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Brand Identity: Kusina

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Page 1: Brand Identity: Kusina
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KUSINA IS A DESIGN COLLECTIVE THATORGANIZES EVENTS, COMPETITIONS,WORKSHOPS AND OTHER NETWORKINGOPPORTUNITIES.THEY’RE MAIN PHILOSOPHY IS TOMAINTAIN “HANDMADE CREATIVITY”.MANY OF THEIR EVENTS ARE BASED ONDESIGNING WITHOUT THE USE OFCOMPUTERS UNLESS IT IS TO DISPLAYHANDMADE COMPONENTS.

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IDENTITY IN THE PROCESS,INSTEAD OF THE FORM

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CONNONTATIONS: COLLABORATIVE, UNBOUNDED, PERSONAL, FUN

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DEFINE THE PROCESS,MAINTAIN IDENTITY

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BUSINESS CARDS

RULES:- AQUIRE A 3.5x2 IN. WRITING SURFACE- WRITE “KUSINA” ON THE FRONT- WRITE YOUR EMAIL ON THE BACK- WRITE ADDITIONAL INFORMATION IF NEEDED- MUST USE A BLACK PEN/MARKER- SAY THANK YOU

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LETTER HEAD

RULES:- DOWNLOAD LETTER HEAD TEMPLATE WHICHCONTAINS SOME CONTENT AND FONT FACES- WRITE “KUSINA” ABOVE THE ADDRESS- WRITE YOUR NAME UNDER “SINCERELY”- DO A SCRIBBLE- MUST USE BLACK PEN/MARKER

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HEADER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER

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BODY - FONT FACE: MINION PRO, 10PT

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FOOTER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER

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PRESENTATION TEMPLATEOTHER APPLICATIONS:

RULES:- TAKE A PICTURES OF A KITCHEN- USE AS BACKGROUND- USE TRADE GOTHIC LT STD CN, WHITE @14-16 PT FOR THE BODY- USE TRADE GOTHIC LT STD CN, NICKEL @32-54 PT- MAINTAIN COMPANY MARK IN THE BOTTOMRIGHT

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HAND DRAWN “SPECIAL K”EVENT SHIRT

OTHER APPLICATIONS:

RULES:- AQUIRE A BLANK T-SHIRT- MUST USE A BLACK MARKER/PAINT- DRAW THE LETTER “K’ ON THE FRONT- HIGH FIVE ANOTHER, ONCE DONE

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OFFICE WALL GRAPHIC,KUSINA OFFICE INTERIOR

OTHER APPLICATIONS:

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EVENT AD + SIGNAGE,KUSINA OFFICE EXTERIOR

OTHER APPLICATIONS:

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