MEDIA KIT 2013

bostonmagazine.com

BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

OVERVIEW

6/15/11

BOSTONMAGAZINE.COM

Our AudienceAverage Monthly Pageviews: ............... . . . . . . . . . . . . . . . 1,100,000Average Monthly Unique Visitors: .............. . . 300,000 Average Time Spent On Site: .............. . . . . . . . . . . . . . . . . 3:38Average Age: ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44Average Household Income: ............... . . . . . . . . . . . . . . . . . . $216,600Male / Female: ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41/59Some College Education or Higher: .......... 92%

53% say that the content on bostonmagazine.com has influenced a purchase70% say the ads on bostonmagazine.com have influence a purchase

Source: Google Analytics Sept 2012, User Survey Sept 2010

ContentBEST OF BOSTON®

Find past and present winners with this useful directory.

DINING, FOOD & WINEThe authoritative guide to dining in Boston. Find restaurant and bar reviews, search local establishments, and access our signature wine and spirits guide.

BLOGSOur blogs, featuring experts in a variety of fields, have something for everyone. With daily updates, our 16 experts will blog on topics from fashion and motherhood to politics and education.

FASHION & STYLEFashion advice, news, tips, and the latest trends coupled with store listings and expert recommendations for great shopping destinations.

PARTY PICSView galleries of Boston’s hottest parties and high-profile people.

WEDDINGSAn extension of Boston Weddings, get all the resources you need to create the perfect wedding.

HUB HEALTHBoston’s guide to living well!

HOMEInspired by our award-winning Boston Home magazine, this section is an unmatched resource for homeowners and design professionals.

Boston magazine, the award-winning print publication that reaches more than 600,000 readers in Boston and beyond, is brought to life online with bostonmagazine.com.

bostonmagazine.com features the same authoritative journalism and insider information found in the pages of Boston magazine, complemented by daily blogs, helpful guides, and e-newsletters. Viewed by more than 300,000 unique visitors a month, bostonmagazine.com is the online resource of choice for stylish, sophisticated Bostonians.

BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

DISPLAY OPPORTUNITIES

6/15/11

BOSTONMAGAZINE.COM

Homepage/Boston Daily Sponsorship— Exclusive, high-impact placement on our Boston Daily pages, including masthead buttons and medium rectangle on the Homepage

Enhanced Directory Listings – Make your company’s listing stand out. An enhanced directory listing includes: prominence within search results (your com-pany appears as a top search result in its respective category), slideshow of eye-catching photos (can submit up to 6 photos to be featured), and a PDF of your choice (a menu, brochure, or other marketing materials).

Exclusive E-mail Blasts – Target our subscribers on your own schedule. We’ll send a dedicated e-mail to subscribers who have opted-in to hear about special offers and events directly from you!

Newsletters— Reach out to responsive Bostonians by exclusively sponsoring one or more of our e-newsletters. Exclusive sponsorship includes a skyscraper ad and “About Our Sponsors” listing of 25 words or less.

The Weekender – Every Thursday, Boston magazine sends its events newsletters, letting subscribers know about upcoming events and premieres.

The Restaurant Club – Sent out every Wednesday, this newsletter contains the very latest in restaurant news, openings, and deals.

Bostonista – Each Friday, Boston magazine reaches out to its subscribers to let them in on the hottest news in shopping and fashion.

The Buzz—This monthly email gives a sneak peek at the highlights of the upcoming issue of Boston magazine.

Travel Club – We’ll send your exclusive travel offers to our loyal subscribers via e-mail.

Hub Health – Every Monday, we’ll deliver the latest on health, fit-ness, and more — so you can live a healthy life in the Hub.

Exclusive Advertisements & Sponsorships

BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

BOSTON DAILY SPONSORSHIP

12/06/12

Introducing Boston magazine’s new blog and e-newsletter: Boston Daily. It’s Boston’s daily dose of blogs, news, and opinions of what’s going on in and around the region. Boston Daily brings you the latest news, plus provocative opinions from Boston’s most engaging voices.

Your week-long sponsorship includes the following three elements:

HOMEPAGE SPONSORSHIP• Exclusively positioned on BostonMagazine.com’s homepage for 7 straight days in three non-rotating units above the fold

AD UNITS: 300X250, 180X90 (2)

BOSTON DAILY NEWSLETTER SPONSORSHIPDaily newsletter highlighting the top headlines in Boston (weekdays Monday - Friday)

AD UNITS: 160X600 AND TEXT BOX (25 WORDS WITH HYPERLINK)

BLOG ROADBLOCKHave exclusive rights to all the ad units on the Boston Daily blog pages, which is the major source of daily, fresh content on BostonMagazine.com

AD UNITS: 160X600, 300X250, 728X90

Package Rate: $3,000/weekValue: $4,500/week

BOSTONMAGAZINE.COM

For more information about Boston Daily or to advertise, please contact your Account Executive or Maggie Brooks at 857.221.5407 or mbrooks@bostonmagazine.com

Make your message the first thing BostonMagazine.com readers see every day!

BOSTONMAGAZINE.COM

BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

ONLINE ADVERTISING SPECIFICATIONS

6/15/11

BOSTONMAGAZINE.COM

BANNERS (DISPLAY ADS) Width Height Leaderboard 728 90Medium Rectangle 300 250Skyscraper 160 600Masthead Buttons 180 90

Material RequirementsJPEG, GIF, Flash (swf), HTML, or JavascriptRequired size: 40 kb Required resolution: 72 DPIFull URL must be included in ad submission(embedded or we can embed)If submitting flash ads you must include this clicktag:{getURL(clickTAG, “_blank”);}

Rich Media CapableSound: When moused-over or click-activatedExpandable: Only when moused-overAnimation: Up to 3 loopsAnimation: Maximum 20 seconds

Third party rich media acceptedGeo-targeting available

NEWSLETTER SPONSORSHIPS Width Height Skyscraper 160 600

Material RequirementsJPEG or GIFRequired size: 60 kbRequired resolution: 72 DPIFull URL must be included in ad submissionCopy: Please include 25 word copy for ‘About Our Sponsor’ section with hyperlink

EMAIL CAMPAIGNS Width Height Exclusive Email Campaign 600 1,000

Material RequirementsHtml or high-resolution image with copy and subject line*Creative and subject line will be subject to approval.

Ad SubmissionAll creative can be emailed to your Account Executive and will be forwarded on to the online marketing department. Questions? Call Ian Zweig at 617.262.9700 x218.

Rich Media300x250 can stream VideoInteractive Push Down970x66 and 970x800Interstitial 600x400

MobileBest Of Boston App Sponsorship 320x50, with full-page interstitial

Custom Landing Page ProductionMaterials: Logo, High-resolution JPEGs, Original artwork, Font(s), Copy, Creative direction, URLs Lead time: 14 business days with 3 rounds of proofing.

ExamplesSweepsContestsMicrositeFacebook Application

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Additional Capabilities