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Boston Red Sox. By: Chantel S alinas-Garza. Appeals to people living in the Boston area -Based on location. Geographic. People that like sporting events People who want to spend quality time with family/friends People who like baseball Mainly male gender of all ages - PowerPoint PPT Presentation
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By: Chantel Salinas-GarzaBoston Red Sox
Appeals to people living in the Boston area
-Based on locationGeographic
People that like sporting events People who want to spend quality
time with family/friends People who like baseball Mainly male gender of all ages Opening is fathers day weekend so
kids going with their fathers get discount on their tickets
First 200 attendees get a Boston red sox baseball
Demographic
Members of the team go on a talk show/news in the mornings/evenings the week prior to game day and promote the game day opening talk about the father son discount,
Have people call in to try and get free tickets to opening day
Psychographic
They would benefit from having a good time with family and friendsBuying the merchandise as souvenirs to have foreverBeing apart of the new Boston Red Sox baseball season opening day.
Behavior