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Promote your books to the powerful NetGalley community of over 350,000 highly engaged book advocates. Make NetGalley a central part of your launch campaign to generate reviews and ignite word-of-mouth buzz amongst early consumer influencers.
Promoted titles are consistently among the top requested and reviewed across the NetGalley site, and make up a majority of industry lists such as Indie Next and LibraryReads each month.
We have a program for every budget, goal, and type of book.
Because of the popularity of our programs, and our commitment to never over-mailing our reader community, dates are often booked months in advance for promotions. We encourage you to contact us for a custom, discounted proposal if you wish to purchase in bulk.
pageviews per month
unique visitors per month
return visitors - with 9+ visits per month!
impressions each month
reviews/feedback submitted per month
4.3 Million+
110,000+
82%
1 Million+
55,000+
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Book Discovery Begins Here!
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Have an in-house favorite that needs a little boost? Nominate for extra exposure, and if chosen, you’ll see an immediate jump in overall impressions, requests and buzz.
Nominate for our monthly Cover Love blog series, where we highlight some of our favorite book covers—along with the most loved cover according to votes from NetGalley members.
Nominate for Homepage placement. Each week we choose 6 lucky books to appear on the NetGalley homepage, and yours could be one of them!
Final selections made by NetGalley staff; inclusion is FREE, but not guaranteed.
We’re committed to offering budget-friendly marketing for clients of all sizes.
Category Spotlights to drive requests, wishes, or sales ($75)
Featured Placement with weekly themes ($85)
Activate our community of 350,000 book advocates:
60% Reviewers & early consumer influencers
14% Educators
11% Media
10% Librarians
5% Booksellers
Free Promotional Opportunities!
Low-Budget Options
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Entry-Level Promotions
Nominate
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Be the first to catch the eye of readers, before they browse! Reserve a week-long spotlight on a NetGalley.com category page—to drive the action you want most.
Three types of Category Spotlights:
Wish SpotlightWant to start buzz without being flooded with requests? Wishing is perfect for high-profile books or giveaways. Drive anticipation by collecting Wishes (and granting a limited number) for a Private title.
Request/Read Now SpotlightHighlight a title in a Category to maximize impressions, requests and downloads from NetGalley members.
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Category Spotlights
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
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Category Spotlights
Reserve
$75 per title, per week, per categoryBulk discount: 5 for the price of 4All five must be submitted at the same time.
Submissions accepted for Category Spotlights up to 2 weeks before run date. Categories are filled first-come, first-serve.
Deal / Pre-Order SpotlightRunning a deal on a retail site? Highlight a weekly deal, or a newsworthy hook, on NetGalley for members to purchase the book. Great option once the title is Archived in NetGalley, or a great way to drive Pre-Orders!
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Join our weekly Featured Titles to get extra exposure for books with distinct themes to target engagement. Each Featured spot runs for a full week on the main FIND TITLES landing page.
Nominate as many books as you'd like, based on the weekly themes. Final selections made by NetGalley staff; if your title is selected, you’ll be notified and invoiced.
Books must be available for Request at the time of the promotion to be eligible.
NEW! Sponsorship OpportunitiesAsk about being the official sponsor of a particular themed week, and we’ll customize a package that fits best with your budget and content. Past sponsored weeks have included guaranteed spots in Featured Titles and on Category pages, as well as other sponsored content on the NetGalley blog, social media, and email newsletters. Any week is eligible, but we are especially seeking sponsors for themes with an asterisk (*) – ask us about the special content we’re planning!
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Featured Placement
$85 per title, per week
Reserve
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
JUL
DEC
NOV
OCT
SEP
AUG
03: Fall Fiction10: Romance (RWA Preview)*
17: Parenting*24: Fall Children’s/Middle Grade31: NetGalley Challenge Sponsors
07: NetGalley Challenge Sponsors14: Debut Authors21: Picks for Book Clubs*28: Humor/Entertainment
04: Mystery & Thrillers11: Start planning holiday coverage18: Cookbooks*25: Sci-Fi & Fantasy
02: Multicultural Interest09: Historical Fiction16: Teen Read Week23: Start planning “New Year, New You” coverage30: Horror for Halloween
06: Picture Book Month13: Romance20: “Be thankful for reading” week*27: Best Books of the Year
04: Books perfect for gifting11: Religion/Spirit of the season18: Holiday Titles25: Make these the first books you read in 2018
MAY
JUN
APR
MAR
FEB
JAN 02: Featured Books at ALA Midwinter09: Spring Fiction16: Spring Non-Fiction23: Spring Children’s/Middle Grade30: Books for Music Lovers
06: Black History Month (Nonfiction &
Multicultural Interest)
13: Valentine’s Day Books*20: Spring Young Adult27: Cookbooks*
06: Women’s Fiction (to celebrate International
Women’s Day)
13: Ready for Springtime (Home & Garden,
Outdoors & Nature)*
20: “Next in a Series” books27: Mystery & Thrillers
03: National Poetry Month10: Christian Books*17: Earth Day/Environmental Titles24: True Crime
01: Historical Fiction08: Reads to jump-start your summer15: Featured Books at BEA22: Sci-Fi & Fantasy29: Weddings (Bridal Planning, Romance)
05: GLBT Book Month™12: Featured Books at ALA Annual19: Fall Non-Fiction26: Fall Young Adult
This Editorial Calendar was published October 20, 2016 and is subject to change.
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2017 Weekly Themes for Featured Titles
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Take advantage of the easiest and most cost-effective way to get your book in front of the members who will love it. Books promoted in our newsletters are consistently among the top requested of their kind. These successful email newsletters include an average of 10 titles from various publishers; spots filled first-come, first-serve.
Reserve a spot in our Email Newsletters to reach:
Librarians, Educators, Indie Booksellers
All member types interested in a particular category/genre
Premium lists with Sponsored Editions of On Our Radar
Books don’t need to be available for Request in order to be in a newsletter, if you’d prefer to generate Wishes (or Pre-Orders with a retail link).
Spotlight placement: $550 $700 premium editions
Regular placement: $450$600 premium editionsPremium editions are our most popular categories and sent to larger recipient lists
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NetGalley Newsletters (US / Worldwide)
New for 2017! Bundle a Newsletter Spotlight with a Category Spotlight to promote a Pre-Order or Deal in both email and on NetGalley.com. Ask us for more info.
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Reserve
* denotes a Premium Edition (sent to a larger target list, increased price). ** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.This Editorial Calendar was published October 20, 2016 and is subject to change.
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2017 Editorial Calendar for NetGalley Newsletters
11: Spring Fiction*18: Spring Non-Fiction (& True Crime)*19: ABA Digital White Box (Winter Institute Preview)
25: Spring Children’s/Middle Grade*
01: Spring Biography & Memoir*02: Librarian Edition (all genres)
02: ABA Digital White Box (Winter Institute ICYMI)
08: Black History Month (Nonfiction &
Multicultural Interest)
15: Educator Edition (K-12)
22: Spring Young Adult*
01: Cooking, Food & Wine 02: Librarian Edition (all genres)
02: ABA Digital White Box08: Women’s Fiction15: Home & Garden, Outdoors & Nature 22: Debut Authors* 29: Mystery & Thrillers*
05: Poetry (National Poetry Month)�06: Librarian Edition (all genres)
06: ABA Digital White Box 12: Christian Books�19: Great books from UK/AUS available Worldwide26: Educator Edition (University/Academic)
03: Christian Book Award Winners**04: Librarian Edition (all genres)
04: ABA Digital White Box10: Summer Reads*17: BEA Preview*24: Sci-Fi & Fantasy*31: ThrillerFest Preview
07: GLBT Book Month™08: Librarian Edition (ALA Annual Preview)* 08: ABA Digital White Box14: BEA Wrap-Up (ICYMI)*21: Fall Non-Fiction* 28: Fall Young Adult*
05: Fall Fiction*06: Educator Edition (“Back to School” K-12)
06: Librarian Edition (all genres)
06: ABA Digital White Box12: Romance (RWA Preview)*�19: Parenting & Families26: Fall Children’s/Middle Grade*
02: History/Politics03: Librarian Edition (all genres)
03: ABA Digital White Box 11: NetGalley Challenge Roundup (Publisher Sponsors)
16: Debut Authors*23: Business30: Humor/Entertainment
06: Mystery & Thrillers*�07: Librarian Edition (all genres)
07: ABA Digital White Box 13: Holiday Titles*20: Cooking, Food & Wine�27: Sci-Fi & Fantasy*
04: Multicultural Interest05: Librarian Edition (all genres)
05: ABA Digital White Box11: Historical Fiction18: Young Adult* (Teen Read Week)
25: Health/Self-Help
01: Biography & Memoir 08: University Press Week (AAUP)** 09: Librarian Edition (all genres)
09: ABA Digital White Box 15: Romance*
07: Librarian Edition (all genres)
07: ABA Digital White Box
MAY
JUN
APR
MAR
FEB
JAN
DEC
NOV
OCT
JUL
SEP
AUG
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Librarians are the “original recommenders” and key advocates of NetGalley.
Librarians on NetGalley generate 3500+ LibraryReads nominations monthly.
30,000+ total librarians on NetGalley
25,000 in US/CAN
6,000 validated ALA members
Librarian Types: 63% Public / 33% School or Academic / 4% Special
as of October 2016
"I'm able to preview books that I am considering for a collection with a tight budget. I need to know that what I purchase is going to be a quality title that my patrons will enjoy and NetGalley helps me do that."
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Reach Enthusiastic Librarians
Reserve
Spotlight placement: $550 $700 premium editions
Regular placement: $450 $600 premium editions
Monthly Librarian Edition newsletter averages 33.5% open rate with over 4% CTR!
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Booksellers on NetGalley generate 700 Indie Next List nominations monthly.
17,000+ total booksellers on NetGalley
12,000 in US/CAN
600 ABA members opted into Digital White Box in partnership with the ABA
as of October 2016
Make your books front of mind for booksellers, to promote handselling and drive Indie Next List nominations.
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Engage Key Buyers and Bookstore Staff
Monthly Digital White Box newsletter averages 52% open rate with over 15% CTR! Booksellers love it as an alert: “The Digital White Box tells me which galleys to move to the top of the pile on my desk that I've gotten already from reps."
$500 per title for inclusion, which grants pre-approved access (via secure widget) for the recipient ABA booksellers.
Reserve
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Educators use NetGalley to primarily find books to recommend to students, or for their classroom or library. Most educators utilizing NetGalley make or influence purchasing recommendations for their school or district for materials and/or books.
(Based on results of 2016 survey to Educator members of NetGalley)
45,000+ total educators on NetGalley
32,000 in US/CAN
Educator Types: 45% K-12 / 47% College/Professional / 8% Homeschooling
as of October 2016
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Activate Educators of All Levels
Reserve
Educator Editions: $550 Spotlight placement$450 Regular placement
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
The On Our Radar newsletter features noteworthy forthcoming books, as selected by Publishers Lunch. Recipients use it as an early alert ahead of monthly bookseller or librarian picks, and as a guide for galleys to request. On Our Radar is sent approximately every two weeks.
Sponsored Editions include special content and banner ads from one particular publisher/company. The ads do not need to be specific to the included titles. The sponsored content and placement is customizable. Promoted books do not need to be active in NetGalley; ads can be clickable to pre-order/buy links, or other digital assets.
Reserve
Sponsor an edition for just $1500 to give big exposure and strong engagement with your brand.
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Sponsored Editions Promote Your Brand
Reach a premium list of highly engaged members: 45% open rate with 4% CTR!
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Reach our strong UK community with email marketing (averaging 25% open rate).
Custom eblast for just your book(s). Special £500 flat rate to reach entire UK base (approx 25,000 as of October 2016), or narrow to a targeted list for £350.
UK-only Newsletters focusing on a variety of themes and genres. Just £150 per title for inclusion, or £300 for the Spotlight placement.
UK Books of the Month FREE promotion, see nomination details on page 15.
UK NewslettersJanuaryMystery & Thrillers
FebruarySpring Fiction
MarchDebut Fiction
AprilYoung Adult
MayHoliday Reads
JuneBest Books from the UK (sent to US market)
JulyFall Fiction
AugustMystery & Thrillers
AugustYoung Adult
SeptemberRomance
OctoberWhat’s Coming in 2018
DecemberBooksellers Recommend Books of the Year
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UK Marketing Programs
Reserve
Bulk discount! Purchase 10 UK eblasts and get 2 more FREE. All must be submitted at the same time.
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Ask us about our partnership with the Booksellers Association to engage UK bookshops!
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UK Marketing Programs
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
This roundup focuses on the best titles published each month in the UK, as selected by the NetGalley team.
Publishers can nominate up to two titles per imprint, per month. Inclusion is FREE, but not guaranteed, and the newsletter is sent to all UK members.
Nominations close at 12 pm (UK time) the day before the promotion runs. A call for nominations is sent a week before the promotion, but you can nominate months in advance if you wish. Titles must be available for request from all member types before nomination. The Books of the Month are also published on our blog.
Reserve
If your title is selected as the Book of the Month, £150 is payable (unless you opt out of that top placement, in which case your title will be given normal placement and another title will be selected).
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UK Books of the Month (BOTM)
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
NetGalley eblasts are extraordinarily successful and our most popular marketing program. Great way to run a special promotion (limited-time access, Wish campaign, Read Now sampler, etc) or jumpstart requests, reviews, pre-orders, and word-of-mouth.
Target who you most want to reach (by genre interest, member type, comp title activity, country, and more).
Promote one or several books; design in-house or we’ll use our template.
Drive any action: limited-time read now, widget access, wishes, pre-orders, requests, etc.
Eblast add-on: Author Interview Video (powered by BookTrib) to grow impressions exponentially!
Dates book up months in advance. Reserve ASAP and we’ll follow up to discuss details and budget.
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Dedicated, Custom eBlasts
Average 33% open rate & 5% CTR for dedicated eblasts.
In 2016, we had 60 custom eblasts with open rates of 40% or higher—including several over 75% open rates and 30% CTRs!
Reserve
$800 minimum price, to reach up to 15,000 members. Price increases dependent on size of target list—see tiers on booking form. Ask us about bulk packages to lock-in flat-rate pricing.
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Give your author “15 Minutes of Fame” with an Author Interview Video add-on!
We’ve partnered with Meryl Moss Media to offer Author Interview Videos. We’ll incorporate into your dedicated eblast to NetGalley members, and Meryl Moss Media will promote on BookTrib.com – The Lifestyle Destination for Book Lovers.
Benefit from tons of additional exposure to the BookTrib community, through their newsletter (15k), Facebook (13k), Twitter (5k), and Google Plus (443k).
Author Interview Videos also appear on NetGalley’s blog and social platforms. These videos can then be used in the author or publisher’s social outreach and websites.
The 15-minute Author Interview Videos are recorded via Skype.
Also included: BookTrib provides designed digital invitations for your author to use in their promotional efforts!
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Author Interview Videos
Video add-on price: Just $550!
We can work within your total budget to include the video add-on and preferred reach for the eblast.
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Materials due 5 business days prior to eblast send date.
If you want us to design within our templates: Provide copy and any images in addition to cover, and external (non-NetGalley) links that should be included. If you have design assets being used for other ads/promos or author’s website, we love to repurpose those to make the eblast match the overall branding. Banner/header images should be 600 px wide to fit our template.
If you’ll handle design in-house: Provide us with a single designed image, which we’ll hyperlink using an image map in the HTML. Image should be a jpg or png file that is no larger than 200 kb. Preferred width is 580 px to match our footer width, and absolute max is 600 px wide.
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Eblast Design Specs
NetGalley Marketing Programs 2017 Rate CardContact: [email protected]
Take part in our moment of highest engagement in AugustStay tuned for the 2017 NetGalley Challenge!
Sponsorship opportunities will be announced by BookExpo.
The 2016 Challenge saw our highest numbers yet, with over 7,800 book advocates participating and 20,000 reviews submitted—in just 2 weeks!
Run a full end-to-end campaign across two platforms!
Ask us about bundling NetGalley’s pre-pub marketing with consumer marketing on
Bookish.com!
Bookish.com is a division of NetGalley.
NetGalley Marketing Programs 2017 Rate CardContact: [email protected] 19
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