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Brand book
This is our book of who we are, what we make and how we do things.
Cheers!
01
2016
Our brand is a direct reflection of who we are as an organization and of the partnerships we share with our customers. It’s important to follow a structured
approach for communicating our brand, to help ensure a consistent and coherent identity. These guidelines outline the basic elements used to communicate
our brand. The specifications and design examples within this document are aimed to empower us with the knowledge that we need to effectively express
who we are.
We suggest that you read through this document in its entirety and send any questions to the US Team ([email protected]) or the EMEA Team (marketing.
[email protected]). We have chosen American English as our standard language; as such technical terms, names and spellings are consistent with
the US form.
Table of Contents
Our Story
01 What We Believe
04 Who We Are
05 About Sublimation
06 Brand Statement
07 What We Make
08 Product Categories
Design with a Purpose
09 Logo
12 Logo Specifications & Use
15 Color Palettes
18 Design With A Purpose
19 Typography
Resources
24 Product Photography
27 Sublimation For Every Market
29 Online Resources & Assets
01
What We Bel ieve
We believe in creating unique products with advanced
technologies to build value for our family of employees,
customers and suppliers around the world.
As our former chairman, we are encouraged by Lee
Thomas’ strong force and exemplary practices to help
drive ethical decisions and company practices to con-
tinuously create better products for the world of subli-
mation.
We believe our strong partnership with our customers
and industry partners is essential for the growth of sub-
limation and proving new opportunities for sublimation.
“There’s only one way to do business,
you do it ethically. If you run an ethical
business, the world will beat a path to
your door.”
—Lee Thomas
01 02
Who We Are About Subl imation
We’re a global company with multiple locations in
Kentucky, Belgium and Australia. For over 20 years
we’ve worked with engineers, designers, and creators
to develop innovative products. We’re making the
highest quality sublimatable properties to bring
sublimation retailers brilliant image reproduction
on over 1,200 products.
We are inspired by our customers and dedicated
to building the sublimation industry. Unisub products
can be found all over the world designed with local
graphics and on-demand personalization. A world
without customization just doesn’t seem as
exciting to us.
Unisub bare substrates were created for dye-sublimation.
Dye-sublimation provides full color graphics to be applied
to a variety of substrates that are either polyester-based
or where a polyester-based coating has been applied.
Unisub products go through a state-of-the-art coating
line that provides a consistent, high quality output
every time!
Detailed instructions can be found on
www.unisub.com/support
We’re Unisub
1. Choose any picture, illustration or other graphic image. Custom-
ize your design with a location or personalize it with a name!
2. Print your image on a standard printer that uses special dye
sublimation ink on transfer paper designed for hard surface
products. Tape the transfer paper to the bare substrate after
it has been printed.
3. Position your product in the middle of the heat press face up
and apply pressure for the appropriate amount of time. Remove
the transfer paper from the substrate. Enjoy the wow!
3 Simple Steps to Sublimate
03 04
The Brand Statement
For the creators of unique products
and design, Unisub delivers the
highest quality bare foundation for
the sublimation industry.
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01 0601
What We Make
We make solutions for sublimators to enter industries
all over the world. By starting with Unisub bare prod-
ucts, graphics and photography have never looked
so vibrant or been so resistant to scratches and fade.
Unisub has engineered an unsurpassed coating
and manufacturing process that, combined with our
unique product ideas, are at the heart of who we are.
In response to an ever more demanding consumer
world, our design and product development teams
continually explore new opportunities to evolve
and enhance our products. They create complete
solutions to ensure our customers remain ahead
of the game.
Product Categories
Unisub has created a variety of product categories
to start or expand your sublimation business. Use
these products to take your business into new
markets throughout the year! With full-color
sublimation, the creative possibilities provide
you endless revenue-generating opportunities!
Awards & Plaques
Bag Tags
Basketball Goal
Bookmarks
Business Cards & Holders
Button
Clipboards
Clocks
Coasters
Coat Hangers
Door Hanger
ID Tags
Jewelry
Keepsake Boxes
Key Chains
Key Hanger
Lapel Pin
License Plates & Frames
Light Switch Cover
Magnets
Memory Game Tiles
Name Badges
Ornaments
Pet Tags
Picture Frames
Place Mats
Production Jigs
Puzzles
Serving Trays
Signage
Sticky Note Holders
Tiles
Trailer Hitch Covers
02
07 08
Brand Logo & Tagl ine
In 2015, we updated our Unisub logo to reflect
our past, but with a modern look to capture our
company’s future direction. We are committed to
provide new, innovative products and updated
sublimation support.
Our tagline reinforces our dedication to provide the
highest quality, bare foundation for the sublimation
industry to create brilliant, custom products.
Brand Logos in various file formats can be
downloaded at: www.unisub.comPrimary Logowith tagline
09 10
BLUE, PANTONE #2945
BLACK, 100% K
PURPLE, PANTONE #259
ORANGE, PANTONE #158
RED, PANTONE #186
BLUE
PANTONE #2945
CMYK 100/53/2/16
RGB 0/76/151
HEX #004C97
BLACK
CMYK 0/0/0/100
RGB 35/31/32
HEX #231F20
ORANGE
PANTONE #158
CMYK 0/62/95/0
RGB 232/119/34
HEX #E87722
RED
PANTONE #186
CMYK 2/100/85/6
RGB 200/16/46
HEX #C8102E
PURPLE
PANTONE #259
CMYK 67/100/4/5
RGB 109/32/119
HEX #6D2077
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01 12
Logo Variat ions
Our logo may be produced in one or multiple colors
and with or without the tagline. Other brand elements
give us a bit more creative freedom, but it’s important
that our logo retain a singular, iconic identity.
Brand logos in various file formats can be
downloaded in our asset library at:
www.unisub.com
Approved Logo Use
Do not squeeze or expand the logo.
Do not change the color or arrangement of the elements within the logo .
Do not create a pattern from the logo element.
Do not alter where the tagline is housed.
Do use the logo with tagline unless displaying smaller than 2” wide.
Do use the logo element
Do use our bare shapes as a pattern on a 35% black background for a pattern option.
shown at 2” wide
shown at 1” wide
13 14
71% KBLACK, 100% K
36% K
55% K
Color Palette
Our color palette is composed of a group of bold,
vibrant colors that represent the output produced on
our bare products.
Our signature color palette of Unisub Blue and Purple
creates a powerful differentiator for our brand.
The vibrant colors we see printed on our Unisub
bare products serve as the inspiration for the hues of
our secondary color palette. These colors work well
as accent colors or as subtle backgrounds behind
typography or graphics
Color Palette, Secondary
PALE GREY
CMYK 7/5/5/0
RGB 235/235/235
HEX #EBEBEB
CHARCOAL BLACK
CMYK 0/0/0/75
RGB 64/64/64
HEX #404040
BOUTIQUE BLUE
PANTONE #2945
CMYK 38/0/8/0
RGB 160/217/231
HEX #A0D9E7
PALE PINK
PANTONE #182
CMYK 0/49/17/0
RGB 250/187/203
HEX #EFABBCB
CLAY
PANTONE #7593
CMYK 0/79/91/40
RGB 157/67/44
HEX #9D432C
TAN/NEUTRAL
PANTONE #468
CMYK 6/13/41/4
RGB 221/203/164
HEX #DDCBA4
LIME GREEN
PANTONE #3570
CMYK 30/0/90/0
RGB 168/199/0
HEX #ABC700
TEAL
PANTONE #3560
CMYK 99/0/52/0
RGB 0/159/146
HEX #009F92
GRASS GREEN
PANTONE #3529
CMYK 69/0/100/0
RGB 28/164/33
HEX #1CA421
PINK
PANTONE #212
CMYK 0/78/8/0
RGB 240/78/152
HEX #F04E98
YELLOW
PANTONE #109
CMYK 0/10/100/0
RGB 254/209/0
HEX #FFD100
The colors in our supporting palette were chosen
to complement our primary palette, providing an
additional range to the brand experience.
15 16
Design With A Purpose
The graphic elements we use. The fonts we select.
The photos we feature. All of these components were
carefully selected to create a unique visual that makes
our story more powerful and identifiable.
18
Typography Overview
Typography is a powerful tool. When used effectively,
the right font commands attention, elicits emotions,
and above all, creates a voice. It’s why typography
is such an essential component of our brand’s
visual identity.
Our primary font Proxima Nova, is a traditional san
serif typeface that should be used primarily in core
messaging materials. It is bold and impactful, yet
clear and easy to read.
These secondary fonts are examples of what type
of fonts would be used for specific markets.
Proxima Nova Condensed Lighta b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Proxima Nova Regulara b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Proxima Nova Condensed Regulara b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Proxima Nova Semi-Bolda b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Proxima Nova Condensed Semi-Bolda b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Proxima Nova Bolda b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Primary Typeface
19 20
Honey Scripta b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Black Jacka b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A Little Sunshinea b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SF Collegiate Outlinea b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SF Collegiate Solida b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Agencya b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Sports Market
Boutique Market
Market Fonts
Typography helps center Unisub’s brand identity
and should be used consistently across multiple
markets. We use a select group of preferred
typefaces for marketing materials targeting
different markets.
Circle Monograms - aT8a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Bebas Neuea b c d e f g h i j k l m n o p q r s t u v w x y z
Vine Monograms - a T ha b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Alluraa b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Melany Lanea b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Wedding Market
Monogram Fonts
21 22
Blank
Bare Product Photography
Product photography is a critical component of our
visual identity. Our bare product photography reflects
the quality and craftsmanship that goes into all of our
products.
We have created bare product photography for all of
our products, which are available for download and
use in all of your marketing materials. A layered PSD
file can be used with your graphics or photography to
target any customer group.
Product Photography can be downloaded at:
www.unisub.com/support/product-support
01 24
Imaged Product Photography
Imaged Product Shots
Product shots that are imaged should use graphics
and photography that resonate with your target audi-
ence. Inspire them by pairing graphics or photos with
personalized text to provide ideas on how they can
customize Unisub products to create one-of-a-kind
gifts.
Rights-free graphics are available to download on
unisub.com to fit a variety of target markets.
Product Photography can be downloaded at:
www.unisubgraphics.com
26
Subl imation for Every Market
Unisub products can be used in a variety of applica-
tions targeting multiple target groups. We have
created our Market Resource page to help identify
the top selling products within different markets.
Those products along with custom graphics have
been created and are available for you to use to
target new customers.
Go to www.unisub.com/markets to find the top
products within each market and learn how to get
started today!
27 28
Downloadable Assets
Resources have been created and are available
for you to use in conjunction with Unisub and
ChromaLuxe Products.
Go to www.unisub.com to find all of these
downloadable tools:
Product Images, Decorated
Product Images, BARE (Blank)
Marketing Plans
Sublimation Tips
Product Templates
Graphic Artwork
All Brand Logos
Digital Catalog
29
Unisub is a globally registered trademark of Universal Woods, Inc. © 2016
www.unisub.com
Universal WoodsLouisville, Kentucky [email protected]
Universal Woods EMEABoom, [email protected]
Universal Woods AUWest Pymble, New South [email protected]
