8/9/2019 Bottling Plant Whisky Brandy Rum Vodka Gin From
Rectified Spirit Ena
1/3
BOTTLING PLANT (WHISKY, BRANDY, RUM, VODKA, GIN) FROM
RECTIFIED
SPIRIT/ENA
An Overview of the Indian Liquor Industry
The alcohol industry is very important for the government. It
generates an estimated Rs. 16!!!crore per annum in spite of the
fact that the per capita consumption of liquor in India is the
lowest inthe world. The total liquor industry is worth Rs. "!!!
crore. I#$L accounts for only a third of the
total liquor consumption in India. #ost I#$Ls are cheap and are
priced %elow Rs. "!! per %ottle.
Alcohol sales proceeds account for &'( of the total revenue
collection in the country. )his*eyaccounts for 6!( of the liquor
sales while rum+ %randy any vod*a account for 1,( 1-( and 6(
respectively. #/0s share is only 1!(and they have %een
successful only in the premium and superpremium ranges. ost )TO the
government may have opened India to foreign distilleries %ut
the
duty has %een increased from """( to &6&2,!6(.This is
due to the fact that there is a 1!!(
customs duty 1'!(contravening duty local ta3es distri%utor0s
margin retailer0s margin andpu%licity charges. The cost is finally
%orne %y the consumer. Though the government claims that
this is %eing done to protect the domestic liquor industry the
domestic industry accounts for 44( ofthe mar*et share. This
protectionist policy could prove to %e counterproductive and lead
to
smuggling. As of now only &'( of the sales are through legal
channels and only "'( of this is
duty paid for. )ithin India itself the policy of alcohol retail
differs form state to state. )hile somestates li*e #aharashtra.
5ttar radesh and Tamil2 adu have a li%eral policy come states
li*e
aryana and Andhra
#AR78T 95R:8; /5# 8/T AT A ?LA/8 I. /apacity Of The lant
Ii. 5tilities Iii. #anpower Requirement
Iv. ro@ect 9chedule
ITRO
