Upload
others
View
49
Download
1
Embed Size (px)
Citation preview
Sustainable Marine Energy Brand Guidelines—2015
Bran
d Gu
idel
ines
Des
igne
d by
Trinity WharfTrinity RoadEast CowesIsle of WightPO32 6RF
+44 1983 [email protected]
Contents01 Final Logo p6
02 Logo Usage p7
03 Logo Colors p8
04 Logo Errors p9
05 Logo Size p10
06 Logo Isolation p11
07 Fonts p12
08 Colour Palette p13
09 Typography p14
10 Print p16
11 Tone p18
12 Imagery p20
If you have any questions whilst using this document please contact us at [email protected] and we will assist you as soon as possible.The contents of this document are subject to copyright.
2
Sustainable Marine EnergyBrand Guidelines
Cont
ents
Sect
ion
Title
19
Design guidelines for Sustainable Marine Energy. —Designers should follow these guidelines carefully to ensure brand continuity.
4
Sustainable Marine EnergyBrand Guidelines
A
C
B
D
01Logo 02UsageThe full colour logo to be used in most applications. A. Full Logo | For use on light or white backgrounds
B. Full Logo Reverse | For use on dark backgroundsC / D. Mono & White out | For small/ simple use or when shown with other brands.
Final Logo Logo Variations
Sustainable Marine EnergyBrand Guidelines
6Lo
go
A
C D
B
03Colours 04ErrorsExample of white out logo on SME brand colour swatches. A. Dark on Dark B. Change Logo Colours
C. Stretch Logo D. Rotate Logo
Logo color placement Ensure not to do the following
Sustainable Marine EnergyBrand Guidelines
8Co
lour
s
05Size 06IsolationKeeping the logo in original ratio, a safe minimum height can be used as follows:
X = 10mm Minium Height Always obtain a proof!
X = 40 pixels for Retina Screens (>72dpi)X = 60 pixels for Non Retina Screens (72dpi)
By using the X height of the logo wording, ensure a minimum of X white space between the logo and other elements or page edges.
Minium Height
Web
White space
X
10pxX
10px
X
Sustainable Marine EnergyBrand Guidelines
10Si
ze &
Isol
atio
n
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Gotham Book
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Gotham Medium
C25 M100 Y100 K18 / Pantone 484C / R155 G18 B18 / Hex #9B1212
C2 M100 Y100 0 / Pantone 485C / R232 G4 B3 / Hex #E80403
C6 M3 Y2 K0 / Pantone 427C / R236 G240 B241 / Hex #ECF0F1
C93 M62 Y16 K2 / Pantone 647C / R10 G98 B155 / Hex #0A629B
C99 M77 Y46 K45 / Pantone 2965C / R4 G45 B71 / Hex #042D47
07Fonts 08Palette
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Gotham Light
Dark Blue
Light Blue
Light Grey
Light Red
Dark Red
Sustainable Marine EnergyBrand Guidelines
12Fo
nts
& C
olou
r Pa
lett
e
H1 Header PrintGotham Light44pt / 54pt Leading
WebGotham Book28px / 34px Leading
BC (Body Copy)
PrintGotham Book12pt / 15pt Leading
WebGotham Book16px / 30px Leading
H2 Sub-Header
PrintGotham Light24pt / 30pt Leading
WebGotham Book22px / 30px Leading
AaBbCcDd1234!@£$
ABCDEFGHIJKSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
14Ty
pogr
aphy
Yours Sincerely,
NamePosition
Dear Sir,
Nam faccuptat expedit invelec eaquiani iumqui temperitat. Cearum iunt ommoluptasit aci venis et aceatibus ex essimilita nim aut pe non endisto rectia verios enihil ipicia sequatis adissunt mo molupta cus acea accuptatur, sa dit, quias am dolendenis suntur mint. Uptatem arume delest, que sequiat quuntios ent vel mi, ut et vel ilitatia alignatur.
Nobitiat ut libus rem etur, verum apictum vendis et, experio nseque dolorib usdaepe quias ma si omnis volor reicita tiureictaqui dolorendeles everunti dolupta aut quis pratempos et lacipsam res sus, ut ommodis cipsapiendit doloreius ipsus volupta tquiaerio opta conse con evenit, ullibus enihil minvellora doluptatio tem dolectur?
Magnimi, odistores earis audanih itatia perrum reptae nis excepra quis in nulla asitas re mil ese dunt ut fuga. Faccatur? Lit laut ratius quiate odi nam, quae omnis.
Sustainable Marine EnergyTrinity Wharf, Trinity Road, East CowesIsle of Wight PO32 6RF
+44 1983 [email protected]
TEW
With compliments
Sustainable Marine EnergyTrinity Wharf, Trinity Road, East CowesIsle of Wight PO32 6RF
+44 1983 [email protected]
TEW
+44 0700 00000+44 1983 [email protected]
Sustainable Marine EnergyTrinity Wharf, Trinity RoadEast Cowes, Isle of WightPO32 6RF
MTEW
NamePosition / Title
10PrintExample usage of the Logo, Fonts and Typography styles.
Stationery
Sustainable Marine EnergyBrand Guidelines
16Pr
int
11ToneTone of Voice Example
‘Sustainable Marine Energy Ltd (SME) is a marine engineering company, focused on bringing a cost-effective solution to the tidal energy market..’
SME’s tone of voice is clear, concise, without being overly technical.
Jargon and industry abbreviations should be kept to a minimum.
Sustainable Marine EnergyBrand Guidelines
18To
ne o
f Vo
ice
Photographic Style
12Imagery
Approved, high resolution imagery must always be used. Where possible the SME stylised Photoshop action filter should be applied.
The action set can be download athttp://sustainablemarine.com/assets/downloads/actions.zip
The correct action to apply is X-Pro II. Photoshop action credit: Denny Tang www.photoshoptutorials.ws
Sustainable Marine EnergyBrand Guidelines
20Im
ager
y
Sect
ion
Title
19
Designers and content authors should follow these guidelines carefully to ensure brand continuity.
If you have any questions whilst using this document please contact us at [email protected] and we will assist you as soon as possible. The contents of this document are subjectto copyright.
Sustainable Marine EnergyTrinity WharfTrinity RoadEast CowesIsle of WightPO32 6RF
+44 1983 [email protected]
22
Sustainable Marine EnergyBrand Guidelines
Cont
act