Alex Slippens BA hons Graphic Design Level 06 OUGD301 Design Practise 3 BoxPark Look Book 01 04 Background BoxPark Shoreditch is world first pop mall based in the heart of East London. The BoxPark philosophy is to give innovative retailers space at affordable rates. It’s as local as it’s global. BoxPark isn’t just a place to shop, its a brand experience a place to drop in and hang its what a real brand experience should be about. BoxPark is constructed of stripped, and refitted shipping containers, to create unique, low cost, low risk, ‘box shops’. Filled with a unique mix of international fashion and lifestyle brands, galleries and cafés, it’s the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, pop up anywhere in the world! The Brief The brief is to create a limited edition Look Book, a publication that will highlight the BoxPark philosophy, concept and whats next for BoxPark Pop up Mall. It will also need to include and showcase the brands that are running at BoxPark Shoreditch. Target Market This BoxPark Look Book will look to interest people and brands in becoming part of the box park community. It will also work as a good example of the BoxPark Pop Mall and be sold on site.

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Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 BoxPark Look Book

0104 Background

BoxPark Shoreditch is world first pop mall based in the heart of East London. The BoxPark philosophy is to give innovative retailers space at affordable rates. It’s as local as it’s global. BoxPark isn’t just a place to shop, its a brand experience a place to drop in and hang its what a real brand experience should be about. BoxPark is constructed of stripped, and refitted shipping containers, to create unique, low cost, low risk, ‘box shops’. Filled with a unique mix of international fashion and lifestyle brands, galleries and cafés, it’s the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, pop up anywhere in the world!

The Brief

The brief is to create a limited edition Look Book, a publication that will highlight the BoxPark philosophy, concept and whats next for BoxPark Pop up Mall. It will also need to include and showcase the brands that are running at BoxPark Shoreditch.

Target Market

This BoxPark Look Book will look to interest people and brands in becoming part of the box park community. It will also work as a good example of the BoxPark Pop Mall and be sold on site.

Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 BoxPark Look Book

0204The boxpark look book and box fits with boxpark concept of compact, modern and style.

The publication will be given to potential investors, brand who are looking to set up a store in BoxPark and for BoxPark to have for an overview of their product.

Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 BoxPark Look Book

0304This is the first of the two mini publications. ‘Behind BoxPark’

This is primarily based around the brand and the concept. Is answers questions such as:

What is a pop up mall?

What BoxPark represents?

The building of the project.

The face behind the box.

Boxpark’s Future Plans.

Alex SlippensBA hons Graphic Design Level 06

OUGD301Design Practise 3 BoxPark Look Book

0404This is the second of the two books which is about the brands at boxpark.

What brands are currently at Boxpark Shoreditch.

Double page spread adverts of brands currently residing at the park.

Also three brands talk about their BoxPark experience, what are they doing with their brand with the boxpark opportunity and the benefits to their brand.