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Your Gym’s Problems: o High drop-out rates o High customer acquisition costs
The Solution: A Great Loyalty Program!
o Increase (1) retention rate and (2) customer lifetime value
o Incentivise members to use more services more often
o Engage with your clients in a fun way o Social media exposure and referrals o Tools and analytics to evaluate the
progress of your program
How Does It Work? o Members earn points by exercising
and using your services o Members redeem their points for
rewards
Boosting Your Retention Rate (1)
Earning Points: o Referring a friend o Checking in at a gym and on Facebook o Using a paid service (e.g. personal trainer) o Winning online challenges o Exercising with an activity tracker (e.g.
Technogym treadmill, Nike+ Fuelband, RunKeeper app)
Rewards (freebies/discounts): o Sessions: personal trainer, massage, etc. o Branded t-shirts, water bottles, etc. o Smoothies from the juice bar o 1 month pass for a customer/friend o Discounts with local partners
www.HiMOTIV.com -‐ [email protected] -‐ +44 (0)79 0236 0457
The Proof of the Pudding… o Fitbit Use Case:
o +30-40% activity level after 12 wks o Users with friends 27% more active
than those without o Activity and engagement increase
with social & gamification elements
o O2 Fitness Gyms Rewards Use Case: o 64% member subscription o +89% check-ins of participants vs.
non-participants o +13% monthly participant check-ins o +17% monthly participant referrals
Plug & Play with Custom Setup
o Custom branding: logo & colours o Integrations:
o Connected equipment (e.g. Technogym, LifeFitness)
o Management software (e.g. Legend, Gladstone)
o Activity trackers & Facebook
Boosting Your Retention Rate (2)
Driving Member Engagement o Thematic Challenges
o Tour de France, London Marathon o Personalised Messages
o Activity reports o Announcements of challenges,
prizes & drawings o Motivational messages
o Monitor, Analyse, Repeat o Determine what works and what
doesn’t o Get to know your members, what
drives them & what motivates them
www.HiMOTIV.com -‐ [email protected] -‐ +44 (0)79 0236 0457
