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Project appraisal report of botique industry in Pakistan.The Islamia University of Bahawalpur.
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Zarmeen's Collection
DEDICATION
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First of all we are thankful to our Almighty Allah for making
us able to complete this project. We are also thankful to our
teacher for imparting us the knowledge and for his
encouragement. Last but not the least we are thankful and
indebted to our parents with out whose support we would not
be, where we are. We are helpful that this Endeavour of ours
will be fruitful. We dedicate this project to our Honorable
teacher and our parents.
Zarmeen's Collection
Executive Summary
Our Boutique Zarmeen’s Collection is newly established in Bahawalpur City in
Satellite Town. We focus on the establishment of designer wear Boutique
including the operations of apparel designing, manufacturing, selling and
marketing. This Project has been designed to capture the dynamics of the
Boutique industry in Bahawalpur and other big cities of Pakistan like Lahore,
Islamabad, Karachi, Faisalabad etc, with its many components and possible
strategic opportunities. This Project is financed with debt equity ratio of 60:40.
The Average Installed capacity of our product is 50% with 8400 dresses annually.
The internal rate of return is approximately is 78%.
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Zarmeen's Collection
EMBROIDERY:
Embroidery is one of the most sought out handicrafts of Pakistan the world over.
Multan, Bahawalpur and surrounding areas are full of gifted men and women
who produce one of the most adorable cross stitch. "Tilla" work, Pearl work and
"Salma Sitary" work of NWFP are very famous throughout the country. Swat is
well-known due to thread embroidery, whereas, in D.G.Khan mirror work is
done on clothes. Works of these types are called "Kadhai." Chitrali "Patti," that is
woven on hand looms and Kadhai done on Chitrali Chugha is very famous
What is embroidery?
Embroidery is the art or handicraft of decorating or making things
Types of Embroidery
Following are some types of embroideries in Pakistan as well as in our neighbor
country India.
Zardozi Embroidery:
As far as the world of design is concerned, embroidery is the backbone of Pakistan. Some of
our embroideries that can do wonder for Zardozi embroidery.
Zardozi work is an ancient form of embroidery basically done with gold or silver zari
threads. It is also known as metal embroidery. Although now-a-days it is also done with
colored metal threads. The word Zardozi is derived by combining two words Zar and Dozi
which in Persian language means gold and embroidery respectively. Therefore it is clear
that this art of embroidery was originated in Persia which was bought to India by Moghuls.
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Zarmeen's Collection
Initially it was done with real metal threads of gold and silver. It was done on clothes for
the rich and royal, wall hangings, bedsheets, etc. In between the application of pearls and
precious stones looks stunning on it. Basically it is done on silk, crepe, brocade and velvet
fabrics. Zardozi embroidery saw its decline during the reign of Aurangzeb. It was revived
after the independence.
Mirror Embroidery:
This work also originated in Persia during 13th century. Mirror work is never done alone, it
is generally in combination with other types of stitches or embroideries. This embroidery is
done with both large and small mirrors. It is embroidered using colorful threads like red,
green, blue, yellow, black, maroon, etc.
Kantha Embroidery
Kantha is the traditional form of embroidery of West Bengal. It is running style of stitch.
The embroidery is done on many layers of cloth. It is done on quilts, bedsheets, blankets,
saris, salwar suits, stoles, napkins, etc.
It is also known as Dorukha. This word means making worn out garments into beautiful
garments. Therefore it is also known as recycling art. In earlier times the worn out silk or
muslin clothes where used to be put in piles and stitched together. It is believed that its date
of origin lies during the era of Lord Buddha. They used to drape themselves with rags of
clothes that were stitched together.
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Zarmeen's Collection
Chikankari Embroidery
Chikankari is derived from the word Chakeen that means elegant patterns on the fabric
which is a Persian word. Earlier it was done with white thread on muslin clothes. However
now it is been done on various types of fabrics like cotton, linen nylon, georgette, chiffon
and synthetic fabrics. Apart from wearable garments it is also done on various other things
like curtains, bed sheets, table cloths, pillow covers and cushion covers.
Unlike earlier times it is not only done on white colored cloths but also fabrics of various
colors. But the thread used for the embroidery is generally white. Various motifs are
embroidered through it like floral motifs which include flowers like rose, lotus, jasmine,
creepers, etc.
Sindhi Embroidary
sindhi embroidery is very famous all over the Pakistan including sindhi topi, ajrak. Sindhi
embroidery made on dresses.
It is made with the help of many types of threads and in in different colours on different
fa brics.
Phool patti Work
Phool patti work is popular in allover the pakistan & it need no special machines. It is done
with the help of needles not with machines. It is done with different colours threads and on
different fabrics.
TYPES OF EMBROIDERY
As far as the world of design is concerned, embroidery is the backbone of Pakistan. Some of our
embroideries that can do wonders for an outfit are:
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Zarmeen's Collection
Mirror Work Mirror work which has its roots in Rajasthan and Kutch.
Lari Fine quality gold thread embroidery found in Bareilly , Benaras ( Varanasi ), Lucknow and Agra. These days silver zari is equally popular.
Phool Patti Work Applique work from Aligarh where usually organdi or other fabric cutouts in floral and leaf motifs are affixed on to a plain fabric sometimes in tandem with silver tilla embroidery.
Chikan Work Originating from Lucknow this involves a technique of finding separated warp and weft threads for a textural effect.
Jaali Network.
Zardosi Leaf-scroll worked in gold and silver thread on silk, satin, velvet and other rich fabrics. Zardosi is also combined with Dabka work and is originally from Lucknow.
Mokaish Silver dots strewn all over is Mokaish work.
Sitara Work Sequins are embroidered into the fabric.
Product Mix
Designers dresses for men and women,
Matching Ladies Bags
Ladies and gents Matching Shoes
Matching Jewelry
Embroidery dresses will design and manufactured in the boutique while
Bags, shoes and jewelry will be purchased on order form other Suppliers.
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Zarmeen's Collection
Suppliers
Stylo Shoes, Service shoes & Borjan shoes will provide us with matching
ladies and gents shoes. We will Order for matching bags to Sanat Zaar
Embroidery School. Jewelry will be purchased from main market of
Bahawalpur.
Installed Capacity
The Boutique business capacity is greatly dependent on the market size and
the number of potential clientele one can attract. Furthermore, the women
fashion wear garments will be designed through a contracted designer and
then stitched through in-house stitching unit. On average Installed capacity
of our Product is 60%..700 dresses will be manufactured in one month to
sale in Boutique. While Embroidery work on Order will also be taken from
in and outside the city.
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Zarmeen's Collection
Estimated Production during the first Year
With in 1 year approximately 8400 dresses will be produce in boutique for
sale. Orders are exceptions from this production.
Cost of Project
Description Rs.
Fixed Initial cost 9990320
Initial Working Capital 13773350
Total 23763670
Means of Finance
Description Amount
Debt:Eqity Ratio 60:40Amount of Debt
Amount of Equity
14.258202 million
9.505468 million
Name of Financial Institution
Habib Bank Limited BahawalpurRate of Interest 18%
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Zarmeen's Collection
Sponsors and Machinery Suppliers
Name of Sponsors Zarmeen, Zareen
Machinery Suppliers Ahmad and Son’s TradersFauji Trading CorporationHafiz and Karim Trading Corporation
Sponsor Stake 40%
Financial Ratios & Net Profit Margin
Year 2010 2011 2012 2013 2014Current Ratio 87.59 147.08 220.42 308.53 412.41
Debt as %-age of total capital. 60.00% 39.36% 23.39% 12.30% 4.87%
Net Margin (%) 22.83% 26.84% 29.58% 32.03% 34.21%
:
IRR:Internal Rate of Return 78%
Payback Period:
Payback Period (Years) 0.2072
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Zarmeen's Collection
Introduction of Business:
Our boutique is established in 2009 to compete the market of embroided
dresses, shoes, hand bags etc. It’s a partnership type business started by 2
members Zarmeen & Zareen. They started this business with huge
investment for the purpose of this business is to make embroided dresses
and to sell these in market and as well as we sell the readymade hand bags,
shoes, jewellary in our boutique to enhance sale & to attract customer that an
opportunity to collect their relevant shopping from our boutique.
We also sell hand bags, jewellary, matching shoes but we not made these but
purchase these from market we mostly purchase shoes from Stylo, Borjan,
Bata shoes.
We collect jewellary from akram Awn shopping center, Takbeer shopping
mall, Ace shopping mall etc.
Technical Analysis
In our boutique 10 embroiding machines, 20 single needle locking macines,
10 over lock stitching machine are present for the purpose of embroidery
dresses with the handmade embroidery dresses. In this simple machines are
used having not very expensive.
Inputs required are:-
Fabric
Electricity
Single needle lock stitch Machines
Embroidery machine
Scissors
Cutting board
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Zarmeen's Collection
Embroideries accessories
In technical analysis following is production process flow described as well
as shown in a diagram
Design:
Pattern Making/Cutting
Stitching:
Finishing:
Presentation/Market:
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Designing Pattern Making Embroidery
CuttingStitchingFinishing
PresentationMarket/Clientele
Zarmeen's Collection
Personnel Analysis
In our boutique following is description of personnel
Chief executive
Designers
Sales girls
Product supervisor/ cutting master
Iron man
Office boy
Above all these personnel these include all technical & non-technical
personnel but at the same time there is no special need of technical
knowledge except designer who need some technical knowledge in
computer for innovating new designs day by day.
SWOT ANALYSIS
Strengths
Our Boutique would be the first big boutique in Bahawalpur city The labor
to manufacture embroidery dresses is easily available we can reach easily to
low cost labor. Moreover the location for our project is very attractive. We
can avail maximum advantage from this market.
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Zarmeen's Collection
Weaknesses
Our weakness is that we are not manufacturing other accessories like bags,
shoes etc at initial stage. And we have to rely on other contractors for these
accessories. But with the passage of time we will hopefully enter in
Matching Bags and Shoes Business as well.
Opportunities
Clothing is a beautiful visual demonstration of the social and emotional
needs of people wearing it. It also portrays in a clearly understood visual
manner, what people of different cultures and styles want socially. Fashion,
through times, has gone through so many rapid changes and bizarre
extremes that it has examples of nearly every kind of clothing function.
The range of Pakistani dresses is remarkably wide, according to the vast
cultures, geographical differences, purchasing capacities, influence of the
western culture, and bewildering diversities of the ethnic groups. One has,
therefore, to sift and isolate, and then relate and bring together, the ideas for
creating various designs, which can fit in the context of the fashion in vogue
and the culture in practice. Furthermore, there is massive export potential in
this sector, as the demand of Pakistani dresses, especially in countries like
UAE, USA, and UK, is massive due to a high number of Pakistani
expatriates who have settled in these countries. The Boutique business can
also be expanded into a more profitable venture by providing stitching
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Zarmeen's Collection
facilities to other boutiques, which do not own a stitching unit or are lacking
this facility.
Threats
Competitive Structure of the market
The market of the boutiques is highly competitive; therefore if the
entrepreneur is
not well responsive to the tastes and response of the clientele as well as the
fashions
in vogue he/she may not be able to capitalize the opportunity properly.
Pilferage in the designs
The designs which a designer produces can be sold by the staff even before
that Design is launched and that can pose serious threat to the business
because in the Fashion industry it is the uniqueness of the design which
matters.
Selection of the wrong venue
Selection of the wrong venue can be a major hurdle in achieving the desired
business objectives.
Selection of the wrong design
If the designs are not selected according to the tastes of the clientele then it
can be detrimental for the business, so the clientele taste should be properly
tracked.
Tax
Improper documentation of the sales receipt record may lead to problems
with Tax department.
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Zarmeen's Collection
MARKETING
The marketing of boutique follows the conventional marketing pattern which
is dependent on selection of venue of the outlet/s and the product mix
(designs and sizes), as well as the promotional strategy. We are using
following medium to promote our product.
1) Usage of print media i.e. printing of posters and pamphlets as well as
displaying it and distributing it at proper places
2) Advertisement in print media i.e. newspapers and fashion magazines, etc.
3) Usage of electronic media i.e. projection of the boutique in fashion
programs, Advertisement on television, and provision of dresses to various
television plays and films.
4) Event arrangement like fashion shows and photo-shoots.
5) Usage of e-commerce i.e. launching of website and advertising on web.
List of Machinery
Machinery NoSingle needle Lock stitch machine 20Over Lock Stitch Machine 10Embroidery Machine 10Accessories (Scissors, Cutting Board,Table, Stool, Carpet etcOther EquipmentsAir Conditioner 2Stereo System 1Computer and Printer 5Telephone 2Security System( Cameras and television) 3
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Zarmeen's Collection
Raw Material:
The raw-material required for such sort of projects, would be as follows:
Fabric: The fabric, which is the basic raw material requirement for a
boutique and a major component of the cost, can be obtained from wholesale
markets or from markets specializing in designer cloth at Faisalabad,
Karachi, and Lahore.
Accessories: Accessories such as buttons, laces, zippers, elastics, threads,
needles, embroidery threads, glasses, etc. will be procured from the local
market at competitive rates.
Labels, tags and packaging: Labels and tags can be obtained on order, as
these serve as an identity for the boutique and are useful for promotion.
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Zarmeen's Collection
Personnel:
Requirement of Staff:
Production Staff
Designer 5
Product Supervisor/Cutting Master 5
Snitchers/Tailors 4
Press/Iron Man 5
Finishing Man 2
Administrative Staff:
Chief Executive Officer/Owner 2
Sale Girls 8
Office boy 3
Total 34
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Zarmeen's Collection
Infrastructure Requirement
The project will have the following infrastructure components:
Infrastructure Requirement
Description Sq.ftMain shop (30x30)Bags Deptt (15x4)Shoes Deptt (15x4)Jewelry Deptt (15x4) Try Room 2, (4x5) Office 7x7Store BasementBuilding for Stitching Unit 10 Marla House
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15x4 Bags shop
15x4Shoes
7x70ffice
15x4Jewlry
4x5 4x5
30z30
30x30 Entrance
Try roomTry room
Main Shop Structure
Zarmeen's Collection
Financial analysis
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Cost of the ProjectDescription Local Foreign Total
Lease Expenses (shop) 1000000 0 1000000Furniture and Fixture ((interior Decration) 500000 0 500000Machinery and Equipment. 6955000 0 6955000Security Deposit for Stitching house. 108000 0 108000
Pre-operating Expenses:Staff's 1month Salaries. 442000 0 442000Promotional Expenses 985320 0 985320Total Pre Operating Expenses 1427320
Total capital cost 9990320
Working Capital: Raw Material (Fabric and Accessories) 7244600 0 7244600 Cost Incurred on Bags, Shoes, Jewellery 4365000 4365000Account Recivable 5% of sales 1767750 0 1767750Advance Rent (Boteque and Stitching house) 396000 0 396000Total Working Capital 6528750 0 13773350
Total Project Cost 23763670
Zarmeen's Collection
Project ReturnsDescription Rate
Internal Rate of Return 78%
Payback Period (Year) 0.2072
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Means of financeDebt and Equity
Debt:
Long term Loan 14258202
Total Debt 14258202
Equity:
Paid-up-Capital 9505468
Total Equity 9505468
Total Debt and Equity 23763670
Debt : Equity Ratio 60:40
Zarmeen's Collection
Zarmeen’s Collection Projected Income Statement
Projected Income Statement
Year 2010 2011 2012 2013 2014Description Sales 35355000 38890500 42779550 47057505 51763256Cost of Goods Sold: Raw Material 4809000 4857090 4905661 4954718 5004265Embridory and Accessories costs 2435600 2459956 2484556 2509401 2534495 RawMaterial,Embriodry and Accessory 7244600 7317046 7390216 7464119 7538760 Purchase of Bages , Shoes and Jewellery 4365000 4474125 4585978 4700628 4818143Machine Maintanece 25000 27500 30250 33275 36603Payroll Production staff. 3420000 3762000 4138200 4552020 5007222Direct Electricity 120000 132000 145200 159720 175692 Total 15174600 15712671 16289845 16909761 17576420 Gross Profit 20180400 23177829 26489705 30147744 34186836 Operating Expenses: Fixed Electricity 144000 158400 174240 191664 210830Payroll Administration 1884000 2072400 2279640 2507604 2758364Shop and Stitching House rent 396000 415800 436590 458420 481340Amortization pre Operating Expense 142732 142732 142732 142732 142732Telephone, Internet Charges 84000 88200 92610 97241 102103Promotional Expenses 1060650 583358 641693 705863 776449Depriciation 1093250 1093250 1093250 1093250 1093250Total 4804632 4554140 4860755 5196773 5565069 Operating Profit 15375768 18623690 21628950 24950971 28621767 Non-Operating Expenses: Fnancial Charges 2566476 2053181 1539886 1026591 513295Total 2566476 2053181 1539886 1026591 513295
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Zarmeen's Collection
Profit Befor Tax 12809292 16570508 20089064 23924381 28108472Tax 4739438 6131088 7432954 8852021 10400135
Net Profit After tax 8069854 10439420 12656111 15072360 17708337 Operating Retained Earnings 0 8069854 18509274 31165385 46237744Retained earning beginning of year 8069854 18509274 31165385 46237744 63946082
Zarmeen’s CollectionProjected Cash Flow Statement
Year 2009 2010 2011 2012 2013 2014 Description Operating Activities: Net Profit 8069854 10439420 12656111 15072360 17708337 Amortization of Preoperating Expenses 142732 142732 142732 142732 142732 Security Deposits (1108000) Building Rent Expenses 396000 415800 436590 458420 481340 Building Rent Repayments (396000) (415800) (436590) (458420) (481340) (505407)Depriciation 1093250 1093250 1093250 1093250 1093250 Stock and Inventory(Embriodry dresses and Bags, Shoes, Jewellery) (11609600) (307435) (338178) (371996) (409196) (450115)Account Recievable (1767750) (265163) (304937) (350677) (403279) (463771)Account Payable 144270 1443 1457 1472 1486 Cash Provided By Operations (14881350) 8857708 11012940 13149047 15474418 18007853 Financing Activities: Share Capital 9505468 Adition To Long Term Debt 14258202 Long term Debt Repayment (2851640) (2851640) (2851640) (2851640) (2851640)Short Term Debt
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Zarmeen's Collection
Repayment Cash Provided/used for financing Activities 23763670 (2851640) (2851640) (2851640) (2851640) (2851640) Investing Activities: capital Expenditure (8882320) 0 0 0 0 0 Cash Used, Provided by Investing Activities (8882320) 0 0 0 0 0 Net Cash Inflow/Out flow 6006068 8161299 10297406 12622777 15156212 Cash Balance Brought Forword 0 6006068 14167368 24464774 37087551 Cash Balance 6006068 14167368 24464774 37087551 52243763 Running Finance 0 0 0 0 0 Cash Carried Forword 6006068 14167368 24464774 37087551 52243763
Projected Balance Sheet
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Zarmeen's Collection
Year 2009 2010 2011 2012 2013 2014 Description
Assets:
Current Assets: Cash 0 6006068 14167368 24464774 37087551 52243763 Security Deposit 1108000 1108000 1108000 1108000 1108000 1108000 Stock and Inventry((Embriodry dresses and Bags, Shoes, Jewellery) 11609600 3074348 3381783 3719961 4091957 4501153 Prepaid Rent 396000 415800 436590 458420 481340 505407 Account Receivbles 1767750 2032913 2337849 2688527 3091806 3555577 Net Current Assets 14881350 12637128 21431589 32439681 45860654 61913900
Fixed Assets: Furniture and Fixtue 500000 500000 500000 500000 500000 500000 Machinery And Equipment 6955000 6955000 6955000 6955000 6955000 6955000 Total 7455000 7455000 7455000 7455000 7455000 7455000 Less: Accumulated Depriciation Furniture and fixture 0 (50000) (100000) (150000) (200000) (250000) Machinery and Equipment 0 (1043250) (2086500) (3129750) (4173000) (5216250) Total Accumulated Depriciation 0 (1093250) (2186500) (3279750) (4373000) (5466250)Net Fixed Assets 7455000 6361750 5268500 4175250 3082000 1988750 Intangible Assets: Pre Operational Expenses 1427320 1427320 1284588 1141856 999124 856392 Less Amortization 0 (142732) (142732) (142732) (142732) (142732)Total 1427320 1284588 1141856 999124 856392 713660 Suspense Account 0 8842687 8873431 8907248 8944448 8985368
Total Assets 23763670 29126153 36715376 46521303 58743494 73601678
Liabilities and
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Zarmeen's Collection
Owner Equity: Liabilities: Long term Debt 14258202 11406562 8554921 5703281 2851640 0 Short term Debt Account Payable 0 144270 145713 147170 148642 150128 Total 14258202 11550832 8700634 5850451 3000282 150128 Equity: Paid Up Capital 9505468 9505468 9505468 9505468 9505468 9505468 Retained Earnings 0 8069854 18509274 31165385 46237744 63946082 Total 9505468 17575322 28014742 40670853 55743212 73451550
Total Liabilities and Equity 23763670 29126153 36715376 46521303 58743494 73601678
Important Ratios
Year 2009 2010 2011 2012 2013 2014Current Ratio 87.59 147.08 220.42 308.53 412.41Debt as %-age of total captlsn. 60.00% 39.36% 23.39% 12.30% 4.87%- Gross Margin (%) 57.08% 59.60% 61.92% 64.07% 66.04%- Operating Margin (%) 43.49% 47.89% 50.56% 53.02% 55.29%- Net Margin (%) 22.83% 26.84% 29.58% 32.03% 34.21%Interst Coverage(Times) 5.99 9.07 14.05 24.30 55.76
Calculations1)Machinery and Equipment
Machinery No Rs/Unit Rs.
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Zarmeen's Collection
Single needle Lock stitch machine 20 300000 6000000Over Lock Stitch Machine 10 25000 250000Embriodry Machine 10 25000 250000Accessories (Scissors, Cutting Board, Table, Stool, Carpet etc 75000Total 6575000Other Equipments Air Conditioner 2 30000 60000Stereo System 1 20000 20000Computer and Printer 5 40000 200000Telephone 2 5000 10000Security System( Cameras and television) 3 30000 90000Total 380000Total Machinery and Equipment cost 6955000
2)Security Deposit for Stitching house Description Months Rent/month TotalSecurity Deposits for Stitching house 6 18000 108000Rent payment for Stitching House 12 18000 216000Rent payment for Shop 12 15000 180000Rent Payment for Shop and Stitching House(1 Year) 396000Advance Rent Advance Rent for Shop 12 15000 180000Advance Rent for Stitching House 12 18000 216000Total Advance Rent 396000
3)Human Resource RequirementPosition Required salary/month
Salary Per
Salary Per
Per Worker month AnnumChief Executive Officer/Owner 2 40000 80000 960000Designer 5 30000 150000 1800000Sale Girls 8 7000 56000 672000Product Supervisor/Cutting Master 5 10000 50000 600000Stitchers/Tailors 4 10000 40000 480000Press/Iron Man 5 7000 35000 420000Finishing Man 2 5000 10000 120000Office boy 3 7000 21000 252000Total 34 442000 5304000Payroll of production Staff 3420000Payroll Administration staff 1884000
4)Depriciation Cost DEPRECIATION COST HAS BEEN CALCULATED ON STRAIGHT LINE PRINCIPLE APPLYING USUAL RATES AS UNDER;- Machinery and Equipment 15.00% 6955000 1043250Ferniture and Fixture 10.00% 500000 50000
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Zarmeen's Collection
Total 1093250
5)Amortization CostAmortization Pre-Operating Expenses 10.00% 1427320 142732
Tenure 10 year
6)Capital Expenditures
Furniture and Fixture ((interior Decration) 500000
Machinery and Equipment. 6955000
Staff's 1month Salaries. 442000
Promotional Expenses 985320
Total Capital Expenditurs 8882320
7)Long Term Debt Payment 14258202 5 2851640
8)Project Return
Year Operating Depriciation
Net cash
Profit flow
2009 (23763670) 0 (23763670)
2010 15375768 1093250 16469018
2011 18623690 1093250 19716940
2012 21628950 1093250 22722200
2013 24950971 1093250 26044221
2014 28621767 1093250 29715017
Internal Rate of Return(%age) 77.99%
Payback Period(year) 0.2072
Assumptions
1) production Assumptions
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Zarmeen's Collection
Ladies Gents Total Dress Dress Number of Stitching Machines 20Production Capacity (No. of dresses per month) 800 600 1400Production Capacity (No. of dresses per year) 9600 7200 16800Capacity Utilization for the first year (No. of dresses per month) 300 400 700Capacity Utilization for the first year (No. of dresses per Year) 3600 4800 8400Self Production (% of total production) 100.00%Installed Capacity 50.00%
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Zarmeen's Collection
2) Cost Assumptions
Embroided Dresses Average unit cost per dress (Rs.) Fixed cost Machine Maintenance Cost 5 Admin & Rent expenses & promotional expenses 300 Fixed electricity 30 Average Fixed Cosr Per Dress(Rs) 335
Ladies Dresses Average Variable Cost Material & Fabrics 669 Accessories 160 Embroidery Cost 358 Direct Labor Cost 250 Direct Electricity Cost 23 Average Variable cost per Ladies dress (Rs.) 1461 Average Total Cost Per Ladies Dress 1796 Gents Dresses Variable Cost Material & Fabrics 500 Accessories 22 Embroidery Cost 97 Direct Labor Cost 250 Direct Electricity Cost 22 Average variable cost per gents Dress 891 Total cost per Gents Dress 1226
Raw Material
Embriodry and
Direct Electri- Maintain-
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Zarmeen's Collection
Cost Accessory city Costence Cost
Cost Ladies Dresses 2409000 1866000 84000 18000 Gents Dresses 2400000 569600 105600 24000 Total 4809000 2435600 189600 42000 Raw Material And Accessories cost 7244600
Ladies Bags(Annual purchase) Cost Per units Rs. Unit Casual Bags 550 800 440000Fancy Bags 700 500 350000Total Cost on Bags 1300 790000Stock in Hand (1Year) 10% 900 130 117000
Shoes(Annual purchase) Purchase units Rs. Price/Unit Ladies Shoes 850 1500 1275000Gents Shoes 1500 1000 1500000Total Cost on Shoes 2500 2775000Stock in Hand (1Year) 10% 1600 250 400000
Jewellery(Annual purchase) Purchase Items Rs. Price/Items Casual Jewelry 400 1000 400000 Formal Jewelary 500 800 400000
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Zarmeen's Collection
Total Cost on Jewellery 1800 800000 Stock in Hand (1Year) 10% 650 180 117000 Total Cost on Bags, Shoes, Jewellery 4365000 Total Stock in Hand (Bags, Shoes, Jewellery) 634000 Increase in cost of (Bags, Shoes, Jewellery) 0.025
3)Salea assumptions Embroided Dresses Laddies Dresses No. of dresses sold per month(Year 1) 500Average unit price per dress (Rs.) 3283Average Monthly Sales through retail outlet (Rs.) 1641667Gents Dresses No. of dresses sold per month(Year 1) 300Average unit price per dress (Rs.) 1933Average Monthly Sales through retail outlet (Rs.) 580000Net Sale per month (1 Year) 2221667 Net Units Produced per Year (Units) 1year 8400Ending stock (1 Year) %age of units Produced 672Net Units Sold per year 7728Average Price per ress 4250Net Sale per Year (Rs) 1year 32844000 Closing Stock 2856000
Ladies Bags(Annual Sale) Sale units Rs. Price/Unit Casual Bags 150 720 108000 Fancy Bags 200 450 90000 Net Sale of 1170! 198000
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Bags
Shoes(Annual Sale) sale units Rs. Price/Unit Ladies Shoes 700 1350 945000Gents Shoes 1000 900 900000Net Sale of Shoes 2250 1845000
Jewellery(Annual Sale) Sale Items Rs. Price/Items Casual Jewellery 200 900 180000Formal Jewellery 400 720 288000Net Sale of Jewellelry 1620 468000 Net sale of Bags,Shoes, jewellery (1 Year) 2511000 Net sale of Boteque 35355000 Sale growth rate (Units) 10.00%Sale growth rate (price) 3.00%
4) Operating Assumptions
total
Hours operational per day 8
Days operational per month (Production)
25
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Zarmeen's Collection
Days operational per month (Boutique) 25
6) Expense Assumptions Initial Promotional Expenses (Year 1) 3.00% (%age of expected sales) Promotion Expenses after Year 1 1.50% (% of expected sales) Machine Maintenance per annum Rs. 25000Direct Electricity per month (Year 1) 10000Fixed Electricity per month (Year 1) 12000Telephone and Internet charges per month (Year 1) 7000Raw Material Price Growth rate 1.00%Payroll growth rate 10.00%Machine Maintenance growth rate 10.00%Direct electricity growth rate 10.00%Fixed electricity growth rate 10.00%Rent growth rate 5.00%Telephone and Internet charges growth rate 5.00%
Depreciation Method Straight
LineAccount Recivable(%age of sales) 2.00%Account Payable (%age of Raw Material and Accessories 3.00%
7) Financial Assumption
Project Life 15 yearDebt: Equity Ratio 0Interest Rate on Long Term Debt
18.00%
Interest Rate on Short Term Debt
18.00%
Debt Tenure 5yearDebt Payment per year 100.00%Discount Rate 18.00%
Tax Rate 37.00%5) Cash flow Assumptions
total
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Zarmeen's Collection
Account Payable Cycle (Days) 10
Account Receivable Cycle (Days)
10
Raw Material Inventory (Days)
15
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