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B O O K H O O K : One of the NFL’s most talented and polarizing athletes tells the story of his rise to stardom, his headline-making fall from grace, how he found redemption and forgiveness from the most unlikely people, and his remarkable return to the NFL with the Philadelphia Eagles.
F I N A L LY F R E E MICHA EL VICK
O ne of the most talented and polarizing athletes of our generation, Michael Vick’s rags-to-riches, ridicule-to-redemption story has captured news
headlines across the nation. Finally Free chronicles his years growing up in a poverty-stricken neighborhood, his success on the fi eld and his rise to stardom in the NFL. The book also details how a gi� ed athlete spiraled out of control under the glare of money and fame – and the brokenness that brought his restoration.
In his own words, here are the behind-the-scenes details of his wrong decisions, his fall from the spotlight, his search for forgiveness and the unexpected, life-altering grace he received on the way to his celebrated return to the NFL with the Philadelphia Eagles.
IN-STORE DATE: September 4, 2012
ISBN: 978-1-61795-069-8
FORMAT: Jacketed Hardcover
TRIM SIZE: 6" x 9"
PAGE COUNT: 304 pages including
16-page photo insert
RETAIL PRICE: $24.99
CATEGORY: BIO016000 /
BIOGRAPHY &
AUTOBIOGRAPHY /
Sports
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+NATIONAL MEDIA - NBC with Matt Lauer - 20-city NBC affi liate satellite tour - ESPN SportsCenter & all ESPN television & radio broadcasts - Piers Morgan/CNN - Sports Illustrated (possible cover) - Ebony magazine - USA Today cover story
Additional Christian media also targeted including CCM, ChristianPost.com,Examiner.com, ChristianityToday.com & others.
+NFL MARKETS: Radio phone tour and daily newspaper features/reviews targeting at least 20 NFL team markets.
+NFL NATIONALLY TELEVISED GAMES: Eagles are scheduled for 5 nationally televised games in 2012: Monday Night Football (ESPN) 11/5 & 11/26; Sunday Night Football (NBC) 9/30 & 12/2; and NFL Network 12/13.
+SOCIAL MEDIA: Twitter campaign to Vick’s 1.4 million followers as well as to the fraternity of NFL players and former players, driving sales to retail.
+ONLINE ADVERTISING: Facebook ad campaign to affi nity groups including NFL fans, Philadelphia Eagles and Atlanta Falcons fans and Virginia Tech University fans and alumni. Banner ads on targeted sports sites.
C O M P A R A B L ET I T L E SComing Back Stronger
9781414339436
Through My Eyes9780062007285
Quiet Strength9781414318011
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH ING
AN AUTOBI OGRAPHY / FORE WORD BY TONY D UNGY
MICHAEL VICK
Michael Vick is the quarterback for the Philadelphia Eagles. The 2010 season was the most prolifi c of his career, earning him a start in the Pro Bowl and cementing his comeback in football. Prior to joining the Eagles, Michael played for the Atlanta Falcons (from 2001-2006), the team that originally chose him fi rst overall in the 2001 NFL dra� .HOMETOWN: Newport News, VA
Charles Chandler is an award-winning sportswriter and former Pro Football Hall of Fame selection committee member who covered the Carolina Panthers and the NFL for the Charlotte Observer. He also worked for the National Sports Daily and has two Pulitzer Prize nominations to his credit.HOMETOWN: Charlotte, NC
Brett Honeycutt is managing editor of Sports Spectrum, an award-winning magazine, and a former staff writer for the Charlotte Observer.HOMETOWN: Charlotte, NC
B O O K H O O K : These experiences in the Gospel of John will lead to a more intimate knowledge of Jesus and a deeper prayer life, off ering surprising insights and unleashing the power of readers’ faith.
P R AY I N G T H E G O S P E L O F J O H N A N ILLUMIN AT IN G EXPERIEN CE IN T HE WORDDAVID FOSTER
BRETT BURLESON
David Foster (1953-2012) was the author
of three books, as well as a speaker, an
entrepreneur and a church planter. He and
his wife started two churches in the Nashville
area: Bellevue Community Church in 1989
and The Gathering Nashville in 2007. Foster
received his MDiv from Mid America Baptist
Theological Seminary and his PhD from
Reformed Theological Seminary.
HOMETOWN: Nashville, TN
Brett Burleson has been in full-time pastoral
ministry for nearly 20 years in Florida,
New York and now back home in Mobile,
Alabama, as lead pastor of Dayspring Baptist
Church. Burleson holds degrees from
Southwestern and Southern Seminaries,
and has served as an adjunct professor of
hermeneutics and biblical studies.
HOMETOWN: Mobile, AL
A mong the New Testament books, John’s Gospel is uniquely rich with Jesus’ words and deeds—and it has for centuries drawn seekers and the faithful
alike to an intimate understanding of his life and the power of his resurrection. Here is a personal resource specially cra� ed to help readers not only explore this beloved Bible book as never before, but to actually experience it. Filled with marvelous word studies, poignant historical backgrounds, insightful commentary and guided intimate prayers, Praying the Gospel of John invites readers inside its mysteries and promises, motivating them to really know Jesus in a way that will unleash the power of their faith.
IN-STORE DATE: February 5, 2013
ISBN: 978-1-936034-96-3
FORMAT: Printed Case
TRIM SIZE: 5.375” x 8”
PAGE COUNT: 224 pages
RETAIL PRICE: $16.99
CATEGORY: REL012020 /
RELIGION /
Christian Life /
Devotional
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+ RADIO ADVERTISING: National campaign on 250 stations, including Christian programs on general market (pop & country) stations. Spot ads with interviews and giveaways.
+ FACEBOOK ADVERTISING: Aggressive targeted Facebook advertising.
+ SOCIAL MEDIA CAMPAIGN: Includes 30-day Twitter excerpts driving retail sales.
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH INGFOSTER & BURLESON
C O M P A R A B L ET I T L E SPraying God’s Word
9780805464344
Face to Face: Praying the Scriptures for Intimate Worship
9780310925552
B O O K H O O K : What most of us have heard about heaven comes from ill-informed funeral sermons and books about widely reported near-death experiences. Hanegraaff reveals the simple yet thrilling truth about what really happens to us and those we love when we die. You’ll be le� to wonder, “Why hasn’t someone told me this before?”
A F T E R L I F E WHAT YOU REALLY WAN T TO KN OWABOUT HEAVEN
HANK HANEGRAAFF
Hank Hanegraaff , president of the Christian Research Institute and just back from delivering a lecture series in Iran and Russia, is heard daily in the top 100 radio markets in the United States and Canada. He’s author of the runaway bestsellers The Prayer of Jesus and The Complete Bible Answer Book.HOMETOWN: Charlotte, NC
I f there was ever a need-to-know book, A� erLife is it. On his daily call-in radio show, the most common questions Hanegraaff fi elds are about the herea� er.
For instance, millions are voraciously reading about the near-death experiences of young children. Consumers are desperate for knowledge and reassurance about what comes a� er life on this earth. Hank Hanegraaff , one of the most remarkable theological minds of the 21st century, explains the marvelous way this physical life connects our past to our eternal future. A� erLife gives readers a clear and concrete understanding about what happens a� er death to us and to those we love.
IN-STORE DATE: February 21, 2013
ISBN: 978-1-61795-081-0
FORMAT: Jacketed Hardcover
TRIM SIZE: 6” x 9”
PAGE COUNT: 256 pages, including
study guide
RETAIL PRICE: $21.99
CATEGORY: REL012000 /
RELIGION /
Christian Life / General
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+RADIO LAUNCH: Promoted on Hanegraaff ’s daily radio program airing on Sirius/XM satellite radio along with 350 broadcast stations reaching in excess of 1 million people daily.
+EMAIL MARKETING: Targeted e-mail campaign to 500,000 through Equip.org, Bible Answer Man, Christianity Today lists, as well as to infl uential pastors and church leaders through Pastors.com and others.
+NATIONAL MEDIA: Features targeted to national print and television media and major market daily newspapers including TBN, Daystar, Life Today with James Robison, USA Today and religion editors in Top 20 markets.
+SOCIAL MEDIA: Extensive Facebook advertising to a guaranteed 1 million impressions.
+ADVERTISING: Banner advertising on the infl uential Biblegateway.com, Bible.org, OnePlace.com and Crosswalk.com, guaran-teeing over 4 million unique impressions per month.
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH INGHANK HANEGRAAFF
C O M P A R A B L ET I T L E S
Heaven 9780842379427
Heaven Is for Real 9780849948367
P R E V I O U S T I T L E SThe Prayer of Jesus
9780849917301
The Bible Answer Book 9780849995446
The Complete Bible Answer Book
9781404113817
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B O O K H O O K : Whatever your circumstances, you can move from the painful realities of life—with its disappointments and discouragements–into a lasting intimacy with the One who loves you most. This book will show you how, from someone who walks out her faith every day.
A WO M A N ’ S H E A R T FO R G O D S HEIL A CRAGG
Sheila Cragg knows of what she writes. She is the primary caregiver to her disabled and ailing husband and has also experienced some of life’s
deepest setbacks. But through all of those circumstances, she has drawn increasingly closer to the Lover of her soul and developed a rich, devotional lifestyle that she admits would never have happened otherwise.
In A Woman’s Heart for God, Cragg shares her own life experiences and provides scriptural insights, creative ideas and interactive questions to help readers tailor their times with Him—whatever their circumstances—pinpointing how to remove any obstacles that are keeping them from intimacy with Christ.
IN-STORE DATE: March 12, 2013
ISBN: 978-1-61795-159-6
FORMAT: Trade Paper
TRIM SIZE: 5.375” x 8”
PAGE COUNT: 240
RETAIL PRICE: $14.99
CATEGORY: REL012120 /
RELIGION /
Christian Life /
Spiritual Growth
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+RADIO ADVERTISING: 4-week campaign with a monthly cume of 12 million listeners across 280 stations.
+EMAIL MARKETING: Emphasis on email and e-newsletter direct marketing to women’s and men’s groups, and small group leaders, reaching 150,000 the month of release.
+SOCIAL MEDIA: Drive retail sales with a multi-week Twitter excerpt campaign, Facebook quote & free chapter viral share campaign.
+ADVERTISING: : Facebook and Google paid placements linking to the book’s landing page – includes free chapter download, audio interview, and other features to promote the book.
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH ING
DRAWI NG C LOS E R TO THE LOVE R OF YOUR S OUL
SHEILA CRAGG
Sheila Cragg (MFA, Creative Writing) is a mentor/instructor for Jerry Jenkins’ Christian Writers Guild and also formerly served as an associate editor for Focus on the Family Publishing. She has published six books, including A Woman’s Walk with God and A Woman’s Journey toward Holiness, and numerous articles in Reader’s Digest, Family Weekly, and other periodicals. Her Experiencing Christ website ministry—www.womanswalk.com—is centered on helping women develop a devotional lifestyle and deepen their relationship with the Lord. Sheila lives in Santa Maria, California, with her husband, Ron. HOMETOWN: Santa Maria, CA
P R E V I O U S T I T L E SA Woman’s Walk with God
9780981596310
A Journey toward Holiness9780891079606
B O O K H O O K : NFL MVP quarterback Randall Cunningham, faced with tragedy, discovers vital principles to recapturing joy and empowerment whether suff ering from loss, bad choices, addictions, failed relationships, or fi nancial and career disasters.
L AY I T D OW N HOW LET T IN G GO BRIN GS OUT YOUR BEST RAN DALL CUNNINGHAM
Randall Cunningham, 47, past recipient of the NFL’s Most Valuable Player Award, quarterbacked the Philadelphia Eagles, Minnesota Vikings and spent his fi nal season with the Dallas Cowboys. He was voted to the NFL Pro Bowl four times. He is now a pastor and mentor in Las Vegas, NV, where he graduated from UNLV.HOMETOWN: Las Vegas, NV
A n astounding prophecy is whispered by a mysterious old woman to a sorrowful mid-
40s couple who has just lost their two-year-old son in a hot tub accident. Considering
their age, they laugh like Abraham and Sarah at this seemingly outrageous prediction, only
to discover days later that they are indeed pregnant. Cunningham, who now leads a church
in his hometown of Las Vegas, is astonished by the reality that God does miraculous things
when we have the faith to “let go” of personal tragedies and see God do his work. The book
shows readers how to work out the “lay it down” principle in all phases of life.
IN-STORE DATE: March 26, 2013
ISBN: 978-1-61795-127-5
FORMAT: Jacketed Hardcover
TRIM SIZE: 6” x 9”
PAGE COUNT: 240 pages, including
8-page photo insert
RETAIL PRICE: $19.99
CATEGORY: REL012040 /
RELIGION /
Christian Life /
Inspirational
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+NATIONAL PR CAMPAIGN: Targeting mainstream news and sports outlets including network morning shows, ESPN and Fox Sports programming, USA Today, TBN, Daystar and others.
+NFL MEDIA: Targeting newspaper features and radio interviews in the 30 NFL markets, with emphasis on Philadelphia, Minneapolis and other Top 20 markets. Author media appearances during NFL Dra� week.
+RADIO: Launch month campaign reaching 10,000,000+ listeners across 250 stations including top-rated shows in Los Angeles, Atlanta and other markets.
+ADVERTISING: Aggressive Facebook and other online advertising focusing on affi nity groups for the NFL, various professional athletes and parents.
+SOCIAL MEDIA: Extensive Twitter campaign leveraging the NFL players/former players fraternity to reach out to their respective fans. 3-month blogger promotion securing 100 blog and online reviews. Includes free chapter download, giveaway contests and viral media.
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH INGRANDALL CUNNINGHAM
C O M P A R A B L E T I T L E S
Without a Word (NYT #17)9780446563376
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B O O K H O O K : Growing out of the best-selling journal and workbook — which sold over 100,000 copies — comes a powerful new trade book written to help men jump-start their thinking, renovate relationships and revolutionize their spiritual lives.
T H E M A N CO D E UN LOCK T HE SECRET:1 -3-1 2-1 20-3000 DEN NIS SWANBERG
Dennis Swanberg served the local church
in pastoral ministry for 23 years. Then, in
1995, Dennis took a leap of faith when he
stepped down as church pastor and stepped
up to the microphone. Soon, Swan became
“America’s Minister of Encouragement,”
speaking to about 150 churches and
organizations every year. He has hosted two
successful TV series, authored eight books,
and created over a dozen DVDs. Dennis is a
graduate of Baylor University. He earned both
a Master of Divinity and a Doctor of Ministry
at Southwestern Seminary. He is married,
has two grown sons, and lives in Monroe,
Louisiana.
HOMETOWN: Monroe, LA
Ron Smith has co-written several books and
published hundreds more as co-founder/
publisher of Freeman Smith, an imprint of
Worthy Publishing.
HOMETOWN: Nashville, TN
We men are so predictable. As a way of avoiding even the most remote possibility of
authentic relationships, most of us are quick to form a complex web of surface-level
friendships, an ever-expanding collection of “buddies.” Yet we never manage to develop even
one really close friendship. The Man Code is a powerful tool to help men reorganize their
thoughts and revolutionize their lives by learning to form meaningful relationships, starting
with God and branching out from there. The code is 1, 3, 12, 120, 3000, and by mastering
the relationships these fi ve numbers represent, men will establish the right priorities, make the
right plans, diagnose unforeseen diffi culties, make mid-course corrections and achieve the
positive results that they desire and God intends.
IN-STORE DATE: April 9, 2013
ISBN: 978-1-61795-154-1
FORMAT: Trade Paper
TRIM SIZE: 5.375” x 8”
PAGE COUNT: 224 pages, including
study guide
RETAIL PRICE: $14.99
CATEGORY: REL012100 /
RELIGION /
Christian Life /
Relationships
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+NATIONAL PR CAMPAIGN: Targeting national radio and television appearances including Rick & Bubba Show, TBN, Daystar, Moody’s Chris Fabry Live and others.
+RADIO: Launch month campaign reaching 12,000,000+ listeners across 250 stations including #1 shows in Los Angeles, Atlanta, Washington, DC and more.
+ADVERTISING: Facebook, Google and other targeted online advertising reaching men and men’s groups with a guaranteed 5 million impressions.
+EMAIL MARKETING: Targeted email marketing to 100,000 leveraging various channels reaching men and men’s groups.
+SOCIAL MEDIA: 3-month Twitter campaign centered around a “Break the Code” theme, generating 4 million impressions.
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH INGDENNIS SWANBERG
P R E V I O U S T I T L E SThe Man Code (Journal)
9781605870601
The Man Code (Workbook)9781605870618
Over 100,000 total units sold
B O O K H O O K : Guaranteed strategy to graduate from college debt-free! From an average student with sub-par SATs who grew up in a single-parent, poverty-stricken home, yet still achieved $450,000 in scholarships and grants.
CO N F E SS I O N S O F A S C H O L A R S H I P W I N N E R K RISTINA EL L IS
K ristina Ellis was awarded a full scholarship through her PhD. How she managed to get that kind of a scholarship off er is revealed in this book.
Raised by a single mother, Kristina appeared to have everything stacked against her – years of living below the poverty level, imperfect grades and sub-par SAT scores. Yet Kristina discovered the secrets to eff ectively presenting herself as a unique and desirable scholarship candidate. And she’s sharing her secrets for scholarship success with students (and their parents) so that they too can obtain money for college.
IN-STORE DATE: April 16, 2013
ISBN: 978-1-61795-157-2
FORMAT: Trade Paper
TRIM SIZE: 5.375” x 8”
PAGE COUNT: 224 pages
RETAIL PRICE: $14.99
CATEGORY: STU031000/
Study Aids/
Financial Aid
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+NATIONAL PR COVERAGE: Targeting morning and cable primetime news shows such as Fox & Friends, The View, Good Morning America, Sean Hannity, Suze Orman and others.
+RADIO: National and major market radio features with an emphasis on shows such as The Dave Ramsey Show.
+ONLINE ADVERTISING: Extensive Facebook and Google Adwords campaigns to affi nity groups for college and college-bound students and their parents.
+SOCIAL MEDIA: 3-month Twitter, YouTube and blogger campaign generating 6 million impressions and driving retail sales.
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH ING
HOW I GRAD UATE D F ROM COLLE GE D E BT-F RE E .YOU C AN TOO!
WORTHY PUBLISHING WORTHY PU BLISH ING WORT H YKRISTINA ELLIS
Kristina’s father lost his battle with cancer when she was seven years old. A� er his death, her family fell below poverty level and struggled through years of emotional and fi nancial turmoil. On the fi rst day of high school, Kristina’s mom informed her that she could not fi nancially support her a� er graduation; she needed to fi nd her own way to pay for college. As a student with decent grades and average test scores, Kristina realized that she was going to have to sell herself to scholarship committees if she wanted to stand out. That’s when she devised the plan that led to her receiving several of the most selective and prestigious scholarships and grants that paid for 100% of her education at a Top 20 university. HOMETOWN: Nashville, TN
C O M P A R A B L E T I T L E SThe Ultimate Scholarship Book 2013
9781617600012
Debt-Free U9781591842989
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B O O K H O O K : Of all people, why would Jesus seek out Mary Magdalene as the fi rst person he appeared to a� er his resurrection?
DAU G H T E R O F J E R U SA L E M J OA N WOL F
I n Daughter of Jerusalem, readers will quickly identify with Mary Magdalene – a woman of deep faith who used her wealth and infl uence to serve Jesus.
This fi ctionalized story of Mary Magdalene is, in the truest sense of the word, an inspirational novel for modern people who are looking to renew in themselves the message of Christ. It’s the greatest story ever lived, told by one of the most famous women who ever lived, and it’s a page-turner. Joan Wolf’s years of success as a novelist enable her to combine storytelling and a faith plot in this beautifully written biblical fi ction.
IN-STORE DATE: April 16, 2013
ISBN: 978-1-936034-67-3
FORMAT: Trade Paper
TRIM SIZE: 5.5" x 8.5"
PAGE COUNT: 320 pages
RETAIL PRICE: $14.99
CATEGORY: FIC042030 /
FICTION / Christian /
Historical
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+ONLINE FICTION BLITZ: Month of release to over 50,000 fi ction readers off ering free chapter download, video book trailer, audio interview, online book club group discussion guide and other features to promote the book.
+FICTION BLOG CAMPAIGN: 250 advance reader copies to fi ction bloggers for reviews and contests.
+NATIONAL MEDIA: Targeting fi ction-friendly media – broadcast, print and online.
+BANNER ADVERTISING: ChristianFictionOnlineMagazine.com and FamilyFiction.com, reaching more than 100,000 readers.
+FACEBOOK ADVERTISING: Extensive advertising to multiple fi ction affi nity groups, including Christian fi ction readers.
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH ING
A NOVE L
JOAN WOLF
Joan Wolf is a USA Today best-selling writer. Joan’s acclaimed Regency romances have earned her national recognition as a master of the genre. Her many historical and contemporary romances, some of which have been chosen as Literary Guild selections, have been highly praised by reviewers and authors alike. An avid rider and horse owner, Joan lives in Connecticut. She and her husband, Joe, have two grown children.HOMETOWN: Milford, CT
C O M P A R A B L E T I T L E SMichal
9780800733209
Bathsheba9780800733223
Pearl in the Sand 9780802458810
P R E V I O U S T I T L E SThe Reluctant Queen
9781595548764
The Scarlet Cord9781595548771
B O O K H O O K : A feisty young female artist with a secret past battles to establish her own gallery in Gold Rush-era San Francisco.
J O S I A H ’ S T R E AS U R E NANCY HERRIM A N
I n 1882 Sarah Whittier dreams of opening an art studio run by immigrant women. She plans to use the house le� to her by family friend Josiah Cady as collateral for
her studio. But will all be lost when the inheritance is challenged by an angry man claiming to be Josiah’s son and legal heir? Rumor of gold nuggets hidden in the house place Sarah’s life in danger. Her future uncertain and her safety threatened, Sarah has nowhere to turn. That is, unless she can so� en a vengeful man’s heart – and they both learn that love is fi ner than any gold.
IN-STORE DATE: April 16, 2013
ISBN: 978-1-936034-79-6
FORMAT: Trade Paper
TRIM SIZE: 5.5" x 8.5"
PAGE COUNT: 320 pages
RETAIL PRICE: $14.99
CATEGORY: FIC042030 /
FICTION / Christian /
Historical
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A NOVE L
Nancy Herriman
Nancy Herriman’s The Irish Healer was runner-up in the historical fi ction category of the 2009 ACFW Genesis contest. She is also a past winner of the RWA Daphne du Maurier Award for Best Unpublished Mystery/Romantic Suspense and has been a fi nalist in other contests. Nancy is a member of American Christian Fiction Writers, Romance Writers of America, and the Society of Children’s Book Writers and Illustrators. She lives in the Midwest with her husband and two teenage children, and is very active in the music ministry of her church.HOMETOWN: Dublin, OH
+NATIONAL MEDIA: Targeting fi ction-friendly media — broadcast, print and online.
+FICTION BLOG CAMPAIGN: 250 advance
reader copies to fi ction bloggers for reviews and
contests.
+ONLINE FICTION BLITZ: Month of release to
over 50,000 fi ction readers off ering free chapter
download, video book trailer, audio interview,
online book club group discussion guide and
other features to promote the book.
+BANNER ADVERTISING:
ChristianFictionOnlineMagazine.com and
FamilyFiction.com, reaching more than 100,000
readers.
+FACEBOOK ADVERTISING: Extensive
advertising to multiple fi ction affi nity groups,
including Christian fi ction readers.
C O M P A R A B L E T I T L E SThe Girl in the Gatehouse
9780764207082
P R E V I O U S T I T L E SThe Irish Healer
9781936034789
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B O O K H O O K : NYT best-selling authors Drs. Les & Leslie Parrott reveal new techniques based on extensive research that help couples manage confl ict constructively – that’s the “good fi ght.”
T H E G O O D F I G H T HOW CON FLICT CAN LEAD TOGREAT ER IN T IMACY IN MARRIAGE
DRS. LES & LESLIE PARROTT
New York Times bestsellers Drs. Les and Leslie Parrott are founders of RealRelationships.com and the Center for Relationship Development at Seattle Pacifi c University. Their best-selling books include Love Talk, Crazy Good Sex and the award-winning Saving Your Marriage Before It Starts. Their work has been featured in the New York Times and USA Today and on CNN, Good Morning America and Oprah.HOMETOWN: Seattle, WA
D iscover the secret to a genuinely happy marriage! Drawing on extensive research and their years as marriage counselors, Drs. Les and Leslie Parrott
uncover common misbeliefs about marital confl ict, showing couples how a “good fi ght” actually enriches a relationship, making it stronger. Men and women will learn what pitfalls to avoid, how to use confl ict for good, and how to diff use anger and hurt feelings. Filled with practical advice that couples can implement quickly and easily, The Good Fight helps husbands and wives build a relationship where harmony outweighs tension and peace fi nds a home.
IN-STORE DATE: April 23, 2013
ISBN: 978-1-61795-119-0
FORMAT: Jacketed Hardcover
TRIM SIZE: 6” x 9”
PAGE COUNT: 288 pages, including
2 study guides – his & hers
RETAIL PRICE: $19.99
CATEGORY: REL012050 /
RELIGION /
Christian Life /
Love & Marriage
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+NATIONAL MEDIA: Pitch to national morning and primetime news and talk programming, including Good Morning America, Today Show, CBS This Morning, Fox & Friends, The View and more.
+NATIONAL RADIO: Multi-week national campaign across 250 markets including the #1 shows in Los Angeles, Atlanta, Washington, DC and others.
+ADVERTISING: Aggressive Facebook and other social website advertising reaching a guaranteed 5 million people.
+EMAIL MARKETING: Focused campaign reaching 400,000 Parrott supporters, driving people to retail.
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How Conflict Leads to Greater Intimacy
New York Times Best-Selling Authors
WORTHY PUBL IS H IN G WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISHING WORTHY PUBLISH ING WORT H Y PUBLISH INGLES & LESLIE PARROTT
C O M P A R A B L E T I T L E S
The 5 Love Languages 9780802473158
P R E V I O U S T I T L E S
The Hour that Matters Most978141337449A New York Times Best-seller
Saving Your Marriage BeforeIt Starts
978-0310259824500,000 units sold
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