Branding GuideMay 2012

Nestled between Hobble Creek and the Spanish Fork R iver, Mapleton was used by early settlers i n Utah County for livestock grazing, l ogging and f arming. At-tracted by t he land o ffered t hrough the Homestead Act, the first permanent settlers arrived around 1870. The town was originally known as "Union Bench" until 1901, when the name was changed to Mapleton. Mapleton was offi-cially incorporated in 1948.

VisionWe are a unique community retaining a peaceful, country atmosphere through rural master planning. We are citizens who participate in deciding matters that affect us, help our neighbors, and, when necessary, s ubordinate self-interests for the good of all.

• Preserve the beauty of our community and surroundings.

• Promote family values and community effort in order to maintain safe and friendly neighborhoods.

• Have well-planned, accessible, open areas.

• Encourage economic development as it harmonizes with our community lifestyle.

GrowthBecause we hold true to t hese principles, our community offers a quality lifestyle for a family environment. This con-tributes to a large growth rate in our community. With an av-erage growth of 6% - 8% per year, Mapleton is projected to reach a population of 20,000 by the year 2020.

2000

2006

2020

5,809 Citizens

7,000 Citizens

20,000 Citizens

7%AnnualGrowth

IdentityThe new Mapleton brand marks the first time that we have represented our community with a unified and identifiable brand. The Mapleton brand is our way to present our story to the world. How we live, how we work, and how we play. This identity will set us apart and emphasize the character and atmosphere of our community.

A city is primarily identi fied through the actions of the members of t he community . The Mapleton logo has been g iven a f resh n ew look. This look has been designed t o compliment t he b rand t hat has been p ortrayed t hrough t he lifestyles o f the citi -zens. It is sim ple, clean, and unif ied.

Style GuideMapleton City Logo

Minimum Siz eIn or der to maintain clarity and visibility , do not print the logo smaller than 1/2 inch wide. Because the subtext can become un readable at small sizes, please r emove it when printing the logo at sizes smaller than 3/4 inch.

Buf fer ZoneAlways maintain a p rotective ar ea around the logo in or der to maintain visual impact and clarity . The minimum pr otective space should be equivalent to the height of the letter ‘n’ in the logo. This applies to any visual element such as typograph y, imager y, or page bo rders.

1/2”

Logo Color s

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Logo Fonts

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Pantone 129C 45 M 3 Y 42 K 2R-23 G-41 B-15Hex #A1CE5F

Pantone 129C 45 M 3 Y 42 K 2R-23 G-41 B-15Hex #A1CE5F

Museo Slab 500www.exljbris.com

Futura Std Bookwww.linotype.com

CITY

Logo V ariation sIn or der to maintain clarity and visibilit y, do not print the logo smaller than 1/2 inch wide. Because the subtext can become unr eadable at small sizes, please r emove it when printing the logo at sizes smaller than 3/4 inch.

PUBLIC WORKS

CITY COUNCI L

CITY PLANNIN G

PARKS & RECREA TION

PUBLIC SAFET Y

CITY OFFICES

CHAMBER OF COMMERC E

CITY LIBRA RY

Two-colo rG rayscal eO ne-colorWhite Backg roundWhen possible, the two color version of the logo should be used. Only the following colors ar e allowed when printing the logo .

Black Blac kGreen Pantone 512 *Brown Pantone 112 *

If printing specifications or budget restrictions will not permit the use of color printing, the gr eyscale version should be used. This contains 100% black for the mountains and text and a screen of 40% black for the leaf .

Black Backgr oundWhen printing on a black or dark colo red backgr ound, the br own color will need to be changed to Pantone 121.

When printing gr eyscale, the leaf and text should be white and the mountain shape should be a scr een of 40% black.

Image Backg round sOnly the full color logo should be use d with image backg rounds. The logo needs to be placed over a solid, white or light colo red ar ea. Please avoid placing the logo over texur ed or dark colo red ar eas of the image. Please refer to the image guide for information on the images to be used .

Colors

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Quisque blandit, magna at facilisis convallis, diam ante phar etra lectus, non ultricies tellus felis eget purus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi scelerisque porta nisi, eu scelerisque risus lobortis id. Donec eleifend fermentum felis. Sed quis magna quis er os semper pulvinar at quis ipsum. Quisque sem torto r, convallis p retium suscipit at, ullamcor-per nec mi. Quisque et er os sed nisi ullamcorper rutrum tristique eget sapien. In vel diam vitae velit sceleris -que mollis.

Sky Pantone 172

GrowthPantone 421

HarvestPantone 273Mountain

Pantone 532

Imager y

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Fusce egestas, nulla ac mattis ultricies, risus ipsum euismod or ci, non semper est turpis ac purus. Pellentesque aliquam, mauris eget venenatis posu -ere, dui lectus bibendum purus, non dictum dolor risus eget tellus. Ut vel ipsum ligula. Quisque blandit, magna at facilisis convallis, diam ante phar etra lectus, non ultricies tellus felis eget purus.