B R A N D B O O K

T A B L E O F C O N T E N T S

01 About Us

02 Logo Usage

03 : Exclusion Zone

04 : Minimum Size

05 : Logo Misuse

06 : Play Responsibly Logo Usage

07 Brand Colors

08 Typography: Primary Typeface

09 : Supporting Typeface

The Mississippi Lottery offers fun and

excitement for all who play, with new games,

big prizes and big winners.

The Mississippi Lottery Corporation was

established under the Alyce G. Clarke

Mississippi Lottery Law, passed during the

2018 Extraordinary Session of the

Mississippi Legislature.

A B O U T U S 01

L O G O U S A G E02We are very proud of our logo, and we We are very proud of our logo, and we

require you to follow these guidelines to require you to follow these guidelines to

ensure it always looks its best. Our logo is ensure it always looks its best. Our logo is

the combination of a simple and modern the combination of a simple and modern

wordmark with the Magnolia illustrative icon.wordmark with the Magnolia illustrative icon.

L O G O U S A G E :E X C L U S I O N Z O N E 03

The Mississippi Lottery logo’s exclusion The Mississippi Lottery logo’s exclusion

zone is equal to the cap height of the zone is equal to the cap height of the

M in the “MS” of the logo.M in the “MS” of the logo. CAP HEIGHT

CAP HEIGHT CAP HEIGHT

CAP HEIGHT CAP HEIGHT

CA

P H

EIG

HT

CA

P H

EIG

HT

CA

P HEIG

HT

CA

P HEIG

HT

L O G O U S A G E :M I N I M U M S I Z E

04

Establishing a minimum size ensures the Establishing a minimum size ensures the

impact and legibility of the logo is not impact and legibility of the logo is not

compromised in application.compromised in application. The Mississippi Lottery logo should never be smaller than

185px in digital or 32mm in print.

L O G O U S A G E :L O G O M I S U S E 05

It is important the appearance It is important the appearance

of the logo remains consistent. of the logo remains consistent.

The logo should not be The logo should not be

misinterpreted, modified, or misinterpreted, modified, or

added to. No attempt should added to. No attempt should

be made to alter the logo in any be made to alter the logo in any

way. Its orientation, color and way. Its orientation, color and

composition should remain as composition should remain as

indicated in this document — indicated in this document —

there are no exceptions.there are no exceptions.

Do not Do not apply a gradient to the apply a gradient to the icon or wordmark.icon or wordmark.

Do not Do not swap the green and swap the green and blue application on the logo.blue application on the logo.

Do not Do not change the typeface change the typeface nor recreate or manipulate the nor recreate or manipulate the wordmark and the magnolia.wordmark and the magnolia.

Do not Do not rotate the logo.rotate the logo.

Do not Do not distort or warp distort or warp the logo in any way.the logo in any way.

Do not Do not use any of the logo use any of the logo options on a low contrast options on a low contrast background.background.

Do not Do not change the logo color/change the logo color/tone outside the approved tone outside the approved brand colors unless approved brand colors unless approved by the MLC for special usage.by the MLC for special usage.

Do not Do not outline or create a outline or create a keyline around the logo.keyline around the logo.

L O G O U S A G E :P L A Y R E S P O N S I B L Y L O G O U S A G E

06All printed/digital material promotingAll printed/digital material promoting

the Mississippi Lottery must include the Mississippi Lottery must include

the following:the following:

• • Our Play Responsibly logoOur Play Responsibly logo

• • “You must be 21 or older to play.”“You must be 21 or older to play.”

• • “Gambling problem? Call 888-777-9696.”“Gambling problem? Call 888-777-9696.”

If the Play Responsibly logo is included If the Play Responsibly logo is included

elsewhere on the same document, it is not elsewhere on the same document, it is not

required to be included under the logo. If required to be included under the logo. If

the Play Responsibly logo is NOT located the Play Responsibly logo is NOT located

on the same document, use our Mississippi on the same document, use our Mississippi

Lottery logo that incorporates the Play Lottery logo that incorporates the Play

Responsibly logo.Responsibly logo.

Any advertising or signage utilizing Any advertising or signage utilizing

the Mississippi Lottery logo must be the Mississippi Lottery logo must be

submitted to the Mississippi Lottery for submitted to the Mississippi Lottery for

approval prior to use.approval prior to use.

B R A N D C O L O R S 07We have adopted a strict color palette We have adopted a strict color palette

which includes only the colors shown on this which includes only the colors shown on this

page. This gives our brand a very unique page. This gives our brand a very unique

look and feel, enabling the Mississippi look and feel, enabling the Mississippi

Lottery to be distinguished instantly.Lottery to be distinguished instantly.

These colors are never to be used as tints or These colors are never to be used as tints or

shades. Only use these colors in the exact shades. Only use these colors in the exact

mixes/formulas (Pantone, CMYK or RGB) mixes/formulas (Pantone, CMYK or RGB)

depending upon your medium.depending upon your medium.

Pantone 382 CC30 M1 Y100 K0R194 G213 B0Web: #c2d500

Pantone Cool Gray 9 CC56 M47 Y44 K10R118 G119 B122Web: #76777a

Pantone Cool Gray 1 CC14 M11 Y12 K0R217 G216 B214Web: #d9d8d6

Pantone 7694 CC100 M77 Y34 K21R0 G65 B107Web: #00416b

Pantone 110 CC16 M31 Y100 K0R218 G169 B0Web: #daa900

T Y P O G R A P H Y :P R I M A R Y T Y P E F A C E

08Hypatia Extra Light

0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Hypatia Light0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Hypatia Regular0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Hypatia Semibold0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Hypatia Bold0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Hypatia Black0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Hypatia Sans Pro is our primary typeface Hypatia Sans Pro is our primary typeface

and should be used for all headings and and should be used for all headings and

large text uses. It is a geometric sans serif large text uses. It is a geometric sans serif

with humanist undertones. Hypatia echoes with humanist undertones. Hypatia echoes

the basic form of geometric designs from the basic form of geometric designs from

the 1920s and 30s, and adds features the 1920s and 30s, and adds features

derived from classical oldstyle typefaces and derived from classical oldstyle typefaces and

inscriptional lettering that give the design a inscriptional lettering that give the design a

balance between cold geometry and warm balance between cold geometry and warm

organic form. The letters are expressive at organic form. The letters are expressive at

larger sizes and are still clear and readable at larger sizes and are still clear and readable at

text sizes in short paragraphs. A wide range text sizes in short paragraphs. A wide range

of weights increases the family’s versatility, of weights increases the family’s versatility,

and its many alternate glyphs and layout and its many alternate glyphs and layout

features provide a palette of expressive features provide a palette of expressive

options.options.

T Y P O G R A P H Y :S U P P O R T I N G T Y P E F A C E 09

Calluna Light0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Calluna Regular0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Calluna Semibold0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Calluna Bold0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Calluna Black0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Calluna is our supporting typeface, which Calluna is our supporting typeface, which

should be used for larger amounts of body should be used for larger amounts of body

copy (anything over around 50 words) or for copy (anything over around 50 words) or for

text to be produced at a small size.text to be produced at a small size.

Mailing address:Mississippi Lottery CorporationP.O. Box 321433Flowood, MS 39323

Claims address:Mississippi Lottery Corporation1080 River Oaks DriveBldg. B-100Flowood, MS 39232

Telephone: (601) 487-1155 Toll free: 855-MLC-LOTT (855-652-5688)

Email: info@mslottery.comWebsite: mslotteryhome.com