BRAND GUIDELINES - Creative Cass€¦ · 21 logo do’s + don’ts trigal dorado logo + tagline 23 ogo + tagline: primary l 24 logo + tagline: alternative 25 clear space + minimum

FOR ASSISTANCE OR APPROVAL, PLEASE EMAIL: [email protected] Version 1 | Summer 2016

BRAND GUIDELINES

2TRIGAL DORADO BRAND GUIDELINES | VERSION 1 | ISSUED: SUMMER 2016

brand language04 THE BRAND STORY

05 POSITIONING STATEMENT

06 VALUES + PERSONALITY

07 BRAND PYRAMID

08 KEY MESSAGING

trigal dorado logo10 PRIMARY LOGO

11 USAGE EXAMPLES

12 PRIMARY LOGO CLEAR SPACE +

MINIMUM SIZE

13 LIMITED USE LOGO

14 LIMITED USE LOGO CLEAR SPACE

+ MINIMUM SIZE

15 TYPOGRAPHY

18 COLOR PALETTE

19 COLOR GUIDE + TINTS

21 LOGO DO’S + DON’TS

trigal dorado logo + tagline23 LOGO + TAGLINE: PRIMARY

24 LOGO + TAGLINE: ALTERNATIVE

25 CLEAR SPACE + MINIMUM SIZE

26 TRIGAL DORADO LOGO

+ TAGLINE DON’TS

trigal dorado + CSM corporate logo28 TRIGAL DORADO + CSM

CORPORATE LOGO LOCKUP

29 TRIGAL DORADO + CSM

CORPORATE ENDORSER

packaging + labels31 LOGO USE ON

PACKAGING + LABELS

32 USAGE EXAMPLES

brand expression34 GRAPHIC TREATMENTS

35 AUTHENTIC TEXTURE

36 COLOR ANGLES & BARS

37 SUNRAY GRAPHIC

38 PHOTOGRAPHY GUIDELINES

39 SELL SHEET TEMPLATE

appendix41 LINEAR LOGO FILE GUIDE

43 LINEAR LOGO + TAG FILE GUIDE

45 STACKED LOGO FILE GUIDE

47 STACKED LOGO + TAG FILE GUIDE

TABLE OF CONTENTS

BRAND LANGUAGE04 THE BRAND STORY

05 POSITIONING STATEMENT

06 VALUES + PERSONALITY

07 BRAND PYRAMID

08 KEY MESSAGING


For generations, the best Hispanic bakers have passed down authentic recipes

that celebrate the vibrancy of their culture. When you bite into a fresh piece of

Concha bread or Tres Leches cake you can almost taste the warmth, laughter

and love that is shared with family over treasured every day moments.

That’s why Trigal Dorado products, ingredients and techniques are founded

on celebrating traditions that bring you closer to home.

In 1999 Trigal Dorado launched its first product, Concha Mix, with the desire

to meet the modern baker’s growing need for easy-to-use, time-saving

ingredients that honor traditional Hispanic flavors.

Originally serving panaderias on the west coast with this single product, the

brand now offers one of the widest varieties of genuine Hispanic ingredients

to professional bakers across North America.

For those who want to deliver flavorful, authentic, memorable Hispanic

bakery items, Trigal Dorado is the brand you can trust to provide quality and

consistency that truly honors the legacy of generations of Hispanic bakers.

brand language

THE BRAND STORY


brand language

POSITIONING STATEMENT

Brand Overview | ShortTrigal Dorado offers authentic, easy-to-use bakery products that celebrate

Hispanic traditions.

Brand Overview | LongFor those who offer authentic Hispanic fresh bakery items, Trigal Dorado

specializes in versatile, easy-to-use ingredients, products and techniques that

celebrate Hispanic traditions.

LABOR-SAVING

PROUD

RELIABLE

TRADITIONAL

brand language

VALUES + PERSONALITY


CELEBRATORY

AUTHENTIC

PASS

IONA

TE

WELCOMING

HISPANIC

CONVENIENT

HAND-MADE

TRUST


brand language

BRAND PYRAMID 8BRAND

ESSENCE

1TARGET INSIGHT

2STRATEGIC PIVOT

3REASONS TO BELIEVE

4FUNCTIONAL BENEFITS

5VALUES + CHARACTER

6EMOTIONAL BENEFITS

7DIFFERENTIATOR

Celebrating Traditions

Trigal Dorado celebrates Hispanic traditions by offering authentic products and techniques that create cultural connection.

Proud. Honors tradition. Energetic. Reliable. Welcoming.

Authentic. Family-centric.

Customers take pride in establishing cultural credibility with authentic Hispanic recipes.

A versatile portfolio of easy-to-use, authentic Hispanic ingredients, products, and techniques that

celebrate Hispanic family traditions.

Time saving products drive efficiency. Authentic, on-trend flavors meet the demands of a growing consumer segment, building topline sales.

TT, MT Bakery and FS operators seeking authentic, high quality Hispanic products that are consistent, efficient and easy to use.

The Hispanic segment is meaningful and growing. It’s critical to deliver authenticity without adding operational complexity.


TaglineCelebrating traditions that bring you closer to home

Customer—FacingUsing traditional Hispanic recipes, Trigal Dorado offers a versatile portfolio

of fresh, authentic ingredients, products, and techniques that have been

passed down for generations. By specializing in high quality products that

are consistent, efficient and easy to use, Trigal Dorado helps customers fill

their bakeries with items that celebrate Hispanic traditions.

brand language

KEY MESSAGING

KEY WORD DO’S

DO BE:

Passionate

Proud

Warm

Casual

Celebratory

Culturally Relevant

KEY WORD DONT’S

DON’T BE:

Dry

Hard-selling

Matter-of-fact

Unapproachable

Sterile

trigal dorado logo10 PRIMARY LOGO

11 USAGE EXAMPLES

12 PRIMARY LOGO CLEAR SPACE +

MINIMUM SIZE

13 LIMITED USE LOGO

14 LIMITED USE LOGO CLEAR SPACE

+ MINIMUM SIZE

15 TYPOGRAPHY

18 COLOR PALETTE

19 COLOR GUIDE + TINTS

21 LOGO DO’S + DON’TS


trigal dorado logo

PRIMARY LOGO

The Trigal Dorado logo tells the brand story with two elements: The rising sun and logotype.

The rising sun, with hand illustrated rays, reflects traditional hispanic culture, which values authentic, hand-crafted, baked products from Trigal Dorado.The logotype of our name is expressed in traditional Spanish typography, which captures the culture and heritage of our brand.

The previous logo for Trigal Dorado should be phased out by January 1, 2017

Sun maintains the company’s heritage.

A Hispanic typeface brings a more traditional feel to our brand.

LOGO HISTORY

Developed in 1999, the original gold and red logo featured the rising sun. Gold was to signify Trigal Dorado’s Spanish meaning: golden wheat. The first product created under the brand name was Concha Mix which was used to make Concha, a sweet bread typically enjoyed in the morning when the sun rises. Today, the sun and warm colors remain as well as a font style that represents Hispanic heritage.


trigal dorado logo

PRIMARY LOGO: USAGE EXAMPLES

REVERSE* • LIMITED

*This example represents the logo being shown over a field of color; it does not suggest the logo should be placed in a box.

MONOCHROMATIC* • RED • PREFERRED

*This logo is a 1-color solution. It is intended for printing purposes only.

LOGO USAGE

Permission to use any logo other than full-color primary version must be obtained by contacting the communications team at [email protected]

MONOCHROMATIC* • GOLD • PREFERRED

*This logo is a 1-color solution. It is intended for printing purposes only and is best on darker backgrounds or paper textures.

MONOCHROMATIC* • BLUE • PREFERRED

*This logo is a 1-color solution. It is intended for pairing with the CSM Corporate Logo and/or other hero brands in the CSM blue.


trigal dorado logo

PRIMARY LOGO: CLEAR SPACE & MINIMUM SIZE

The area around the logo is as important as the mark itself.

The minimum clear space in this case is the width of the ‘sun’. This provides breathing room for the logo and eliminates visual clutter (text, graphic elements or other logos) that can compete with legibility and effectiveness of the logo.

In digital instances, the minimum clear space is the width of the ‘T’ in “Trigal”. CLEAR SPACE — PRINT

CLEAR SPACE — DIGITAL MINIMUM SIZE —

PRINT = 1.5 inch/38.1mm

DIGITAL = 108 pixels

BRAND RULES

• No other elements should be placed within the minimum clear space.

• The logo should not be placed in any visual device such as a square or circular shape.

• The logo should never appear smaller than 1.5 inch/38.1mm/108 pixels — If a smaller logo is needed, switch to the limited use logo.


In the instance that there is limited horizontal space, the limited use logo is recommended. This mainly includes packaging and when paired with the CSM corporate logo.

The Limited Use Logo is recommended in instances where the Primary Logo would appear too small due to it’s horizontal nature.

trigal dorado logo

LIMITED USE LOGO

LOGO USAGE


ALTERNATIVE Trigal Dorado Logo Stacked (Print) 4C.eps

MONOCHROMATIC* • RED


MONOCHROMATIC* • GOLD

*This logo is a 1-color solution. It is intended for printing on dark backgrounds or paper.

MONOCHROMATIC* • BLUE

*This logo is a 1-color solution. It is intended for pairing with the CSM Corporate Logo and/or with other hero brands in the CSM blue.


trigal dorado logo

LIMITED USE LOGO: CLEAR SPACE & MINIMUM SIZE

The area around the logo is as important as the mark itself.

The minimum clear space in this case is the width of the ‘sun’. This provides breathing room for the logo and eliminates visual clutter (text, graphic elements or other logos) that can compete with legibility and effectiveness of the logo.

In digital instances, the minimum clear space is the width of the ‘T’ in “Trigal”.

The Limited Use Logo is recommended in instances where the Primary Logo would appear too small due to it’s horizontal nature.

CLEAR SPACE — PRINT

CLEAR SPACE — DIGITAL MINIMUM SIZE —

PRINT = 1 inch/24.5mm

DIGITAL = 72 pixels

BRAND RULES



• The alt logo should never appear smaller than 1 inch/24.5mm/72 pixels — If space provides, it’s ALWAYS preferred to use the primary logo.


A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0


Roboto is a slab serif designed in 2013 by Christian Robertson. It has a mechanical skeleton and the forms are largely geometric, but the font features friendly and open curves. This makes for a more natural reading rhythm.

Gotham is a widely used geometric sans-serif typeface designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by architectural signage that achieved popularity in the mid-twentieth century.

HEADLINE: Roboto Slab (Bold, Regular, or Light depending on size and legibility)

SUB-HEAD AND BODY COPY: Gotham Book

trigal dorado logo

TYPOGRAPHY



DOWNLOADS

Roboto Slab is available online for free: fonts.google.com/specimen/Roboto+Slab

The Gotham font family is not available for free. Agencies and/or graphic design resources should purchase the required fonts as needed.


Web typography refers to use of fonts on the World Wide Web.

Roboto is available for free online use through Google Web Fonts.

To keep a consistent look with our chosen typeface Gotham, the best match is Monterrsat.




trigal dorado logo

TYPOGRAPHY: WEB

HEADLINE: Roboto Slab (Bold or Regular depending on size and legibility)

SUB-HEAD AND BODY COPY: Monterrsat

DOWNLOADS

Both Roboto Slab and Monterrsat are available online on Google Fonts:

fonts.google.com/specimen/Roboto+Slab

fonts.google.com/specimen/Montserrat

WHEN TO USE:

Email Campaigns

Microsite/Landing Pages


Arial is a common font loaded on all MACs and PCs. To avoid a compati-bility issue when working with other users, please use Arial.

Arial is considered a fallback font, which means if the specified font does not load properly, the user would see the specified fallback font.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

trigal dorado logo

TYPOGRAPHY: FALLBACK

HEADLINE: Arial Black

SUB-HEAD AND BODY COPY: Arial Regular


trigal dorado logo

COLOR PALETTE

Pantone 186C

C 0M 100Y 88K 0

R 242G 0B 23

Hexf20017

Pantone 7758C

C 24M 8Y 100K 0

R 206G 206B 0

Hexcece00

Pantone 219C

C 5M 93Y 6K 0

R 226G 49B 139

Hexe2318b

Pantone 299C

C 86M 8Y 0K 0

R 0G 160B 226

Hex00a0e2

Pantone 131C

C 0M 36Y 100K 8

R 232G 157B 0

Hexe89d00

Pantone 425C

C 0M 0Y 0K 80

R 88G 89B 91

Hex58595b

Pantone 7710C

C 79M 14Y 36K 0

R 0G 163B 168

Hex00a3a8

The color palette maintains consistency for the Trigal Dorado brand.

The CMYK color model (4-color process) used for color printing, also describes the printing process itself.

The RGB color model is an additive color model in which red, green and blue light are added together in various ways to reproduce a broad array of colors. This is used for video.

HTML colors are defined using a hexadecimal notation (HEX) for thecombination of red, green and blue color values.

TEXTPRIMARYColors from the Trigal Dorado + CSM logos

SECONDARYColors specific to Trigal Dorado

COLOR USAGE

Please note that the gray tone is for text purposes ONLY. You SHOULD NOT use gray in any graphics.


trigal dorado logo

COLOR GUIDE + TINTS

100% 80% 60% 40% 20%


When using two colors together from our palette, please refer to these examples of acceptable color combinations; do not stray from the approved pairs.

The gray in our color palette is intended for type treatments only.

DO NOT use these pairs.APPROVED pairs for use.

trigal dorado logo

COLOR PALETTE: PAIRS


TRIGAL DORADODo not alter the logo in any way.

If you should come acrossa scenario where an executional constraint exists but does not align with these standards, contact brand support.

For questions or concerns, email [email protected].

DO NOT use the former Trigal Dorado logo. This version should be phased out by January 1, 2017.

DO NOT use a containing shape.

DO NOT use black and white in communications. The use of black and white must be approved.

DO NOT change the colors of the outline or stroke from otherwise noted.

DO NOT stretch.

DO NOT change the typeface.

DO NOT change the orientation.

DO NOT add drop shadows.

trigal dorado logo

LOGO DO’S & DON’TS

DO NOT stylize Trigal Dorado lettering separately from the sun.

DO NOT add additional information to the logo.

Project Team Name

DO NOT change the colors within the sun or lettering.

trigal dorado logo + tagline 23 LOGO + TAGLINE: PRIMARY

24 LOGO + TAGLINE: ALTERNATIVE

25 CLEAR SPACE AND MINIMUM SIZE

26 TRIGAL DORADO LOGO + TAGLINE DON’TS


trigal dorado logo + tagline

LOGO + TAGLINE: PRIMARY

Along with our Trigal Dorado brand logo, where possible we will want to represent ourself with our tagline “celebrating traditions that bring you closer to home”.

The usage of the red or gold version of the logo + tagline will be determined by what best fits your application.

If both version are possible, the red version is preferred.

PREFERRED - Red TypeTrigal Dorado Logo + Tag Linear (Print) 4C Red.eps

SECONDARY - Gold Type (For use on dark backgrounds)Trigal Dorado Logo + Tag Linear (Print) 4C Gold.eps

DO USE FOR:

Signage

Banners

DO NOT USE FOR:

Packaging

CSM Corporate Lock-up



LOGO + TAGLINE: ALTERNATIVE

PREFERRED - Red TypeTrigal Dorado Logo + Tag Stacked (Print) 4C Red.eps

SECONDARY - Gold Type (For use on dark backgrounds)Trigal Dorado Logo + Tag Stacked (Print) 4C Gold.eps

DO USE FOR:

Signage

Banners

DO NOT USE FOR:

Packaging

CSM Corporate Lock-up

Please note that it is never required to use either version of the logo + tagline; They are available to use in appropriate instances.

The usage of the limited use logo + tagline vs. primary logo + tagline will be determined by what best fits your application.

The Primary Logo + Tagline version is ALWAYS PREFERRED over the Alternative Logo + Tagline.


The visual space around the logo plays an important part in defining its visual presence. It is important to observe minimum clear space requirements when using either version of the Trigal Dorado logo + tagline mark.

No other elements should be placed within the minimum clear space and mark should not be placed in any visual device such as a square or circular shape.

Minimum clear space around both versions of the logo + tagline mark is the height of the ‘sun’ in the Trigal Dorado logo.

The minimum size restriction assures that the logo and tagline will always be readable and effective in communications. Please adhere to minimum size requirement.


CLEAR SPACE & MINIMUM SIZE

MINIMUM SIZE —

PRINT = 2.5 inch/63.5mm

DIGITAL = 180 pixels

CLEAR SPACE — PRINT

CLEAR SPACE — DIGITAL

BRAND RULES



• As the tagline is one line of text, both versions of the logo + tagline should never appear smaller than 2.5 inch /63.5mm/180 pixels.


CELEBRATING TRADITIONS THAT BRING YOU CLOSER TO HOME

PROJECT NAMEPROJECT TEAM NAME

CELEBRANDO LAS TRADICIONES QUE LE TRAEN MÁS CERCA DE CASA


TRIGAL DORADO LOGO + TAGLINE DON’TS

DO NOT change the color of the divider bar. DO NOT change the typeface.

LOGO USAGE

The corporate brand logo + tagline should not be altered in any way.

These rules also apply to the vertical lock-up.

DO NOT change the weight/style of the divider bar.

DO NOT replace the tagline with other information or wording (such as a team name).

DO NOT lock up additional information with th lockup (such as a project name).

DO NOT translate the tagline into a language other than English.

trigal dorado logo + CSM corporate logo28 TRIGAL DORADO + CSM CORPORATE LOGO LOCKUP

29 TRIGAL DORADO + CSM CORPORATE ENDORSER


trigal dorado logo + CSM corporate logo

HERO BRAND + CSM CORPORATE LOGO LOCKUP

The single hero brand system adds on to the asset CSM_CorporateLogoTag_Linear.

To add the Trigal Dorado logoto the corporate brand logo+tagline the first thing added is a 2nd gold bar, which matches the color and weight of the existing gold bar in the corporate brand logo+tagline. The size of 2nd gold bar is determined by the leg of the ‘M’ in ‘CSM’. It is 1/6 of the width of the leg of the ‘M’. (See the example to the right.)

As you can see in the diagram the spacing of the bar is a ‘B’ height from Bakery Solutions on both sides.

Next we can add in the Trigal Dorado logo. The logo size is determined by the max height or width within the designated area and is locked to the space after the gold bar.

LOGO HERE

= WIDTH OF CSM LOGO

= HEIGHT OF CSM LOGO

CSM_CorporateLOGOTAG_[COLOR SPACE] THE SIZE OF LOGO IS DETERMINED BY THE MAX HEIGHT OR THE MAX WIDTH WITHIN THE DESIGNATED AREA.

LOGO IS ALWAYS LOCKED TO THE SPACE AFTER THE GOLD BAR. HEIGHT OF ‘B’

WIDTH = HEIGHT OF ‘B’1/6 OF THE ‘M’ LEG = WEIGHT OF 2ND GOLD BAR


trigal dorado logo + CSM corporate logo

HERO BRAND + CSM CORPORATE LOGO ENDORSING

When using the Trigal Dorado logo, it should be in the lead position, while CSM should be featured in the endorser position.

In the example of a NA sell sheet, the Trigal Dorado logo is featured on the front, while the CSM Corporate logo + Tagline and contact information are featured on the back, both in the endorser position. This is the ideal, standard approach. That said, there are several acceptable ways to show CSM in the endorser position.

When space or layout does not allow the hero brand to be prominently featured, with the CSM logo endorsing, the CSM logo and Hero logo can be featured together as a lock-up.

For additional guidance, please contact the communications team at csmcomms@ csmbakerysolutions.com.

Trigal Dorado brand in lead position

CSM brand in the endorser position.

packaging and labels31 LOGO USE ON PACKAGING+LABELS

32 USAGE EXAMPLES


Our packaging is subject to a variety of production methods and configurations. Our aim is to represent Trigal Dorado in a consistent manner regardless of these variations.

Due to the horizontal nature of the Primary logo, we recommend using the Limited Use Logo on ALL PACKAGING.

Please work closely with the communications team on labels or packaging and have them approve final files before printing. Email: [email protected]

packaging + labels

LOGO USE ON PACKAGING+LABELS

PREFERREDTrigal Dorado Logo Stacked (Print) 4C.eps

Monochromatic* • Red • Preferred


Monochromatic* • Gold • Preferred

*This logo is a 1-color solution. It is intended for printing on dark backgrounds or paper.

Monochromatic* • Blue • Preferred

*This logo is a 1-color solution. It is intended for pairing with the CSM Corporate Logo and/or with other hero brands in the CSM blue.

ALTERNATIVETrigal Dorado Logo Linear (Print) 4C.eps

USAGE RULESUse of the full color Primary Logo on packaging and labels is preferred, but we should not incur additional expense to do so. When necessary, use of the alternative logo options indicated is permitted.


Our labels and packaging are subject to a variety of production methods and configurations. Our aim is to represent Trigal Dorado in a consistent manner regardless of these variations.

Where reasonable, the CSM logo should be added as an endorsement to the Trigal Dorado brand that is primary.

Please work closely with the communications team on labels or packaging and have them approve final files before printing. Email: [email protected]

packaging + labels

USAGE EXAMPLES

Packaging Example

GA-13618 H.C. BrillDescription: Generic Brill logo label (13.5x4) - LeftSize: 13.5” x 4”Colors: PMS 280C Blue

3/11/11Proof #2

CYAN LINE DOES NOT PRINT - DIE LINE ONLYTHIS PROOF DOES NOT SHOW ACCURATE COLOR

Note: Please make acknowledgement of this proof promptlyso that the delivery date for this job will not have to be rescheduled.

PANTONE®

PMS 280C

Made in the U.S.A. MANUFACTURED BY: CSM Bakery Products NA, Inc. Tucker, GA 30084 QUESTIONS OR COMMENTS? PLEASE CALL 1-800-241-8526 OR VISIT US AT www.csmbakerysolutions.com

DO:

DO use the CSM logo in an endorsing position to support the Trigal Dorado brand.

DO NOT:

DO NOT use Trigal Dorado and CSM logo lock-ups on packaging or labels.

brand expression34 GRAPHIC TREATMENTS

35 AUTHENTIC TEXTURE

36 COLOR ANGLES & BARS

37 SUNRAY GRAPHIC

38 PHOTOGRAPHY GUIDELINES

39 SELL SHEET TEMPLATE


SUN

RAY

GR

APH

IC

Our brand is defined by our aesthetic style and overall look and feel.

To maintain consistency across all mediums, please try to incorporate the graphic treatments on the following pages when approaching creative collateral for the Trigal Dorado brand.

Please work closely with the communications team on all materials and have them approve final files before printing. Email: [email protected]

brand expression

GRAPHIC TREATMENTS

COLO

R A

NGL

ES &

BA

RS

AU

THEN

TIC

TEX

TUR

E


Our brand reflects the tradition of authentic hispanic baking. We use distressed textures on creative collateral to highlight the heritage of the Trigal Dorado brand.

The authentic texture should only be be used as an overlay on color angles and never to distract from of product photography.


brand expression

AUTHENTIC TEXTURE

DO:

DO use the authentic texture on brand color blocks and angles.

DO fade the graphic so that the focus remains on the brand and product information.

DO NOT:

DO NOT overlay the authentic texture on product photos.

DO NOT distract from the brand or product information.


Our brand is a celebration of traditional hispanic baking. We use angled color blocks on creative collateral to showcase our passion and to celebrate the Trigal Dorado brand.

These color blocks can be set to any angle degree and they mimic the sunray angles from our brand logo.


brand expression

COLOR ANGLES & BARS


Our brand reflects pride in authentic hispanic baking. We use the sunray graphic from our logo on creative collateral to highlight the consistency and reliability of the Trigal Dorado brand.

The sunray graphic should be used as a secondary element, highlighting key information within a design.


brand expression

SUNRAY GRAPHIC

CORRECT USAGE EXAMPLE

INCORRECT USAGE EXAMPLE

DO:

DO use one sunray graphic per piece to highlight key information.

DO fade the graphic so that the focus remains on the brand and product information.

DO NOT:

DO NOT distract from the brand or overlay on products.

DO NOT use more than one sunray graphic per piece.


Imagery plays a key role in instantly communicating the Trigal Dorado story in a visually compelling and consistent manner. Our photo style is warm, product-centric and feels authentic to our customers and our brand.

We incorporate natural textures on creative collateral to highlight the authentic, hand-made nature of the Trigal Dorado brand. These backgrounds can include wood, stone, kraft paper or natural fibers and should be used to add warm dimension to product photography.


brand expression

PHOTOGRAPHY GUIDELINES


brand expression

SELL SHEET TEMPLATE

Trigal Dorado brand in lead position

CSM brand in the endorser position.

Hero image on front side of sell sheet

Incorporate “Color Angles” on both sides of the sell sheet. This graphic treatment is specific to Trigal Dorado.

Tagline in headline position

Less than 20 words on Trigal Dorado

Less than 30 words on the product

Flexible space for product table length; Fill space after table with product image using a gradient fade to keep text legible.

Large scale, vertically oriented product name

Incorporate one sunray graphic to highlight key information on the sell sheet. This graphic treatment is specific to Trigal Dorado.

APPENDIX41 LINEAR LOGO FILE GUIDE

43 LINEAR LOGO + TAG FILE GUIDE

45 STACKED LOGO FILE GUIDE

47 STACKED LOGO + TAG FILE GUIDE


appendix

LINEAR LOGO FILE GUIDE

Please make sure to use only the logo files listed in this brand book.

The Trigal Dorado brand logo section of this document provides complete information on the use of this logo.

Access the Trigal Dorado logo suite on the Public Brand Files page on CoSMos.

PRINTTrigal Dorado Logo Linear (Print) 4C.epsTrigal Dorado Logo Linear (Print) 4C.pdf

ON-SCREENTrigal Dorado Logo Linear (Web) 4C.jpgTrigal Dorado Logo Linear (Web) 4C.png

LOGO USAGE


PRINTTrigal Dorado Logo Linear (Print) BW.epsTrigal Dorado Logo Linear (Print) BW.pdf

ON-SCREENTrigal Dorado Logo Linear (Web) BW.jpgTrigal Dorado Logo Linear (Web) BW.png

PRINTTrigal Dorado Logo Linear (Print) Reverse.ai(transparency requires .ai file)

ON-SCREENTrigal Dorado Logo Linear (Web) Reverse.png


appendix

LINEAR LOGO FILE GUIDE




PRINTTrigal Dorado Logo Linear (Print) Mono Blue.epsTrigal Dorado Logo Linear (Print) Mono Blue.pdf

ON-SCREENDO NOT use monotone logos on the web!

LOGO USAGE


PRINTTrigal Dorado Logo Linear (Print) Mono Red.epsTrigal Dorado Logo Linear (Print) Mono Red.pdf


PRINTTrigal Dorado Logo Linear (Print) Mono Gold.epsTrigal Dorado Logo Linear (Print) Mono Gold.pdf



appendix

LINEAR LOGO + TAG FILE GUIDE




PRINTTrigal Dorado Logo + Tag Linear (Print) 4C Red.epsTrigal Dorado Logo + Tag Linear (Print) 4C Red.pdf

ON-SCREENTrigal Dorado Logo + Tag Linear (Web) 4C Red.jpgTrigal Dorado Logo + Tag Linear (Web) 4C Red.png

LOGO USAGE


PRINTTrigal Dorado Logo + Tag Linear (Print) 4C Gold.epsTrigal Dorado Logo + Tag Linear (Print) 4C Gold.pdf

ON-SCREENTrigal Dorado Logo + Tag Linear (Web) 4C Gold.jpgTrigal Dorado Logo + Tag Linear (Web) 4C Gold.png

PRINTTrigal Dorado Logo + Tag Linear (Print) BW.epsTrigal Dorado Logo + Tag Linear (Print) BW.pdf

ON-SCREENTrigal Dorado Logo + Tag Linear (Web) BW.jpgTrigal Dorado Logo + Tag Linear (Web) BW.png

PRINTTrigal Dorado Logo + Tag Linear (Print) Reverse.ai(transparency requires .ai file)

ON-SCREENTrigal Dorado Logo + Tag Linear (Web) Reverse.png


appendix

LINEAR LOGO + TAG FILE GUIDE




PRINTTrigal Dorado Logo + Tag Linear (Print) Mono Blue.epsTrigal Dorado Logo + Tag Linear (Print) Mono Blue.pdf

ON-SCREENTrigal Dorado Logo + Tag Linear (Web) Mono Blue.jpgTrigal Dorado Logo + Tag Linear (Web) Mono Blue.png

LOGO USAGE


PRINTTrigal Dorado Logo + Tag Linear (Print) Mono Red.epsTrigal Dorado Logo + Tag Linear (Print) Mono Red.pdf

ON-SCREENTrigal Dorado Logo + Tag Linear (Web) Mono Red.jpgTrigal Dorado Logo + Tag Linear (Web) Mono Red.png

PRINTTrigal Dorado Logo + Tag Linear (Print) Mono Gold.epsTrigal Dorado Logo + Tag Linear (Print) Mono Gold.pdf

ON-SCREENTrigal Dorado Logo + Tag Linear (Web) Mono Gold.jpgTrigal Dorado Logo + Tag Linear (Web) Mono Gold.png


appendix

STACKED LOGO FILE GUIDE




PRINTTrigal Dorado Logo Stacked (Print) 4C.epsTrigal Dorado Logo Stacked (Print) 4C.pdf

ON-SCREENTrigal Dorado Logo Stacked (Web) 4C.jpgTrigal Dorado Logo Stacked (Web) 4C.png

LOGO USAGE


PRINTTrigal Dorado Logo Stacked (Print) BW.epsTrigal Dorado Logo Stacked (Print) BW.pdf

ON-SCREENTrigal Dorado Logo Stacked (Web) BW.jpgTrigal Dorado Logo Stacked (Web) BW.png

PRINTTrigal Dorado Logo Stacked (Print) Reverse.ai(transparency requires .ai file)

ON-SCREENTrigal Dorado Logo Stacked (Web) Reverse.png


appendix

STACKED LOGO FILE GUIDE




PRINTTrigal Dorado Logo Stacked (Print) Mono Blue.epsTrigal Dorado Logo Stacked (Print) Mono Blue.pdf

ON-SCREENTrigal Dorado Logo Stacked (Web) Mono Blue.jpgTrigal Dorado Logo Stacked (Web) Mono Blue.png

LOGO USAGE


PRINTTrigal Dorado Logo Stacked (Print) Mono Red.epsTrigal Dorado Logo Stacked (Print) Mono Red.pdf

ON-SCREENTrigal Dorado Logo Stacked (Web) Mono Red.jpgTrigal Dorado Logo Stacked (Web) Mono Red.png

PRINTTrigal Dorado Logo Stacked (Print) Mono Gold.epsTrigal Dorado Logo Stacked (Print) Mono Gold.pdf

ON-SCREENTrigal Dorado Logo Stacked (Web) Mono Gold.jpgTrigal Dorado Logo Stacked (Web) Mono Gold.png


appendix

STACKED LOGO + TAG FILE GUIDE




PRINTTrigal Dorado Logo + Tag Stacked (Print) 4C Red.epsTrigal Dorado Logo + Tag Stacked (Print) 4C Red.pdf

ON-SCREENTrigal Dorado Logo + Tag Stacked (Web) 4C Red.jpgTrigal Dorado Logo + Tag Stacked (Web) 4C Red.png

LOGO USAGE


PRINTTrigal Dorado Logo + Tag Stacked (Print) 4C Gold.epsTrigal Dorado Logo + Tag Stacked (Print) 4C Gold.pdf

ON-SCREENTrigal Dorado Logo + Tag Stacked (Web) 4C Gold.jpgTrigal Dorado Logo + Tag Stacked (Web) 4C Gold.png

PRINTTrigal Dorado Logo + Tag Stacked (Print) Reverse.ai(transparency requires .ai file)

ON-SCREENTrigal Dorado Logo + Tag Stacked (Web) Reverse.png

PRINTTrigal Dorado Logo + Tag Stacked (Print) BW.epsTrigal Dorado Logo + Tag Stacked (Print) BW.pdf

ON-SCREENTrigal Dorado Logo + Tag Stacked (Web) BW.jpgTrigal Dorado Logo + Tag Stacked (Web) BW.png


appendix

STACKED LOGO + TAG FILE GUIDE




PRINTTrigal Dorado Logo Stacked + Tag (Print) Mono Blue.epsTrigal Dorado Logo Stacked + Tag (Print) Mono Blue.pdf

ON-SCREENTrigal Dorado Logo Stacked + Tag (Web) Mono Blue.jpgTrigal Dorado Logo Stacked + Tag (Web) Mono Blue.png

LOGO USAGE


PRINTTrigal Dorado Logo Stacked + Tag (Print) Mono Red.epsTrigal Dorado Logo Stacked + Tag (Print) Mono Red.pdf

ON-SCREENTrigal Dorado Logo Stacked + Tag (Web) Mono Red.jpgTrigal Dorado Logo Stacked + Tag (Web) Mono Red.png

PRINTTrigal Dorado Logo Stacked + Tag (Print) Mono Gold.epsTrigal Dorado Logo Stacked + Tag (Print) Mono Gold.pdf

ON-SCREENTrigal Dorado Logo Stacked + Tag (Web) Mono Gold.jpgTrigal Dorado Logo Stacked + Tag (Web) Mono Gold.png

FOR ASSISTANCE OR APPROVAL, PLEASE EMAIL: [email protected] Version 1 | Summer 2016

BRAND GUIDELINES

Documents

BRAND GUIDELINES - Creative Cass€¦ · 21 logo do’s + don’ts trigal dorado logo + tagline 23 ogo + tagline: primary l 24 logo + tagline: alternative 25 clear space + minimum