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A Box Case Study

Content Management That Plays Well With Others? For Pandora Radio, Box Is Music to Their Ears

EchoSign, SnapLogic, Google Apps, WebEx, Salesforce – name a cutting-edge technology, and Web wonder Pandora Radio probably depends on it. So … when this online music pioneer needed to modernize its large content management system, Mark Brennan – Pandora’s Senior IT Director – needed a platform that would work in harmony with other technologies.

And more.

A brief corporate snapshot: Founded in 2000, Pandora Radio is an automated online music service in which subscribers enter a song or artist they enjoy and Pandora responds by playing selections that are musically similar. Named one of 2010’s “Hottest San Francisco Companies,” the 250-employee music innovator filed for a $100 million IPO in 2011.

For This Music Maverick, Email and Hard Drives Struck the Wrong Content Management Note

“Before Box, finding an important file at Pandora was a bit of a nightmare,” Mark reports. “First, people would have to try and determine where the file lived: on their email, hard drive, someone else’s email, someone else’s hard drive? It wasn’t optimal.”

Then, Mark explains, “Even if they solved that mystery, more challenges remained: Which email? Sent when? Where on a hard drive? Then, which file – is this the latest version? It just wasn’t productive.” Basically, Mark observed dryly, “It was kind of a mission impossible to find the correct file, quickly and easily.”

Clearly, a new and productive content management system was needed – pronto. But that presented another challenge for the Bay Area groundbreaker: Where to find a robust system that provided simple yet sophisticated content management … and worked in harmony with Pandora’s other key platforms?.

The Simple Solution: Box, Where 60,000 Companies Access, Share and Manage Content

Email limitations, version control challenges, endless document searches – with Box, this kind of static is a thing of the past for Pandora Radio. Today, Mark and his co-workers quickly access and easily share all kinds of content in one place – often, from mobile devices.

Result? They spend far less time (50% less, Mark estimates) searching for and sending files, keeping the team’s focus where they want it: on meeting and exceeding the needs of Pandora’s 48 million devoted fans. And, of course … Box’s open cloud content management platform plays well with the company’s existing systems.

“ Box has increased productivity enormously – no more worrying about

where a file is and whether it’s the latest version.”

Mark BrennanSenior Director,

Information Technology,Pandora

Box SalesCall 877-729-4269

www.box.com

© Box, Inc. – 4440 El Camino Real. Los Altos, CA 94022 – www.box.com – sales@box.com – 877-729-4269

Interestingly, the greatest endorsement of Box came from a surprising source: Pandora’s own accountants. “We knew we were on the right track when we asked the accountants (who were conducting a one-year Pandora audit) if they’d be okay with us sharing files via Box,” Mark reveals with a chuckle. “They said `sure’ – we already use and trust it.”

Another Box benefit, Mark remarks …

His team can now access, share and manage critical content with any device: desktop, laptop, iPhone, iPad, Android, you name it. Large media files, presentations, graphics – with Box, Pandora teams collaborate on all of these and more, whether they’re across the hall or across the city.

Pandora and Box: A symphony of compatibility and functionality.

“ When our audit accountants told us Box was safe and they trusted it, I knew we were on the

right track.”Mark Brennan

Senior Director,Information Technology,

Pandora

Box SalesCall 877-729-4269

www.box.com