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Brainstorming
Brainstorming is a technique commonly used by teams to provide a wide range of ideas relating to a problem or to generate new ideas.
The origins of brainstorming can be traced back over 50 years but the most common approach by an advertising executive, Alex Osborne.
Brainstorming Rules 1. There should be no criticism of team
members' ideas.2. Build on each other's ideas.3. Try to achieve large quantities of
ideas.4. Team members should be
encouraged to develop wild “ Mad” and ideas.
Benefits of Brainstorming 1. Changing the mindset with one focused idea. 2. Efficient mechanism for generating ideas.3. Developing team activity.4. Motivation.
Steps of Running Brainstorming 1. Explain the topic2. Set a time limit.3. Encourage ideas.4. Record the ideas.5. Clarifying
Business Type based on way of enter the market
Filling The Gap
The Market NeedsEasy to enter
High competition
Medium – High Return
Medium – Risk
Business Type based on way of enter the market
Creation of NeedsHard to enter
Low competition
High Return
High – Risk*
*Depend on amount of founds that we invest in business*
Business Model
Key partners
Key Activities
Key Resources
Value
Customers Relationship
channels
Customers segments
Cost Structure Revenue Structure