BRAND BOOK

Font: Theano Didot

Minimum size

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LOGO STUDY

The Dorée logo is the most immediate representation of our brand. It is a valuable asset that must be used consistently in the proper, approved forms. The preferred way to use the Dorée logo is over a white/light background Every attempt must be made to do this. If the logo must be placed on a dark background or color options are limited, use the negative logo.

There are two logo variations that cover allpossible applications. One is a simple version forprinted material. The other is a golden version for special usage on particular products.

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5 mm Clearence margin

15 mm

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5 mm Clearence margin

Colour: C=0 M=0 Y=0 K=100

Colour: Pantone 8580 Gold Coin

5 mm Clearence margin

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TYPOGRAPHIE

Dorée uses three type families. Time-less and versatile they have been chosen to work across a spectrum of applications and styles, individually and together. Theano Didot and Bodoni have a classic sense of quality and are great for headlines and decorative text while Gill Sans MT offers a simple, clean and flexible contrast, used for body copy or small texts being more legible at small sizes.

ABCDEFGHIJKLM-NOPQRSTUVWXYZabcdefghijklm-nopqrstuvwxyz0123456789

ABCDEFGHIJKLM-NOPQRSTUVWXYZabcdefghijklmnopqrstu-vwxyz0123456789

ABCDEFGHIJKLM-NOPQRSTUVWXYZabcdefghijklmnopqrstu-vwxyz0123456789

Theano Didot

Bodoni MT

Gill Sans MT

COLOURS

1. LOGO COLORS

These are our logo colors. Use these sparingly so as not to out-shine our logo.

DORÉE LOGO BLACK DORÉE LOGO GOLD

Colour: C=0 M=0 Y=0 K=100 Colour: Pantone 8580 Gold Coin

2. SUPPORTING COLOR PALETTE

These make up our core color palette. Dorée has a fixed colour palette, but each colour expands into a range of values allowing for added depth.

C 0% M 0%Y 0%K 78%

C 0% M 0%Y 0%K 56%

C 0% M 0%Y 0%K 31%

C 20% M 25%Y 60%K 25%

DIGITAL LOGO USE

BRANDED MERCHANDISE & VM

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www.dorée.com

EDITORIAL

BRAND OF THE

MOMENT

STYLE

Get ready for summer with the new-season collection from Dorée.

This month, we’re wowed by the new brand launched in Paris, Dorée. The brand made its debut last night in her beautiful store on Les Champs Elysées in Paris, which will soon

open its doors to the public. Marie Claire team felt in love with this new

brand that offers a very contempo-rary yet elegant collection. Find your perfect fashion story in the feminine and stylish range of perfect cut, clean white t-shirts Dorée offer’s and get the SS13’s freshest look. And the brand’s accessorise collection and leather bags are the easiest way to inject some high quality pieces into your summer wardrobe and add some sophistication to your life.

Find out more on dorée.com

WEBSITE

HOME WHAT’S NEW READY TO WEAR ACCESSORIES BAGS FOOTWEAR CAMPAIGN

THE WHITE T-SHIRT

SHOP NOW

Hit the summer season in style

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LAUNCH PARTY

launch party

mani

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LAUNCH PARTY

DRINKS/FOOD