BPlan-PostManish-PROOF-READ-2.1+additions+PROOF READ AGAIN WAAAH 17th MARCH NUBS

7/25/2019 BPlan-PostManish-PROOF-READ-2.1+additions+PROOF READ AGAIN WAAAH 17th MARCH NUBS

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BUSINESS PLANFOR

GUITAR PRODUCTIONUNIT

PRESENTED BY

ARNAB BHATTACHARYA

ANIRBAN BHATTACHARYA

ARGHYADEEP MITRA

SHAMBO ROYCHOUDHURY

MANISH NEL CHATTERJEE


2/40

Indische Guitas Janua! "# $%&'

ContentsPu()se )* Fundin+,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,-

E.ecuti/e Su00a!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"

The C)0(an!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,"

C)()ate P1an,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, "

The Pe)(1e,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,'

Ana2 Bhattacha!a,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, '

Ani2an Bhattacha!a,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,3

A+h!adee( Mita,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,3

Sha02) R)! Ch)udhu!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,4

Manish Ne1 Chatte5ee,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,6

Int)ducti)n,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &%

Indust!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&%

Missi)n State0ent,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &%

G)a1s 7 O25ecti/es,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&%

8)9sh)( H)us,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&$

L)cati)n,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &$

F1)) P1an,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &-

Business C!c1es,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &:

A/ea+e Business Da!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &:

A/ea+e Business 8ee9,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&:

A/ea+e Business M)nth,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&:

A/ea+e Fisca1 Yea,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &"

Su((1! Ana1!sis,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&"

P)ducts 7 Se/ices,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &'

Picin+,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &'

P)0)ti)ns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &'

P)siti)nin+# Ta+etin+ 7 Se+0entati)n,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &3

S(eci;c Ma9et Ana1!sis,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&3

Sa1es State+!,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, &3

Ad/etisin+,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,&4

S8OT Ana1!sis,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,$%

Ca(ita1 Bud+et,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, $3

P)duct C)st Ana1!sis,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,$4

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Ta21e &< P)duct C)st Bea9=u(,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,$4

O(eatin+ E.(enses,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,$4

Ta21e $< Esti0ated M)nth1! O(eatin+ E.(enditues,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,$6

Ta21e -< 8)9in+ Ca(ita1 Re>uie0ents,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,$6

Ta21e :< Re>uied Ca(ita1 E.(enditue,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,-%

P);t P)5ecti)ns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,-&

Inc)0e State0ent,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,-&

Ta21e "< P)5ected Inc)0e State0ent *) the Yea Ended -&,%-,&3,,,,,,,,,,,,,,,,,,,,,,,,,,,,-&

Esti0ated " Yea P);t 7 L)ss P)5ecti)ns,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,-$

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4/40


Pu()se )* Fundin+

Indische Guitas ai0s at 2ein+ a Li0ited Lia2i1it! Patneshi( ;0 ?ith "

*)undin+@?)9in+ (atnes na0e1!uied

t) 1aunch the 2usiness is $6#-'#&%%,%% T?ent! Nine La9h Thit! Si. Th)usand One

Hunded, This inc1udes the initia1 e.(enditue e>uied t) +et the 2usiness

inc)()ated and esta21ished and assets t) 9ic9 stat the ()ducti)n ()cess, It a1s)

c)/es a/ea+e ecuin+ 0)nth1! c)sts *) a (ei)d )* ' 0)nths,

This ca(ita1 c)nti2uti)n ?i11 he1( the 2usiness +)? and a1s) ()/ide ;nancia1

c)/e *) the initia1 t?) !eas duin+ ?hich the 2usiness is e.(ected t) 2ea9 e/enP1ease Re*e P);t P)5ecti)n, The esti0ated in/est0ent a0)unt has 2een ai/ed at

2! c)nsidein+ cuent c)sts )* a? 0ateia1s and (ats e>uied *) ()ducti)n as ?e11

as esti0ati)n )* cetain (e and ()st inc)()ati)n e.(enditues such as inc)()ati)n

e.(enses and 0)nth1! ecuin+ e.(enditues 1i9e Ad/etisin+# Te1e(h)ne 7 Intenet

Cha+es and Rent etc,

8e ()()se the ca(ita1 in/est0ent 2e caied )ut in t?) (hasesuent !eas, 8e ?i11 use dieent

ad/etisin+ and ()0)ti)na1 0ediu0s t) each the desied ta+et 0a9ets in the cit!, I*

the ;st *e? !eas ()/e success*u1# then the c)0(an! c)u1d 1))9 int) di/esi*!in+

()ducti)n int) )the instu0ent 0a9ets as ?e11,

Financia11!# )?nes@0ana+es 0ust 2e ()/ided ?ith an inc)0e that is +eate than the

)(()tunit! c)st incued 2! 2ein+ a (at )* Indische Guitas, A s)1id chance )*

i0()/e0ent )* inc)0e in the *utue ?)u1d )ut?ei+h the is9s )* 2usiness,

The *)11)?in+ is a (1an that e.(1ains the 2usiness in detai1 inc1udin+ )(eati)ns#

0a9etin+# and 9e! ;nancia1 (1ans, Financia1 0)de1s ?i11 2e attached in s(eadsheet

*)0 t) +) a1)n+ ?ith this e()t,

Pa+e "


7/40


The Pe)(1e

An! /isi)na! dea0 0a! stat ?ith a si0(1e idea# 2ut it 0a! )n1! 2e tuned int) a

();ta21e endea/) ?ith e.(eience# dedicati)n and inn)/ati)n, The ;/e (e)(1e 2ehind

this ()5ect 2in+ t) the ta21e a di/ese an+e )* e.(eience *)0 dieent aeas )* 1i*e

and e.(etise in /ai)us ;e1ds, Each 0e02e )* )u tea0 a1s) ()ssesses a uni>ue

s9i11set t) c)nti2ute t) the ()5ect# +i/in+ it 5ust the i+ht 2a1ance )* a2i1ities needed t)

0a9e it a success,

The *)11)?in+ ae the (e)(1e 2ehind the /isi)nua1it! a0)n+

)19atas +uitaists

Se/e )19atas +uitaists ?ith (e0iu0 se+0ent +uitas at a)da21e (ices

c)u(1ed ?ith ecient and ()0(t ()st=sa1es se/ice

Incease the ()(u1ait! )* the +uita 2! 2in+in+ hi+h >ua1it! +uitas ?ithin the

each )* (e)(1e ?h) ?)u1d )the?ise n)t ha/e access

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12/40


Attain ();ta2i1it! and c)ss the 2ea9=e/en 0a9 2! the end )* the sec)nd !ea

)* )(eati)n

C)nsistent1! achie/e an a/ea+e )* &% ) 0)e cust)0es (e ?ee9 s(endin+ )n

a/ea+e $"#%%% 2! the $nd=-d!ea )* )(eati)n

E.(and sa1es t) cate t) a nati)na1 cust)0e 2ase Ma.i0ie sa1es 2! the "th !ea )* )(eati)n

Ceate a niche (ice se+0ent d)0inated 2! Indische Guitas

Bec)0e the c)unt!s *)e0)st +uita 0anu*actuin+ 2and

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13/40


O(eati)ns P1an

Indische Guitas ?i11 2e 2)th a diect sa1es c)0(an! that ?i11 s(ecia1ie in se11in+

(e0iu0 2ud+et +uitas and cust)0 0ade hi+h end instu0ents t) esta21ished as ?e11

as ()s(ecti/e +uitaists )* )19ata# India, Sa1es ?i11 2e achie/ed th)u+h st)es#

(es)na1 c)ntacts and end)se0ents, Ou sta ?i11 ()/ide h)s(ita21e teat0ent as ?e11

as 9n)?1ed+e and e.(etise t) cust)0es, Ou instu0ents 2e it 2ud+et ) hi+h=end

?i11 aesthetica11! attact cust)0es and c1)se sa1es th)u+h eas! na/i+ati)n and

in*)0ati/e ()duct desci(ti)ns# as ?e11 as e.(et +uidance e+adin+ ?hat instu0ent

is 2est suited t) the (1a!in+ )* the cust)0e,

Workshop ,ours

M)nda!= Fida! &%a0 3(0

Satuda! &%a0 :(0

Sunda! C1)sed

8e ?ant t) acc)00)date the hi+h 1e/e1 )* cust)0e e1ati)ns that Indische has ai0ed

t) achie/e and ?e sha11 d) that 2! ha/in+ at 1east t?) c)nsistent e0(1)!ees ?)9in+

duin+ h)us )* )(eati)n, The ?)9 ?i11 2e di/ided acc)din+ t) indi/idua1 e.(etise

and s9i11set a0)n+ the ()siti)ns )* Luthie# Sa1es# Ma9etin+ and Acc)untin+, Ou

uni>ue 2ac9+)unds ()/ide the s9i11set needed t) eecti/e1! stat and un the2usiness, 8ith the need *) e.ce11ent e(ai se/ice *) cust)0es# an)the e0(1)!ee

?ith 9n)?1ed+e )* +uita e1ect)nics and 0echanics ?i11 2e hied t) c)nduct 2)th

e(ais and additi)na1 sa1es se/ice,

-o#ation

Indische Guitas ?i11 2e 1)cated in the su2u2s# )19ata# at a c)00ecia1 ()(et!, The

1)cati)n ?i11 2e a c)00ecia1 s(ace )* &"%%=$%%% s>uae *eet that ?i11 2e ented@1eased

at cuent /ia21e 0a9et ates (e s>uae *))t inc1udin+ 2asic uti1ities, In t)ta1# the

0)nth1! c)st *) 1ease ?i11 2e a)und Rs, -%#%%%, 8e ?i11 ch))se this 1)cati)n 2ased )n

the *)11)?in+ eas)nsuate s(ace and e.ce11ent ()siti)nin+ *) the stat=u(# at a

(ice that ?i11 +i/e the )?ne e.i2i1it! in 2ud+etin+, The 2ui1din+ sh)u1d ()/ide

the (e*ea21e sie *) in/ent)ies and s(ace e>uie0ents as ?e11,$, Distance Re1ati/e t) C)0(etit)s Indische Guitas ?i11 2e situated at a 0ini0u0

&" 9i1)0etes *)0 its neaest c)0(etit),

Pa+e &$


14/40


-, Instu0ents = The distance ?i11 a11)? *) 0)e *eed)0 )* 0)/e0ent in )u

0a9etin+ state+ies and cust)0e e1ati)ns as thee is and ?i11 2e an

esta21ished and de/e1)(in+ cust)0e 2ase in that aea )* the cit!,:, C)n/enience The ?)9sh)( ?)u1d 2e situated in a c)n/enient 1)cati)n *)

()tentia1 cust)0es t) /isit and the aea sh)u1d ()/ide the needed c)nsu0e

tac *) the 2usinesss sa1es +)a1s,

.loor lan

.igure /

The ()()sed )) (1an *) Indische Guitas is desi+ned t) a11)? ecient ()ducti)n#

;nishin+ and setu( )* +uitas, Thee ?i11 2e a 0ain ()ducti)n s(ace ?hee in/ent)ies

?i11 2e he1d and /ie?ed# a11)?in+ *) a /e! s0))th )? )* ()ducti)n tac )n the

)) as sh)?n in Fi+ue & a2)/e, Thee ?i11 a1s) 2e (1aces ?hee cust)0es can test

)ut +uitas that the! ae inteested in, This aea ?i11 2e 1)cated in a (atiti)ned secti)n

*)0 the 0ain aea# c)ntainin+ +uitas and a0(1i;es, Ra? 0ateia1s 1i9e ?))d st)c9s

?i11 2e he1d in ac9s *) eas! /ie?in+ and access, Thee ?i11 a1s) 2e a se(aate ))0 *)

Pa+e &-


15/40


s(a!in+ +uita 2)dies, An)the ))0 ?i11 2e (atiti)ned ) t) act as the setu( and

se/ice aea and a ;na1 ))0 ?i11 2e thee t) act as the 2usiness )ce,

"usiness Cy#les

!verage "usiness 0ay

Thee ?i11 2e 1itt1e /aia2i1it! in 2usiness da!s at Indische th)u+h)ut the !ea, The

)?nes@0ana+es ?i11 chec9 )/e necessa! in/ent)! 1ists and st)e needs such as

()duct (1ace0ent, The schedu1e and ta+et *) the ?ee9 ?i11 2e set )n e/e! M)nda!

0)nin+ ?ith a sh)t 0eetin+, P)ducti)n each da! ?i11 c)00ence ?ith s(eci;c tas9s

in/)1/in+ ch)ice and s)tin+ )* ?))d# had?ae and ;nish# and detai1s )* such

()ducti)n ta+ets ?i11 2e (ut )n s(eci;c ta2u1ated *)0s t) 2e dis(1a!ed in the 0ain

()ducti)n aea *) c)n/enience )* each ?)9stati)n, A11 e0(1)!ees 0ust 9n)? the ins

and )uts )* each instu0ent ()duced as +uitaists ?i11 ha/e 0)e es(ect *)

9n)?1ed+ea21e sta that ae ?i11in+ t) s(end ti0e discussin+ the ()ducts in >uesti)n,

8ee9ends ?i11 ha/e a 1)?e ?)91)ad in )de t) ()/ide the sta ?ith a satis*!in+ ?)9

en/i)n0ent, Acc)untin+ *) e/e!da! sa1es and (uchases as ?e11 as inc)0e and

e.(enditue ?i11 2e caied )ut# *) ?hich ec)ds ?i11 2e 9e(t in the *)0 )* da!2))9s

and cash2))9s,

Ti0e *) )the sa1es@e(ai ?)9 that ?i11 ha/e 2een 2)u+ht in )n ea1ie )ccasi)ns ?i112e a11)cated se(aate1!, The ?ee9end ?i11 c)nc1ude ?ith an)the s0a11 0eetin+ t)

u(date 2))99ee(in+# 0a9etin+ state+ies and dai1! (uchase )des *) in/ent)! as

?e11 as hand1in+ )* sa1es duties i* an! ae needed, The c1eanu( and (e(aati)n )* the

?)9 )) i* necessa! *) the ne.t da! as ?e11 as 0a9in+ ;na1 in/ent)! (uchase

)des 2ased )n in/ent)! s)1d duin+ the da!# ?i11 2e d)ne 2e*)e c1)sue,

!verage "usiness Week

The )?nes@0ana+es ?i11 ha/e s)0e 0a5) duties duin+ a ?ee9s ti0e in the 2usiness0)nth inc1udin+ in/ent)! 0ana+e0ent and (a!)11, The )?nes@0ana+es ?i11 ha/e t)

2e 0a9in+ in/ent)! )des *) +uitas and e>ui(0ent )n a dai1! 2asis in )de t) 0a9e

in/ent)! de1i/e! and (a!0ent sta++eed and eas! t) )(eate, Ad/etise0ents and

)n1ine u(dates ?i11 a1s) need t) 2e c)nducted 2! the )?nes@0ana+es duin+ the ?ee9

in )de t) 2e (e(aed *) the *)11)?in+ ?ee9, Pa!)11 ?i11 a1s) need t) 2e d)ne 2i=

?ee91!# 2ut# *) )n1! t?) sta# it ?i11 2e e1ati/e1! >uic9 and si0(1e tas9,

Pa+e &:


16/40


!verage "usiness $onth

M)/in+ *)0 0)nth t) 0)nth ?i11 n)t in/)1/e 0uch chan+e in e>uied tas9in+, Since

)u 2usiness ?i11 n)t 2e seas)na1# ?e d) n)t ha/e t) ?)! a2)ut adica11! chan+in+

in/ent)ies that ?i11 2e st)c9ed, M)nth1! sa1es and in/ent)! ana1!ses ?i11 need t) 2e

d)ne *) each 0)nth as t) ?hich +uitas and ()duct 1ines ?ee 0)st ()(u1a ?ith

cust)0es in )de t) st)c9 acc)din+1! *) the ne.t 0)nth, The )?nes@0ana+es ?i11

()duce state0ents indicatin+ these esu1ts ?hich can 2e 1ate used *) ana1!sis and

e/a1uati)n, Cust)0e *eed2ac9 ?i11 a1s) 2e i0()tant in dete0inin+ the t!(e )* +uitas

that ?i11 2e st)c9ed i* the! ae a/ai1a21e, It ?i11 a1s) 2e necessa! *) the

)?nes@0ana+es t) c)nduct 0)nth1! en/i)n0enta1 ana1!sis )* )19ata and its

de0)+a(hics in )de t) (1an 0a9etin+ state+ies acc)din+1!,

!verage .is#al 1ear

The !ea=end ;nancia1 state0ents ?i11 need t) 2e (e(aed 2! the )?nes@0ana+es

)nce a !ea# 0)st 1i9e1! at !ea=end )n Mach -& )* each !ea, The c)0(1ete 2usiness

ana1!sis ?i11 a1s) 2e ()duced t) e.a0ine sa1es# 0a9etin+ e)ts# successes# *ai1ues

as ?e11 as an e.tena1 de0)+a(hic ana1!sis, These !ea=end ana1!ses ?i11 2e the di/e

)n necessa! chan+es t) the dieent di/isi)ns )* the 2usiness, It ?i11 e/ea1 state+ies

that ae n)t !ie1din+ sa1es and in/ent)! ()ducts that ae n)t se11in+, In a +enea1

sense# it ?i11 he1( t) e0)/e ineciencies ?ithin the 2usiness# a11)?in+ *) 2ette=s(ent

;nances and *) 0)e ecient ) ();ta21e state+ies@sa1es t) 2e used,

%upply !nalysis

A11 in/ent)ies in the 1ine ?i11 2e (uchased *)0 es(ected 0anu*actues that ha/e

st)n+ e(utati)ns in the 0usic and +uita indust!, 8))d ?i11 2e (uchased s(eci;ca11!

*)0 e(uted su((1ies 2)th 1)ca1 and )/eseas, A11 e>uied (ats and e1ect)nic

c)0()nents ?i11 2e (uchased in 2u19 *)0 ?h)1esa1es t) educe c)sts, A11 ()ducts

?i11 2e (uchased diect1! *)0 0anu*actues in )de t) e1i0inate 0idd1e0an c)sts,

These 0anu*actues su((1ies ha/e 2een ch)sen 2ased )n 2and# >ua1it!# ()duct

a/ai1a2i1it! and )/ea11 se/ice 1e/e1, Ne? su((1ies ?i11 2e ()()sed and ana1!ed 2!

the sta in )de t) dete0ine i* the! sh)u1d 2e dea1t ?ith 2! the c)0(an!,

Pa+e &"


17/40


Ma9etin+ P1an

rodu#ts * %ervi#esIndische Guitas ?i11 2e a (e0iu0 +uita 0anu*actue that ?i11 ()/ide a)da21e

()ducts# 9n)?1ed+ea21e and en+a+in+ sta and e.ce11ent se/ice in )19ata, Indische

?i11 se11 t) a s(eci;c 0a9et *) (e0iu0 >ua1it! +uitas# 0a9in+ 0)de1s ?ith hi+h end

c)n;+uati)ns at /e! a)da21e (ice ()ints,

8e ?i11 a1s) ()/ide the cust)0es# cust)0 desi+ned 0ade=t)=0easue hi+h end

instu0ents# ?hee the! ha/e c)0(1ete c)nt)1 )/e desi+n decisi)ns# ?))d# ;nishin+#

had?ae and e1ect)nics ch)ices,

ri#ing

Indische ?i11 2e entein+ a c)0(etiti/e 0usic and instu0ent etai1 indust! ?ithin

)19ata, In the cit!# thee ae a nu02e )* s0a11 0usic and +uita sh)(s 0)st1! 1)cated

in the N)th and Centa1 aeas )* the cit!, N)ta21e c)0(etit)s inc1ude H)20e# Gi/s)n#

Ye0aha# Gas)n# Het etc, ?hich ()/ide 1)? >ua1it!# 1)? 2ud+et instu0ents t) a

1a+e c)nsu0e 2ase, A((endi. B sh)?s the cuent c)0(etit) ana1!sis ?ithin )19ata,

Indische ?i11 1))9 t) ta+et the inu. )* 1)?=(iced 2ut 2anded S>uie# E(i(h)ne#

I2ane# etc, instu0ent inu. *)0 Chinese 0anu*actues# usin+ a 0i.tue )*

(enetati)n (icin+ and /a1ue=2ased (icin+ t) ente the +uita etai1 indust! in

)19ata, The state+! is /e! dieent *)0 the usua1 0usic and +uita etai1 st)es

2ecause it is 2ased )n the uni>ue /a1ue )* each +uita, Indische ?i11 2e *)cused )n

se11in+ uni>ue1! ()duced +uitas *) a (ice that ?i11 ceate a 1a+e 0a+in ?hi1st sti11

ceatin+ a 1)t )* /a1ue t) the cust)0es, 8ith the a2i1it! t) ()duce these +uitas as

*act)! 0ade hi+h=+ade 1)? (iced instu0ents# it is *easi21e t) se11 the0 at a c)st=(1us(ice, i,e, se11 at a 0a+in )* :%="% )/e ()ducti)n c)sts, The ad/anta+e )* usin+

this state+! is that +uitaists es(ecia11! tend t) hi+h1! /a1ue (es)na1iati)n )n thei

instu0ents# and 2! ()/idin+ uni>ue +uitas *) the0 t) (uchase# ?e ?i11 ceate /a1ue

*) the0 and ();t *) )u 2usiness, The *easi2i1it! )* the 2usiness is centeed )n this

c)nce(t,

The (icin+ state+! *) e(ais ?i11 2e c)0(etiti/e (icin+# as thee ae n) 1)st 0a+ins

*) e(ais# ?e ?i11 cha+e (ices that e>ua1 t) ) 5ust 2e1)? ae indust! a/ea+es *)

e(ais

Pa+e &'


18/40


romotions

Indisches ()0)ti)n state+! ?i11 2e 2ased )n the s(eci;c (icin+ and se/ices

state+ies *) the di/isi)ns )* ()ducts, 8e ai0 t) 2e t) 2e ec)+nied as a uni>ue

+uita 0anu*actue that se11s (e0iu0 +uitas at (ices that n) )ne can 0atch and

()/idin+ 9n)?1ed+ea21e se/ice as ?e11 as e(ais *) its cust)0es as ?e11, 8e ?i11

*)cus )n )u c)0(etiti/e ad/anta+e t) +et )u na0e )ut t) the 0a9et )* +uitaists and

0usicians,

ositioning2 Targeting * %egmentation

The ta+et 0a9et ?i11 2e esidents )* )19ata initia11! and a11 )/e India a*te the

2usiness has sca1ed u( ()ducti)n, )19ata is a 2eedin+ +)und *) u( and c)0in+

0usicians 1))9in+ *) +))d >ua1it! 2ud+et instu0ents and this ;nancia1 c)nstaint

)*ten 1i0its the0 t) a Chinese 0anu*actued 1)?=>ua1it! 2anded ()duct, Ou

se+0entati)n ?i11 1))9 t) ta+et this ()(u1ati)n as )u (i0a! cust)0e 2ase, Pes)na1

c)ntacts )* the *)undes@)?nes ?i11 a1s) 2e 1e/ea+ed t) ()/ide ?e11 esta21ished and

*a0)us +uitaists ?ith end)se0ents as a 0ediu0 )* ()0)ti)n and e.()sue )* the

2and t) 1a+e *an 2ases,

S(eci;ca11!# ?e ?i11 ai0 at ta+etin+ (e)(1e a+ed 2et?een &$ and "" *)cusin+ )n

!)un+e indi/idua1s ?h) ae as(iin+ +uitaists seachin+ *) ?e11=2ui1t +uitas ?ith +))d

s)und at a)da21e (ices# and )n 0idd1e=a+ed indi/idua1s# 0ain1! 0en# ?h) ha/e 2een

(1a!in+ *) 0an! !eas,

Ou ()siti)nin+ state0ent ?i11 ead< F) as(iin+ +uitaists# Indische Guitas ()/ides

(e0iu0 +uitas 2ui1t t) the hi+hest standads *)0 the 2est ?))ds and (ats at

a)da21e (ices# ?ith di1i+ent a*te sa1es e(ai and su(()t, This ()siti)nin+

state0ent c)00unicates )u intenti)ns and ()duct )ein+# as ?e11 as h)? ?e

dieentiate )u ()ducts and se/ices *)0 th)se )* )the +uita 0anu*actues in the

aea,

%pe#i# $arket !nalysis

The de0)+a(hics )* )19ata a1s) sh)? that thee is a +)?in+ cust)0e 2ase that is

ea+e t) +et int) 0usic and s(eci;ca11!# +uitas, 8ith Indische Guitas ()ducin+ t)(

>ua1it! instu0ents at a)da21e (ices and ?ith a ta+eted 0a9etin+ and cicu1ati)n

state+!# the ;0 is sue t) su(ass sa1es *) si0i1a1! (iced 1)?e >ua1it! Chinese

()ducts,

Pa+e &3


19/40


The cuent 2estse11in+ 2and is I2ane in )19ata# ?ith S>uie c)0in+ a c1)se sec)nd#

?ith thei 0)st se11in+ instu0ents an+in+ 2et?een &4%%%=$"%%%# and ?ith )u

instu0ents an+in+ in the /icinit! 2ut ?ith 0uch hi+he >ua1it! )* c)nstucti)n#

had?ae and e1ect)nics# ?e ae sue )* eachin+ )u ta+et de0)+a(hic, A detai1ed

ana1!sis )* the c)0(etiti)n can 2e *)und unde C)0(etit) Ana1!sis,

%ales %trategy

Indisches sa1es and ();t )25ecti/es aeua1it! )* the

Indische instu0ent 2! t!in+ )ut the +uitas ;st=hand a+ainst c)00)n1! a/ai1a21e

)(ti)ns,

Indische ?ants t) esta21ish itse1* as a ne? and uni>ue +uita 0anu*actue in )19ata#

9n)?n *) >ua1it! ()ducts and s?i*t and di1i+ent se/ice and su(()t, 8e e.(ect ne?

cust)0es t) ente the 0a9et as a?aeness )* the Indische 2and s(eads ?ith ti0e,

The 1)cati)n and ne? se11in+ state+! ?i11 (1ace Indische in a st)n+ ()siti)n ?ithin the

0a9et# ?hich ?i11 ha/e t) 2e c)ntinu)us1! e/a1uated in )de t) 0a.i0ie ()siti)n )n a

c)nsistent 2asis,

Indische can 0eet its )25ecti/es 2! achie/in+ the *)ecasts sh)?n in the ;nancia1

0)de1, It 0ust each a sa1es 1e/e1 )* $% units (e 0)nth 2! the end )* the ;st !ea and

incease it t) "% units (e 0)nth 2! the end )* " th!ea, The sa1es (edicti)ns ae *ai1!

c)nse/ati/e ?ith the 2ase case in the ;st !ea 2ein+ &% cust)0es (e *)tni+ht

s(endin+ $"#%%% each, This is 0ade 0)e achie/a21e 2! the e(ais sect) )* the

2usiness, The ad/anta+e )* a +eate 0a+in in +uitas ?i11 2e a st)n+ ad/anta+e as

these 0a+ins ae n)t attaina21e *) c)0(aa21! (iced +uitas *)0 c)0(etit)s,

Indisches dieent 0eth)ds )* se11in+ +uitas ?i11 distin+uish it a0)n+ c)0(etit)s and

?i11 2e dicu1t t) e(1icate, Ou e(utati)n ?i11 2e 2ui1t u()n )u a2i1it! t) )e

Pa+e &4


20/40


(es)na1ied and 9n)?1ed+ea21e cust)0e se/ice as ?e11 as )u uni>ue1! ()duced

+uita in/ent)! ()/ided t) the cust)0es,

!dvertising

The 0ain ad/etisin+ )25ecti/e in the ;st t?) !eas )* 2usiness ?i11 2e t) ceate

a?aeness in the cit! and t) (esuade cust)0es that ?e )e >ua1it! ()ducts as ?e11

as (es)na1ied cust)0e se/ice, In the *)11)?in+ !eas# ad/etisin+ )25ecti/es ?i11

*)cus )n ce0entin+ Indisches 2and in the 0inds )* the cit!s c)nsu0es, The *)cus

?i11 a1s) 2e t) (enetate the 0a9ets in )the ()0inent cities and thus +ain nati)na1

e.()sue, E.()sue is 9e! *) the 2usiness# s) 0)st )* the ad/etisin+ 0eth)ds ha/e

2een *)cused )n ceatin+ 0)e and 0)e a?aeness,

The dieent ad/etisin+ channe1s that ?i11 2e used ?i11 inc1udeua1it!

instu0ents ?ith

su(ei)

s(eci;cati)ns at

a chea(e c)st

than thec)0(etiti)n,

E.(eienced

Luthie!

9n)?1ed+e a11)?s

*) ()ducti)n )*

+uitas uni>ue in

thei

chaacteistics in

c)0(ais)n t)

c)0(etiti)n ?hi1e

etainin+ >ua1it!

and (e*)0ance

at (a ?ith the

c)0(etiti)n# and

?ith e/en hi+he

>ua1it! standads

in the case )* the

s(ecia1ied

cust)0 sh)(,

WE!&E%%E%

Lac9 )* e.(eienced

Ma9etin+ 9n)?1ed+e,

S0a11 sca1e ()ducti)n

sie cuent1! 1i0its

0eetin+ an inceasin+

de0and 2e!)nd

c)nsideed 1e/e1s,

S0a11 sta sie, The "

(atnes ?i11 2e ca!in+

)ut the a11 the duties *)0

()ducti)n t) sa1es# and

0a9etin+,

Pa+e $&


23/40


The a2i1it! t)

+ane an

audience

ece(ti/e t) hi+h

>ua1it! ()ducts0ade in India 2!

/itue )* 2ein+

the c)unt!s ;st

tue hi+h end

instu0ent

0anu*actue,

E;TER&!- ++RTua1it!

instu0ents

?ith)ut ha/in+ t)

s(end t)) 0uch

)n the0,

A2i1it! t) ceate a

dedicated and1)!a1 cust)0e

2ase 2! ()/idin+

(es)na1

assistance and

a*te=sa1es

se/ice,

Can +ane a

0a9et s(ace due

t) 2ein+ a Q)ne )*a 9ind Indian

Guita

Manu*actue

()/idin+

()ducts )*

intenati)na11!

acce(ted

standads,

T,RE!T%

C)0(etit)s such as

I2ane# Fende# C)t ha/ean a1ead! esta21ished

0a9et and a 1)!a1

cust)0e 2ase, Such

cust)0es 0a! 2e 1ess

inc1ined t) 0)/e a?a!,

L)? end se+0ent +uita

0a9es such as Het#

Ye0aha and Ga!s)n 0a!

a1s) 0a! chan+e (icin+()1icies t) a/)id 1)sin+

cust)0es,

T)) 0uch )* an incease

in *)e. (ices 0a! (ush

the c)st )* i0()tin+

e1ect)nic (ats *) the

instu0ents thus 1eadin+

t) incease in (ices )*

the ()ducts,

Pa+e $$


24/40


%W+T!nalysis: (n %ummary

Indische Guitas ?i11 2e )(eatin+ in a c)0(etiti/e 0a9et en/i)n0ent ?hich is

cuent1! s(ead 2et?een 1)? c)st=1)? >ua1it! instu0ent 0a9es such as Gi/s)n#

Ye0aha# Gas)n ?hich se/e the de0)+a(hic ?h) cann)t a)d c)st1! instu0ents )

?h) d) n)t ha/e 0uch a?aeness as t) instu0ent s(eci;cs and (e0iu0 ()ducts

such as I2ane# ESP# Fende# Gi2s)n ?h) ()/ide >ua1it! t)( )* the 1ine instu0ents 2ut

at a su2stantia1 ();t 0a+in, Thee*)e )(eatin+ in such as a 0a9et is (e*ect *) the

;0 as it is the ai0 t) ;11 the +a( 2et?een these t?) e.te0es and in the ()cess

induce c)nsu0es t) 0)/e t)?ads this ne? se+0ent, H)?e/e# this entai1s /ai)us

is9s and theats *)0 the c)0(etit)s# 2)th *)0 the 1)? and hi+h end, On the )the

hand# this a1s) 2in+s ()s(ects )* )(()tunities t) e.(1)e, This has 2een )n

e1a2)ated u()n in the a2)/e S8OT Ana1!sis Ta21e,

Thee*)e s)0e i0()tant ana1!sis and )2se/ati)ns 2ased )n the S8OT Ana1!sis Ta21e

ae +i/en 2e1)?ue +uitas

c)0(1ete1! dieent *)0 the c)0(etiti)n at a chea( c)st and theein the a2i1it!

t) 0aintain a hea1th! ();t 0a+in *)0 the stat, M)e)/e this ad/anta+e

a11)?s the ;0 t) ()/ide the 1)ca1 and the nati)na1 audience ?ith s(ecia1ied

(ecisi)n 2ui1t instu0ents# 2ui1t t) standads usua11! )n1! ass)ciated ?ith hi+h

end *)ei+n i0()ts,$, The Indian +uita 0a9et sti11 is in a +)?in+ (hase and this is an )(()tune

0)0ent t) int)duce )u ()ducts as the 0a9et de0)+a(hic is 0atue en)u+h

t) distin+uish 2et?een >ua1it! ()ducts and the chea(e c)(ies 2ut sti11 d) n)t

ha/e hu+e s(endin+ a2i1it! needed t) )(t *) >ua1it! ()ducts *)0 (e0iu0

0anu*actues, 8e can thee2! 2id+e the +a( and ceate a niche se+0ent

?hich ?i11 2e d)0inated 2! )u 2and ?ith)ut an! c)0(etiti)n at 1east *) -

!eas,-, Bein+ the ;st Indian +uita 0anu*actue t) 2ui1d +uitas )n such sca1e# 1e/e1 )*

(ecisi)n and >ua1it! ?i11 a((ea1 t) the audience 2)th 1)ca11! and nati)na11!, It ?i11

n)t )n1! 2))st 2and i0a+e and cust)0e 2ase 2ut a1s) ceate a 2ette

(ece(ti)n )* India as a st)n+ Guita Manu*actuin+ hu2# the ?)1d )/e in the

1)n+ te0,:, The ine.(eience )* the (atnes ?ith es(ect t) 0a9etin+ is a sh)tc)0in+

?hich needs t) 2e addessed in the sh)t te0 as the initia1 !eas ?i11 *)cus a 1)t

)n 0a9etin+ and 2and ()0)ti)n, T) c)02at this *) the ;st t?) !eas ?e

e.(ect t) hie se/ices )* 0a9etin+ ()*essi)na1s t) he1( ()0)te 2and i0a+e

Pa+e $-


25/40


and ()ducts, Su2se>uent1! the (atnes the0se1/es can ta9e )/e the

)(eati)ns )nce the! +ain eas)na21e 9n)?1ed+e and e.(eience in the ;e1d,", S0a11 sie )* sta is a1s) a da?2ac9 th)u+h )n1! in the sh)t te0, T) cut c)sts

and 2))st )/ea11 ();ta2i1it! the (atnes the0se1/es ?i11 2e diect1! in/)1/ed in

()ducti)n as ?e11 as 0ana+eia1 tas9s, This can 2e 1ate e0edied as )/ea11

();ta2i1it! inceases 2! hiin+ e>uied se0i=s9i11ed ) n)n=s9i11ed 1a2) as the

situati)n (e0its,', C)0(etit)s in the (e0iu0 +uita se+0ent ae tu1! the c1)sest theat t) the

;0# th)u+h )n1! in the 1)n+ un# due t) thei a1ead! esta21ished hu+e cust)0e

2ase, H)?e/e# at the sca1e Indische Guitas ?i11 2e *uncti)nin+ at# ?e ?i11 ()se

n) theat t) these 0anu*actues and thee*)e ?e d) n)t e.(ect an! eacti)n

*)0 the0 t) )u 2and at 1east ti11 the ne.t " !eas,3, The 1)? end 1)ca1 +uita 0anu*actues ae a *)0 )* indiect theat as the! d)

n)t ()ssess the 9n)?h)? ) the s(ecia1ied 1a2) t) ceate si0i1a ()ducts as

th)se )* Indische Guitas, The! 0ain1! thi/e 2! su((1!in+ 2asic 1)? end 1)?

>ua1it! instu0ents ?hich ae chea( c)(ies )* intenati)na1 +uita 0)de1s,

Thee*)e ?e d) n)t e.(ect an! diect theat *)0 this se+0ent ti11 the ne.t ;/e

!eas eithe,4, Last1!# *act)s such as *)ei+n e.chan+e (ices can aect )u ()duct (ices

since /ai)us (ats *) the +uitas ?i11 ha/e t) 2e i0()ted *)0 )utside as thee

is n) 0anu*actue *) such (ats in the c)unt!, H)?e/e ce0entin+

e1ati)nshi(s ?ith *)ei+n su((1ies )n acc)unt )* c)nstant dea1in+s ?i11 educe

the c)st )* (uchase thus t) a +eat e.tent ne+atin+ an! ad/ese eects )* *)e.

uctuati)ns,

Pa+e $:


26/40


C)0(etiti/e Ad/anta+es

8))ds< the >ua1it! )* ?))d used t) 2ui1d a +uita aects n)t )n1! its ti02e#

2ut a1s) stuctua1 sta2i1it!, 8e ?i11 use t)( >ua1it! ?))ds suited *) +uitas,

The t!(es )* ?))d used (e 0)de1 1ine ?i11 a1s) 2e c1ea1! stated )n a11 )u

()0)ti)na1 0ateia1# 2ein+ an as(ect )* the +uita that ()tentia1 cust)0es

?i11 2e /e! (aticu1a a2)ut,

C)0(etit)s at the 1)? end such as Gas)n and Gi/s)n )*ten use ?))d )*

un9n)?n )i+in# ha/e n) c)nsistenc! in ?))ds used (e 0)de1# and the +uita

2)dies ae )*ten c)/eed in thic9 (aint t) hide 21e0ishes# e/en )t and h)1es,

C)0(etit)s at the hi+he end# such as ESP and I2ane# ?hi1e the! use c1ea1!

de0acated ?))d t!(es# )ne d)es n)t usua11! ;nd a /e! 2i+ i0()/e0ent in

>ua1it! unti1 ?e11 a2)/e the Rs, "%#%%% (ice ()int,

Indische Guitas ?i11 2ui1d +uitas ?ith ?))ds that *a )utsti( the >ua1it!

)eed 2! c)0(etit)s 2)th i00ediate1! a2)/e and 2e1)? )u (ice ()int,

Indische ?i11 a1s) ta9e stuctua1 sta2i1it! and dua2i1it! int) acc)unt ?hen

se1ectin+ ?))ds *) +uitas, The ?)n+ cut )* ?hi1e can ()tentia11! cause a

+uita nec9 t) ?a(# 2end# e/en ()tentia11! 2ea9, Thee ae d)cu0entedcases )* e/en e.te0e1! e.(ensi/e instu0ents de/e1)(in+ stuctua1

?ea9ness due t) usin+ cuts )* ?))d that ?ee unsuita21e *) +uita 2ui1din+,

Ou instu0ents ?i11 c)0e ?ith +uaantees a+ainst an! *)0 )* *ai1ue# and

?e ?i11 2e the )n1! +uita 0a9e in the c)unt! that )es a )ne !ea

?aant! a+ainst *ai1ue )* eithe had?ae ) e1ect)nics,

Had?ae< the (1a!a2i1it! and ti02e )* a +uita a1s) de(ends )n the

had?ae used# s(eci;ca11! 2id+es and tunin+ 0achines,

Tunes ae used t) tune the n)tes that each stin+ )* a +uita (1a!s# the! ae

a1s) used t) 1)c9 d)?n the stin+s at )ne end )* the +uita, 8e ?i11 2e )ein+

hi+h1! (ecise 1)c9in+ tunes# 2ui1t t) )u cust)0 s(eci;cati)ns and i0()ted,

These ?i11 a11)? e.te0e1! (ecise tunin+ )* )u +uitas# and hi+h 1e/e1s )*

tunin+ sta2i1it! Indische Guitas ?i11 n)t +) )ut )* tune e/en a*te e.tended

(1a!in+ (ei)ds,

Pa+e $"


27/40


Ou c)0(etit)s d) n)t )e 1)c9in+ tunes unti1 ?e11 (ast the Rs, :%#%%%

(ice ()int# and thus cann)t ()/ide the sa0e tunin+ sta2i1it! ) (ecisi)n at

the (ice ()int ?e ?i11 2e ta+etin+ ?ith )u ()ducti)n 0)de1s,

The 2id+e )* a +uita is the sec)nd ()int ?hee the stin+s ae c)nnected t)the 2)d!, Indische ?i11 2e )ein+ t?) t!(es )* 2id+es# na0e1! a te0)1) and

a hadtai1, Ou F1)!d R)se 2id+es ?i11 c)0e ?ith stain1ess stee1 u(+ades and

a hea/! sustain 21)c9# thus i0()/in+ the 2a1ance )* the +uita as ?e11 as

e.tendin+ the 1en+th )* ti0e that a (1a!ed n)te ) ch)d c)ntinues t) in+,

Ou hadtai1s ?i11 2e 0ade )ut )* c)nstucted )ut )* s(ecia11! *)0u1ated 1ead=

*ee a11)!s# a1s) 0)unted ?ith a sustain 21)c9 t) incease sustain, B)th

2id+es ?i11 2e 2ui1t t) cust)0 s(eci;cati)ns and i0()ted,

Ou c)0(etit)s# 2)th a2)/e and 2e1)? )u ta+et (ice an+e# use *a in*ei)

desi+ns n) sustain 21)c9# 1ess suita21e a11)!s# in*ei) desi+ns and

s(eci;cati)ns# thus +i/in+ )u instu0ents a c)0(etiti/e ed+e,

E1ect)nics< the ti02e )* a +uita is a1s) hu+e1! inuenced 2! the ch)ice )*

e1ect)nic c)0()nents# )*ten 0)e than e/en the ch)ice )* ?))d,

Pic9u(s ae e1ect)0a+netic tansduces used t) c)n/et the /i2ati)ns )* a

stin+ int) e1ectica1 cuent# ?hich is then used t) di/e an a0(1i;e ?hich

)ut(uts the ;na1 s)und, The c)nstucti)n )* a (ic9u( hu+e1! inuences the

s)und )* an e1ectic instu0ent, Indische Guitas ?i11 2e usin+ (ic9u(s

s)uced *)0 DiMai)# Se!0)u=Duncan and EMG, 8e ?i11 )e /ai)us

dieent 0)de1s *)0 each )* these c)0(anies# c)/ein+ a ?ide /aiet! )*

s)unds, Indische ?i11 )e +uitas ;tted ?ith (ic9u(s suited t) a10)st e/e!

+ene )* ()(u1a +uita 2ased 0usic# an+in+ *)0 the s)*t t)nes )* 21ues and

c)unt! t) the ;ece a++essi)n )* 0)den had )c9 and 0eta1# and

e/e!thin+ in 2et?een, 8e 0a! a1s) 1))9 int) )dein+ cust)0 desi+ned#

Indische 2anded (ic9u(s in *utue,

Ou c)0(etit)s in the sa0e (ice an+e use +eneic (ic9u( desi+ns# )*ten

Chinese 0ade# that 1ac9 c1ait! and )*ten ha/e /e! ()) ti02e and /)1u0e

?hen (1a!ed th)u+h an a0(1i;e, N) Indian c)0(etit) uses US and U

s)uced (ic9u(s such as Indische# and *)ei+n 0anu*actues d) n)t )e

these (ic9u(s 2e1)? the Rs, "%#%%% (ice ()int,

Pa+e $'


28/40


E+)n)0ics< Ou +uitas ?i11 c)0e in a /aiet! )* sha(es# a11 desi+ned t) *ee1

c)0*)ta21e and 2a1anced *) a +uita (1a!e, C)0(etit) sha(es tend t)

*)11)? tied and tested desi+ns ?hich ae n)t scienti;ca11! e+)n)0ic )

c)0*)ta21e,

Paints and Finishes< Indische ?i11 )e a /aiet! )* (aints and ;nishes )n )u

+uitas# an+in+ *)0 su2t1e s)1id c)1)s t) tu1! 0es0eiin+ s?i1s and

0i.es, 8hi1e such ;nishes 0a! 2e a/ai1ed at hi+he (ice ()ints# n) Indian

c)0(etit) )es such ;nishes# and 0)st *)ei+n c)0(etit)s )n1! )e a

1i0ited ch)ice )* c)1)s )n thei 0)de1s,

8aant! and Se/ice< Indische ?i11 2e the )n1! 0anu*actue in India )ein+

a )ne !ea ?aant! )n a11 c)0()nents and a se/ice cente ?hee 0usicians0a! +et thei instu0ents ad5usted and e(aied, N) c)0(etit) at an! (ice

an+e )es this,

Cust)0 Sh)(< Indische ?i11 a1s) )e the )(ti)n )* a cust)0 sh)(# ?hee a

cust)0e 0a! ha/e a sin+1e# )ne=) +uita desi+ned and 2ui1t acc)din+ t)

his e.act s(eci;cati)n, 8))ds# had?ae# e1ect)nics# ;nish# and 2)d! desi+n

?i11 a11 2e the ch)ice )* the cust)0e, This cust)0 sh)( ?i11 cate t) the u1ta=

hi+h end 0a9et# a2)/e the Rs, "%#%%% (ice ()int, N) c)0(etit) )es

cust)0 0ade instu0ents 2e1)? the $ La9h (ice ()int# and )*ten these needt) 2e i0()ted *)0 a2)ad# incuin+ a (ice (ena1t! due t) ta.ati)n,

M)e)/e# these instu0ents ae n)t desi+ned in India *) e.a0(1e# t) )de

an I2ane cust)0# )ne ?)u1d need t) c)ntact thei L)s An+e1es cust)0 sh)(#

?hich 0a! ) 0a! n)t acce(t the ()()sed desi+n, Othe cust)0 0a9es

e.ist# 2ut a+ain n)ne in an! c)n/enient 1)cati)n Ma!)nes and RAN< P)1and#

O0s2!= Austa1ia# Stand2e+= S?eden# 8ash2un and Ca/in= USA,

Thee*)e# the Indische cust)0 sh)( ?i11 ha/e a 0)n)()1! )* the cust)0

u1ta=hi+h end 0a9et,

Pa+e $3


29/40


Financia1 P1an

Capital "udget

The t)ta1 ca(ita1 e>uie0ent *) Indische Guitas as 0enti)ned (e/i)us1! is $6-'&%%,%% T?ent! Nine La9h Thit! Si. Th)usand One Hunded, This c)st inc1udes

1easeh)1d i0()/e0ents *) the s(ace assu0ed# 0achine!# st)c9# inc1udin+ c)0(ute

e>ui(0ent and cust)0 desi+n c)sts, It a1s) inc1udes c)/e *) a/ea+e 0)nth1!

)(eatin+ e.(enses *) a (ei)d )* ' 0)nths, This a0)unt is 9e(t aside t) cushi)n the

2usiness *)0 une/en sa1es and e/enue *) the ;st ' 0)nths ?hen the 2usiness is

sett1in+ in, The detai1ed 2ea9u( in the *undin+ a0)unt and its uti1iati)n can 2e *)und

in Table 4tit1ed QRequired Capital Expenditure=,

In/ent)ies ae esti0ated 2ased )n the se11in+ (ice 2ein+ &3%&3,%% assu0in+ a

();t )* :- and a/ea+in+ the (ices *) cust)0 in/ent)ies, This in/ent)! c)st

2ea9d)?n can 2e *)und in Table /tit1ed >rodu#t Cost "reak7uidit! /a1ue )* these in/ent)ies a*te ()cessin+ is 0uch hi+he than thei c)st#

0eanin+ that ();ts ?i11 incease hi+h a2)/e (uchase c)sts, F) e.a0(1e# ?e *)esee

hi+h 0a+ins *) the sa1e )* +uitas as ?e can incease (ice 2ased )n thei c)st t)

(uchase a? 0ateia1s in 2u19,

The ta21e 2e1)? Table / sh)?s us the 2ea9=u( )* ()duct c)st *) )ne unit@ ()duct,

The a2)/e ;+ues ha/e 2een c)nsideed 2! ta9in+ a c)nse/ati/e1! hi+he c)st )* each

indi/idua1 c)0()nent s) as t) cushi)n a+ainst an! incease in the (ices )* indi/idua1

c)0()nents as the (ices )* s)0e c)0()nents 2ein+ i0()ted *)0 a2)ad ?i11 2e

hea/i1! de(endent u()n the *)ei+n e.chan+e ates and@) the acc)0(an!in+ ta.es

and duties,

H)?e/e des(ite assu0in+ a hi+he c)st )* sa1es# the )/ea11 c)st is sti11 >uite 1)? and

is /e! 2ene;cia1 *)0 a (icin+ (es(ecti/e as it he1(s t) 0aintain a hi+he ();t

Pa+e $4


30/40


0a+in and a1s) a11)? the etai1es t) 9ee( 2ette 0a+ins *) the0se1/es a11 the ?hi1e

9ee(in+ the )/ea11 MRP *)0 +)in+ 2e!)nd )u ta+et esti0ate )* $"%%% (e +uita,

rodu#t Cost !nalysis

Table /: rodu#t Cost "reak7up

!RT(C


31/40


In Ta21e $# the O(eatin+ E.(enses is di/ided int) t?) secti)ns na0e1! Fi.ed C)sts and

aia21e C)sts, Fi.ed C)sts ?i11 e0ain c)nstant )/e the 0)nths ies(ecti/e )* the

()ducti)n ()cess ) >uantit! ?heeas the aia21e C)st c)0()nent ?i11 chan+e

acc)din+ t) the chan+e in ()ducti)n sca1e, It sh)u1d 2e n)ted that the c)sts ae a11

esti0ated )n a c)nse/ati/e a(()ach s) as t) c)/e an! uctuati)ns in c)sts ea1

?)1d ;+ues ?i11 2e 1)?e than the esti0ates sh)?n,

Pa+e -%


32/40


Table : Estimated $onthly +perating Expenditures

!RT(Cuie0ent )* the2usiness ?i11 2e -4:%%%,%%, H)?e/e this a0)unt t) ?)9in+ ca(ita1 ?i11 incease *)0

Pa+e -&


33/40


$nd!ea )n?ads ?hen thee is an incease in ()ducti)n sca1e, Thee*)e the a2)/e

?)9in+ ca(ita1 has 2een ca1cu1ated 9ee(in+ in 0ind ()ducti)n )* $% units )n a/ea+e

(e 0)nth, Re/enue *)0 the sa1e )* units ?i11 2e ein/ested t) ?)9in+ ca(ita1 *) use

in the ne.t c!c1e, This ?)9in+ ca(ita1 e>uie0ents is inc1uded in the t)ta1 *und

e>uie0ent th)u+h it ?i11 2e a )ne=ti0e in/est0ent,

Table 4: Required Capital Expenditure

START UP YEAR COSTS !$+


34/40


Total Fixe Co!t! DDBBB8BB

"ARIABLE COSTS*upplies 6*tains, %aints, Glues, etc.: &%%%%,%%

34ce *upplies &%%%,%%

Advertising $ 3ther #onsumable #osts "%%%,%%Total "a#ia$le Co!t! /DBBB8BBTOTAL MONTHLY RECURRING COSTS FBBB8BB

TOTAL RECURRING COSTS (C)

6 &or a ; month period:

4HBBB8BB

%OR&ING CAPITAL RE'UIREMENT

(D)

3F4BBB8BB

TOTAL CAPITAL EXPENDITURE

(A+B+C+D)

H3D/BB8

BB

rot ro'e#tions

(n#ome %tatement

Table L: ro'e#ted (n#ome %tatement for the 1ear Ended 3/8B38/A

The Inc)0e State0ent sh)?n a2)/e is an esti0ate )* the ();ta2i1it! *) the ;st !ea,

The 0)st i0()tant assu0(ti)n hee is that sa1es nu02e $% units (e 0)nth )n an

a/ea+e th)u+h)ut the !ea, 8e e.(ect sa1es *) the ;st c)u(1e )* 0)nths ?i11 2e s1)?

and 2e1)? the thesh)1d 1i0it )* $% units (,0, due t) 1ac9 )* 2and e.()sue and

()duct 9n)?1ed+e,

Pa+e --

PARTICULARS !$+


35/40


H)?e/e t)?ads the 1atte ' 0)nths ?e sh)u1d ha/e 2ui1t a?aeness )* )u 2and and

an+e )* ()ducts a0)n+st 0)st etai1es and a +))d nu02e )* c)nsu0es and ?e

antici(ate that this ?i11 he1( (ush sa1es u(?ad# thus +ettin+ an )/ea11 a/ea+e )*

a)und $% units (,0, at the end )* the ;st ;nancia1 !ea,

Estimated L 1ear rot * -oss ro'e#tions

Table D: rot * -oss %tatement for next Lyears

Pa+e -:

PARTICULARS B/D7/A B/A7/F B/F7/H B/H7B BB7/SALES 4BF4BFB 4HBBFHD LFF/BAL8

ABLAHB8

4

F4DFA4F8

H

2ess( #ost 3f Goods

*old

$4"'%%% $36-"&%,

3$

--"$$&$,

4'

:%$$'"",

::

:4$3&4',

"-

G#o!! P#ot,

(Lo!!)

/FBFB /BA3FL8

F

LFFD8

34

3B34D348

FB

3D4/LD/8

AD

)ent :$%%%% :$%%%% :$%%%% :$%%%% :$%%%%Insurance -%%%% -%%%% -%%%% -%%%% -%%%%

/elephone $

Internet

#harges

:$%%% :$%%% :$%%% :$%%% :$%%%

*alaries -%%%%% -%%%%% -%%%%% -%%%%% -%%%%%1epreciation 3f

"achinery

:3"%% :3"%% :3"%% :3"%% :3"%%

1epreciation 3f

&urniture

&%4%% &%4%% &%4%% &%4%% &%4%%

"aintenance 3f

##/0

*ystem

= &$%% &$%% &$%% &$%%

"aintenance 3f &ire

'tinguishers

= = "%% "%% "%%

*upplies 6*tains,

%aint,

Glues:

&$%%%% &$%%%% &$%%%% &$%%%% &$%%%%

34ce *upplies &$%%% &$%%% &$%%% &$%%% &$%%%Advertising,

#onsumables

$ 3ther #osts

'%%%% '%%%% '%%%% '%%%% '%%%%

Net P#ot /FLAFB /BD3FFL8F

/4F4FD8

34

/HHBD348

FB

LHALD/8

AD


36/40


The a2)/e ta21e sh)?s a (edicti)n )* !ea1! sa1es +)?th and the esu1tant net ();t

)/e the (ei)d )* " !eas, S)0e i0()tant )2se/ati)ns ae as *)11)?sue t!(e )* +uita in/ent)!

that ?i11 attact +uitaists *)0 a11 a)und, A detai1ed ;nancia1 ana1!sis )* this ()()sed

2usiness ()/es that Indische Guitas is *easi21e and has the )(()tunit! t) attain

();ts and de1i/e a >ua1it! se/ice and ()duct 1ine t) its cust)0es,

Pa+e -4


40/40


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BPlan-PostManish-PROOF-READ-2.1+additions+PROOF READ AGAIN WAAAH 17th MARCH NUBS