range of incoming water pressures.

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Faucets that offer a refined elegance for your bath or powder room. Sophisticated styling with ergonomic design for easy operation. A definitive expression of modern design that adds a striking focal point to your sink, shower or bath. Pair them with other bold products for a sleek, architectural look.

ORIENTA

Smooth lines, minimalist design, comfortable operation and stylish profile. Blu goes beyond function and blends timeless design with consistent performance. Classically modern to give you a personalized bathroom experience. Bath decor infused with simplicity and elegance.

BLU

FAUCETS

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Plenty of space for your bath supplies, turning your bathroom into perfect grooming spaces. Moisture resitant finish that quietly compliments a coordinating Bold product. An upscale look to blend beautifully with other Bold products. The timeless appeal of AQUA compliments an array of bathroom styles.

AQUA

BATHROOM FURNITURE

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TUBS & CUBES44 45

ALISA

TANK

Living on the edfe of design and technology, inspired by the lotus leaf, this work of art is sure to enrich your bathroom experience.

Uncomplicated and well convinced, bathtub designed to preferences and all-encompassing comfort.

ROMANCEThe modern, inspired by the traditional and the romantism captured in a new-age design. A true luxurious centerpiece for your bathing area.

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CELINThe essence of simplicity. A striking addition to your contemporary bathroom that feels warm to touch and easy to clean.

ASPIREDistinctive style, strength and uncompromising performance. Enjoy deep, immersive bathing.

VERAThe island of beauty. Surround yourself with tranquility and comfort.

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BATHROOM ACCESSORIES & FITTINGS

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TECHNOCreate a bath environment with elegance in every detail. Complete your bathspace decor with coordinated accessories and fittings. Designed to add a unique appeal to every bathspace.

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FLOOR & WALL TILES

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ARABIAN GOLDThe rich design style of Arabia captured and made timeless on walls and floors. Arabian Gold speaks of pure indulgence.

EUROPAEuropa is the romanticizing of an era that stands for sheer brilliance & beauty.

ANATOLIAWhen you step on the richness of Anatolia, you can almost hear the sound of the Marmara.

CATAIAn aura of enigma of medieval China, captured in art. Catai speaks a story of Centuries.

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A world first, the Foot Washer is a revolutionary invention and a one-of-a-kind product in the world of bathroom space and sanitary products. It’s a challenging statement to the world of design, encouraging the idea of designing products revolving around cultural practices. Just put your foot on the Foot Washer and be amazed at how technology and beauty has made a perfect marriage to provide a uniquely functional solution.

Featured here is the second generation Foot Washer with Sensor.

FOOT WASHER

BOLD INNOVATIONS

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Our promise to partners and customers goes beyond building beautiful products. We strive to deliver memorable experiences through every interaction and focus on improving the lives of others along without our own growth as a business. We strengthen our brand through a collective spirit to provide practical solutions to different cultures while ensuring that our integrity and values remain well guarded at our core. Our is a story of collaborative effort. It is also the very thing that makes the big difference.

We are building a legacy of producing results that bring our vision to life. ‘Comfort by Innovation’ is the ethos behind everything we do. It is the driving force behind everything we do. It is a promise we strive to deliver on.

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GLOBALREACH5 continental offices serving well over 50 countries around the world.

BOLD INTERNATIONAL BoldComfort

BoldComfort

@BoldComfortwww.mybold.com

Toll-Free800 - WUDU (9838)