Brand Design Guidelines - ClicktagMediaclicktagmedia.com/clicktagfiles/Thrivent-BrandDesign-StyleGuide-log… · The use of unique logos or taglines for these Thrivent Financial groups

For Corporate Office and Operations Center use only25500D R6-11

Brand Design Guidelines

2For Corporate Office and Operations Center use only25500D R6-11

Table of Contents

PAGE

Our Brand and Brand Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Brand Identity

Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Photography Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Additional Brand Guidelines

PowerPoint Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Staging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

eLearning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Collateral System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Print and Outdoor Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Workshop Promotion Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Compliance Number Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40


Our Brand

INTRODUCTION

As part of the Thrivent Financial for Lutherans family, you define how people see our organization . It’s important to present a clear, consistent message about who we are and what makes us unique . One of the ways to do this is by developing and maintaining a strong brand . These messaging guidelines help communicators deliver materials that support and build the Thrivent Financial brand .

Branding is more than our logo, colors and fonts . It’s about emotion and personality . Our brand is defined by the perception people have of our organization . It’s whatever they think Thrivent Financial promised them, and more important, whether or not we keep our promise . Our reputation is how well we deliver that promise .

Brand overview

OUR BRAND PROmIsE

Being membership-owned, Thrivent Financial does what’s best for me and supports my values of faith, family, stewardship and service.

• To be the financial services brand that helps members, their families and communities thrive in life.

• To build confidence in Thrivent Financial as a trusted financial guide.

BRAND PERsONAlITy

Our brand personality conveys a feeling of thriving . It should be apparent in all that we say and do .

For details on messaging and other writing guidelines, see the Brand Messaging Guidelines document .

Work with CommunicationsBe sure to contact your Thrivent Financial Communications partner before creating any member-facing material, such as brochures, ads, news releases, presentations, etc .


Black 100% (k) . Use for one-color print jobs where gradations are not applicable .

logo—specifics

Stone Sans Bold Italic Stone Sans Semibold Italic

HORIZONTAL FORMAT

VERTICAL FORMAT

COLOR OPTIONS

ONE COLOR OPTIONS

Grayscale (gs) . Use for black & white jobs .

White 100% (r)

Logotype

SymbolRepresents the values of the organization .

Trademark


Black 100% (k) . Use for one-color print jobs where gradations are not applicable .

logo with Tagline—specifics

Stone Sans Bold Italic

Stone Informal Bold

LOGO CONFIGURATIONS COLOR OPTIONS

Red 485

ONE COLOR OPTIONS

Yellow 110

Grayscale (gs) . Use for black & white jobs .

White 100% (r)

Logotype

SymbolRepresents the values of the organization .

TaglineCreates a simple, contemporary and progressive image . Focuses on an end benefit .

Trademark


WHy “lET’s THRIVE”?

As a tagline, Let’s Thrive conveys a sense of partnership between Thrivent Financial and its members . We’re encouraging them—no, we’re inviting them—to thrive with us . The tagline is active, simple, engaging, inspirational and optimistic .

WITH WHICH THRIVENT FINANCIAl ENTITIEs sHOUlD WE UsE THE “lET’s THRIVE” TAGlINE?

You may use the tagline on material that promotes the following entities:

• Thrivent Investment Management Inc.

• Thrivent Asset Management

• Thrivent Financial Bank

• Thrivent Financial for Lutherans Foundation

• Thrivent Financial Heritage Foundation

TRADEmARK

Remember that “Let’s Thrive .®” is a trademark and should be marked as such on first reference (Let’s thrive .®) . You should not use the word “thrive” in printed materials unless it is part of a trademark cleared by Legal .

logo Tagline

The “survivor gap”Will you need to replace lost retirement income?

Thrivent.com

When it comes to your retirement, what sources of income can you and your spouse rely on?

What would happen if some of that income were reduced or eliminated because one of you died? Would you or your spouse be able to maintain your lifestyle?

Survivor gap is a common issueAs the scenario below depicts, the death of a spouse during retirement can drastically change the lifestyle of the survivor—especially if a couple relied on both incomes to meet expenses. Not only can income go down dramatically, but expenses can increase upon the first death due to factors such as single tax-filing status, home-health-care needs and home-maintenance needs.

One couple’s retirement income scenarioThis couple selected a pension option that leaves the wife with limited income upon the husband’s death. The scenario also reflects that upon the first death, the lower of the two Social Security payments “goes away.”

If the husband were to die first, his wife would see her monthly income decrease by $1,500. For someone age 65, this could result in a financial loss of $360,000 or more over 20 years (not adjusted for inflation).

Will you have an income gap?Without your income, could your loved ones:

• Afford adequate health care?

• Keep your current house and stay in the community?

• Meet pledges made to churches and other charities?

• Pay all ongoing bills (including insurance, property taxes and income taxes)?

• Pay for transportation and recreation?

Monthly income source Together Husband alone Wife alone

Husband’s pension $2,000 $2,000 $1,000

Husband’s Social Security $1,000 $1,000 $1,000

Wife’s Social Security $500 $0 $0

Total monthly income $3,500 $3,000 $2,000

Thrivent.com

Thrivent Financial Universal Life Insurance IIStable, flexible, accessible protection

32014 N5-0832014 N5-08 Contract Forms U-UM-UL (07) and ICC07 U-UM-UL

4321 N. Balllard Road, Apppleton, WI 54919-0001www.thrivent.com • e-mail: [email protected] (800-847-4836)

Thrivent Financial for Lutherans, its affiliated companies, and their employees and representatives do not give legal, tax or accounting advice. The brief discussion of taxes in this brochure is not intended to be comprehensive and is subject to change at any time. Tax laws and regulations are complex and depend on individual circumstances. For complete details, consult your attorney, accountant and/or tax advisor.

Accumulated value is available when net premiums paid plus any earnings exceed the partial surrenders, decrease charges, monthly deductions, and any other contract charges subtracted from the contract.

The cost-of-insurance rate per thousand dollars of the net amount at risk (included as part of the monthly deduction) increases annually due to the increased mortality at older ages.

While the features of Universal Life II may make this an appropriate product solution, these features, along with the varying accumulated value in relation to the credited interest rate, mean that a Universal Life II contract should be periodically reviewed. Your Thrivent Financial representative will assist you with this review.

This is a solicitation for insurance. For information about Universal Life II, contact your Thrivent Financial representative who can provide information on the contract provisions, including: monthly deductions, charges and fees, surrender charges, decrease charges, reduction of benefits, and terms under which this contract will continue in force or be discontinued. It is possible that coverage may terminate prior to maturity even if scheduled premiums are paid in a timely manner.

This contract has exclusions, limitations, reduction of benefits, and terms under which the contract may be continued in force or discontinued. For costs and complete details of coverage, please contact your Thrivent Financial representative or call Thrivent Financial at 800-847-4836.

Flexible Premium Adjustable Life Insurance is a product of Thrivent Financial for Lutherans, Appleton, WI.

Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter


NEW lOGO ADDREssING GUIDElINEs

Standard practice for Thrivent Financial for Lutherans and its affiliates, except for the Bank:

Use “Appleton, Wisconsin • Minneapolis, Minnesota” for address line Use “Thrivent .com” Use “800-THRIVENT (800-847-4836)” Do not use email addresses

Exceptions:

1 . Corporate letterheads will use either the Appleton or Minneapolis full address .

2 . Corporate envelopes will use the Appleton return address, unless legally or otherwise necessary to use Minneapolis (for example, Thrivent Investment Management Inc . has a Minneapolis return address envelope, and personalized Minneapolis EMT envelopes use the Minneapolis return address) .

3 . Personalized field and RFO letterhead and imprint items will include (not under the logo): Main offices: Appleton, Wisconsin • Minneapolis, Minnesota • Thrivent.com OR Appleton, Wisconsin • Minneapolis, Minnesota • Thrivent.com.

4 . Internal-use-only documents, promotional merchandise and office signs don’t use address/access information with the logo. (Brochures inventoried for employees and field about corporate topics such as benefits, etc., would use the standard address/access information .)

5. Publications—including internal publications—and websites include address/access information in the masthead or contact area . There may be a need for a publication to use a full address, if letters to the editor or other reader response is expected .

6 . Forms will accommodate the standard changes, where appropriate .

7. The Bank’s standard address/access information changed as of Oct. 1, 2008.

FOR EXAmPlE ...

logo Addressing

Trust and Investment Services122 E. College Ave., Suite 1E, Appleton, WI 54911-5741Thrivent.com/banking/trust_investment • 877-225-8345

122 E. College Ave., Suite 1E, Appleton, WI 54911-5741Thriventbank.com • 866-226-5225

Appleton, Wisconsin • Minneapolis, MinnesotaThrivent.com • 800-THRIVENT (800-847-4836)




Brand Architecture – Affiliates and subsidiaries

Preferred logo formats Secondary logo formats

Thrivent Financial Lifelong Resources Inc. is a subsidiary of Thrivent Financial for Lutherans.®Thrivent Financial Lifelong Resources Inc. is a subsidiary of Thrivent Financial for Lutherans.®

NONE AVAILABLE

NONE AVAILABLE

NONE AVAILABLE


PRODUCT mATERIAls lOGO TO UsE/lOCATION

Mutual fund-specific TILTS Thrivent Asset Management Inc . primary (and other Thrivent Mutual Funds materials) Thrivent Investment Management Inc . (secondary, preferably on back)

Generic TILTS Thrivent Financial for Lutherans primary (and other advice-oriented pieces such as MarketView) Thrivent Investment Management Inc . (secondary, preferably on back)

Variable Annuity Portfolio focus Thrivent Financial for Lutherans (only) (and other variable product pieces)

Thrivent SELECT Managed Portfolios Thrivent Investment Management Inc . (primary) (and other IA/wrap pieces) Thrivent Financial for Lutherans (secondary)

Thrivent Investment Management folder All logos in this order: Thrivent Financial for Lutherans Thrivent Investment Management Inc . Thrivent Asset Management Inc . (Equal weight)

Investment-themed member seminars Thrivent Investment Management Inc . primary Thrivent Financial for Lutherans secondary (front or back)

Guidelines for logo Use—Accumulation and Retirement Product solutions


Improper logo Use

Maintaining the visual consistency of the Thrivent Financial for Lutherans corporate logo is vital to preserving the integrity and recognition of the brand .

In order to clearly, consistently and accurately communicate the Thrivent Financial for Lutherans brand, Thrivent Financial doesn’t allow the creation or use of special logos or visual identities, including variations of the corporate logo, for branding of field teams, regional financial offices, chapters, or individual corporate employees, project teams or departments . In addition, these groups also may not use their own unique mottoes, slogans or taglines with the corporate logo or their names .

The use of unique logos or taglines for these Thrivent Financial groups may create confusion with approved corporate brand messages, may weaken the recognition and image of the Thrivent Financial for Lutherans brand, and may create the legal risk of infringing on other trademarks . Any variation from these standards must be approved by the Brand Execution Department .

Do not place the logo in a vertical or angled position .

Do not use any other graphic with the logo .

Do not change the typography of the logotype .

Do not place the logo on a background of insufficient contrast .

Do not use the symbol with copy other than the approved logotypes .

Do not swap the colors of the symbol .

Do not mirror the symbol .

Do not reposition the symbol .

Do not separate the logo elements or use the symbol or logotype alone .

Do not use any color or tint other than those specified .

Do not change the proportions of the corporate logo .

Do not abbreviate the logotype .


logo Colors

C: 0 M:14 Y:100 K:6

R: 255 G:204 B:0

Hexachrome FFCC00

C: 0 M:100 Y:100 K:0

R: 255 G:0 B:0

Hexachrome FF0000

C: 0 M:0 Y:0 K:100

R: 0 G:0 B:0

Hexachrome 000000

The logo colors are gold, red and black . These colors should be used with color treatments .

Pantone 110 Pantone 485 Black

Area of Non-Interference

An area of non-interference around the corporate logo ensures maximum visibility . This area must be free from imagery, text, other graphic elements, etc . The area of non-interference as indicated here is the height of the capital “T” in “Thrivent” on all sides .

T


Color Palette: Print

Our color palette is a color system rather than a prescribed corporate color . This system lends flexibility, variety and manageability to the Thrivent Financial brand identity .

This balanced mix of colors and shades offers the traditional, dark “professional and financial” hues, as well as an unusual assortment of natural hues used to convey a feeling of warmth and familiarity in keeping with our commitment to being a caring, generous organization .

Pantone 110 70%

Pantone 7539 70%

Pantone 7542 70%

Pantone 5855 70%

Pantone 1525 70%

Pantone 631 70%

Pantone 2727 80%

Pantone 603 70%

C:0 M:12 Y:100 K:7 R:219 G:173 B:0

C:0 M:97 Y:100 K:0 R:220 G:36 B:31

C:2 M:0 Y:9 K:36 R:159 G:160 B:158

C:10 M:0 Y:3 K:16 R:165 G:190 B:199

C:0 M:0 Y:31 K:18 R:199 G:195 B:151

C:0 M:58 Y:100 K:10 R:202 G:78 B:0

C:67 M:0 Y:12 K:2 R:72 G:184 B:210

C:71 M:42 Y:0 K:0 R:56 G:120 B:219

C:0 M:0 Y:69 K:1 R:237 G:226 B:94

Pantone 485 *

Pantone 7502 70%

Pantone 7464 70%

Pantone 668 70%

Pantone 7427 70%

Pantone 469 70%

Pantone 3015 70%

Black 70%

White N/A

Red is an important color in our palette because of its link to the red within the heart symbol .

The use of white is also important to our identity because of its ability to create space, which allows our brand to be easily seen . It also helps convey our message of simplicity .

C:25 M:0 Y:10 K:0 R:175 G:219 B:219

C:65 M:64 Y:0 K:30 R:98 G:74 B:126

C:0 M:100 Y:65 K:28 R:157 G:16 B:45

C:0 M:52 Y:100 K:62 R:97 G:51 B:24

C:100 M:30 Y:0 K:20 R:0 G:96 B:161

C:0 M:0 Y:0 K:100 R:0 G:0 B:0

C:0 M:0 Y:0 K:0 R:255 G:255 B:255

C:0 M:8 Y:35 K:10 R:210 G:190 B:150

C:0 M:14 Y:52 K:15

Only use the darker mix for print ads with reverse type .

Process RBG Process RBG

* Use at 100% only .


Color Palette: Web and multimedia

Our color palette is a color system rather than a prescribed corporate color . This system lends flexibility, variety and manageability to the Thrivent Financial brand identity .

This balanced mix of colors and shades offers the traditional, dark “professional and financial” hues, as well as an unusual assortment of natural hues used to convey a feeling of warmth and familiarity in keeping with our commitment to being a caring, generous organization .

Pantone 110 70%

Pantone 7539 70%

Pantone 7542 70%

Pantone 5855 70%

Pantone 1525 70%

Pantone 631 70%

Pantone 2727 80%

Pantone 603 70%

DBAD00 FFCC00

DC241F FF0000

9FA09E 999999

A9BEC7 CCCCCC

C7C397 CCCC99

CA4E00 CC6633

48B8D2 33CCCC

878DB 6699CC

EDE25E FFFF66

Pantone 485 *

Pantone 7502 70%

Pantone 7464 70%

Pantone 668 70%

Pantone 7427 70%

Pantone 469 70%

Pantone 3015 70%

Black 70%

Red is an important color in our palette because of its link to the red within the heart symbol .

The use of white is also important to our identity because of its ability to create space, which allows our brand to be easily seen . It also helps convey our message of simplicity .

AFDBDB CCFFFF

624A7E 666699

9D102D CC0033

613318 663300

0060A1 006699

000000 000000

D2BE96 CC9966

Electronic** Web Safe ColorElectronic** Web Safe Color

* Use at 100% only .

** HEX values should be used whenever possible as they represent

the best color match to each Pantone color .

White N/A


Product Colors

The following colors should be applied to the categories listed below .

Pantone 485 *

Pantone 668 70%

Pantone 631 70%

Pantone 2727 70%

Pantone 3015 70%

Pantone 3015 70%

Pantone 1525 70%

Pantone 7427 70%Life Insurance

PRODUCT

Health (DI, BOE)

Health (LTC, Med Supp)

Variable Annuities

Single Premium Immediate Variable Annuity

FPDA, SPDA, SPIA

Mutual Funds, 529 Plans, TIM

Retirement Planning

PRIMARY COLOR SECONDARY COLOR

Pantone 7502 70%

Pantone 7542 70%

Pantone 1525 70%

Pantone 668 70%

Pantone 7502 70%

Pantone 7502 70%

Pantone 7502 70%

Pantone 7502 70%

*Use at 100% only .


Typography

The Stone type family was chosen for its balance of classic and contemporary weights, and its ability to offer flexibility .

The Stone family is a classic serif typeface, yet it has a bit more character . It feels warmer and more accesssible than Times Roman, which is traditionally used to establish a professional tone .

ABCDEFGHIJKLMNOPQRST abcdefgh i jklmnopqrstuvw

Stone Sans Stone Serif Stone Informal

Alternative:If designing a piece for print that will also be used electronically, theArial type family is the alternative sans serif typeface for use in headlines and callouts on PC-based applications (e .g ., Microsoft Word and PowerPoint) .

The Times New Roman type family is the alternative serif typeface for use in body copy on PC-based applications .

Stone Serif

Stone Sans Bold

Stone Sans

Stone Sans

You may also use these variations of the typefaces above: Stone Sans Regular Italic, Stone Serif Italic, and stone sans semi Bold.

Line weight 1pt .

Stone Sans 9 pt .

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ut aliquip ex ea commodo erat vol mcorper

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consequat. Duis autem vel eum iriure dolor in

hendrerit in utpat.

Thrivent.com

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Photography style

This guide is meant to help in the selection or creation of photography for Thrivent Financial’s communications . Choosing the right photos strengthens our brand’s personality and our emotional appeal to our members . Whenever visuals are included, 4-color photography should be used, not illustrations .

Our brand invites people to partner with us and thrive . Appropriate images should be full color and show people thriving, not only monetarily, but also in their personal lives and in their relationships with others .

When selecting images for our image library, use the following words as guiding principles:

People Thriving

Growth Positive

Uplifting Confident

Natural/bright lighting Engaged

When selecting images, we should represent the diverse world around us . Therefore, our materials should reflect diversity in terms of ethnicity, range of ages, people who are single, married without kids, married with kids, and people with disabilities .

In multiple-page pieces, images selected should reflect all the principles above . Single-page pieces should include diversity where possible .

A few symbolic images are acceptable if they are needed to convey a concept as long as they follow the principles above and have a human element (you can tell that someone was there) .

All images are owned by Thrivent Financial and are available for purchase at Gettyimages .com and Veer .com

Enjoying life/bright lighting.

Engaged .

Posed/passive/flat lighting.

Not engaged .


Photography style (continued)

Simple and clean . Has a feeling that you were there at the moment .

Focus is on the people with a sense of their environment .

Candid editorial feel .

Outline background and forced perspectlive .

Models are too far away and not the center of focus .

Set-up studio feel .

Clean simple backgrounds that don’t distract from the models .

Bright or busy backgrounds .




Human element .

Bright/natural lighting.Human element .

No human element .

Dark/unnatural lighting.No human element .

Friendly/Approachable. Not approachable .




Simple foreground and background .

Professional clothing, colors (in some cases a more casual look is acceptable) .

Busy foreground/background.

Bright, loud or bold colors or patterns .



selecting Visuals for Internal-Use-Only materials

Visuals used in internal-use-only communications (posters, presentations, flyers, etc .) should follow the same basic principles found in the Photography Style section of the Brand Design Guidelines . Please read and become familiar with these guidelines . Because many internal communications are focused on business concepts, processes and employees, additional visual criteria have been established .

WHAT YOU SHOULD KNOW

Acceptable visuals include:

• Conceptual or metaphorical visuals that provide a clear correlation to the message .

• Conceptual photography, selected from an approved source and brand reviewed .

• Conceptual illustrations, selected from an approved source.

Unacceptable visuals include:

• Photography and illustrations that are pulled from other sources.

• Visuals that do not have a direct correlation to the message.

• Visuals that detract from our brand.

To learn how to access these approved sources, please contact your Thrivent Financial Communications partner .

Example of on- and off-brand illustrations

Example of on- and off-brand conceptual image


PowerPoint Templates for Corporate and Field Use

Thrivent Financial for Lutherans Let’s Thrive - BlueWhite .pot

OrangeWhite .pot PurpleWhite .pot RedWhite .pot

To access the Thrivent Financial PowerPoint templates, use the following instructions:

CORPORATE EmPlOyEEs

1) Open PowerPoint and select “File” and then “New .”2) Click on “My Computer .”3) Select the “Thrivent Financial Presentation Design” tab

to access the template options shown here . Templates are also available with logos for Thrivent Financial Bank and Thrivent Investment Management Inc .

FIElD EmPlOyEEs

1) Open PowerPoint and select “File” and then “New .”2) Click on “My Computer .”3) Click on Thrivent Templates tab to access the template

options shown .

ADDITIONAl COlOR OPTIONs

Title

Title

2

Title

2

Title

2

Title

2

Title Title Title


Video and staging Brand Guidelines

INTRODUCTION

These video/staging guidelines are in addition to the overarching Thrivent Financial Brand Design Guidelines . The purpose is the same: To present a clear, consistent message about who we (as employees, representatives, members and/or volunteers) are and what makes us unique.

OUR BRAND

Branding is more than our logo, colors and fonts . It’s about emotion and personality . Therefore, these guidelines assist you in representing our brand in an honest, professional way in video and staging .

Work with CommunicationsBe sure to contact Creative Services before initiating any scripts, storyboards, staging, etc .


GRAPHICs

Thrivent Financial LogoThe Thrivent Financial (affiliate or subsidiary) logo must always be displayed as a unit including the heart, and the tagline . The heart cannot be used alone . The logo can be lit with a glow or reflection, as long at it is kept as a single unit .

In the case of moving gobos, the logo and a part of the logo may be animated into position . But once in position, the logo must be a single unit and cannot move . The logo cannot rotate, revolve or move around .

sETs

All set pieces and cycs should be solid colors using the approved color palette . The use of patterns and textures is not allowed .

Any pictorial images should be in four-color and follow our photography style .

White lines to create areas of color may be used .

lIGHTING

There should be attractive shadows on the presenter’s face, providing depth and interest . The use of colored gels on the presenter should be kept at a bare minimum .

live Presentations


UsE OF VIDEO

All video should be shot and finished in a 16:9 aspect ratio . Typography should follow our brand standards: the Stone family of type .

sCREENs

Height—no less than the distance between the presenter, and the farthest audience member divided by 6 . In other words, if the farthest person is 36’ from the presenter the screen must be at least 6’ high .

Format—16:9 aspect ratio .

Screen placement—at least 4’ from the ground .

If room limitations prevent the use of the correct screen size, then additional screens must be added in the middle of the room to accommodate the people in the back of the room .

UsE OF POWERPOINT

Use the 16x9 aspect ratio . Go to the Page Setup function and manually set it at 10 x 5 .63 inches .

If new templates are needed for a specific event, they must be approved in advance by Creative Services .

live Presentations


GRAPHICs

The logo may either be vertical (stacked) or horizontal and may be in black or white, depending on the background .

Text must follow the brand typography guidelines; however, it may have a moving glow or drop shadow .

Nonstandard type fonts must be approved in advance by Creative Services .

When static on the screen, the logo must be displayed as a unit with the heart and the tagline . The logo may have a glow or a glisten moving through it .

When the logo is brought onto the screen, it may come as separate, sequential elements: name, heart and tagline . Each element can move independently .

If the logo is brought onto screen in elements, the amount of “move time” must follow a 1:5 ratio, in relation to the amount of “static time” the logo receives . For example: If it takes 1 second to bring the elements on and assemble them, the static logo must remain on the screen for 5 seconds .

The heart element must be in color and according to approved color palette guidelines; however, colors can be affected by shadows and glows as it is animated on .

sUPPORT GRAPHICs

All support graphics should be on a flat background, using colors from the approved pallete . Graphics may utilize white bars to differentiate areas, but may not have any patterns or texture .

Video


lOWER 1/3RDs

Lower 1/3rds may build on but if they use the logo the use of the logo falls under the logo guidelines above .

Lower 1/3rds must use approved Thrivent fonts.

If Lower 1/3rds are on a background, the background must be a solid with no texture or pattern.

INTERVIEWs

Format: 16:9 with special consideration to foreground and background composition . Interviews should not follow a 4:3 framing parameter .

Background: Slightly out of focus, but not so much as to look artificial or have a graphic quality .

In most cases, the person being interviewed should be looking off camera, but looking directly into the camera is allowed in certain instances .

Video

Brad HewittPresident and CEO


Lighting: There needs to be a key source, fill and back light so that there is interest and texture in the face . This applies to interviews shot inside and outside, and will likely require additional time .

Portrait backgrounds, chroma-key backgrounds and graphic backgrounds should be avoided .

Sound quality is a paramount consideration for all interviews .

B-ROll

B-roll should be well lit and generally high key . Moving camera work is not recommended—avoid rash movements or jerkiness .

If a moving camera is used, the moves should be planned (not random) and smooth—avoid rash movements or jerkiness .

B-roll should capture people doing things with the emphasis on faces—close-ups are strongly encouraged .

The compositional benefits of the 16:9 aspect ratio should be used extensively, including the use of foreground/background focus and focus changes to direct the audience’s attention.

mUsIC

Music sound should be simple and clean . Instrumentation should be kept to a minimum, avoiding orchestral music, multi-layered music, and heavy rock .

The optimal track has clean, group ensemble music with a good rhythm .

Video


Sets should be realistic, as in creating an office look, and simple .

For nonrealistic sets, the background should be a single color or blocks of color with no texture . White lines to divide areas are permitted .

Subtle lighting effects can be used to create depth and interest .

sets


Putting It All Together: staging Examples

16 x 9 aspect ratio screen16 x 9 aspect ratio screen


Putting It All Together: staging Examples

16 x 9 aspect ratio screen


elearning Brand Guidelines

FONT UsE

Use Stone family fonts for all title, headings, sub-headings, and buttons labels . Body font at screen size 16 and below is Ariel . Exceptions may be made when appropriate to the message and part of a localized design theme . For example, if a wedding metaphor is being used to communicate a concept on a page, a cursive script may be used as part of the graphic .

COlORs

Use solid colors from the Thrivent palette; RGB except where displayed color on DELL or IBM laptops and monitors is visually and obviously inconsistent with the PMS colors, in which case adjustments can be made . Screens can be made of colors to use behind text or as a contrast to a darker color . If a course is related to a program or product that already has colors associated with it, those colors should be used for the course .

BACKGROUND

Use solid color blocks with a white border where appropriate . Color blocks define functional areas, e .g ., title, navigation, body text, etc . One-color line art may be integrated with the color block where it supports the metaphor or design theme .

lOGO PlACEmENT

Logos should be placed in the title or bottom color block with as much space around the logo as possible .

BUTTONs & CONTROls

Button and control labels should be in the Stone font . Colors are from the Thrivent color palette, but may be gradient . If solid colors are used, block shapes are preferred . Rounded corners may be used . Special shapes (circles, etc .) may be used if the control needs more emphasis . Usability is the primary consideration .


elearning Brand Guidelines

ANImATIONs

Use the standard open/close logo animation as part of an animated introduction. (Media Productions will have a Flash version for use in eLearning .) Line art and text animations may be used when the instructional designer determines it is the best way to tell the story or train the concept . Graphs may also be animated .

PHOTOGRAPHy

Use brand-standard photos from the Thrivent library when appropriate . When training a concept best illustrated with an inanimate or natural object, reflect human interaction when possible, but, for training and internal use, eLearning is not limited to this type .

ClIP ART UsE

High-quality line art may be used to illustrate concepts . Use EPS graphics from the Thrivent Internal Use Image Library (available in the future) when possible . Line art color should be consistent with the brand colors used in the course .


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ut aliquip ex ea commodo erat vol mcorper

suscipit lobortis nisl ut aliquip ex ea commodo

consequat. Duis autem vel eum iriure dolor in

hendrerit in utpat.

Thrivent.com

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Putting It All Together: Brand Examples

The use of white space at the top of all our pieces creates an area which allows our brand to be easily recognized . It also helps convey our promise of simplicity . While it may seem to occupy precious space, it’s important to keep this space free . For collateral originators, this means using the remaining space efficiently by using concise, simple language and focusing on only a few concepts .

Our color palette remains the same with the addition of screening back our colors to 70% .

Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter, in 9 pt. Stone Sans, is always reversed out of a red (PMS 485) bar in the bottom right corner of the front page .

We use the Stone type family, with Stone Sans Bold as our headline font .

Logo is always placed in the upper part of the page, flush right and above the color bar or photograph .

Photography is a full-color, honest celebration of people thriving in their personal and professional lives .

Interior white line widths are 6 pt .



Putting It All Together: Collateral system Examples

a-Level SeriesA-Level pieces introduce Thrivent Financial for Lutheran’s brand, mission, voice and selling proposition, along with positioning our subsidiaries . (Supports the Connect phase of the Advisory Process .)

thrive (thrîv) v. To be healthy or do well: flourish

There’s Webster’s definition. And there’s your interpretation. Whatever

thriving is to you, Thrivent Financial for Lutherans delivers the financial

expertise and commitment to personal well-being that help members

like you thrive—your way.

Imagine being a member of an organization that helps you with what matters most in your life.

Thrivent.comThrivent.com

625 Fourth Ave. S., Minneapolis, MN 55415-16654321 N. Ballard Road, Appleton, WI 54919-0001www.thrivent.com • e-mail: [email protected] (800-847-4836)

30000 N4-08

Our Mission

The Values We Share With Our Members

Thrivent Financial for Lutherans is a faith-based membership organization called to improve the quality of life of its members, their families and their communities by providing unparalleled solutions that focus on financial security, wellness and caring for others.

Faith Family Stewardship Service

Let’s thrive.®



Collateral system Examples

B-Level SeriesB-Level pieces educate members on a financial need or topic . It’s a high-level introduction to categories of products and services . There’s no product detail at this level and nothing specific to Thrivent Financial’s offerings . (Supports the Connect and Analysis phases of the Advisory Process .) See B-Level Roadmap and Templates for more details.

Jane and Eric are in their mid-thirties with three energetic children. Eric is a self-employed

electrician and Jane works part-time for a small publishing company.

If something were to happen to Eric, he wants Jane to be financially secure enough to be

able to spend time with the children instead of having to work full-time. Jane knows that

Eric would have a difficult time without her part-time income, and he would need extra

help caring for the children so he can keep his business up and running.

Losing either one of them would not only affect their current way of life, but could

do serious damage to everything they’ve planned for the future. To put these worries to

rest, they realize they need to consider ways of increasing life insurance protection on

their lives.

“Providing for our family is important in case anything happens to either of us.”

Preserving and enhancing your family’s financial security

Cash valueAmount of money available from a permanent life insurance contract for withdrawals or contract loans—often on a tax-free basis.

Death benefitThe amount paid by an insurance company to a beneficiary named in a life insurance contract upon the death of the individual insured by the contract.

Life insurance falls into one of two major categories: term and permanent.

Term life insuranceFor temporary coverage, term life insurance provides coverage at a reasonable cost during a specified period of time and pays a benefit only if you die during the term. It may be a smart decision at a time in your life when the cost of permanent insurance is beyond your reach.

Term life insurance offers:

•Guaranteed level premiums for the time period you select.

•Guaranteed level death benefit as long as make premium payments.

•Conversion privilege allows you to convert to permanent life insurance as your needs change.

Permanent life insuranceAs the name implies, permanent life insurance is designed to provide permanent, long-term coverage, with the added benefit of cash value. It can be either traditional or flexible life insurance.

Whole life insurance is the most commonly known type of traditional permanent life insurance. It’s a good choice if you like guarantees. As long as premiums are paid, it offers:

•Guaranteed level premiums that will not fluctuate.

•Guaranteed death benefit payable no matter when death occurs.

•Guaranteed cash values throughout the life of the contract.

Solutions to consider

Life insurance can provide essential financial protection—and flexibility. Choosing the right life insurance

solution for you is a personal decision. No matter which type you choose, protecting your family’s financial

security with life insurance is something you should consider.

54

INSURANCE

Milestone Put life insurance to work for you

Education Use the accumulated value in your contract to help pay college costs for your children through contract loans and partial surrenders.1

Retirement During your retirement, you can use the accumulated value for supplemental income through contract loans or partial surrenders.1

Wealth transfer Life insurance can be a valuable tool for transferring wealth to your heirs since death proceeds are generally excludable from the beneficiary’s gross income (under current tax law IRC Sec. 101 (a)(1)).

Legacy If you wish to give cash or other property to charity, permanent life insurance can help to replace the value of the gifted property, preserving your estate for your heirs.

Protecting your life, health and

financial well-being

Insurance solutions to meet your most important

protection needs

Thrivent.comThrivent.com • Thrivent.com/facebook • Thrivent.com/twitter



C-Level SeriesC-Level pieces describe how Thrivent Financial products or services meet members’ needs . It shows the competitiveness and value of a Thrivent Financial product or service . (Supports the Take Action phase of the Advisory Process .) State and FINRA filing may be required . See C-Level Roadmap and Templates for more details.

4U N I V E R S A L L I f E I N S U R A N c E I I

Death benefit options provide even more flexibility

Universal Life II gives you the choice of two death benefit options. You can increase or decrease the coverage on your existing contract throughout your lifetime.1 Or change from one death benefit option to the other (within contractual limitations).

• With Option 1, your contract will provide a level death benefit equal to the face amount, which means that your death benefit will not change as your accumulated value varies. Option 1 can help keep your insurance costs down and may be appropriate if you do not expect your life insurance needs to increase.

• With Option 2, your contract will provide a variable death benefit that changes with your accumulated value. Your beneficiaries will receive the face amount you select plus the accumulated value of your contract. Option 2 may be appropriate if you want your death benefit to change as your accumulated value varies, or if you expect your life insurance needs to increase.

With either option, as your accumulated value grows, the death benefit may be increased so your contract remains in compliance with Internal Revenue Code regulations.

1 Increases and decreases have limitations related to contract size and your age. Increases may require evidence of insurability. Decrease charges may apply to a decrease in coverage.

OPTION 1

OPTION 2

Life Insurance

Death Benefit

Death Benefit

Life Insurance

Accumulated Value

Accumulated Value

Life Insurance

Death Benefit

Death Benefit

Life Insurance

Accumulated Value

Accumulated Value

Thrivent.com

Thrivent Financial Universal Life Insurance IIStable, flexible, accessible protection

32014 N5-0832014 N5-08 Contract Forms U-UM-UL (07) and ICC07 U-UM-UL

4321 N. Balllard Road, Apppleton, WI 54919-0001www.thrivent.com • e-mail: [email protected] (800-847-4836)


Accumulated value is available when net premiums paid plus any earnings exceed the partial surrenders, decrease charges, monthly deductions, and any other contract charges subtracted from the contract.

The cost-of-insurance rate per thousand dollars of the net amount at risk (included as part of the monthly deduction) increases annually due to the increased mortality at older ages.

While the features of Universal Life II may make this an appropriate product solution, these features, along with the varying accumulated value in relation to the credited interest rate, mean that a Universal Life II contract should be periodically reviewed. Your Thrivent Financial representative will assist you with this review.

This is a solicitation for insurance. For information about Universal Life II, contact your Thrivent Financial representative who can provide information on the contract provisions, including: monthly deductions, charges and fees, surrender charges, decrease charges, reduction of benefits, and terms under which this contract will continue in force or be discontinued. It is possible that coverage may terminate prior to maturity even if scheduled premiums are paid in a timely manner.

This contract has exclusions, limitations, reduction of benefits, and terms under which the contract may be continued in force or discontinued. For costs and complete details of coverage, please contact your Thrivent Financial representative or call Thrivent Financial at 800-847-4836.

Flexible Premium Adjustable Life Insurance is a product of Thrivent Financial for Lutherans, Appleton, WI.

5

Tax advantages of life insurance

Universal Life II and other life insurance products offer a variety of tax advantages.

• Tax-free death benefitOne of the most significant advantages of life insurance is that under current tax law [IRC Sec. 101(a)(1)], death proceeds are generally excludable from the beneficiary’s gross income.

• Tax-deferred growth of your accumulated valueSince the accumulated value of your Universal Life II contract grows tax-deferred, it has the potential to grow faster than a taxable investment product.

• Tax-free loans and partial surrendersIn most cases, loans from your contract are not taxable. With partial surrenders, you generally will not have a taxable event until the accumulated value received exceeds the total amount of premiums paid.1

U N I V E R S A L L I f E I N S U R A N c E I I

1 Loans and surrenders will decrease the death proceeds and the cash surrender value available to pay insurance costs. Surrenders may generate an income tax liability and may be subject to a decrease charge. A significant taxable event can occur if a contract terminates with outstanding debt. Loaned values may accumulate at a lower rate than unloaned values.

2 An administrative fee of up to $150 will be charged for exercising this benefit; the death benefit is discounted as described in the rider. consult with your tax advisor about the potential taxable effect of receiving funds under this Accelerated Death Benefit for Terminal Illness Benefit Rider. Please be aware that if the entire death benefit is acceler-ated, the life insurance contract will terminate on the date the benefit is paid. Partial accelerated benefits are not allowed in Oregon.

3 In New York, Pennsylvania and Texas, benefits are available if the insured has a life expectancy of 12 months or less.

Living Benefits from your contractThrivent Financial automatically

offers the Living Benefits feature

under the Accelerated Death

Benefits for Terminal Illness rider

at no additional premium cost.

With this benefit, you can

choose to receive a present value

of all or a portion of your death

benefit while you are still alive.2

Benefits are paid as a lump sum

and are available if the insured

has a life expectancy of 24

months or less as a result of a

disease or physical condition.3

Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter32014 N5-08



d-Level SeriesD-Level pieces demonstrate a specific product feature in detail or address a niche subject . They help move the member through the decision-making process . (Supports the monitor phase of the Advisory Process .) State and FINRA filing may be required . See D-Level Roadmap and Templates for more details.

Understanding your life insurance dividendsA valuable benefit of owning life insurance

Thrivent.com

Whether you are considering the purchase of a life insurance contract or reviewing a life insurance illustration, you’ll want to understand what dividends are all about.

The basics of dividendsA dividend is paid to the owners of certain life insurance products. When you receive dividends—which may also be called surplus refunds—you are receiving a share of the divisible surplus of Thrivent Financial for Lutherans.

Not all of the surplus gets distributed. The board of directors determines how much of the surplus is to be distributed and how much of it is to be retained for ongoing business purposes.

While traditional whole life insurance contracts usually credit dividends, most term, universal life, and variable universal life products do not.

Read on to learn how dividends are calculated and how they can benefit you.


Service Hourly rate Hours per day Cost over 5 days

Childcare worker $9.05 10 $452.50

Private household cook $13.64 2 $136.40

House cleaner $8.99 2 $89.90

Administrative support $14.60 2 $146.00

Chauffeur $10.62 1 $53.10

Weekly value: $877.90 Estimated annual value: $45,650.80 ($877.90 x 52 weeks)

Protect the contributions you make to your familyStay-At-Home Spouse Disability Income Insurance

Thrivent.com

Your spouse goes to work and brings home the family paycheck. But your contributions add a real economic value, as well.

While your spouse is at work, you’re likely cleaning, buying groceries, doing laundry and running errands. You may even be paying the bills, booking vacations and helping your kids with their homework. Your spouse helps as much as possible, but it’s your responsibility to keep the household running smoothly.

Although you don’t earn a dime doing it, it’s the best job you’ve ever had.

Your time is worth moneyWhen considering your economic worth, the table below provides an example of what it would cost to hire others to perform some of your daily tasks if you suddenly were unable to do them. Your economic value is even greater when you add all your evening and weekend hours, which aren’t accounted for below. Regional cost-of-living differences may increase your value, too.

What would happen to your family if something happened to you?Thrivent Financial is one of only a

few insurers that offers disability

income insurance to stay-at-home

spouses. You can apply for coverage

with up to a maximum monthly

benefit of $750, a significant

amount when you consider the

economic value of the services you

provide your family.

U.S. Department of Labor National Occupational Employment and Wage Estimates, May 2006


The “survivor gap”Will you need to replace lost retirement income?

Thrivent.com

When it comes to your retirement, what sources of income can you and your spouse rely on?

What would happen if some of that income were reduced or eliminated because one of you died? Would you or your spouse be able to maintain your lifestyle?

Survivor gap is a common issueAs the scenario below depicts, the death of a spouse during retirement can drastically change the lifestyle of the survivor—especially if a couple relied on both incomes to meet expenses. Not only can income go down dramatically, but expenses can increase upon the first death due to factors such as single tax-filing status, home-health-care needs and home-maintenance needs.

One couple’s retirement income scenarioThis couple selected a pension option that leaves the wife with limited income upon the husband’s death. The scenario also reflects that upon the first death, the lower of the two Social Security payments “goes away.”

If the husband were to die first, his wife would see her monthly income decrease by $1,500. For someone age 65, this could result in a financial loss of $360,000 or more over 20 years (not adjusted for inflation).

Will you have an income gap?Without your income, could your loved ones:

• Afford adequate health care?

• Keep your current house and stay in the community?

• Meet pledges made to churches and other charities?

• Pay all ongoing bills (including insurance, property taxes and income taxes)?

• Pay for transportation and recreation?

Monthly income source Together Husband alone Wife alone

Husband’s pension $2,000 $2,000 $1,000

Husband’s Social Security $1,000 $1,000 $1,000

Wife’s Social Security $500 $0 $0

Total monthly income $3,500 $3,000 $2,000


Thrivent Financial Bank loansHelping make your dreams come true

ThriventBank.comThriventBank.com32061 R2-08

Whatever your goals, we have loans to help you reach them.From building your dream home, to paying for college, to owning that special car, you can count on Thrivent Financial Bank to help with a variety of loan options.

Our mortgage plans, home equity loans and lines of credit give you simple solutions. And with our online services, getting your loan when you want it can be a breeze.

Have questions about mortgages or home equity loans?Our online calculators can help. Simply visit our Web site, click on Calculators, then choose either Mortgages or Refinancing. You’ll get answers to questions like:

• How much can I borrow?

• How much will my payments be?

• Should I consolidate my debt?

• Which type of loan is better to buy a vehicle: an auto loan or home equity loan?

Visit us today at www.thriventbank.com.

Or call 866-226-5225 to speak with a friendly, knowledgeable

lending specialist.

2000 E. Milestone Dr.Appleton, WI 54919-0006www.thriventbank.come-mail: [email protected]: 866-226-5225

ThriventBank .com Thrivent.com/facebook • Thrivent.com/twitter


Print and Outdoor Advertising

You only retire once.

©2007 Thrivent Financial for Lutherans 200705524 12/07

Don’t start saving for tomorrow…tomorrow.


Retire happily ever after.


The best thing to save for retirement? Yourself.

Protect your future. It’s the only one you have. As a Fortune 500® company with over $70 billion in assets under management,* we can help you do it. How will you thrive in retirement? Tell us at thrivent.com/retirement.

*As of Dec. 31, 2007. Securities are offered through Thrivent Investment Management Inc., 625 Fourth Ave. South, Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA. Member SIPC. ©Thrivent Financial for Lutherans 2008 200705524 1/08. 25261 N4-08

Live life like there is a tomorrow.

Enjoy life, but spend wisely. Because tomorrow can be the time to experience what you’ve always wanted.

As a Fortune 500®

company with over $70 billion in assets under management,* we can help you do it. How

will you thrive in retirement? Tell us at thrivent.com/retirement.


It’s the “golden years.”Not the “barely getting by years.”

For some, retirement is the time to rethink work. Like turning a hobby into a full-time job. As a Fortune 500® company with over $70 billion in assets under management,* we can help make it happen. How will you thrive in retirement? Tell us at thrivent.com/retirement.


Give yourself enough time to do all the nothing you want.

In retirement, every day is a Saturday. Or it can be if you plan ahead. As a Fortune 500® company with over $70 billion in assets under management,* we can help you do it. How will you thrive in retirement? Tell us at thrivent.com/retirement.


Our advertising layouts are designed specifically to meet annual advertising objectives and should not be replicated for other communications . Contact Strategic Marketing for assistance in using similar themes in other marketing venues .


Workshop Promotion

Workshop Poster Workshop Flyer

Workshop Invite

Postcard

Learn how you can use charitable giving tools to make a meaningful impact.

You’re Invited!

While various product solutions may be suggested as solutions for your needs, no products will be sold at this educational event. Registered representative for securities offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA and SIPC.

Thrivent Financial and its representatives and employees cannot provide legal, accounting or tax advice or services. Work with your Thrivent Financial representative in collaboration with your attorney and/or tax professional for complete details.

25135J N4-08 200802031

FIRST-CLASS MAIL U.S. POSTAGE

PAIDThrivent Financial

for Lutherans<Address><City, State, Zip>

<Name><Address 1><Address 2><City, State, Zip>You’re invited.

How to Thrive in RetirementSM

Get inspired and see retirement in a whole new way at this eye-opening seminar!

XXXXXPC RX-07

FR Name, desgFR Title

FR Name, desgFR Title

25135PA N4-08

Make a difference by giving back

Thrivent.com

Sharing your time, talents and treasures can help you provide a powerful gift to organizations you care about.

Attend this educational workshop to find out how charitable giving can make a meaningful impact. You’ll learn more about:

Charitable giving tools that may decrease z

your taxes and supplement your retirement income.

Ways you can leave a charitable legacy that z

will continue to make a positive difference far into the future.

Opportunities to give back through z

volunteering.

Sign up today!

Workshop date and time:

__________________________________________

Workshop location:

__________________________________________

Register:

__________________________________________

__________________________________________

__________________________________________

__________________________________________



Charitable Giving: How to Make a Difference by Giving Back

Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter Thrivent.com

Charitable Giving: How to Make a Difference by Giving Back<<Insert dateXXXXXXXXXXXXXXXX>><<Insert timeXXXXXXX>><<Insert location addressXXXXXXXXXXXXXXX>><<Insert location addressXXXXXXXXXXXXXXX>>

<<Insert dateXXXXXXXXXXXXXXXX>><<Insert timeXXXXXXX>><<Insert location addressXXXXXXXXXXXXXXX>><<Insert location addressXXXXXXXXXXXXXXX>>

25135F N4-08

Maximize your time, talents and treasures with a smart giving strategy

Being a steward of your time, talents and treasures can help you provide a powerful gift to <<this congregation and other>> organizations you care about.

Attend this educational workshop to find out how charitable giving can make a meaningful impact. You’ll learn more about:

Charitable giving tools that may decrease your taxes •and supplement your retirement income.Ways you can leave a charitable legacy that will continue •to make a positive difference far into the future.Opportunities to give back through volunteering.•



Sign-up today![Sign up on the registration form in the church office] [OR] [Contact <<RSVP NAME XXXXXXXX>> at <<phone XXX>> or e-mail <<[email protected]>> by <<DATEXXXXXXXXXXX>> and reserve your spot today.] This workshop was developed by Thrivent Financial for Lutherans and will be presented by <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <CA License No: ##########> and <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <CA License No: ##########>.

<<A complimentary lunch/refreshments will be served following the workshop.>>


Maximize your time, talents and treasures with a smart giving strategy

All of us want to make a positive difference and help others. Join us for this educational workshop to find out how sharing your time, talents and treasures (assets) can provide a powerful gift to organizations you care about.

Learn more about:Financial tools that may actually increase your giving capabilities.•

Ways you can leave a charitable legacy that will continue to make a positive •difference far into the future.

Opportunities to give back through volunteering.•

Sign up today!



[Sign up on the registration form in the church office] [OR] [Contact <<RSVP NAME XXXXXXXX>> at <<phone XXX>> or e-mail <<[email protected]>> by <<DATEXXXXXXXXXXX>> and reserve your spot today.]


This workshop was developed by Thrivent Financial for Lutherans and will be presented by <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <CA License No: ##########> and <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <CA License No: ##########>.

Thrivent.com

<<FR Name>><<Designations>><<Title>><<CA License No.#######>>

<<FR Name>><<Designations>><<Title>><<CA License No.#######>>


All of us want to make a positive difference and help others. Join us for this educational workshop to find out how sharing your time, talents and treasures (assets) can provide a powerful gift to organizations you care about.

Learn more about:

Financial tools that may actually increase your giving capabilities.•How you can leave a charitable legacy that will continue to make a positive •difference far into the future.Opportunities to give back through volunteering.•

Sign-up today![Sign up on the registration form in the church office] [OR] [Contact <<RSVP NAME XXXXXXXX>> at <<phone XXX>> or e-mail <<[email protected]>> by <<DATEXXXXXXXXXXX>> and reserve your spot today.] This workshop was developed by Thrivent Financial for Lutherans and will be presented by <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <CA License No: ##########> and <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <CA License No: ##########>.


While various product solutions may be suggested as solutions for your needs, no products will be sold at this educational event. Registered representative for securities offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836), a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA and SIPC.Thrivent Financial and its representatives and employees cannot provide legal, accounting or tax advice or services. Work with your Thrivent Financial representative in collaboration with your attorney and/or tax professional for complete details.

200802030Thrivent.com

Charitable Giving: How to Make a Difference by Giving Back





Compliance Number Positioning

B-Level Series

1 . Compliance number position .

2 . Form number on both the front and the back if piece is state filed .

3 . Positioning if Compliance number is required on both the front and the back .

1. 2. 3.

Protecting your life, health and

financial well-being

Insurance solutions to meet your most important

protection needs

Thrivent.com00000 N0-00

Variable insurance products, where available, are offered and underwritten by Thrivent Financial for Lutherans, Appleton, WI 54919-0001 and distributed by Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, (800-THRIVENT; 800-847-4836), a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA. Member SIPC.

Investing in a variable insurance product involves risks, including the possible loss of principal. More complete information on the investment objectives, risks, charges and expenses of the variable insurance contract and underlying investment options is included in the prospectuses, which investors should read and consider carefully before investing. Prospectuses are available from a Thrivent Financial representative or at www.thrivent.com.

Thrivent Financial for Lutherans is not connected with or endorsed by the U.S. government or the federal Medicare program. Medicare supplement insurance is not available in all states.

Long-term care insurance and major medical insurance are marketed through Thrivent Financial for Lutherans’ wholly owned subsidiary insurance brokerage agency.


Your Thrivent Financial representative is also a licensed insurance agent.

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Thrivent Financial Term Life InsuranceProtection you can build your life around

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The Thrivent Financial Level Term Life Insurance contract described briefly within this brochure has exclusions, limitations, reductions of benefits, and terms under which the contract may be continued in force or discontinued. Your Thrivent Financial representative can provide all costs and complete details of coverage.

Term Life Insurance is a product of Thrivent Financial for Lutherans, Appleton, WI.

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Optional compliance info, etc.


C-Level Series


2 . Form number on both the front and the back if piece is state filed .


4 . Optional compliance info, etc .

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d-Level Series



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Thrivent.com

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25590 N3-09 200901179

With so many well-known companies struggling or failing, you may wonder where Thrivent Financial for Lutherans stands. While we’re not immune from recent economic turmoil, we are

weathering the storm better than many other financial services providers.

Today we’re standing strong, even in these challenging times:

• Thrivent Financial continues to maintain a surplus to meet members’ claims that is nearly five times greater than what is required by law.

• While some insurance companies have reduced dividends, Thrivent Financial increased total dividends in 2009 by 5 percent.

• Thrivent Financial is fulfilling its mission to give back, making more than $126 million in direct contributions to communities, nonprofit groups, Lutheran institutions and individuals in need in 2008.

• Thrivent Financial has not applied for and does not expect to receive, any government bailout money.

As a fraternal benefit society, we share a common bond with our members—Lutheranism—and we share your values. We’re membership-owned, meaning we don’t answer to Wall Street. We answer to you.

To learn about financial solutions that fit your situation, contact your financial representative or log on to Thrivent.com.

Appleton, Wisconsin • Minneapolis, Minnesota • Thrivent.com • 800-THRIVENT (800-847-4836)

What makes us different is what makes us strong.Put our strength to work for you.


ads


1.

1.25590C N3-09 200901264

With so many well-known companies struggling or failing, you may wonder where Thrivent Financial for Lutherans

stands. While we’re not immune from recent economic turmoil, we are weathering the storm better than many other financial services providers.

To learn more about how we’re standing strong in these challenging times, contact me today!

Appleton, Wisconsin • Minneapolis, Minnesota • Thrivent.com • 800-THRIVENT (800-847-4836)


NameTitle

CA/AR Insurance IDCity,

State ZIPPhone Number




With so many well-known companies struggling or failing, you may wonder where Thrivent Financial for Lutherans stands.

While we’re not immune from recent economic turmoil, we are weathering the storm better than many other financial services providers.





• Thrivent Financial has not applied for—and does not expect to receive—any government bailout money.


Contact me today.FR NameTitleCA/AR Insurance IDAddressCity, State, ZIPPhone Number

With so many well-known companies struggling or failing, you may wonder where Thrivent Financial for Lutherans stands.

While we’re not immune from recent economic turmoil, we are weathering the storm better than many other financial services providers.





• Thrivent Financial has not applied for—and does not expect to receive—any government bailout money.


Contact me today.FR NameTitleCA/AR Insurance IDAddressCity, State, ZIPPhone Number

25590B N3-09 200901265 25590B N3-09 200901265

Appleton, Wisconsin • Minneapolis, Minnesota • Thrivent.com • 800-THRIVENT (800-847-4836) Appleton, Wisconsin • Minneapolis, Minnesota • Thrivent.com • 800-THRIVENT (800-847-4836)


Bulletin inserts


1.Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter

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Seminars


1.

Workbook

Thrivent.com

Workbook

Workshop TitleWorkshop Subtitle

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625 Fourth Ave. S., Minneapolis, MN 55415-1665www.thrivent.com • 800-THRIVENT (800-847-4836)

© Copyright 2009. Thrivent Financial for Lutherans. All rights reserved. 000000000 Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter



Seminars


37%. Of all the issues that spark a fight, debt ranked No. 1 (37%) for most couples in a recent survey.1

22055FS R5-09 Thrivent.com

200805307

How can we host From Me to We?Hosting a workshop is easy. Thrivent Financial provides:

• AThriventFinancialforLutheransrepresentativetolead the workshop.

• Resourceworkbooksforparticipants.

• Promotionaltoolstopromotetheworkshop,including posters,flyers,bulletininserts,newsletteritemsandan invitationletter.

YourThriventFinancialrepresentativewillorderallworkshopmaterials for you.

To get started, work with your Thrivent Financial representative to:

• Setadate,timeandlocationfortheworkshop.

• Promotetheworkshopwithannouncements,posters,etc.

• Conductregistration.

• Closeregistrationatleast10businessdaysbeforetheworkshop. (Thefinancialrepresentativewillneedtoknow howmanyresourceworkbookstoorder.)

Why it’s important to offer From Me to We

A study of over 21,000 couples revealed:

• 66% had problems associated with major debt, and that debt was one of the top five financial stumbling blocks in marriage.

• Conversely, one of the unique strengths of the majority of happily married couples was that they did not have

major debt.2

2 Source: The Effects of Debt on Newlyweds and Implications for Education, June 2005, Volume 43 Number 3, Article Number 3RIB7.

The From Me To We workshop is intended only to educate you about financial decisions. It is broad in scope and does not consider your individual personal financial situation, which is unique. The information and advice may not be appropriate in all cases. No products will be offered for sale.


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Create your financial future—together

Thrivent.com

Are you engaged or newly married?

Find common ground with money management and work together to reach your goals.

Join us for a free educational workshop:

From Me to WeAttend this workshop and find out how you can take steps to help you: • Identify your values and attitudes about money.• Set goals and use a budget to help reach them.• Manage your money together.

Sign up today!

When:

Where:

Register:

This workshop was developed by Thrivent Financial for Lutherans.

The From Me to We workshop is intended only to educate you about financial decisions. It is broad in scope and does not consider your individual personal financial situation, which is unique. The information and advice may not be appropriate in all cases. No products will be offered for sale.

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Fact Sheet Poster





Seminars


1.

1.

Postcard Flyer

If you’re engaged or newly married, it’s important to find common ground with money management and work together to reach your financial goals.

Join us for a free, 50-minute educational workshop.

Learn how to take steps to:

• Identify your values and attitudes about money.• Set goals and use a budget to reach them.• Manage your money together.

Sign up today![Sign up on the registration form in the church office] [OR] [Contact <<RSVP NAME XXXXXXXX>> at <<phone XXX>> or email <<[email protected]>> by <<DATEXXXXXXXXXXX>> and reserve your spot today.]

This workshop will be presented by <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <<CA/AR Insurance ID: ##########>> and <<FR NAME XXXXXXXXXXXXXXX,>> <<FR TITLE XXX,>> <<CA/AR Insurance ID: ##########>>.

<<A complimentary lunch/dinner/refreshments will be served following the workshop.>>

Thrivent.com

Create your financial future—together

From Me to We<<Insert dateXXXXXXXXXXXXXXXX>><<Insert timeXXXXXXX>><<Insert location addressXXXXXXXXXXXXXXX>><<Insert location addressXXXXXXXXXXXXXXX>>


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[Insert date] [Insert time] [Insert location address] [Insert location address]


[Sign up on the registration form in the church office][OR] [Contact [RSVP Name] at [phone] or email [[email protected]] by [DATE] and reserve your spot today.]

This workshop will be presented by [FR NAME,][FR TITLE XXX,][CA/AR Insurance ID: ##########]and [FR Name,] [FR TITLE,] [CA/AR Insurance ID: ##########].

[A complimentary lunch/dinner/refreshments will be served following the workshop.]






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Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter22055F R1-09



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From Me to We

Recommendation to:[Congregation/Lutheran Institution]

22055PPT R1-09 © Copyright 2009 Thrivent Financial for Lutherans 20080541400000000000000 N0-00 © Copyright 2009 Thrivent Financial for Lutherans

Thank You ...

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PowerPoint Thank You Note



Seminars


1.

Facilitator Guide

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From Me to We Working together to create your financial future

Facilitatorís Guide

Thrivent.com Thrivent.com • Thrivent.com/facebook • Thrivent.com/twitter



Seminars


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You are cordially invited

1 .

1 .

Invitation Bulletin Insert

00000B R0-00 Thrivent.com

Short lead in copy

[Seminar Name] is for educational purposes only. It is broad in scope and does not consider your personal financial situation. Your financial situation is unique, and the workshop’s information and advice may not be appropriate in all situations. No products will be offered for sale.

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Seminars


The From Me to We workshop is intended only to educate you about financial decisions. It is broad in scope and does not consider your individual personal financial situation, which is unique. The information and advice may not be appropriate in all situations.

22055L R1-09 200805309

Dear People of [Name of Church], [If you’re engaged or newly married/As a newly engaged or recently married couple], I would like to wish you God’s blessings as you look forward to your life together. I would also like to invite you to a free educational workshop that may help you start your marriage on a solid financial foundation. From Me to We will be presented by [FR name/and FR name], [a] Thrivent Financial for Lutherans representative[s]. The workshop takes a stewardship approach to helping couples find common ground when it comes to money management. During the workshop, couples will learn how to take steps to:

• Identify their values and attitudes about money. • Set goals and use a budget to achieve them. • Manage their money together.

There is no cost for you to attend this 50-minute workshop on [day, date] at [start time] at [location]. Each participant will receive a resource workbook. To register, [sign up on the registration form in the church office by [date] [or] [contact [RSVP name] at [phone] or email [email address] by [date]. [A complimentary lunch/refreshments will be served following the workshop.] For more information about the From Me to We workshop, contact [name], [title], [CA/AR Insurance ID#], our local Thrivent Financial representative and the workshop’s presenter, at [phone number] or [email address]. [Yours in Christ, ] [Pastor’s name]

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Promotion Sheet Pastor Letter

Congregation Promotional Sheet Announcement, Calendar listing, Newsletter article, Promotional notice

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Announcement (For the pastor or other church staff member to read during a church service.)

Are you engaged or newly married?

If you are, we’d like to invite you to attend an upcoming workshop that we’re hosting, called From Me to We.

From Me to We is a free, 50-minute educational workshop designed for couples who would like to start their life together on a sound financial foundation. The workshop takes a stewardship approach to helping couples identify their attitudes and values about money. Participants will also learn how they can take steps to manage their finances together, as well as set goals and use a budget to achieve them.

The workshop will be presented by Thrivent Financial for Lutherans representative[s] [FR name] [and] [FR name]. This is an educational experience. No financial products will be sold.

Please join us for the From Me to We workshop, [day, date] from [start time] to [end time] at [location]. [There will be refreshments/a complimentary lunch/dinner afterward.]

To reserve a seat for yourself, or for yourself and a guest, [Insert instructions for registering]. The deadline to register is [day], [date that is at least 10 business days before the workshop].

For more information, contact [FR name] at [phone number] or [email address].

Calendar Listing

From Me to We, a free educational workshop, will be offered at [location name], [address], on [date] from [start time] to [end time]. [Refreshments/A complimentary lunch/dinner/ will be served afterward.] The workshop will be presented by Thrivent Financial for Lutherans representative[s] [FR name] [CA/AR Insurance ID#] [and] [FR name] [CA/AR Insurance ID#]. Engaged and newly married couples can gain a better understanding of their attitudes and values about money. They’ll also learn how to take steps to manage their finances together, as well as set goals and use a budget to achieve them. To register, [give instructions]. The registration deadline is [date that is at least 10 business days before the workshop]. For more information, call [name] at [phone number].

The From Me to We workshop is intended only to educate you about financial decisions. It is broad in scope and does not consider your individual personal financial situation, which is unique. The information and advice may not be appropriate in all situations. 200805309

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Seminars


1.

Follow-up Script

Follow-up Thank You Phone Script ñ From Me to We

22055PSF R1-09 Thrivent.com

200805309

Participant who did not indicate he or she wanted FR follow-up Note: Prior to contacting a prospect, be sure to consult—and follow—the appropriate Do Not Call regulations. Also, be sure to check the Do Not Market list.

A) Introduction and Courtesy

This is where you will introduce yourself and your role and demonstrate professionalism by being considerate of the personís time. (Select the appropriate text based on whom you are calling.)

(Inactive member or prospect) Hi, I’m [your name], [your/your local] financial representative with Thrivent Financial for Lutherans based in Appleton, Wisconsin, and Minneapolis, Minnesota. I was [the presenter/one of the presenters] of the From Me to We workshop you attended [last week/day of week/on date]. Have I caught you at a good time to talk for just a few minutes?

• If No: I’m sorry, what would be a better time for me to call you back? Get information and call again at specified time/date.

• If Yes: Go to B

(Natural market) Hi, this is [your name], your financial representative with Thrivent Financial for Lutherans. Have I caught you at a good time to talk for just a few minutes?

• If No: I’m sorry, what would be a better time for me to call you back? Get information and call again at specified time/date.

• If Yes: Go to B

B) The Hook— Reason for the Call

This is the reason youíre calling and what will interest the individual in continuing the call.

(Inactive member or prospect) First, I want to thank you for coming to the workshop. It’s great to see that you’re really committed to reaching your financial goals together.

Are there any questions you have or input you’d like to share about the workshop? Go to C

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Documents

Brand Design Guidelines - ClicktagMediaclicktagmedia.com/clicktagfiles/Thrivent-BrandDesign-StyleGuide-log… · The use of unique logos or taglines for these Thrivent Financial groups