BrainstormingEric, Sameera & Michael

Problem 1

Breakfast is the most important and most neglected meal of the day. A consumer goods conglomerate poses the question:

How can we make the breakfast at home experience more physically and emotionally healthy and engaging?

Problem 2a

A clothing accessories client poses the following design problem:

Design for us the wallet of the future so we can show thought leadership in our industry.

Problem 2b

An institutional furniture manufacturer offers the following design problem:

Design for us a dorm/small apartment desk or desk substitute which meets the workspace needs of the contemporary college student.

Problem 2bResearch

Students cram their workspaces with digital and analog resources (laptop, books, printer, notebooks, articles, slide printouts, iPod, cell phone, soft drinks, snacks, highlighter, pens, etc.)

Workspaces are limited by physical size of shared dorm rooms or apartments

Students often end up studying on the bed or floor in order to have enough space

Problem 3

(with IDEO idea cards warm-up)

How can we make this class so valuable & compelling you’d watch it on YouTube?