CRITICAL COMMENTS
This study examined the role of brand trust in customers' luxury
brand consumption behavior. Perceived value and brand satisfaction
were presented within a framework as antecedents of brand trust,
while brand loyalty and brand risk were presented as consequences.
A face-to-face survey was administered to a sample ( N = 400) of
men between 25 and 54 years of age who had purchased luxury brand
and non-luxury brand suits within the previous three months. The
results showed the greater the hedonic value on brand satisfaction,
the greater the influence of brand satisfaction on brand trust, and
the greater was the eff ect of brand trust on brand loyalty for
luxury brands as compared with non-luxury brands. Similar patterns
are identified between luxury and non-luxury brands for the
positive relationship between utilitarian value and brand
satisfaction and the negative relationship between brand trust and
brand risk. [ABSTRACT FROMThe influences of trust and affect on
increasing likelihood to purchase luxury brands was examined.
Because in most existing studies of luxury brand female customers
have been targeted, in contrast a more comprehensive luxury brand
loyalty building framework for male customers was demonstrated in
this study. Indian women are known for the way they dress and silk
sarees add to their elegance. With changing social and economic
conditions, dressing styles of Indian women have changed. When
looking forward to a grand occasion women tend to wear silk sarees.
The traditional golden 'Zari' silk sarees have...
THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO
LUXURY BRANDS.WON-MOO HUR; MINSUNG KIM; HANNA KIM//Psychological
Reports;Apr2014, Vol. 114 Issue 2, p609This study examined the role
of brand trust in customers' luxury brand consumption behavior.
Perceived value and brand satisfaction were presented within a
framework as antecedents of brand trust, while brand loyalty and
brand risk were presented as consequences
RESULTResults show a significant path from brand affect to brand
trust, and from brand trust to brand risk and brand loyalty. The
findings imply that brand affect, indirectly via brand trust, and
brand trust directly, enhance brand loyalty behaviors and reduce
perceived brand risk. The significant role of brand trust in
building brand loyalty should be noted and more trust building
oriented brand management strategies should be developed.
Brand loyalty considered an important variable in marketing
literature in many years. The purpose of this article is to examine
the different approaches of the conceptual framework of brand
loyalty and to investigate the relationship between the brand
loyalty and some other variables such as:e trust building oriented
brand management strategies should be developed. [ABSTRACT FROM
AUTHOR]brand loyalty, brand trust, customer satisfaction ,luxury
brand consumption,males
2Do Consumers Care About Ethical luxury?This article explores
the extent to which consumers consider ethics in luxury goods
consumption. In particular, it explores whether there is a
significant difference between cnsumers' propensity to consider
ethics in luxury versus commodity purchase and whether consumers
are ready to purchase ethical luxury. Prior research in ethical
consumption focuses on low value, commoditized product categories
such as food, cosmetics and high street apparel. It is debatable if
consumers follow similar ethical consumption patterns in luxury
purchases. Findings indicate that consumers' propensity to consider
ethics is significantly lower in luxury purchases when compared to
commoditized purchases and explores some of the potential reasons
for this reduced propensity to identify or act upon ethical issues
in luxury consumption. [ABSTRACT FROM AUTHOR]LUXURIES, CONSUMPTION
(Economics), FAIR trade goods, MARKETING, CONSUMERS --The purpose
of this article is to highlight complexity and propose various
hypotheses for dealing with significant variations in elite
behaviour, with a view to developing non-dogmatic interpretations
of the logics underpinning conspicuousness and unconspicuousness.
[ABSTRACT FROM AUTHOR]ELITE (Social sciences), CONSUMER behavior,
HUMAN behavior, HE
1Luxury ReaderCurrent, recommended publications in the field of
luxury consumption and management, 2stedition, March /
April2012Edited by Benjamin Berghaus, Institute of Marketing,
University of St. GallenFeatured Articles:Consumer BehaviorBrand
trust and affect in the luxury brand-consumer relationshipYounghee
Song:Seoul School of Integrated Sciences and Technologies; Won-Moo
Hur:Pukyong National University; Minsung Kim:Graduate School of
Logistics, Inha UniversitySocial Behavior & Personality: An
International Journal; 2012, Vol. 40 Issue 2, p331-338, 8p.
[ABSTRACT FROM AUTHOR]brand loyalty, brand trust, customer
satisfaction ,luxury brand consumption,malesLink:
http://search.ebscohost.com/login.aspx?direct=true&db=sih&AN=72270295&site=ehost-live2Do
Consumers Care About Ethical-luxury?Davies, Iain, Lee, Zoe:
University of Bath, Claverton Down Bath BA2 7AY UK;Ahonkhai, Ine:
Cranfield School of Management and Total UK Ltd., Watford,
Hertfordshire WD17 1TQ UKJournal of Business Ethics; Mar2012, Vol.
106 Issue 1, p37-51, 15p, 1 Diagram, 3 Charts, 1 GraphThis article
explores the extent to which consumers consider ethics in luxury
goods consumption. In particular, it explores whether there is a
significant difference between consumers' propensity to consider
ethics in luxury versus commodity purchase and whether consumers
are ready to purchase ethical-luxury. Prior research in ethical
consumption focuses on low value, commoditized product categories
such as food, cosmetics and high street apparel. It is debatable if
consumers follow similar ethical consumption patterns in luxury
purchases. Findings indicate that consumers' propensity to consider
ethics is significantly lower in luxury purchases when compared to
commoditized purchases and explores some of the potential reasons
for this reduced propensity to identify or act upon ethical issues
in luxury consumption. [ABSTRACT FROM AUTHOR]LUXURIES, CONSUMPTION
(Economics), FAIR trade goods, MARKETING, CONSUMERS --Attitudes,
CONSUMER behavior, DECISION making, BRAND name products, SUPPLY
chains, ANALYSIS of variance, COMMERCIAL products, CONSUMER
research, CONSUMERS' preferences, MORAL & ethical aspects,
COMMODIFICATIONLink:
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=71284108&site=ehost-liveElite
(Un)conspicuousness: Theoretical Reflections on Ostentation vs.
Understatement.Daloz, Jean-Pascal: CNRS --Groupe de Sociologie
Politique Europeenne, Maison Interuniversitaire des Sciences de
l'Homme --Alsace, 5 allee du General Rouvillois, 67083 Strasbourg
Cedex, France Historical Social Research; 2012, Vol. 37 Issue 1,
p209-222, 14pComparative research suggests that in some settings
the conspicuous flaunting of one's assets is expected, while
"unconspicuousness" is likely to be interpreted in terms of
diffidence or lack of wherewithal. Conversely, in other contexts,
distinction may require studied understatement, and an excessive
concern with display of rank would eventually undermine one's
reputation. Yet, social theorists have often tended to see only one
side of the coin. The purpose of this article is to highlight
complexity and propose various hypotheses for dealing with
significant variations in elite behaviour, with a view to
developing non-dogmatic interpretations of the logics underpinning
conspicuousness and unconspicuousness. [ABSTRACT FROM AUTHOR]ELITE
(Social sciences), CONSUMER behavior, HUMAN behavior, HEDONISTIC
consumption, ATTITUDES, INTERPRETATION (Philosophy), COMPARATIVE
studies Link:
http://search.ebscohost.com/login.aspx?direct=true&db=sih&AN=71425911&site=ehost-live3An
analysis of income polarisation in rural and urban China.Bonnefond,
Celine, Clement, Matthieu: GREThA University of Bordeaux, France
Post-Communist Economies;Mar2012, Vol. 24 Issue 1, p15-37, 23p, 7
Charts, 3 GraphsThe purpose of this article is to contribute to the
analysis of Chinese income inequality by focusing more specifically
on income polarisation, which captures both alienation (i.e.
heterogeneity between income groups) and identification (i.e.
homogeneity within groups). The empirical investigations conducted
as part of this research are based on the China Health and
Nutrition Survey data from 1989 to 2006 and indicate that Chinese
household income is strongly polarised. After a period of
stagnation between 1989 and 1997, the degree of polarisation
increased significantly between 1997 and 2006, indicating the
constitution of identified groups in middle and upper income
ranges. Although the level of income polarisation is higher in
rural areas, the increase in polarisation is far more conspicuous
in urban areas, suggesting that the risk of social tensions is more
pregnant in Chinese cities. The analysis of the sources of income
polarisation in rural areas shows that the increase in polarisation
is closely linked to non-agricultural opportunities. In urban areas
the emergence of identified groups in middle and upper income
classes can be explained both by the sharp decline in subsidies and
by the liberalisation of the urban labour market and state
enterprises. [ABSTRACT FROM PUBLISHER]INCOME distribution,
EMPIRICAL research, LABOR market, BUSINESS enterprises, HEALTH
& Nutrition Examination SurveyLink:
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=71118372&site=ehost-liveManagementManaging
brands in times of economic downturn: How do luxury brands
fare?Reyneke, Mignon: Sorokacova, Alexandra; Pitt, LeylandJournal
of Brand Management; Apr2012, Vol. 19 Issue 6, p457-466, 10p, 1
ChartSpending in virtually every category of non-essential
offerings declines during economic downturn. The recent global
recession has confronted the luxury goods industry with questions
of how well luxury brands do in times of economic downturn, and
what kinds of strategies luxury brand managers implement in order
to deal with economic asperity. In this article we address the
relationship between the performance of luxury brands and the
economic cycle, specifically the effect that recessions have on
luxury brands, by means of an exploratory qualitative study. We
evaluate the luxury goods industry as well as changes within it in
recent years. We further consider luxury consumers and the effect
the recent recession has had on their behavior, and outline a study
of executives within the luxury goods industry designed to capture
their impressions of the effects of an economic downturn on the
brands they manage. The conclusions and managerial implications of
the article afford managers of luxury brands some insight into
strategies followed by luxury brands during the recession, as well
as some interesting elements of consumer behavior during this time.
[ABSTRACT FROM AUTHOR]MARKETING management, RESEARCH, MARKETING
executives, LUXURIES, MARKETING, CONSUMERS --Attitudes, CONSUMER
behavior, BUSINESS cycles, ECONOMIC aspectsLink:
http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=73175931&site=ehost-live4Additionally
Recommended Documents Consumer BehaviorThe Role of Price in the
Behavior and Purchase Decisions of Compulsive Buyers.Kukar-Kinney,
Monika, Ridgway, Nancy M.: Department of Marketing, Robins School
of Business, University of Richmond, Richmond, VA 23173, United
States; Monroe, Kent, University of Illinois at Urbana-Champaign,
United StatesJournal of Retailing; Mar2012, Vol. 88 Issue 1,
p63-71, 9pAbstract: The present research examines the relationship
between consumers tendencies to buy compulsively and their response
to price based on a survey of customers of an Internet clothing
retailer. The research findings suggest that compulsive buyers
possess greater knowledge of store prices and are more brand
conscious and prestige sensitive in comparison with non-compulsive
buyers. Moreover, compulsive buyers derive greater transaction
value from price promotions and are more price conscious and sale
prone than non-compulsive buyers. [Copyright &y&
Elsevier]PRICE maintenance, DECISION making, CONSUMERS, RETAIL
industry, PRICING, PURCHASING agents, COMPARATIVE studiesLink:
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=71697236&site=ehost-liveThe
distribution of household consumption-expenditure budget
shares.Barigozzi, Matteo: London School of Economics, London, UK;
Alessi, Lucia: European Central Bank, Frankfurt am Main, Germany;
Capasso, Marco: UNU-MERIT and School of Business and Economics,
Maastricht University, The Netherlands; Fagiolo, Giorgio: SantAnna
School of Advanced Studies, Laboratory of Economics and Management,
Pisa, Italy Structural Change & Economic Dynamics; Mar2012,
Vol. 23 Issue 1, p69-91, 23pAbstract: This paper explores the
statistical properties of household consumption-expenditure budget
share distributions defined as the share of household total
expenditure spent for purchasing a specific category of commodities
for a large sample of Italian households in the period 19892004. We
find that household budget share distributions are fairly stable
over time for each specific category, but profoundly heterogeneous
across commodity categories. We then derive a parametric density
that is able to satisfactorily characterize (from a univariate
perspective) household budget share distributions and: (i) is
consistent with the observed statistical properties of the
underlying levels of household consumption-expenditure
distributions; (ii) can accommodate the observed across-category
heterogeneity in household budget-share distributions. Finally, we
taxonomize commodity categories according to the estimated
parameters of the proposed density. We show that the resulting
classification is consistent with the traditional economic scheme
that labels commodities as necessary, luxury or inferior.
[Copyright &y& Elsevier]DISTRIBUTION (Economic theory),
CONSUMPTION (Economics), BUDGET, COMMERCIAL products, STATISTICS,
HOUSEHOLDS --ItalyLink:
http://search.ebscohost.com/login.aspx?direct=true&db=ecn&AN=1283758&site=ehost-liveThe
impact of generational cohorts on status consumption: an
exploratory look at generational cohort and demographics on status
consumption.Eastman, Jacqueline K.; Liu, JunJournal of Consumer
Marketing; 2012, Vol. 29 Issue 2, p93-102, 10pPurpose This paper
aims to compare the levels of status consumption forBaby Boomers,
Generation X, and Generation Y (Millennials).
Design/methodology/approach With an email sample of 220 adult
consumers living in the southeast USA, this study measures status
consumption, generational cohort, and demographics. Findings The
study finds significant differences in the level of status
consumption by generational cohort. The average level of status
consumption was highest for Generation Y, followed by Generation X
and then Baby Boomers. In looking at the significance of these
differences between individual cohorts, there was a significant
difference between Generation Y and Baby Boomers. This suggests
that while there are differences in the level of status consumption
by generation, this difference is only significant between
Generation Y and Baby Boomers. This paper then examines if this
relationship between generational cohort and status consumption is
impacted by demographic variables, such as gender, income, and
education. The results illustrate that, holding generation
constant, there is no significant relationship between gender,
income, or education with status consumption. There is also no
significant interaction between generational cohort and the
demographic variables of gender, income, and education. This
suggests that the relationship between generational cohort and
status consumption is due only to generation and is not being
impacted by other demographic variables. Research
limitations/implications Limitations of the study include that it
was a convenience sample ofpredominately white, educated, and
younger adult respondents. Additional research is needed to
specifically examine ethnic group differences and cohorts prior to
the Baby Boomers. Practical implications For luxury marketers they
need to consider generational cohort, rather than other demographic
variables, when segmenting their market. Originality/value This
paper addresses a gap in the literature by examining if there are
differences in the motivation to consume for status based on
generational cohort, focusing on the cohorts of Baby Boomers,
Generation X, and Generation Y. Additionally, this paper proposes
that generational cohort is a better means to segment the status
consumer than other demographic variables. [ABSTRACT FROM
AUTHOR]BABY boomers asconsumers, MATHEMATICS, VARIABLES
(Mathematics), GENDER, ETHNIC groupsLink:
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=73374559&site=ehost-live5Culture
FocusHistorical, cultural and social perspectives on luxury seafood
consumption in China.Fabinyi, Michael: ARC Centre of Excellence for
Coral Reef Studies, James Cook University, Townsville, Queensland
4811, AustraliaEnvironmental Conservation; Mar2012, Vol. 39 Issue
1, p83-92, 10pSince China is a leading market for a number of types
of seafood, and much of this seafood is imported from other
countries, Chinese consumption of seafood is an issue of vital
importance to many of the world's fisheries. Focusing on luxury
seafood, in particular beche-de-mer, shark fin and live reef food
fish, this paper firstly examines the links between Chinese
consumption and species population trends in source countries.
After a discussion of current efforts at conservation and
management of these fisheries, the paper shows how the consumption
of luxury seafood in contemporary China is intertwined with broader
historical trends, including the expansion of Southern Chinese
cuisine; cultural beliefs and traditions, in particular surrounding
elements of traditional Chinese medicine; and mostimportantly,
notions of social status and conspicuous consumption linked to the
development of the Chinese economy and social stratification. The
paper points to the role of the historical, cultural and social
processes that underlie Chinese luxury seafood consumption, and to
the need for greater levels of action among various actors to
address this consumption if sustainability is to be achieved.
[ABSTRACT FROM PUBLISHER]FISHERIES, NATURAL resources, SEAFOOD,
ANTHROPOLOGYLink:
http://search.ebscohost.com/login.aspx?direct=true&db=8gh&AN=71168726&site=ehost-liveManagementCoping
with changes in a sector in crisis: the case of small Spanish
wineries.Alonso, Abel Duarte, School of Management, University of
Western Sydney, Australia; Liu, Yi, School of Business, Curtin
University, Australia Journal of Wine Research; Mar2012, Vol. 23
Issue 1, p81-95, 15p, 1 Diagram, 1 MapFrom a century-old artisanal
way of making wines to the recent establishment of designations of
origin, the wine industry in many European regions has been facing
increasing demands, in a continuously changing wine environment.
Today, many more wine regions are competing for consumers dollars,
are confronting lack of generational renewal or are facing swings
in wine consumption. So, how do winery operators, particularly
those running small or family businesses, cope with the new
developments occurring in the world of wines? The present study
examines these issues from the perspective of a group of Spanish
winery operators. General agreement exists regarding the
opportunities that arise from the modernisation of the local wine
industry, with stricter quality controls, mechanisation and other
aspects facilitating the transition from making wines for household
consumption to making commercial wines. Despite the gravity of
current threats, most operators have planned and are implementing
specific long-term strategies to maximise potential opportunities,
including product quality and diversification. However, investments
are very costly for many small wineries to sustain. Thus, it is
argued that the wine sector and government bodies will need to
intensify efforts to improve infrastructure, marketing, education
and other areas to assist winery operators to confront challenges
and achieve long-term survival. [ABSTRACT FROM PUBLISHER]WINE
industry, FINANCIAL crises, BUSINESS planning, BUSINESSPEOPLE,
GOURMET foodsLink:
http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=73540720&site=ehost-liveSocial
NetworksA graph-based action network framework to identify
prestigious members through member's prestige evolution.Lu,
Dongyuan; Li, Qiudan; Liao, Stephen ShaoyiDecision Support Systems,
Apr2012, Vol. 53 Issue 1, p44-
