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Brand GuidelinesJan 2016
Table of
LogoPrimaryBilingual
TypographyArabic typeface
English typeface
ColorsColor System
Usage GuideUsage basics
Restrictions
Usage on non brand colors
Usage on photos
ApplicationsBusiness Card
Letterhead
Digital
Contents
Logo
The Concept (Story)
The logo (typography) is designed in a way to bring out a metallic feeling, an element often associated with robotics. The interconnected lines are a smooth brushed metal look to give a sense of the future with orange circles in each letter to indicate an intelligence unit behind the robotic, along with power, and distinctiveness because of the sharp contrast.
Primary Logo (Light Backgrounds)
Primary Logo (Dark Backgrounds)
Typography
Primary Latin Typeface
MBZIRC uses the font “Corbel“ for all print collaterals in English. It
is recommended to use “Corbel Bold” for title headers and “Corbel
Regular” for the body text.
Corbel Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
Corbel Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
On-Screen Latin Typeface
MBZIRC uses the font “Droid Sans“ for all on-screen collaterals in
English. It is recommended to use “Droid Sans Bold” for title headers
and “Droid Sans Regular” for the body text.
Droid Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
Droid Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
Typography (English)
GE Dinar One Light
ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غف ق ك ل م ن ه و ي1234567890!@#$%##@()_+
GE Dinar One Medium
ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ عغ ف ق ك ل م ن ه و ي1234567890!@#$%##@()_+
Primary Arabic Typeface
MBZIRC uses the font “GE Dinar One“ for all print collaterals in Arabic.
It is recommended to use “GE Dinar One Medium” for title headers
and “GE Dinar One Light for the body text.
Droid Arabic Kufi Regular
ا ب ت ث ج ح خ د ذ ر ز س ش صض ط ظ ع غ ف ق ك ل م ن ه و ي1234567890!@#$%^&*()_+
Droid Arabic Kufi Bold
ا ب ت ث ج ح خ د ذ ر ز س ش صض ط ظ ع غ ف ق ك ل م ن ه و ي1234567890!@#$%^&*()_+
On-Screen Arabic Typeface
MBZIRC uses the font “Droid Arabic Kufi“ for all on-screen collaterals
in Arabic. It is recommended to use “Droid Arabic Kufi Bold” for title
headers and “Droid Arabic Kufi Regular” for the body text.
Typography (Arabic)
Usage Guide
Color System
PANTONE 420 C
0
0
0
100
C
M
Y
K
SCREEN
PANTONE 144 C
0
60
93
0
C
M
Y
K
248
149
28
#F8951C
R
G
B
HEX
0
0
0
#CECECE
R
G
B
HEX
PANTONE 368 C
9
0
43
38
C
M
Y
K
102
104
0
#66CC00
R
G
B
HEX
Primary Secondary
Usage Guide
Minimum Size
For maximum legibility, the minimum width for the
MBZIRC brandmark should be 50mm or 141.732pt.
50 mm or 141.732 pt.
Clear Space
The MBZIRC brandmark always needs breathing space. The minimum
breathing space can be measured by the height of letter Z in the logo.
Text and other graphics may not encroach upon this space.
Usage Basics
x = the height of Z
Logo Guide
Do not crop the logo. Do not stretch the logo. Do not rearrange the logo elements.
Do not add a dropshadow to the logo. Do not remove the word from the typemark.
Do not allow graphic elements,layout edges or borders within the minimum required clear space
Do not use colors that are not in the color palette.
Do not rotate the logo.
Restrictions
Usage on non brand colors
Light
Solid
Use on pastel colours, and never use the coloured logo on a solid dark colour.
Usage on photos
Use
Don’t use
Use on light background and never use on busy backgrounds.
Applications
Thank you for reading