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Boomerang September 2010

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Page 1: Boomerang September 2010
Page 3: Boomerang September 2010

MEDIA RELEASE July 2010 for immediate release

Daria Werbowy fronts Oroton’s Spring Summer 2010 campaign

Leading Australian accessories brand Oroton, announces supermodel Daria Werbowy as the face of their Spring Summer 2010 campaign.

Known for her unique bone structure, captivating eyes and statuesque figure, the Polish born model, regarded as one of the world’s most renowned supermodels, is a favourite amongst top designers and photographers.

Having shot campaigns for the likes of Prada, Chanel, Missoni and Yves Saint Laurent, she is one of the most coveted faces in fashion. Daria currently holds the record for opening and closing the most runway shows in a season and has appeared on magazine covers and editorials worldwide. She is one of fashions ‘it’ girls, possessing a ‘model o! duty’ style like no other - a perfect ambassador for Oroton.

“Daria was our first choice as the face for our Spring Summer campaign. She has an understated approach to fashion. Her attitude, her look - she has such an international appeal. The moment Daria wore our pieces the season just came to life, she was a dream to work with.” Ana Maria Escobar, Creative Director - Oroton.

The campaign was shot in Palm Springs by Australian Photographer, David Mandelberg. A modern twist on a 70’s shoot, the story conveys the luxurious Gypset lifestyle, a desert oasis, glamour in the extremes, beautiful Technicolor pastel palette, a glistening turquoise pool backed by a baron desert landscape.

The creative team included agency Killanoodle, stylist Caterina Scardino, make up artist Max May and hairstylist Leonardo Manetti.

The spring summer collection will be in stores and available online at oroton.com from late July.

For images and media enquiries please contact Alison Gray email: [email protected] phone: 02 8275 5679

Page 4: Boomerang September 2010
Page 5: Boomerang September 2010
Page 6: Boomerang September 2010
Page 7: Boomerang September 2010
Page 8: Boomerang September 2010
Page 9: Boomerang September 2010

MEDIA RELEASE July 2010 for immediate release

Daria Werbowy fronts Oroton’s Spring Summer 2010 campaign

Leading Australian accessories brand Oroton, announces supermodel Daria Werbowy as the face of their Spring Summer 2010 campaign.

Known for her unique bone structure, captivating eyes and statuesque figure, the Polish born model, regarded as one of the world’s most renowned supermodels, is a favourite amongst top designers and photographers.

Having shot campaigns for the likes of Prada, Chanel, Missoni and Yves Saint Laurent, she is one of the most coveted faces in fashion. Daria currently holds the record for opening and closing the most runway shows in a season and has appeared on magazine covers and editorials worldwide. She is one of fashions ‘it’ girls, possessing a ‘model o! duty’ style like no other - a perfect ambassador for Oroton.

“Daria was our first choice as the face for our Spring Summer campaign. She has an understated approach to fashion. Her attitude, her look - she has such an international appeal. The moment Daria wore our pieces the season just came to life, she was a dream to work with.” Ana Maria Escobar, Creative Director - Oroton.

The campaign was shot in Palm Springs by Australian Photographer, David Mandelberg. A modern twist on a 70’s shoot, the story conveys the luxurious Gypset lifestyle, a desert oasis, glamour in the extremes, beautiful Technicolor pastel palette, a glistening turquoise pool backed by a baron desert landscape.

The creative team included agency Killanoodle, stylist Caterina Scardino, make up artist Max May and hairstylist Leonardo Manetti.

The spring summer collection will be in stores and available online at oroton.com from late July.

For images and media enquiries please contact Alison Gray email: [email protected] phone: 02 8275 5679

Page 10: Boomerang September 2010
Page 11: Boomerang September 2010

MEDIA RELEASE July 2010 for immediate release

Daria Werbowy fronts Oroton’s Spring Summer 2010 campaign

Leading Australian accessories brand Oroton, announces supermodel Daria Werbowy as the face of their Spring Summer 2010 campaign.

Known for her unique bone structure, captivating eyes and statuesque figure, the Polish born model, regarded as one of the world’s most renowned supermodels, is a favourite amongst top designers and photographers.

Having shot campaigns for the likes of Prada, Chanel, Missoni and Yves Saint Laurent, she is one of the most coveted faces in fashion. Daria currently holds the record for opening and closing the most runway shows in a season and has appeared on magazine covers and editorials worldwide. She is one of fashions ‘it’ girls, possessing a ‘model o! duty’ style like no other - a perfect ambassador for Oroton.

“Daria was our first choice as the face for our Spring Summer campaign. She has an understated approach to fashion. Her attitude, her look - she has such an international appeal. The moment Daria wore our pieces the season just came to life, she was a dream to work with.” Ana Maria Escobar, Creative Director - Oroton.

The campaign was shot in Palm Springs by Australian Photographer, David Mandelberg. A modern twist on a 70’s shoot, the story conveys the luxurious Gypset lifestyle, a desert oasis, glamour in the extremes, beautiful Technicolor pastel palette, a glistening turquoise pool backed by a baron desert landscape.

The creative team included agency Killanoodle, stylist Caterina Scardino, make up artist Max May and hairstylist Leonardo Manetti.

The spring summer collection will be in stores and available online at oroton.com from late July.

For images and media enquiries please contact Alison Gray email: [email protected] phone: 02 8275 5679

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