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www.bookmarq.io
#bookmarqit
Visualize the important people in your life. Do you know what they’re reading? Why, Why not?
you
influencer co-worker
friendsfamily
Connecting the world through books.
??
? ?
Problem: ReadersSocial Book Discovery
Problem: Authors
Brant CooperLean Entrepreneur - NYT Bestseller
It’s difficult for authors to connect with their readers
ReaderCustomer information kept secret
X
Elon Sophia Marissa
Tim Ferris
Friend
Problem: social discovery
“love this book”
“best book ever”
“this book was ok”
“a must read”
“changed my life”
Brant (Author)
Solution: social discovery
Elon Sophia MarissaFriend
“love this book”
“best book ever”
“this book was ok”
“a must read”
“changed my life”
Tim Ferris
Brant (Author)
$17m$47.8 ?
57m
210mPurchased 1+ books
2014
Purchased9+ books 2014
159mPurchased 3+ books 2014
11m
while goodreads mainly targets bookworms…
Book Discovery E-Book Reading Self-Publishing
$67m
Our branding & product focusallows us to reach casual readers
Acquired by Dropbox$2.75m? 500 Startups $3.8m
$.99 ebooksaggregate book critics
Connect authors to users
social reading platform
publish your own stories!social e-books Social e-books$8.99/mo
unlimited books netflix for books
MarketUS Population
20% of readers purchased 80% of books in the US
The Opportunity
% U
S C
itize
ns
Books Purchased in 20140 1-2 3-5 6-10 10-21 21+
9%9%
12%
20%
16%
34%
$22.3B$4.93BIn revenue (18%)
58m peopleaccount for
115m peopleaccount for
In revenue (80%)
casual
Super readers
Mike Eidlin Raymond Lau Thomas So Igor Chebotarev Andrew NguyeniOS Engineer Creative Director Web EngineerBackend EngineerBusiness, Product
co-founder co-founder co-founder co-founder
We’re a TEC Team
Previously: iOS engineer @ AppLovin
Previously: UI designer @ CreativeDash
Previously: Summer Software Engineer @ Ooyala
Previously: Product Manager @ Data-Cortex
Previously: Software Engineer @ PowerReviews
UC Davis 2014 UC Davis 2014 UC Davis 2013 UC Davis 2013Skipped College, straight to CreativeDash
Made Top 10 for 4/6 with 129 upvotes
19% users imported their data from goodreads
This is just the start…
Access to B&N Private API
57% D7 Retention
Profile Comparison
Book View Comparison
1. Acquisition
Engage Speakers at events to share
Physical Bookmarks
Focus on Communities
Product Metrics
Social Media
1. Acquisition
2. Activation
Engage Speakers at events to share
Physical Bookmarks
A/B Testing
Data-Driven Product Management
Focus on Communities
Product Metrics
Social Media
1. Acquisition
2. Activation
3. Retention
Engage Speakers at events to share
Physical Bookmarks
Notifications
Blog
Mailchimp
A/B Testing
Data-Driven Product Management
Focus on Communities
Product Metrics
Social Media
1. Acquisition
2. Activation
3. Retention
4. Referral
Engage Speakers at events to share
Physical Bookmarks
Deep Linking, Social Media Integration
Notifications
Blog
Mailchimp
A/B Testing
Data-Driven Product Management
Influencers
Focus on Communities
Product Metrics
Social Media
1. Acquisition
2. Activation
3. Retention
4. Referral 5. Revenue
Engage Speakers at events to share
Physical Bookmarks
Deep Linking, Social Media Integration
Curated content from publishers, brands
Affiliate Purchases 4%
Notifications
Blog
Mailchimp
A/B Testing
Data-Driven Product Management
Influencers
Focus on Communities
Data, Analytics Provider
Product Metrics
Social Media
1. Set KPI’s, tools to track data
2. Start experiments on UA Channels
3. Iterate our iOS product
• Success: Acceptance into an accelerator or investor
Build & Learn PMF Growth
1 - 3 months 12 months 18 months
$315,000 = 12mo runway
1. Validate, iterate our product & business model
2. Experiment with monetization strategies
3. Have 100% of team working full time
• Success: Positive growth trends - PMF
1. Tighten business, increase efficiencies
2. Polish growth engine so $1 in = $>1 out
3. Make key hires, expand into web & android
• Success: Clearly present positive ROI for Series A investor
Key activities Key activities Key activities
Seed:$xxx,xxx =
18mo runway
Series-A:
(convertible note)
Milestones
![Untitled-1 []...months months months months](https://img.pdfslide.net/doc/110x75/60cc6a9b3d3a423bd0058c49/-untitled-1-months-months-months-months.jpg)
