IP Valuation: Quantifying and Leveraging the Value of IP

Saturday, 5 December 201509:00-18:00

Intellectual Property DepartmentRoom 2501, 25/F Wu Chung House 213 Queen's Road East Wanchai, Hong Kong

Delegate Fees

IP Valuation: Quantifying and Leveraging the Value of IP

Saturday, 5 December 2015, 09:00-18:00

Delegate Information

Terms and Conditions

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HK$720 (Member & Non-Member)

Valuation Legal

Accounting Others________________

Venue: Room 2501, 25/F, Wu Chung House, 213 Queen's Road East, 　　　 Wanchai, Hong Kong

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- The organiser reserves the right to cancel or reschedule the function at its discretion- Applicants will only receive an e-mail notification from the RICS office to confirm their registration status. Should you not received an e-mail confirmation prior to the event, you are advised to call the RICS office at +852 3759 4105 to inquire about the status of your registration- No refund is made for cancellation or “no show” but a substitute delegate may be permitted, please inform RICS at least one day prior to the event- In the event a Typhoon Signal No. 8 or above or Black Rainstorm Warning being hoisted, the event will be postponed and details will be announced in due course. Should the aforesaid warnings be lowered before 12:00 noon on the date of event, the event will proceed as scheduled- Seat(s) will be confirmed upon receipt of completed registration form and payment - Please ensure the exact amount is deposited as no change or refund will be provided- Separate payment cheque should be prepared for individual event- Incomplete and incorrectly completed registration form will not be processed- Attendance certificate and receipt will be emailed to participants within 10 working days after the event. Please inform RICS immedi-ately if you do not receive the relevant documents within the said period. Any requests made 30 days after the event will not be accepted. - CPD is an essential part of being a professional. All RICS members are required to complete and register for a minimum of 20 hours of CPD online each year.

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Book your place today

Methods of Payment

1. By ChequePlease mail a crossed cheque made payable in Hong Kong dollar to “RICS International Ltd” together with the completed registration form to Ms Iris Chan at Room 3707-09, Hopewell Centre, 183 Queen’s Road East, Wanchai, Hong Kong.

The Masterclass aims to provide delegates with:

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．A working knowledge of how to 　estimate the value of technology, 　　　brands and artistic works.

．An understanding of how to apply a 　　value-based approach to IP strategy to 　reveal new opportunities and pathways 　to maximize returns on innovation.

Book your place todayrics.org/ipvalue

+852 3759 4105

Book your place today

RICS will always make sure you receive compulsory communica-tions such as those relating to the administration of your member-ship, renewal notices, regulation and conduct, practice and guidance notes and AGM information.Furthermore, RICS would like to use the contact details that you have provided to us in relation to the communications described below (including by email/telephone, where appropriate). Please tick the relevant boxes below: If you do not wish to receive additional communications from RICS about membership and the profession. If you do not wish to receive additional communications from RICS about RICS conferences, events, products, services and training (some of which may complement your CPD requirements). If you do not wish to receive additional communications from RICS detailing offers from third parties with whom we have negotiated special deals for members*.RICS would like to pass your details (including email address and phone number) to selected third parties pre-approved by RICS so that they can let you know from time to time about their offers, products and services. Please tick here if you do wish to receive communications from these third parties by email, by post and by phone

Book your place today: Book your place today:rics.org/ipvalue +852 3759 4105 rics.org/ipvalue +852 3759 4105

We live in an age of intangible assets. Technology and brands make a significant value contribution to the global economy. The ability to protect these assets is dependent on the strength of supporting IP. The economic importance of IP has increased the need for robust IP valuations for purposes as diverse as M&A planning, financial reporting, tax compliance, litigation, financing and strategy development.

The objective of the Masterclass is to provide delegates with a working knowledge of how to estimate the value of different categories of IP, and an understanding of how to apply a value-based approach to IP strategy. The content includes an overview of valuation methodologies and discussion of the legal, functional and economic characteristics of technology, brands and content. Case studies will be used to illustrate key points and delegates will develop their skills through worked examples..

Saturday, 5 December 2015Venue:

ProgrammeIntellectual Property DepartmentRoom 2501, 25/F, Wu Chung House 213 Queen's Road East, Wanchai, Hong Kong

RICS reserves the rights to amend the programme and/ or speakers without prior notice. Last updated: 16 Oct 2015

．A working knowledge of how to 　estimate the value of technology, 　　　brands and artistic works.

．An understanding of how to apply a 　　value-based approach to IP strategy to 　reveal new opportunities and pathways 　to maximize returns on innovation.

Tim Heberden is a specialist in the valuation of intellectual property and advising companies on the development of strategies that maximize IP value. He is the Director of IP Valuation at Griffith Hack (a full-service IP adviser) and a director of the Global Business Valuation Board of the Royal Institution of Chartered Surveyors.

He is named in the 2015 IAM Strategy 300 - the World’s Leading IP Strategists, and Asia IP’s Leading Licensing Experts in Asia.

Tim has extensive IP valuation experience in Asia, Austra-lia, Europe and North America where he has advised lead-ing multinationals, SME’s, private equity firms, banks, tax authorities and courts. Intangible assets that has valued

include patents, trademarks, trade secrets, copyright, designs, databases, software and licenses. The purpose of these valuation cover structured finance, strategic planning, mergers & acquisitions, financial reporting, tax compliance and litigation.

Tim is a Registered Business Valuer (RICS), Chartered Accountant, Certified Practicing Marketer and MBA.

He has lectured at a master level on IP valuation and IP strategy and has spoken at IP and valua-tion conferences around the world. Tim is the technical author of the RICS Guidance Note on the Valuation of Intellectual Property, and he has written a chapter on royalty rate determination and valuation for ‘International Licensing and Technology Transfer: Practice and the Law’.

Speaker 1030 Coffee Break

1245 Lunch

1600 Coffee Break

1800 End

0830 Registration

0900

1100

Applications and benefits of IP Valuation．Including securitization, investor communications, support for IP sales & 　　　　licenses, financial reporting, tax compliance, litigation support, business case 　　assessment and strategy determination.．Discussion of how workshop delegates plan to use IP Valuation

Briefing a valuation- and choosing the appropriate scope

Overview of IP valuation standards and guidelines

Components of an IP valuation

1400

1615

Key valuation assumptions and illustrations of their impact．IP earnings and royalty rates．Market potential and sales curve．Economic life．Risk．Replacement cost

Worked examples．Delegates will be given a 2 or 3 valuation exercises to consider, 　　　covering different industries and types of IP．By considering the exercises, the delegates will identify areas of 　　　uncertainty that can be discussed with the presenter who will provide 　illustrative solutions

Valuation approaches and methods

Summary of the key points raised in the Masterclass

1715 Q&A

Overview of the legal, functional and economic characteristics of technol-ogy, brands and artistic content