CERTONA

Learn How Your Company Can Personalize Anytime Anywhere 858.369.3888 sales@certona.com www.certona.com

Online retailers have embraced Search as a critical component of the online customer experience. Forrester Research, in a study entitled “Site Search Evolves From Technical Feature To Customer Touchpoint”, surveyed large retailers and found that most see Search functionality as an opportunity to increase traffic and sales conversions.

Certona analyzed the conversion numbers from dozens of its largest clients and discovered that when shoppers conduct a product search on a website, they are more likely to make a purchase during the session. The conversion rate for those shoppers is nearly 85% higher than for those that do not.

Having a good site search experience extends beyond delivering speedy results, it can be vastly improved by personalizing the results to the unique needs of the shopper.

Certona offers Boosted Search, a technology that will optimize your shoppers’ site search experience so that when they search for a product, the results - whether there are exact or not – are as relevant as possible.

This is accomplished with Certona’s 1:1 personalization technology. Every shopper that comes to your site has a unique profile that contains a vast amount of data such as: demographic, browse and purchase history, current session data, keywords used, etc. To determine what search results would be more appropriate for this session your shoppers’ profile is updated in real-time, allowing the experience to be as relevant as possible.

Certona also analyzed the conversion rates for clients who have enabled the Boosted Search functionality and found that it provides a nearly 70% lift in conversion rate over regular search.

Enabling Boosted Search on your website will provide a lift in the conversion rate and provide a more engaging experience.

With standardized integration with top-tier Search solutions like Endeca, SLI Systems, and EasyAsk, Certona’s proven technology can be easily placed and used on your search pages with little help needed from IT.

Boost Your Site Search Experience with Personalized Results

BOOSTED SEARCH

Above: New Balance has implemented Boosted Search to re-order search results to present thosethat are more likely to appeal to the individual shopper.

Learn How Your Company Can Personalize Anytime Anywhere:858.369.3888 sales@certona.com www.certona.com

Copyright 2012. Certona and Resonance are trademarks of CERTONA Corporation.

9520 Towne Centre Drive, Suite 100, San Diego, CA 92121

Optimize your ‘No Results’ page by providing suggestions that are related to the search terms when the exact match was not found.

Generate relevant landing pages by taking the search terms used to arrive on your site from a search engine and adding recommendations for like-items or complementary items. This will play a role in personalizing the landing page to the individual.

CERTONABOOSTED SEARCHBoosted Search Capabilities

Personalize site search results by allowing your consumers’ profile and real-time behavior determine the order in which results get presented, ensuring that the most relevant products show up first.

Above: The Petco example shows Boosted Search re-ranking results tailored to the individual consumer.

Above: The Home Depot example illustrates a common use of Certona’s Boosted Search on a ‘No Results’ page. It’s suggestions are personalized to the unique needs of the customer.

About Certona

Delivering personalized customer experiences for the world’s most popular brands, Certona isthe leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona’s real-time personalization platform increases engagement, conversions, and revenue per visit by serving up individualized content, promotional product recommendationsacross all customer touch points including web, mobile, email, contact center, and point of sale.Combined with a flexible business rules engine, marketers can harness the power of real-timebehavioral profiling while maintaining control over their recommendation and personalization strategies. Personalize Anytime Anywhere.