View
225
Download
0
Tags:
Embed Size (px)
DESCRIPTION
St Augustine & St Johns County Board of Realtors BORForward December 2011 Newsletter
Citation preview
ST
A
UG
US
TI
NE
amp S
T J
OH
NS
C
OU
NT
Y
B
OA
RD
O
F R
EA
LT
OR
Sreg
D E C E M B E R 2 0 1 1
VOLUME 4 ISSUE 12
B O R F O R W A R D
I N S I D E T H I S I S S U E
Officers amp Directors 2
Calendar 3
REALTORAffiliate 4
New Members 5
December Events in
St Augustine
6
Presidents Message
7
Builder Council News 8
Go Green 9
Tech Tip
10
Christmas Facts amp Trivia 11
Incoming Presidents
Message
12
WCR
CA Realtor Convention
13
SAFE 14
Installation 15-20
Member Benefits
21
Wally Conway 22
Monthly Statistics 23
November Preview
Staff Contact
Information
24
BOR PUBLIC WEBSITE wwwstjohnsrealtorscom
Christmas Edition
The housing recovery will continue on its slow but steady pace over the next couple of years NAR
Chief Economist Lawrence Yun said Friday morning at the REALTORSreg Conference amp Expo Eco-
nomic Issues amp Residential Real Estate Business Trends forum
NOVEMBER 2011 | BY ROBERT FREEDMAN
NAR Chief Economist Lawrence Yun predicted home sales would increase by 4 percent next year and
home prices would inch up 2 percent during the Economic Issues amp Residential Real Estate Business
Trends forum Friday morning In 2013 he projected sales to pick up another 6 percent and prices to
rise another 3 percent
Home-sales growth has been flat this year even though it couldnrsquot be a better time for consumers to
buy because prices are still downmdashessentially under replacement valuemdashand interest rate are at his-
torical lows Even employment and wages have been heading up although both at a modest pace
Yun characterized todayrsquos market as ldquostrangerdquo because of this disconnect between the good buying
conditions and the low sales growth
Rock-bottom consumer confidence is a big part of the weak market but the hurdles to borrowers im-
posed by lenders through stringent underwriting requirements are a major issue too Lenders are re-
quiring applicants to have credit scores of about 760 for Fannie Mae and Freddie Mac loans and just
under 700 for FHA loans shrinking potential home sales by about 20 percent
The stiff requirements come at a time when banks are seeing strong profits and run counter to the Fed-
eral Reserversquos efforts to use rock-bottom interest rates to attract borrowers and get the economy mov-
ing
Behind the tough underwriting is a concern among banks about borrowersrsquo ability to repay loans but
Yun says that risk is low Rather than continuing to head down home prices have been stable for the
last two years and are poised to head up which will reduce lending risks lower foreclosures boost
sales and further strengthen the market
To show that home prices have been stable he cited both NAR and Case-Shiller data which show
prices have been hovering around a $140000 national median since 2009
Yun said it was crucial that the federal government not stymie what little momentum the housing mar-
ket is seeing by moving forward with a proposal to require 20 percent down payments from home buy-
ers or making other destabilizing housing policy shifts Itrsquos also crucial for interest rates to stay low
although if lenders return their underwriting to the sound standards they used before the housing
boom he said the market could handle higher interest rates
Richard Peach senior vice president at the Federal Reserve Board of New York and the other speaker
at the session offered a unique suggestion to improve the housing sector one that was particularly
suitable for Veteranrsquos Day help military personnel who served overseas purchase foreclosed homes
ldquoMy idea is to allocate certificates to 25 million service members who served in Afghanistan and Iraq
that could be used as a downpayment on a foreclosed home in the Fannie or Freddie portfoliordquo Peach
said
M O D E S T V O L U M E P R I C E G A I N S S E E N N E X T Y E A R
Page 2 B O R F O R W A R D
2011 ST AUGUSTINE amp ST JOHNS COUNTY BOARD OF REALTORSreg
AND MULTIPLE LISTING SERVICE INC BOARD OFFICERS amp DIRECTORS
BOARD OF REALTORSreg MULTIPLE LISTING SERVICE INC Chuck Pacetti PRESIDENT Andrew Birchall PRESIDENT Homestar Pacetti Realty St Augustine Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 (O) 824-3331 (F) 825-2685 (C ) 392-3362 chuckpacetticomcastnet andrewbirchallbellsouthnet Roy Barnes PRESIDENT-ELECT Dirk Schroeder PRESIDENT- ELECT St Augustine Realty Century 21- St Augustine Properties (O) 824-3331 (F) 825-2685 (C ) 669-1430 (O) 797-6000 (F) 797-7963 (C ) 540-2360 rbarnes4bellsouthnet c21staugaolcom Kea Blalock - SECRETARY Katherine Delaney ndash SECRETARY Saltwater Property Group Watson Realty (US1)
(O) 829-2002 (F) 829-2029 (C ) 814-2424 (O) 797-8600 (F) 797-8606 (C ) 669-2115
keablalockgmailcom Kdelaney13bellsouthnet
Gene Johnson ndash TREASURER Robert West - TREASURER
Ocean Breeze Real Estate Coldwell Banker Premier Properties (O) 794-9697 (C ) 710-1090 (O) 471-4204 (F) 471-4216 (C ) 814-2006
teamjohnsonwatsonrealtycorpcom robthepremierpropertiescom
DIRECTORS DIRECTORS Roberta Odom (2) Ron Barry (2) ReMax 100 Realty St Augustine Team Realty
(O) 461-9500 (F) 461-9501 (C ) 466-0114 (O) 825-0099 (F) 513-9264 (C ) 501-2424 propertybybertaaolcom realestatebyronaolcom Edward Paucek (2) Paula Silberberg (2) Moses Creek Realty Watson Realty (A1A)
((C ) 669-6422 (O) 461-9066 (F) 461-9925 (C ) 687-8803 blackstargroupcomcastnet psilberbergwatsonrealtycorpcom Bill Thew (2) Joe Hatin (2) Olde Carriage Realty Saltwater Property Group (O) 824-4500 (F) 824-6866(C ) 347-6736 (O) 829-2002 (F) 829-2029 (C ) 669-5099 billthewbellsouthnet joesaltwaterpropertygroupcom Gayle Logan (2) Tom Scheirer (1) Watson Realty (A1A) Scheirer Realty (O) 461-9066 (F) 461-9925 (C) 669-2778 (O) 461-9557 (F) 471-7220 gmloganaugcom scheirerbellsouthnet Judi Schuyler (1) Ian Edmonson PA (1) Coldwell Banker Premier Properties Edmonson amp Associates Real Estate Inc (O) 471-4204 (F) 471-4216 (C ) 669-0788 (O) 827-0722 (F) 638-4746 (C) 315-0997 judisevenbellsouthnet ianedmonsonassoccom Teresa Mercurio PAST-PRESIDENT Michael DeLorenzo PAST- PRESIDENT ReMax 100 Realty Olde Carriage Realty O) 461-9500 (F) 461-9501 (C ) 377-0974 (O) 824-4500 (F) 824-6866 (C ) 377-5582 teresamercurioremaxnet michaeloldecarriagecom Andrew Birchall Ex-Officio Chuck Pacetti Ex-Officio St Augustine Realty Homestar Pacetti Realty ( O) 824-3331 (F) 825-2685 (C ) 392-3362 (O) 827-0600 (F) 819-9907 (C ) 669-5000 andrewbirchallbellsouthnet chuckpacetticomcastnet Victor J Raymos Ex-officio Victor J Raymos Ex-officio
(O) 829-8738 (F) 823-9512 (C) 505-220-8683 (O) 829-8738 (F) 823-9512 (C) 505-220-8683
aestjohnsrealtorsorg aestjohnsrealtorsorg
Page 3 V O L U M E 4 I S S U E 1 2
S C H E D U L E O F E V E N T S
5thmdashEducation Committee
9am
RPAC Committee 1200pm
7thmdashCommercial CIE Forum
830am
Technology Committee
930am
9thmdash Annual Christmas
BreakfastCasa Monica
830am
13thmdashFinance Committee
12pm
MLS Training 1pm
14thmdashAffiliate Committee
9am
MLS Board 12pm
iCE Quadrennial Code of
Ethics 3CE Webinar 1pm
15thmdashBoard Meeting 12pm
21stmdashPublic Relations
930am
26thndash CLOSED FOR
CHRISTMAS
Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5 6 7 8 9
10
Full
Moon
11 12
13
14
15 16 17
18
19 20 21 (begins sundown the eve before)
22
23 24
25
26
BOARD
OFFICE
CLOSED
27 28 29 30 31
December2011
Birthstone Turquoise Flower Narcissus
Astrological Signs Sagittarius November 22 - December 21 Capricorn December 22 - January 19
Success
is a
journey
not a
destination
R E A L T O R reg S P O T L I G H T ndash
A F F I L I A T E S P O T L I G H T ndash H E R B I E W I L E S
I N S U R A N C E
Page 4 B O R F O R W A R D
Division Manager Ryder Managed Logistics Systems
Customer Services Director and Assistant Ski School Director
Timberline Four Seasons Resort West Virginia
Director of Skiing Canaan Valley Resort West Virginia
Plant Operations Manager Whetstone Candy Company
Broker Associate Watson Realty Corp REALTORSreg
Personal and Professional Associations
University of Florida Alumni Association ndash Charter Life Member
Military Officers Association of America ndash Life Member
St Johns County Chamber of Commerce and Economic
Development Council
Institute of Real Estate Management (IREM) ndash Associate
Member
Trinity Episcopal Parish
Sonny is a widower whose late wife Joyce Ann was a Coldwell
Banker agent in Cincinnati Ohio His current family at home con-
sists of his beloved Collie named Annie and a rascal of an
adopted cat named Patch Sonny enjoys fly fishing in the streams
of western North Carolina skiing anywhere there is good snow
and an occasional round of golf whenever he can find someone
who will play with a guy whose last name is ldquoShanksrdquo
Charles ldquo Sonnyrdquo Shanks
Watson Realty US1
sonnyshankswatsonrealtycorpcom
Sonny is a graduate of the REALTORcopy Institute (GRI
designation) holds a brokers license (broker associate) and is
certified in short sales and foreclosures (CDPE and CREOS
designations)
Sonny is retired from the military and has over 15 years of
executive leadership and management experience in the
transportation logistics manufacturing and snow sports
industries Sonny currently serves as the chairman of the
Florida Commercial Real Estate Alliance the commercial
division of the St Augustine and St Johns County Board of
REALTORSreg
Background Brief
Born and raised in Jacksonville Florida
Graduated Landon High School
Graduated St Johns River State College
Graduated University of Florida
Graduate Studies at Florida Institute of Technology in Corpo-
rate Financial Management
Graduate Studies at Virginia Commonwealth University in
Education and Research Statistics
Graduate of the ldquoFort Benning School for Boysrdquo (Infantry Offi-
cer Candidate School)
Infantry Officer United States Army
Logistics Management Specialist Department of the Army
Logistics Management Consultant BDM Corporation and Ford
Aerospace
St Augustine was a different place fifty years ago
when Herbie Wiles opened his insurance agency at 17
Cordova St Following in his fatherrsquos footsteps Her-
bie had immediate success and outgrew his Cordova
office by 1967 Looking to stay in the same vicinity
Herbie found a house at 78 Saragossa St which had
been vacant 13 years and needed extensive renova-
tion
This office served the firm for almost 40 years until
continued growth required a newer larger building
Still tradition was in play The new building now
four years old does not look like an ordinary office
building ldquoI hope the new place feels like coming into
a home not an officerdquo Herbie says Located at 400
N Ponce de Leon Blvd Herbie Wiles Insurance
opened their doors on December 7th for a 50th Anni-
versary Celebration to give everyone a look inside
this local landmark
Though the agency is now managed by his son Doug
Herbie still maintains a presence and visits the office
daily But while Herbie Wiles Insurance has an appre-
ciation of the past they are more focused on the fu-
ture as the organization is now one of the largest in-
surance agencies in northeast Florida and was recently
chosen as one of the best places to work in Florida
Charles ldquo Sonnyrdquo
Shanks
We invite you to experience the exceptional service
Herbie Wiles Insurance can provide by directing your
buyers to Pam Tarabocchia at 904-829-2201 or pta-
rabocchiaherbiewilescom Or visit our website at
wwwherbiewilescom to view the full array of insur-
ance products we can provide the residents of St Johns
County
In addition Herbie Wiles Insurance has partnered with
another affiliate BPC Financial as the Boardrsquos en-
dorsed Member Benefits Provider There are a number
of insurance products and services including individual
health dental life and retirement plans along with
preferred auto rates To access these services please
visit the Member Benefits webpage at http
wwwmemberbenefitscomstjohnsrealtors
HERBIE WILES INSURANCE
Attn Doug Wiles Steve Jones
400 N Ponce De Leon Blvd
St Augustine FL 32084
Telephone 904 829-2201
Fax 904 - 829-2020
E-mail sjonesherbiewilescom
E-mail dougwilescom
Website wwwherbiewilescom
Page 5 V O L U M E 4 I S S U E 1 2
O C T O B E R N E W M E M B E R S
JEAN SOMERSET COLDWELL BANKER PREMIER PROPERTIES
Join Date 10122011
(MLS Only)
MELISSA McCALL OWEN DELTONA REALTY (SHORES)
Join Date 10122011
(Primary BoardPrimary MLS)
SANJAY PATEL HOMESTAR PACETTI
Join Date 10132011
(Primary BoardPrimary MLS)
ROBIN VAN ARSDALE WATSON ndashA1A
Join Date 10132011
(Primary BoardPrimary MLS)
ANDREW JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
DILYN JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
SAMANTHA SNIPES ENDLESS SUMMER REALTY
Join Date 10142011
(Primary BoardPrimary MLS)
JEFFREY METCALF WATSON ndash US1
Join Date 10252011
(Primary BoardPrimary MLS)
CHARLES ldquoCHIPrdquo HAUGE COAST 2 COAST PROPERTIES
Join Date 10262011
(Secondary BORReciprocal MLS)
KEVIN GIOIA RETOPIA INC
Join Date 103111
(MLS Only)
J A N U A R Y E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm
(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm
December 17th ndash January 1st Daily 200pm-1000pm
Holiday Hours
December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm
The Following Activities Only After 500pm
Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow
Santa Hours
November 26th ndash December 24th 500pm to 830pm
Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm
Page 7 V O L U M E 4 I S S U E 1 2
Presidents Message
Dear Fellow Association members
As we wind down the remaining days of the year my two year
tenure as your Association President is coming to a close as
well I just want to take a minute to say THANK YOU to all of
you
for having allowed me to serve It may seem that being
involved at the Association may take time away from your business but let me
assure you that it is really time well spent IN your business ndash there is so much
to be learned and it really raises your awareness of our profession when you
are committed to service
As we continue through the holidays and into the new year I say Merry Christ-
mas to you all and I hope you will challenge yourself to go out and make 2012
a really good year for you and your family
This is a great time to be thinking about joining a committee or getting involved
with the Association If you go to the Association web page (another button on
the MLS home page) and look under ldquoabout usrdquo you will find a link that de-
scribes all the committees Maybe there is something there that you were just
born to do I hope so
Sincerely
Chuck Pacetti
President
St Augustine and St Johns County
Board of Realtors
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 2 B O R F O R W A R D
2011 ST AUGUSTINE amp ST JOHNS COUNTY BOARD OF REALTORSreg
AND MULTIPLE LISTING SERVICE INC BOARD OFFICERS amp DIRECTORS
BOARD OF REALTORSreg MULTIPLE LISTING SERVICE INC Chuck Pacetti PRESIDENT Andrew Birchall PRESIDENT Homestar Pacetti Realty St Augustine Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 (O) 824-3331 (F) 825-2685 (C ) 392-3362 chuckpacetticomcastnet andrewbirchallbellsouthnet Roy Barnes PRESIDENT-ELECT Dirk Schroeder PRESIDENT- ELECT St Augustine Realty Century 21- St Augustine Properties (O) 824-3331 (F) 825-2685 (C ) 669-1430 (O) 797-6000 (F) 797-7963 (C ) 540-2360 rbarnes4bellsouthnet c21staugaolcom Kea Blalock - SECRETARY Katherine Delaney ndash SECRETARY Saltwater Property Group Watson Realty (US1)
(O) 829-2002 (F) 829-2029 (C ) 814-2424 (O) 797-8600 (F) 797-8606 (C ) 669-2115
keablalockgmailcom Kdelaney13bellsouthnet
Gene Johnson ndash TREASURER Robert West - TREASURER
Ocean Breeze Real Estate Coldwell Banker Premier Properties (O) 794-9697 (C ) 710-1090 (O) 471-4204 (F) 471-4216 (C ) 814-2006
teamjohnsonwatsonrealtycorpcom robthepremierpropertiescom
DIRECTORS DIRECTORS Roberta Odom (2) Ron Barry (2) ReMax 100 Realty St Augustine Team Realty
(O) 461-9500 (F) 461-9501 (C ) 466-0114 (O) 825-0099 (F) 513-9264 (C ) 501-2424 propertybybertaaolcom realestatebyronaolcom Edward Paucek (2) Paula Silberberg (2) Moses Creek Realty Watson Realty (A1A)
((C ) 669-6422 (O) 461-9066 (F) 461-9925 (C ) 687-8803 blackstargroupcomcastnet psilberbergwatsonrealtycorpcom Bill Thew (2) Joe Hatin (2) Olde Carriage Realty Saltwater Property Group (O) 824-4500 (F) 824-6866(C ) 347-6736 (O) 829-2002 (F) 829-2029 (C ) 669-5099 billthewbellsouthnet joesaltwaterpropertygroupcom Gayle Logan (2) Tom Scheirer (1) Watson Realty (A1A) Scheirer Realty (O) 461-9066 (F) 461-9925 (C) 669-2778 (O) 461-9557 (F) 471-7220 gmloganaugcom scheirerbellsouthnet Judi Schuyler (1) Ian Edmonson PA (1) Coldwell Banker Premier Properties Edmonson amp Associates Real Estate Inc (O) 471-4204 (F) 471-4216 (C ) 669-0788 (O) 827-0722 (F) 638-4746 (C) 315-0997 judisevenbellsouthnet ianedmonsonassoccom Teresa Mercurio PAST-PRESIDENT Michael DeLorenzo PAST- PRESIDENT ReMax 100 Realty Olde Carriage Realty O) 461-9500 (F) 461-9501 (C ) 377-0974 (O) 824-4500 (F) 824-6866 (C ) 377-5582 teresamercurioremaxnet michaeloldecarriagecom Andrew Birchall Ex-Officio Chuck Pacetti Ex-Officio St Augustine Realty Homestar Pacetti Realty ( O) 824-3331 (F) 825-2685 (C ) 392-3362 (O) 827-0600 (F) 819-9907 (C ) 669-5000 andrewbirchallbellsouthnet chuckpacetticomcastnet Victor J Raymos Ex-officio Victor J Raymos Ex-officio
(O) 829-8738 (F) 823-9512 (C) 505-220-8683 (O) 829-8738 (F) 823-9512 (C) 505-220-8683
aestjohnsrealtorsorg aestjohnsrealtorsorg
Page 3 V O L U M E 4 I S S U E 1 2
S C H E D U L E O F E V E N T S
5thmdashEducation Committee
9am
RPAC Committee 1200pm
7thmdashCommercial CIE Forum
830am
Technology Committee
930am
9thmdash Annual Christmas
BreakfastCasa Monica
830am
13thmdashFinance Committee
12pm
MLS Training 1pm
14thmdashAffiliate Committee
9am
MLS Board 12pm
iCE Quadrennial Code of
Ethics 3CE Webinar 1pm
15thmdashBoard Meeting 12pm
21stmdashPublic Relations
930am
26thndash CLOSED FOR
CHRISTMAS
Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5 6 7 8 9
10
Full
Moon
11 12
13
14
15 16 17
18
19 20 21 (begins sundown the eve before)
22
23 24
25
26
BOARD
OFFICE
CLOSED
27 28 29 30 31
December2011
Birthstone Turquoise Flower Narcissus
Astrological Signs Sagittarius November 22 - December 21 Capricorn December 22 - January 19
Success
is a
journey
not a
destination
R E A L T O R reg S P O T L I G H T ndash
A F F I L I A T E S P O T L I G H T ndash H E R B I E W I L E S
I N S U R A N C E
Page 4 B O R F O R W A R D
Division Manager Ryder Managed Logistics Systems
Customer Services Director and Assistant Ski School Director
Timberline Four Seasons Resort West Virginia
Director of Skiing Canaan Valley Resort West Virginia
Plant Operations Manager Whetstone Candy Company
Broker Associate Watson Realty Corp REALTORSreg
Personal and Professional Associations
University of Florida Alumni Association ndash Charter Life Member
Military Officers Association of America ndash Life Member
St Johns County Chamber of Commerce and Economic
Development Council
Institute of Real Estate Management (IREM) ndash Associate
Member
Trinity Episcopal Parish
Sonny is a widower whose late wife Joyce Ann was a Coldwell
Banker agent in Cincinnati Ohio His current family at home con-
sists of his beloved Collie named Annie and a rascal of an
adopted cat named Patch Sonny enjoys fly fishing in the streams
of western North Carolina skiing anywhere there is good snow
and an occasional round of golf whenever he can find someone
who will play with a guy whose last name is ldquoShanksrdquo
Charles ldquo Sonnyrdquo Shanks
Watson Realty US1
sonnyshankswatsonrealtycorpcom
Sonny is a graduate of the REALTORcopy Institute (GRI
designation) holds a brokers license (broker associate) and is
certified in short sales and foreclosures (CDPE and CREOS
designations)
Sonny is retired from the military and has over 15 years of
executive leadership and management experience in the
transportation logistics manufacturing and snow sports
industries Sonny currently serves as the chairman of the
Florida Commercial Real Estate Alliance the commercial
division of the St Augustine and St Johns County Board of
REALTORSreg
Background Brief
Born and raised in Jacksonville Florida
Graduated Landon High School
Graduated St Johns River State College
Graduated University of Florida
Graduate Studies at Florida Institute of Technology in Corpo-
rate Financial Management
Graduate Studies at Virginia Commonwealth University in
Education and Research Statistics
Graduate of the ldquoFort Benning School for Boysrdquo (Infantry Offi-
cer Candidate School)
Infantry Officer United States Army
Logistics Management Specialist Department of the Army
Logistics Management Consultant BDM Corporation and Ford
Aerospace
St Augustine was a different place fifty years ago
when Herbie Wiles opened his insurance agency at 17
Cordova St Following in his fatherrsquos footsteps Her-
bie had immediate success and outgrew his Cordova
office by 1967 Looking to stay in the same vicinity
Herbie found a house at 78 Saragossa St which had
been vacant 13 years and needed extensive renova-
tion
This office served the firm for almost 40 years until
continued growth required a newer larger building
Still tradition was in play The new building now
four years old does not look like an ordinary office
building ldquoI hope the new place feels like coming into
a home not an officerdquo Herbie says Located at 400
N Ponce de Leon Blvd Herbie Wiles Insurance
opened their doors on December 7th for a 50th Anni-
versary Celebration to give everyone a look inside
this local landmark
Though the agency is now managed by his son Doug
Herbie still maintains a presence and visits the office
daily But while Herbie Wiles Insurance has an appre-
ciation of the past they are more focused on the fu-
ture as the organization is now one of the largest in-
surance agencies in northeast Florida and was recently
chosen as one of the best places to work in Florida
Charles ldquo Sonnyrdquo
Shanks
We invite you to experience the exceptional service
Herbie Wiles Insurance can provide by directing your
buyers to Pam Tarabocchia at 904-829-2201 or pta-
rabocchiaherbiewilescom Or visit our website at
wwwherbiewilescom to view the full array of insur-
ance products we can provide the residents of St Johns
County
In addition Herbie Wiles Insurance has partnered with
another affiliate BPC Financial as the Boardrsquos en-
dorsed Member Benefits Provider There are a number
of insurance products and services including individual
health dental life and retirement plans along with
preferred auto rates To access these services please
visit the Member Benefits webpage at http
wwwmemberbenefitscomstjohnsrealtors
HERBIE WILES INSURANCE
Attn Doug Wiles Steve Jones
400 N Ponce De Leon Blvd
St Augustine FL 32084
Telephone 904 829-2201
Fax 904 - 829-2020
E-mail sjonesherbiewilescom
E-mail dougwilescom
Website wwwherbiewilescom
Page 5 V O L U M E 4 I S S U E 1 2
O C T O B E R N E W M E M B E R S
JEAN SOMERSET COLDWELL BANKER PREMIER PROPERTIES
Join Date 10122011
(MLS Only)
MELISSA McCALL OWEN DELTONA REALTY (SHORES)
Join Date 10122011
(Primary BoardPrimary MLS)
SANJAY PATEL HOMESTAR PACETTI
Join Date 10132011
(Primary BoardPrimary MLS)
ROBIN VAN ARSDALE WATSON ndashA1A
Join Date 10132011
(Primary BoardPrimary MLS)
ANDREW JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
DILYN JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
SAMANTHA SNIPES ENDLESS SUMMER REALTY
Join Date 10142011
(Primary BoardPrimary MLS)
JEFFREY METCALF WATSON ndash US1
Join Date 10252011
(Primary BoardPrimary MLS)
CHARLES ldquoCHIPrdquo HAUGE COAST 2 COAST PROPERTIES
Join Date 10262011
(Secondary BORReciprocal MLS)
KEVIN GIOIA RETOPIA INC
Join Date 103111
(MLS Only)
J A N U A R Y E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm
(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm
December 17th ndash January 1st Daily 200pm-1000pm
Holiday Hours
December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm
The Following Activities Only After 500pm
Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow
Santa Hours
November 26th ndash December 24th 500pm to 830pm
Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm
Page 7 V O L U M E 4 I S S U E 1 2
Presidents Message
Dear Fellow Association members
As we wind down the remaining days of the year my two year
tenure as your Association President is coming to a close as
well I just want to take a minute to say THANK YOU to all of
you
for having allowed me to serve It may seem that being
involved at the Association may take time away from your business but let me
assure you that it is really time well spent IN your business ndash there is so much
to be learned and it really raises your awareness of our profession when you
are committed to service
As we continue through the holidays and into the new year I say Merry Christ-
mas to you all and I hope you will challenge yourself to go out and make 2012
a really good year for you and your family
This is a great time to be thinking about joining a committee or getting involved
with the Association If you go to the Association web page (another button on
the MLS home page) and look under ldquoabout usrdquo you will find a link that de-
scribes all the committees Maybe there is something there that you were just
born to do I hope so
Sincerely
Chuck Pacetti
President
St Augustine and St Johns County
Board of Realtors
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 3 V O L U M E 4 I S S U E 1 2
S C H E D U L E O F E V E N T S
5thmdashEducation Committee
9am
RPAC Committee 1200pm
7thmdashCommercial CIE Forum
830am
Technology Committee
930am
9thmdash Annual Christmas
BreakfastCasa Monica
830am
13thmdashFinance Committee
12pm
MLS Training 1pm
14thmdashAffiliate Committee
9am
MLS Board 12pm
iCE Quadrennial Code of
Ethics 3CE Webinar 1pm
15thmdashBoard Meeting 12pm
21stmdashPublic Relations
930am
26thndash CLOSED FOR
CHRISTMAS
Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5 6 7 8 9
10
Full
Moon
11 12
13
14
15 16 17
18
19 20 21 (begins sundown the eve before)
22
23 24
25
26
BOARD
OFFICE
CLOSED
27 28 29 30 31
December2011
Birthstone Turquoise Flower Narcissus
Astrological Signs Sagittarius November 22 - December 21 Capricorn December 22 - January 19
Success
is a
journey
not a
destination
R E A L T O R reg S P O T L I G H T ndash
A F F I L I A T E S P O T L I G H T ndash H E R B I E W I L E S
I N S U R A N C E
Page 4 B O R F O R W A R D
Division Manager Ryder Managed Logistics Systems
Customer Services Director and Assistant Ski School Director
Timberline Four Seasons Resort West Virginia
Director of Skiing Canaan Valley Resort West Virginia
Plant Operations Manager Whetstone Candy Company
Broker Associate Watson Realty Corp REALTORSreg
Personal and Professional Associations
University of Florida Alumni Association ndash Charter Life Member
Military Officers Association of America ndash Life Member
St Johns County Chamber of Commerce and Economic
Development Council
Institute of Real Estate Management (IREM) ndash Associate
Member
Trinity Episcopal Parish
Sonny is a widower whose late wife Joyce Ann was a Coldwell
Banker agent in Cincinnati Ohio His current family at home con-
sists of his beloved Collie named Annie and a rascal of an
adopted cat named Patch Sonny enjoys fly fishing in the streams
of western North Carolina skiing anywhere there is good snow
and an occasional round of golf whenever he can find someone
who will play with a guy whose last name is ldquoShanksrdquo
Charles ldquo Sonnyrdquo Shanks
Watson Realty US1
sonnyshankswatsonrealtycorpcom
Sonny is a graduate of the REALTORcopy Institute (GRI
designation) holds a brokers license (broker associate) and is
certified in short sales and foreclosures (CDPE and CREOS
designations)
Sonny is retired from the military and has over 15 years of
executive leadership and management experience in the
transportation logistics manufacturing and snow sports
industries Sonny currently serves as the chairman of the
Florida Commercial Real Estate Alliance the commercial
division of the St Augustine and St Johns County Board of
REALTORSreg
Background Brief
Born and raised in Jacksonville Florida
Graduated Landon High School
Graduated St Johns River State College
Graduated University of Florida
Graduate Studies at Florida Institute of Technology in Corpo-
rate Financial Management
Graduate Studies at Virginia Commonwealth University in
Education and Research Statistics
Graduate of the ldquoFort Benning School for Boysrdquo (Infantry Offi-
cer Candidate School)
Infantry Officer United States Army
Logistics Management Specialist Department of the Army
Logistics Management Consultant BDM Corporation and Ford
Aerospace
St Augustine was a different place fifty years ago
when Herbie Wiles opened his insurance agency at 17
Cordova St Following in his fatherrsquos footsteps Her-
bie had immediate success and outgrew his Cordova
office by 1967 Looking to stay in the same vicinity
Herbie found a house at 78 Saragossa St which had
been vacant 13 years and needed extensive renova-
tion
This office served the firm for almost 40 years until
continued growth required a newer larger building
Still tradition was in play The new building now
four years old does not look like an ordinary office
building ldquoI hope the new place feels like coming into
a home not an officerdquo Herbie says Located at 400
N Ponce de Leon Blvd Herbie Wiles Insurance
opened their doors on December 7th for a 50th Anni-
versary Celebration to give everyone a look inside
this local landmark
Though the agency is now managed by his son Doug
Herbie still maintains a presence and visits the office
daily But while Herbie Wiles Insurance has an appre-
ciation of the past they are more focused on the fu-
ture as the organization is now one of the largest in-
surance agencies in northeast Florida and was recently
chosen as one of the best places to work in Florida
Charles ldquo Sonnyrdquo
Shanks
We invite you to experience the exceptional service
Herbie Wiles Insurance can provide by directing your
buyers to Pam Tarabocchia at 904-829-2201 or pta-
rabocchiaherbiewilescom Or visit our website at
wwwherbiewilescom to view the full array of insur-
ance products we can provide the residents of St Johns
County
In addition Herbie Wiles Insurance has partnered with
another affiliate BPC Financial as the Boardrsquos en-
dorsed Member Benefits Provider There are a number
of insurance products and services including individual
health dental life and retirement plans along with
preferred auto rates To access these services please
visit the Member Benefits webpage at http
wwwmemberbenefitscomstjohnsrealtors
HERBIE WILES INSURANCE
Attn Doug Wiles Steve Jones
400 N Ponce De Leon Blvd
St Augustine FL 32084
Telephone 904 829-2201
Fax 904 - 829-2020
E-mail sjonesherbiewilescom
E-mail dougwilescom
Website wwwherbiewilescom
Page 5 V O L U M E 4 I S S U E 1 2
O C T O B E R N E W M E M B E R S
JEAN SOMERSET COLDWELL BANKER PREMIER PROPERTIES
Join Date 10122011
(MLS Only)
MELISSA McCALL OWEN DELTONA REALTY (SHORES)
Join Date 10122011
(Primary BoardPrimary MLS)
SANJAY PATEL HOMESTAR PACETTI
Join Date 10132011
(Primary BoardPrimary MLS)
ROBIN VAN ARSDALE WATSON ndashA1A
Join Date 10132011
(Primary BoardPrimary MLS)
ANDREW JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
DILYN JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
SAMANTHA SNIPES ENDLESS SUMMER REALTY
Join Date 10142011
(Primary BoardPrimary MLS)
JEFFREY METCALF WATSON ndash US1
Join Date 10252011
(Primary BoardPrimary MLS)
CHARLES ldquoCHIPrdquo HAUGE COAST 2 COAST PROPERTIES
Join Date 10262011
(Secondary BORReciprocal MLS)
KEVIN GIOIA RETOPIA INC
Join Date 103111
(MLS Only)
J A N U A R Y E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm
(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm
December 17th ndash January 1st Daily 200pm-1000pm
Holiday Hours
December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm
The Following Activities Only After 500pm
Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow
Santa Hours
November 26th ndash December 24th 500pm to 830pm
Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm
Page 7 V O L U M E 4 I S S U E 1 2
Presidents Message
Dear Fellow Association members
As we wind down the remaining days of the year my two year
tenure as your Association President is coming to a close as
well I just want to take a minute to say THANK YOU to all of
you
for having allowed me to serve It may seem that being
involved at the Association may take time away from your business but let me
assure you that it is really time well spent IN your business ndash there is so much
to be learned and it really raises your awareness of our profession when you
are committed to service
As we continue through the holidays and into the new year I say Merry Christ-
mas to you all and I hope you will challenge yourself to go out and make 2012
a really good year for you and your family
This is a great time to be thinking about joining a committee or getting involved
with the Association If you go to the Association web page (another button on
the MLS home page) and look under ldquoabout usrdquo you will find a link that de-
scribes all the committees Maybe there is something there that you were just
born to do I hope so
Sincerely
Chuck Pacetti
President
St Augustine and St Johns County
Board of Realtors
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Success
is a
journey
not a
destination
R E A L T O R reg S P O T L I G H T ndash
A F F I L I A T E S P O T L I G H T ndash H E R B I E W I L E S
I N S U R A N C E
Page 4 B O R F O R W A R D
Division Manager Ryder Managed Logistics Systems
Customer Services Director and Assistant Ski School Director
Timberline Four Seasons Resort West Virginia
Director of Skiing Canaan Valley Resort West Virginia
Plant Operations Manager Whetstone Candy Company
Broker Associate Watson Realty Corp REALTORSreg
Personal and Professional Associations
University of Florida Alumni Association ndash Charter Life Member
Military Officers Association of America ndash Life Member
St Johns County Chamber of Commerce and Economic
Development Council
Institute of Real Estate Management (IREM) ndash Associate
Member
Trinity Episcopal Parish
Sonny is a widower whose late wife Joyce Ann was a Coldwell
Banker agent in Cincinnati Ohio His current family at home con-
sists of his beloved Collie named Annie and a rascal of an
adopted cat named Patch Sonny enjoys fly fishing in the streams
of western North Carolina skiing anywhere there is good snow
and an occasional round of golf whenever he can find someone
who will play with a guy whose last name is ldquoShanksrdquo
Charles ldquo Sonnyrdquo Shanks
Watson Realty US1
sonnyshankswatsonrealtycorpcom
Sonny is a graduate of the REALTORcopy Institute (GRI
designation) holds a brokers license (broker associate) and is
certified in short sales and foreclosures (CDPE and CREOS
designations)
Sonny is retired from the military and has over 15 years of
executive leadership and management experience in the
transportation logistics manufacturing and snow sports
industries Sonny currently serves as the chairman of the
Florida Commercial Real Estate Alliance the commercial
division of the St Augustine and St Johns County Board of
REALTORSreg
Background Brief
Born and raised in Jacksonville Florida
Graduated Landon High School
Graduated St Johns River State College
Graduated University of Florida
Graduate Studies at Florida Institute of Technology in Corpo-
rate Financial Management
Graduate Studies at Virginia Commonwealth University in
Education and Research Statistics
Graduate of the ldquoFort Benning School for Boysrdquo (Infantry Offi-
cer Candidate School)
Infantry Officer United States Army
Logistics Management Specialist Department of the Army
Logistics Management Consultant BDM Corporation and Ford
Aerospace
St Augustine was a different place fifty years ago
when Herbie Wiles opened his insurance agency at 17
Cordova St Following in his fatherrsquos footsteps Her-
bie had immediate success and outgrew his Cordova
office by 1967 Looking to stay in the same vicinity
Herbie found a house at 78 Saragossa St which had
been vacant 13 years and needed extensive renova-
tion
This office served the firm for almost 40 years until
continued growth required a newer larger building
Still tradition was in play The new building now
four years old does not look like an ordinary office
building ldquoI hope the new place feels like coming into
a home not an officerdquo Herbie says Located at 400
N Ponce de Leon Blvd Herbie Wiles Insurance
opened their doors on December 7th for a 50th Anni-
versary Celebration to give everyone a look inside
this local landmark
Though the agency is now managed by his son Doug
Herbie still maintains a presence and visits the office
daily But while Herbie Wiles Insurance has an appre-
ciation of the past they are more focused on the fu-
ture as the organization is now one of the largest in-
surance agencies in northeast Florida and was recently
chosen as one of the best places to work in Florida
Charles ldquo Sonnyrdquo
Shanks
We invite you to experience the exceptional service
Herbie Wiles Insurance can provide by directing your
buyers to Pam Tarabocchia at 904-829-2201 or pta-
rabocchiaherbiewilescom Or visit our website at
wwwherbiewilescom to view the full array of insur-
ance products we can provide the residents of St Johns
County
In addition Herbie Wiles Insurance has partnered with
another affiliate BPC Financial as the Boardrsquos en-
dorsed Member Benefits Provider There are a number
of insurance products and services including individual
health dental life and retirement plans along with
preferred auto rates To access these services please
visit the Member Benefits webpage at http
wwwmemberbenefitscomstjohnsrealtors
HERBIE WILES INSURANCE
Attn Doug Wiles Steve Jones
400 N Ponce De Leon Blvd
St Augustine FL 32084
Telephone 904 829-2201
Fax 904 - 829-2020
E-mail sjonesherbiewilescom
E-mail dougwilescom
Website wwwherbiewilescom
Page 5 V O L U M E 4 I S S U E 1 2
O C T O B E R N E W M E M B E R S
JEAN SOMERSET COLDWELL BANKER PREMIER PROPERTIES
Join Date 10122011
(MLS Only)
MELISSA McCALL OWEN DELTONA REALTY (SHORES)
Join Date 10122011
(Primary BoardPrimary MLS)
SANJAY PATEL HOMESTAR PACETTI
Join Date 10132011
(Primary BoardPrimary MLS)
ROBIN VAN ARSDALE WATSON ndashA1A
Join Date 10132011
(Primary BoardPrimary MLS)
ANDREW JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
DILYN JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
SAMANTHA SNIPES ENDLESS SUMMER REALTY
Join Date 10142011
(Primary BoardPrimary MLS)
JEFFREY METCALF WATSON ndash US1
Join Date 10252011
(Primary BoardPrimary MLS)
CHARLES ldquoCHIPrdquo HAUGE COAST 2 COAST PROPERTIES
Join Date 10262011
(Secondary BORReciprocal MLS)
KEVIN GIOIA RETOPIA INC
Join Date 103111
(MLS Only)
J A N U A R Y E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm
(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm
December 17th ndash January 1st Daily 200pm-1000pm
Holiday Hours
December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm
The Following Activities Only After 500pm
Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow
Santa Hours
November 26th ndash December 24th 500pm to 830pm
Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm
Page 7 V O L U M E 4 I S S U E 1 2
Presidents Message
Dear Fellow Association members
As we wind down the remaining days of the year my two year
tenure as your Association President is coming to a close as
well I just want to take a minute to say THANK YOU to all of
you
for having allowed me to serve It may seem that being
involved at the Association may take time away from your business but let me
assure you that it is really time well spent IN your business ndash there is so much
to be learned and it really raises your awareness of our profession when you
are committed to service
As we continue through the holidays and into the new year I say Merry Christ-
mas to you all and I hope you will challenge yourself to go out and make 2012
a really good year for you and your family
This is a great time to be thinking about joining a committee or getting involved
with the Association If you go to the Association web page (another button on
the MLS home page) and look under ldquoabout usrdquo you will find a link that de-
scribes all the committees Maybe there is something there that you were just
born to do I hope so
Sincerely
Chuck Pacetti
President
St Augustine and St Johns County
Board of Realtors
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 5 V O L U M E 4 I S S U E 1 2
O C T O B E R N E W M E M B E R S
JEAN SOMERSET COLDWELL BANKER PREMIER PROPERTIES
Join Date 10122011
(MLS Only)
MELISSA McCALL OWEN DELTONA REALTY (SHORES)
Join Date 10122011
(Primary BoardPrimary MLS)
SANJAY PATEL HOMESTAR PACETTI
Join Date 10132011
(Primary BoardPrimary MLS)
ROBIN VAN ARSDALE WATSON ndashA1A
Join Date 10132011
(Primary BoardPrimary MLS)
ANDREW JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
DILYN JACKSON JACKSON LAW GROUP
Join Date 10132011
(Affiliate Membership)
SAMANTHA SNIPES ENDLESS SUMMER REALTY
Join Date 10142011
(Primary BoardPrimary MLS)
JEFFREY METCALF WATSON ndash US1
Join Date 10252011
(Primary BoardPrimary MLS)
CHARLES ldquoCHIPrdquo HAUGE COAST 2 COAST PROPERTIES
Join Date 10262011
(Secondary BORReciprocal MLS)
KEVIN GIOIA RETOPIA INC
Join Date 103111
(MLS Only)
J A N U A R Y E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm
(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm
December 17th ndash January 1st Daily 200pm-1000pm
Holiday Hours
December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm
The Following Activities Only After 500pm
Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow
Santa Hours
November 26th ndash December 24th 500pm to 830pm
Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm
Page 7 V O L U M E 4 I S S U E 1 2
Presidents Message
Dear Fellow Association members
As we wind down the remaining days of the year my two year
tenure as your Association President is coming to a close as
well I just want to take a minute to say THANK YOU to all of
you
for having allowed me to serve It may seem that being
involved at the Association may take time away from your business but let me
assure you that it is really time well spent IN your business ndash there is so much
to be learned and it really raises your awareness of our profession when you
are committed to service
As we continue through the holidays and into the new year I say Merry Christ-
mas to you all and I hope you will challenge yourself to go out and make 2012
a really good year for you and your family
This is a great time to be thinking about joining a committee or getting involved
with the Association If you go to the Association web page (another button on
the MLS home page) and look under ldquoabout usrdquo you will find a link that de-
scribes all the committees Maybe there is something there that you were just
born to do I hope so
Sincerely
Chuck Pacetti
President
St Augustine and St Johns County
Board of Realtors
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
J A N U A R Y E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
First Friday ArtWalk (Every Month 2010) - Self-guided walking tour of numerous art galleries 5pm-9pm (904)829-0065 (Dec 31) St Augustine Beach Blast Off - Get ready and mark your calendar for the Best Party amp Fireworks display in Northeast Florida The City of St Augustine Beach along with The Tourist Development Council St Johns County Florida amp the St Johns County Chamber of Commerce and the Executive Committee for Beach Blast Off 2012 are proud to bring this event to Pier Park in St Augustine Beach The event includes a Chili-Cook Off Ice Sculpting Entertainment stage providing live local musicians and dance talent Beer amp Wine Zone Huge Kids Zone Food Vendors Clowns Face painting pony rides amp more The event is from 400 pm-1000 pm with the sky lit best fireworks display synchronized with mu-sic at 830 pm The after-party continues from 900-1000 pm
(Nov 26ndash Jan 1 2012) Winter Wonderland- Hours of Operation Subject to Change November 26th ndash December 16th Monday ndash Friday 500pm-1000pm Saturday amp Sunday 200pm-1000pm
December 17th ndash January 1st Daily 200pm-1000pm
Holiday Hours
December 24th Christmas Eve 200pm ndash 1000pm December 25th Christmas Day 500pm ndash 1000pm December 31st New Yearrsquos Eve 1200pm ndash 500pm January 1st New Yearrsquos Day 200pm ndash 1000pm
The Following Activities Only After 500pm
Santa middot Ski Lounge middot Sleigh Rides middot Srsquomore Pit middot Snow
Santa Hours
November 26th ndash December 24th 500pm to 830pm
Please be aware on busy nights the line may close by 800pm for Santa to leave for the North Pole at 830pm
Page 7 V O L U M E 4 I S S U E 1 2
Presidents Message
Dear Fellow Association members
As we wind down the remaining days of the year my two year
tenure as your Association President is coming to a close as
well I just want to take a minute to say THANK YOU to all of
you
for having allowed me to serve It may seem that being
involved at the Association may take time away from your business but let me
assure you that it is really time well spent IN your business ndash there is so much
to be learned and it really raises your awareness of our profession when you
are committed to service
As we continue through the holidays and into the new year I say Merry Christ-
mas to you all and I hope you will challenge yourself to go out and make 2012
a really good year for you and your family
This is a great time to be thinking about joining a committee or getting involved
with the Association If you go to the Association web page (another button on
the MLS home page) and look under ldquoabout usrdquo you will find a link that de-
scribes all the committees Maybe there is something there that you were just
born to do I hope so
Sincerely
Chuck Pacetti
President
St Augustine and St Johns County
Board of Realtors
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 7 V O L U M E 4 I S S U E 1 2
Presidents Message
Dear Fellow Association members
As we wind down the remaining days of the year my two year
tenure as your Association President is coming to a close as
well I just want to take a minute to say THANK YOU to all of
you
for having allowed me to serve It may seem that being
involved at the Association may take time away from your business but let me
assure you that it is really time well spent IN your business ndash there is so much
to be learned and it really raises your awareness of our profession when you
are committed to service
As we continue through the holidays and into the new year I say Merry Christ-
mas to you all and I hope you will challenge yourself to go out and make 2012
a really good year for you and your family
This is a great time to be thinking about joining a committee or getting involved
with the Association If you go to the Association web page (another button on
the MLS home page) and look under ldquoabout usrdquo you will find a link that de-
scribes all the committees Maybe there is something there that you were just
born to do I hope so
Sincerely
Chuck Pacetti
President
St Augustine and St Johns County
Board of Realtors
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Leona BrownmdashDirector
1789 Lakeside Avenue
St Augustine FL 32084
(904)824-8121
Email sjbcouncilbellsouthnet
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
With the holiday season right around the corner tis the season to be green The holidays can be one of the least eco-friendly times of the year so its important that this year we dont forget to keep the environment in mind Heres a few ways you can make your holidays green
RecycleReuse This time of year Americans throw away more than any other time of the year With all of the extra gift wrapping and gift packaging it is important to recycle and reuse as much as possible
Try to reuse as much gift wrap as possible and save any extra bows ribbons or bags that can be reused Remember that you can always reuse old items or things like newspaper to wrap gifts
If you do need to buy new gift wrap make sure its eco-friendly
Try to save and reuse packaging like boxes and bubble wrap if you need to mail any gifts
You can also recycle any old items such as electronics that you may have if theyre replaced by new gifts once the holidays are over Things like computer monitors laptops cell phones and computers can all be recycled
For your holiday dinners try using non-disposable utensils and dishes to reduce waste
Conserve With millions of houses decorated with lights this time of year energy consumption increases so its important that if you are smart about what types of decorations you use to help save energy
Use LED Lights - Switch out any old Christmas lights with en-ergy-efficient LED Christmas lights These LED lights are great for decorating both indoors and outdoors and last longer than your standard bulbs Not just bright and colorful but good for the environment too
Turn lights off - The best way to be green is to conserve Re-member though even if your lights are energy-efficient so make sure you turn off your lights at night
Use Less - Your house doesnt have to light up the whole neighborhood to show your holiday spirit So this year use a few less lights to help save energy
Be Creative
Dont buy any new Christmas ornaments or cards this year In-stead try making your own ornaments and Christmas cards from recycled materials
Even better than paper Christmas cards are e-cards for your friends and family who are computer savvy Show your holi-day spirit as well as your green spirit
Donate Its the season of giving - instead of throwing away all of your old clothes and other things this year donate them instead This will not only keep your old items out of a landfill but also into a better home for
someone who could use them
Sustain This year when picking out a Christmas tree there are a few options you should consider to help make a greener Christmas
Live Christmas Tree - Instead of buying a cut Christmas tree buy a live tree so you can replant it once the holidays are over
Cut Christmas Tree - If you do buy a cut Christmas tree try to find ones that are organic grown without pesticides or chemicals Once youre done with your tree make sure you recycle it or compost it
Artificial Christmas Tree - Although most artificial Christmas trees are not recyclable they can be a green alternative if you reuse your same tree every year
No Tree - This option isnt for everyone but it is possible to use other items as decorations if you dont have a Christmas tree
Shop Green When shopping for holiday gifts this season eco-friendly products should be at the top of everyones list
Organic - When shopping for clothes look for organic apparel made from all natural materials without the use of pesticides or chemicals
Recycled - There are a lot of items made from recycled materi-als that would make great gifts such as recycled furniture or glassware
Sustainable - Bamboo is a plant that has the ability to grow ex-tremely fast making it an eco-friendly choice Try shopping for bamboo products such as furniture clothing and bed-ding
Reusable - Giving loved ones reusable items is a great way to pass on the green spirit Try giving reusable shopping bags as an eco-friendly gift this season
Energy Efficient - Electronics make great holiday gifts so when you shop make sure that you look for energy-efficient prod-ucts that meet environmental quality standards for energy saving
These are just a few tips to help you have a greener holiday but there are many other ways you can help the environment while enjoying your holidays Be creative and keep the environment in mind this holi-day season
Page 9 V O L U M E 4 I S S U E 1 2
G O G R E E N C H R I S T M A S T I P S
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
The Real Estate Technology Environment can be
overwhelming for even the most tech savvy real estate
professional The volume of available applications and
platforms grows exponentially almost daily it seems ndash just
consider all the advertising coming to your email by folks
tying to sell you the next best solution from lead generation
customer relations management software and marketing
Then of course there is document management transaction
management and time management What to do
Make a Plan Based on Your Goals and Objectives is
helpful to sort out what applications and platforms you need
and are going to use Please re-read the last three words
ldquogoing to userdquo How often have you jumped at the latest
application or platform and then donrsquot use it or donrsquot use it to
its full capacity or abandon it because it is too complex All of
us have done that And this is a tuff one to get your arms
around because the technology changes so quickly But a
plan may at least help rather than just jumping from the
newest gadget to the next newest gadget A suggestion is to
draw up a simple matrix to help align your tech tools with your
goals and objectives It may look something like this for a
goal of improving productivity (and therefore income)
This is a very simple example and the amount of detail could
easily be expanded under each category to include a record
of research on the different applications and platforms based
on discussions with other agents using the various items and
research on the internet to read reviews Key elements in the
decision process will be the time involved to manage the
systems and the costs involved It is so very tempting to have
too many systems at too great a cost because it all looks so
very efficient In reality and to stay true to your goal of making
money less may be better The system(s) selected should
enhance your opportunities not bog you down trying to do too
much with them One good example available to us all for
free is Forms Simplicity which is a good transaction
management tool providing just about every form needed
auto populates fields (think saving time on transaction
documentation preparation) and allows for storage of
transaction information
Technology Committee ldquoTech Tiprdquo by Sonny Shanks
A System of Systems ndash Organizing Technology Tools for Better Productivity
Page 10 B O R F O R W A R D
Objective Effective
Prospecting
Manage Customers
Manage Time Manage Transactions
Metrics
1 Improves
reach 2 Improves number of
appointments per week
1 Allows detailed contact info
2 Allows detailed personal info for
follow up on birthdays etc
1 Syncs multiple calendars 2 Provides reminders
1 Serves as electronic file cabinet
2 Allows for file retention and organization
3 Allows editing PDF conversions and Inbox outbox for transactions in
process
Application SharperAgent Outlook Outlook Forms Simplicity
Platform Laptop Notebook
or tablet Laptop notebook or
tablet
Laptop notebook or tablet synced with smartphone
Laptop notebook or tablet with notifications to
smartphone
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 11 V O L U M E 4 I S S U E 1 2
F U N N Y C H R I S T M A S T R I V I A
I N T E R E S T I N G C H R I S T M A S F A C T S
There are many interesting facts surrounding the Yuletide season Some of these are centered around the myths
and old wives tales that inspired many of the customs we now see today while others depict actual events that
occurred during the period A few of these are presented below for your reading enjoyment
Ever wondered where the idea of elves came from They are actually modern day versions of ldquoNature folkrdquo
described in Pagan religions of the past
The Holy Days and Fasting Act of 1551 in Britain declares that all its countrys citizens must attend the annual
church services held on Christmas day In fact it goes as far as stating that no vehicle should be used to travel
to church on this day The law still exists on the books although it is not observed
The tradition of burning a Yule log actually has its roots in ancient Scandinavia Supposedly the Yule log was a
source of good luck and its remnants were saved to inspire good fortune throughout the year It was such a
widely held belief that people even threw the ashes in wells to make the water safer to drink
It was once believed that any woman who went under a mistletoe and was not kissed would not marry the
coming year
The annual Christmas pudding was more than just a tasty treat Small items were placed in them which had
the power to predict what the New Year would bring Coins were associated with a gain in wealth a ring was a
sign of an imminent marriage and a button signified extended bachelorhood This idea actually goes back to
the middle ages where the cake being served on the Twelfth Night would come complete with a hidden bean
Whoever found this bean was declared ldquokingrdquo for that one night
If you counted all the gifts that were given in the song ldquoTwelve Days of Christmasrdquo you would realize that the
number of gifts being presented were 364 in total thus a gift was given for each day of the year
Christmas was illegal in England from 1647-1660 This was enforced by the then leader Oliver Cromwell who
believed it was immoral to hold celebrations on one of the holiest days of the year The celebration of Christ-
mas was therefore a criminal offence which could lead to an individual being arrested if he or she was found
guilty of condoning any revelry during the period
Christmas is a great period mostly because of the revelry the feasts good company and best of all the time off from work
There are many things that most people will know about Christmas these are the more conventional Christmas associa-
tions including Santa the Nativity story the star of Bethlehem et al However there are other things that only those who go
in search of the bizarre may know off hand With this in mind here is a list of funny yet interesting Christmas facts
Pig head its whats for dinner The traditional Christmas dinner in England used to be a pig head prepared
with a mustard sauce Most English folk are possibly quite delighted that this isnt the case anymore
Witches and Evil spirits are the greatest broom thieves The Norwegians once believed that witches and de-
vious spirits were likely to steal their brooms on Christmas Eve Who knows maybe a mischievous prankster
stole a few brooms during that period and the legend stuck
ldquoBah Christmasrdquo Perhaps not the best line created by Dickens mainly because ldquoBah Humbugrdquo just has that
extra something special about it Most people would probably agree that Dickens decision to work on the
famous catchphrase was a good move indeed
There is a special act in Britain that actually makes it mandatory to go to church on Christmas day The act
that is deemed the Holy Days and Fasting Act still exists however not so much enforced Additionally no
vehicle of any kind is to be used to get to the Christmas service
Forego throwing out your Christmas tree and make it lunch The Evergreen is actually edible well most parts
of it anyway In addition it is nutrient enriched so if you take the advice stated previously youd be getting a
good source of Vitamin C and roughage Dont mind that you will be eating a tree its just one step away
from any other vegetable
Bake your bread on Christmas Eve and it will remain fresh forever If only There is an old wives tale that
actually suggests that bread baked on Christmas Eve is mold resistant While it cannot be known now how
many people believed this its pretty obvious that any believers would be converted after the appearance of
mold on their bread beyond 5 days or so
Kris Kringle really lives in the North Pole But guess what he foregoes the reindeer and drives a 1984 Ford
Tempo additionally he delivers Pizza instead of working in a magical toy shop
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 12 N E W S L E T T E R T I T L E
I N C O M I N G P R E S I D E N T S M E S S A G E
Dear Fellow REALTORSreg and members of our St Augustine and
St Johns County Board
I am looking forward to the opportunity of serving you the REALTORSreg members
and with the directors and members of the standing committees
The past three years of a difficult economy have caused me to strive for ways to do deliver better
service and results to my customers and clients And after attending the various local district state
and national meetings I have some observations and ideas Both individually and collectively as
REALTORSreg members While Technology issues seem to be ldquostealingrdquo the headlines there is another
challenge to be met The private property rights of the American public Remember the many who have
suffered with lost jobs lost homes and lost dreams Remember the needless complications and
regulations by the government which are contributing to hold progress back for those who desperately
need some progress Now more than ever in recent history Realtors are poised to really lsquoDO
SOMETHINGrsquo to help Through the lsquoREALTORSreg Party Initiativersquo we are prepared to make a difference
in the lives of so many Americans If we as REALTORSreg will go out into the market and be active in
countering these abuses we will first help so many of the American public and second become the
trusted lsquoBrandrsquo that the is Realtors organization If we do this well REALTORSreg will be illuminated as
the true protectors of property rights Sure there will be a lot of work to deal with technology data
sharing IDX incorrect date on syndicated sites and so on But if technology and data move the boat
then REALTORSreg Party Initiative and PAC efforts for property rights steer the ship toward more friendly
shores We as REALTORSreg have this new challenge and opportunity to firmly take the lead as more
than just real estate agents rather we can become synonymous with lsquohomersquo lsquoprosperityrsquo lsquojobs growthrsquo
and so many other things that our country needs right now I hope that we all will consider this
opportunity
Roy
Roy O Barnes Jr
Licensed Real Estate Broker
St Augustine Realty
Office 904-824-3331
Direct 904-461-2717
wwwStAugustineRealtycom
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 13 V O L U M E 4 I S S U E 1 2
2 0 1 1 R E A L T O R C O N V E N T I O N amp T R A D E E X P O A N A H E I M C A
Cheryl Grazier Barbara Goll amp Della Masters
Andrew Birchall Board President
Elect with Tony Danza
Awards were given at the WCR- Womanrsquos Council of REALTORSreg St Augustine Chapter annual installation of officers luncheon held at
Ale House Restaurant in historic downtown St Augustine
Members of WCR awarded
Barb Goll a REALTORreg with REMAX 100 is the recipient of the WCR Chapter ENTREPRENUAR of the Year 2011
Ms Cheryl Grazier w Keller Williams Real Estate awarded WCR Chapter REALTORreg of the Year 2011
Mrs Della Masters- Olde Towne Title amp Guaranty awarded WCR Chapter AFFILIATE of the Year 2011
W C R A W A R D S
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 14 B O R F O R W A R D
S A F E N E W S F R O M A N D R E W W O O T E N
As our year starts to wind down we hope you all had a safe enjoyable Thanksgiving As many of you are aware December is the most violent month of the year in every city in the United States With all the hustle and bustle of the holiday season unfortunately safety often takes a back seat I want to give you 3 quick safety tips I would love for you to share with your family friends and clients I know you have been vigilant this year but my request is for you to step up your personal awareness and remind all others that this time of the year crime normally triples Tip 1 For Your Home Criminals love an easy target So lets close and lock our connecting doors in our garages and close the garage door when not in use lets install those motion detector lights and although we want everyone to see our beautiful tree lets be safe about it Keep your tree viewable but remove presents from view and put your china out of view Tip 2 Safety in our Vehicles As if life wasnt busy enough now we are adding in more trips to the grocery store shopping malls banking centers etc but lets take time to be extra careful about our surroundings Be mindful of where you park how much stuff we are carrying to our cars and remember the 5 Second Rule of glancing behind you when you are walking to your car and remember to stop and take a deep breath in to relax yourself and improve your alertness to your surroundings Tip 3 Personal Safety Unfortunately personal assaults will increase during the month of December Remember my golden rule You are your best weapon your mind voice and body Listen and trust your inner voice It is the best weapon you have So during this holiday season remember to listen to yourself trust yourself and pay attention to you Folks it has been a pleasure working with you this year and I am looking forward to next year So just let me close by saying I wish all of you a safe and joyous holiday season
Grace Peace and Prosperity
Andrew Wooten
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 15 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Andrew Birchall amp Chuck Pacetti
Andrew Birchallmdashoutgoing MLS President Chuck Pacettindash outgoing Board president Victor J Raymos-AE Chuck Pacetti
amp Andrew Birchall
Chuck Pacetti amp Andrew Birchall
Left-
Andrew Birchall
Presents Rob West with
the ldquoREALTORreg of the
Yearrdquo award
Right-
Chuck Pacetti
Presents Rob West with
the ldquoInstructor of the
Yearrdquo award
Andrew
Birchall
announces
Holly Yelton
is the
ldquoAffiliate of
the Yearrdquo
award
Marlene
Lagasse
accepts
Victor J
Raymos
presents
Holly Yelton
with the
ldquoAffiliate of
the Yearrdquo
award
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 16 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Leftndash
Paula Silberberg
Chuck Pacetti amp
Andrew Birchall
Rightndash
Tom Scheirer
Andrew Birchall
amp Michael
DeLorenzo
Below-
Andrew Birchall
amp
Victor J Raymos
Abovendash
Andrew Birchall Teresa Mercurio amp Chuck Pacetti
Rightndash
Dirk Schroederndash
Incoming MLS
President
Leftndash
Roy O Barnes Jr
Incoming Board
President
Belowndash
Chuck Pacetti
amp
Victor J Raymos
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 17 V O L U M E 4 I S S U E 1 2
I N S T A L L A T I O N D I N N E R
Abovendash
The Board amp MLS
Board of Officers amp Di-
rectors being sworn in
Rightndash
Board of Officers amp Directors-
Chuck Pacetti Gene Johnson Gayle
Logan Bill Thew Roy Barnes Judi
Schuyler Roberta Odom Winston
Burrell Andrew Birchall amp Ed
Paucek
Leftndash
MLS Board of Officers amp Directors-
Andrew Birchall Ann King Rob
West Gail Jones Ron Barry Dirk
Schroeder Kathy Delaney Ian
Edmonson Paula Silberberg amp Joe
Hatin
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 18 B O R F O R W A R D
Ann amp Ted Van Fleet
amp Mac McDevitt
I N S T A L L A T I O N D I N N E R
Lynn Scheirer Nugget Obi
Bridgette Lewis
amp Kaitlin Larywon
An Marshall Ann King amp Jeanne Johns Carolyn Embury Jack Lesofski Kathy Delaney amp Jim Delaney
Danny Ebersold Shirley Bennett Ted Smith Jeanette Smith Sam Flake
Rich Morey amp Ron Barry
Nicholas Kiraly Lacey Pierotti Brad Barfieldamp Dawn Gaffney
Dirk amp Cathy Schroeder Marie amp Ralph Mitchell amp Terry Pacetti
Right-
Rob amp Becky West
Jennifer Sauvage
Vickie Rianda amp
Andrew DeLorenzo
Above
Ann King
Jeanne Johns
amp Diane Moore
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 19 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R
Gene Johnson Winston Burrell Ted Smith
amp Diane Vespucci
Paula Silberberg Tom Scheirer amp Delilla Harts
Jesse amp Colleen Ihrig Ed amp Ellie Paucek Marlene Lagasse amp Diane Vespucci
Ann King Gail Jones amp Roberta Odom
Jeanette Smith ndash
2010 REALTORreg of the Year
amp
Rob West-
2011 REALTORreg of the Year
Bidding on the Festival of Trees
LeftmdashDirk Schroeder amp
Shellie Trela
Right-
Chuck amp Trixie Pacetti
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
THE MOST VALUABLE SQUARE INCH IN REAL ESTATE
Why wear your REALTORreg pin Because three out of four
consumers would choose to work with a REALTORreg rather than
an agent who is not a member
Simply wearing your pin lets everyone know that yoursquore a REALTOR
reg a member of the National Association of REALTORSreg It makes a first impression that show potential clients how knowledgeable
and valuable you are to their real estate transaction
Proudly wear the pin and always place the REALTORreg logo on
your materials Itrsquos a small thing but it can make a big difference
Tell them Show them
Wear your REALTORreg pin with pride
Page 20 B O R F O R W A R D
I N S T A L L A T I O N D I N N E R W I N N E R S
John McKrow Jane Wolfe
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
M E M B E R B E N E F I T S
Page 21 V O L U M E 4 I S S U E 1 2
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Get Perfect Nails at Your Next Home Inspection by Wally Conway President of HomePro Inspections 904-268-8211
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer
peace of mind Infrared technology separates the professionals from the pretenders
in the home inspection industry and only HomePro utilizes infrared technology on
every exclusive 5 Star Inspectiontrade Package Call for your 5 Star Inspection today ndash
904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker
writer FREC instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos
ldquoFinders Fixersrdquo and host of The Home and Garden radio show on WOKV AM 690 and
1065 FM And donrsquot forget to pick up Wallyrsquos book ldquoSecrets of the Happy Home
Inspectorrdquo available at GoHomeProcom or Amazoncom Book Wally for your next
speaking event today
HomePro Inspections
is your best source for agent liability
reduction and
client peace of mind Your clientrsquos one
stop for
Environmental Testing (mold radon
water lead paint meth lab) Wind
Mitigation Evaluations
Chinese Drywall
Assessments Insurance Inspections
Energy Audits Home Inspections Ter-
mite Reports Construction
Consultations Infrared Moisture In-
struction
Investigations and More
904-268-8211
GoHomeProcom
Do yourselves a favor be with your buyer for every stage of the buy-
ing process even something as routine as a home inspection Donrsquot
leave YOUR transaction in the hands of someone else
The last and final role of the agent at the home inspection is to par-
ticipate in the inspection wrap up and report review During this pe-
riod the inspector will go over every detail of the inspection report
with the buyer line by line If the buyer has any questions about a
particular system or defect the inspector can go with the buyer and
agent directly to that item in the home The inspector can then point
out describe or demonstrate This is exactly what needs to be done
for a full and complete understanding of the thought and itrsquos impact
on the real estate contract This is where the agent comes in
With the agent observing and participating in this process many good
things happen The agent has total clarity on every element of the
report and any issues that may require attention The agent can ex-
plain if any repair money is available in the real estate contract
There is never any confusion on which item which section or how
many of a particular problem exists Inspector buyer and agent see
and hear exactly the same thing Each can tell if the other has any
point in contention or confusion When you participate in every detail
of the buying process your buyer feels important and cared for and
you create great value for your services Guess what More deals
closed
If you looking for a great way to spend quality time with your buyers
be in the best position to manage the information from the inspec-
tion and greatly reduce the likelihood of a homebuyer blaming you
for the risks of home ownership plan on spending time with your
buyer and the home inspector at your next home inspection And itrsquos
even OK to do your nails
It is the now the norm that a homebuyer will have their prospective
home inspected That is a good thing Unfortunately for the home-
buyer it is not yet the norm that their agent will be at the home in-
spection in its entirety and very often not at all
Now I know some will say that it is the job of the inspector to care to
and comfort the homebuyer during the inspection and I certainly
agree But the additional care and comfort that your homebuyer
feels with YOU as their real estate agent also being present is the
stuff that life-long referrals are made of
The agent has several extremely important duties to perform at this
very critical time If these essential duties are recognized embraced
and then performed well the agent will be rewarded with three very
important things
More deals closed Reduced liability And a near all-referral business
The first great responsibility of the agent at the home inspection is to
do a proper and professional introduction of the homebuyer to the
home inspector
You must realize that most homebuyers have either not purchased a
home before have not purchased a home recently or have not pur-
chased a similar home in the area (read havenrsquot purchased in Flor-
ida) Despite any attempt at a poker face they are scared
This fear of the process is made worse when the buyer needs to go to
a strange place their wannabe home and meet a strange person
their inspector They are then instructed to go about making one of
lifersquos hardest and most expensive decisions
This fear can be greatly reduced when the agent introduces the home
inspector as an experienced and familiar professional who can be
trusted to guide them though the scary parts to a clear and simple
understanding of the home under consideration
The next great contribution of the agent to the home inspection proc-
ess is to open the door
Few home inspectors can legally obtain access to the home to be
inspected and often I question the motives of those who do have
independent access On the flip side the inspection never goes well
if the entire inspection is conducted from the outside looking in
During the body of the inspection there is no special item of signifi-
cance for the agent to do Some seem to enjoy measuring and deco-
rating others use the time for administrative or phone time What is
important is that you are right there for the buyer when a need or
question arises Remember despite a calm exterior most buyers are
very sensitive during this time
On more than one occasion I have watched a buyerrsquos concern turn to
comfort when an unknown concern for the buyer was made simple by
their agent
On one beautiful day not long ago I came down my ladder to deliver
the news to an anxious buyer that the roof was in need of immediate
replacement I knew that no matter how calmly or sweetly I explained
the situation there would be concern After my explanation the
buyer was nearly in tears but thankfully her agent was on site to re-
assure her fears The buyer got real happy real fast as her agent
explained that the contract stipulated that the seller would replace
the roof
Had the agent not been present the buyer would have been a wreck
during the rest of the inspection and may have walked away from a
home and deal that was ultimately good Thankfully she didnrsquot and
she proudly owns that home today
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 23 V O L U M E 4 I S S U E 1 2
N O V E M B E R S T A T I S T I C S
Monthly Statistics Report
11012011-11302011
St Augustine amp St Johns County
Compiled on 12082011
1011 - 1011
1110 - 1111 YTD 2011 YTD 2010
YTD 2010-11
Residential
New Listings 264 0 255 352 3573 4420 -1916
Sold Listings 168 -918 186 -967 2168 1931 1227
Vol Sold Listings $3509087900 029 $3556543600 -133 $42421754600 $38363832900 1057
Avg Sell Price $20887428 979 $19121202 923 $19567230 $19867340 -151
Avg Day on Market 157 -241 135 1640 155 147 519
Lots and Land
New Listings 58 357 89 -3483 805 1074 -2504
Sold Listings 17 625 14 2142 185 146 2671
Vol Sold Listings $138865000 4582 $70440000 9713 $1864585700 $1267250200 4713
Avg Sell Price $8168529 3725 $5031429 6235 $10078842 $8679796 1611
Avg Day on Market 257 1455 214 1991 226 173 3068
CommercialIndustrial
New Listings 8 -3333 6 3333 156 139 1223
Sold Listings 1 0 3 -6666 29 24 2083
Vol Sold Listings $17500000 -7602 $186000000 -9059 $721658600 $1135350000 -3643
Avg Sell Price $17500000 -7602 $62000000 -7177 $24884779 $47306250 -4739
Avg Day on Market 113 -8578 116 -230 217 157 3849
Multi-Family
New Listings 8 0 10 -20 77 70 10
Sold Listings 1 -80 2 -50 33 19 7368
Vol Sold Listings $8200000 -8992 $66500000 -8766 $649480000 $486552500 3348
Avg Sell Price $8200000 -4963 $33250000 -7533 $19681212 $25608026 -2314
Avg Day on Market 179 15792 0 NA 155 144 780
Total
New Listings 405 175 416 -264 5402 6501 -1690
Sold Listings 187 -966 205 -878 2415 2120 1391
Vol Sold Listings $3673652900 -252 $3879483600 -530 $45657478900 $41252985600 1067
Avg Sell Price $19645203 789 $18924310 380 $18905788 $19458955 -284
Avg Day on Market 166 040 139 1965 161 149 805
Search Criteria
Date Start 1112011
Date End 11302011
All Information Deemed Reliable But Not Guaranteed
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JANUARY 2012 PREVIEW
2nd CLOSED FOR NEW YEARS
4th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
CONVERSATIONAL SPANISH 500PM
9th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
DEAF AWARNESS CLASS 400PM
11th AFFILIATE COMMITTEE 900AM
13th AFTER THE CONTRACT 9-4009M
16th CLOSED
IN OBSERVANCE OF MARTIN LUTHER KING JR DAY
17th MLS TRAINING 100PM
18th PUBLIC RELATIONS COMMITTEE 930AM
20th BOARD ORIENTATION 900AM
24th INNOVIA 2 130PM
27th LISTING AGREEMENT 900AM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
Education MembershipMLS
NewsletterWebsite SUPRA
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg