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Brand Innovators Content Marketing Portland takes place March 18, 2015, at the RiverPlace Hotel in Portland, Oregon. Featured speakers include Bryan Rhoads of Intel, Brady Walen of Widmer Brothers Brewing, adidas' Chris Murphy, Stumptown Coffee's Diane Aylsworth, Huntley McNabb of CarePayment, and TJ Ansley of the Portland Trailblazers.
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P O R T L A N D , O RMARCH 18, 2015
Hello and ...
Welcome to our inaugural Brand Innovators Content Marketing in Portland!
Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers.
Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event.
Enjoy the show and we look forward to seeing you at our next event in Portland, again, soon!
Marc SternbergCo-Founder
Brandon Gutman Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
Marc SternbergCo-Founder
Brandon Gutman Co-Founder
4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com
Brand Innovators Team
LETTER FROM THE FOUNDERS ........................................VIP SPEAKERS .................................................................AGENDA .............................................................................
SPEAKERS ........................................................................ADVISORY BOARD ...........................................................STRATEGIC ADVISORS ....................................................SPONSORS ......................................................................
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What’s Inside
Brandon GutmanCo-Founder
Marc SternbergCo-Founder
Ted RubinActing Chief Marketing Officer
David TeicherChief Content Officer
Leora RosenbergProgram Director
Jared HopferHead of Business Development
Paula ParisiChief Technology Officer
Alexander KanishBusiness Development Manager
Martina SuessProgram Director
Taylor CohenProgram Director
Maria SekarProgram Director
Parker Johnson Marketing Coordinator
Negeen AmuzegarMarketing Coordinator
6 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com
Keynote
MARKETING DIRECTOR, STUMPTOWN COFFEE ROASTERS@stumptowncoffee
Diane Aylsworth leads the Marketing and Creative team for Stumptown Coffee Roasters. From whole bean coffee to cold brew to merchandise, she leads an internal team of creatives that keep the Stumptown brand strong while intentionally breaking
the rules that are often considered ‘givens’ in brand management and marketing. She is responsible for brand growth and innovation across numerous sales channels and works closely with the communications and content marketing team. Prior to joining Stumptown, Diane led B2B National Account and Distributor Marketing for Sugar Foods Corporation, and began her brand management career at Nestle working on brands such as Nesquik and Lean Cuisine.
DIANE AYLSWORTH
BRAND MANAGER, WIDMER BROTHERS BREWING@BradyWalen
Brady Walen is the brand manager for Widmer Brothers Brewing, Portland’s largest brewery and brewers of Oregon’s favorite craft beer. As a craft beer enthusiast with a passion for building brands, Brady has been developing marketing, brand and
communications strategies for the last 10 years and has been actively involved in the local beer community since moving to Portland from Chicago in 2009.
BRADY WALEN
8 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com
VP MARKETING, CAREPAYMENT @CarePayment
Huntley McNabb joined CarePayment in 2012 to oversee marketing. He brings over 20 years of experience in technology and financial services marketing. Before joining CarePayment, Huntley was vice president of marketing for MedSynergies, Inc., a provider of revenue cycle and hospital-physician alignment
services, and was director of marketing for hotel technology provider Pegasus Solutions, Inc. He also held leadership positions in sales, account management and marketing for TRX, Inc., and Sabre. Huntley received an MBA from the University of Texas at Austin, and received his undergraduate degree in English from Rice University.
HUNTLEY MCNABB
Success Story
Success Story
GLOBAL SOCIAL MARKETING, INTEL CORPORATION@bryanrhoads
Bryan Rhoads runs global social marketing at Intel. He is an OG content specialist and strategizes Intel’s global approach to earned and paid social media and native advertising. In addition, Bryan manages Intel’s award-winning partnership w/ VICE Media
that resulted in The Creators Project. In 2014 Bryan was named “Content Marketer of the Year” by the Content Marketing Institute. In addition to Intel, Bryan has also worked at Davinci Software and Hollywood Entertainment. He was educated at MIT’s Sloan School of Management, embarking on a career that focuses on the evolution of Media + Brand + Technology.
BRYAN RHOADS
10 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com
HEAD OF BRAND INITIATIVES, OUTBRAIN @kodifoster
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow
Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space, and has spoken at event including Brand Innovators, The Ataway Exchange Conference, Open Co., and The Advertising Club Media:Now Conference. Prior to joining Outbrain Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. He is a graduate of Cornell University.
KODI FOSTER
Keynote
Keynote
CEO, OPAL LABS INC.@georgehuff, @workwithopal
George Huff is the Co-Founder and CEO of Opal Labs, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing
today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies.
GEORGE HUFF
12 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com
Agenda
8:45 am WELCOMEBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand Innovators
9:00 am CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOMThere’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Huntley McNabb, Vice President of Marketing, CarePaymentChris Murphy, Director of Brand Communications & Digital Marketing, adidas Luis Vargas, VP Business Development & Experiences, The Clymb
9:40 am KEYNOTEBrady Walen, Brand Manager, Widmer Brothers Brewing
10:10 am BRANDS AS EDITORS There’ s a lot of content on the world wide web — maybe too much, especially, now that every brand is a “publisher.” Breaking through the clutter has become essential, which is why brands need to think more like editors, creating interesting, and engaging content and experiences for consumers. Great content must resonate with consumers in order for them to believe it, share it, and reflect positively on your brand. Learn how brands are beginning to think and act like editors and what it takes to build a virtual (or actual) newsroom.
Moderator: Jon Kishpaugh, Account Executive, LivefyreTJ Ansley, Director of Digital Media, Portland Trail Blazers Leslie Constans, Strategic Brand Communications & Marketing, Cambia Health SolutionsJacob Curtis, Marketing Manager, CON2RMichael Ehrlich, Director of Public Relations, adidas
WEDNESDAY, MARCH 18, 2015RIVERPLACE HOTEL, PORTLAND, OR
CONTINUED ON PAGE 14
14 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com
Agenda
10:50 am NETWORKING BREAK
11:10 am KEYNOTE — THE NEW DEFAULT
Kodi Foster, Head of Brand Initiatives, OutbrainContent is no longer a “nice-to-have” and mobile is no longer the “new kid on the block” in digital marketing: they are the primary means of communication between brands and consumers. In this discussion, Kodi will discuss why fluency in content and mobile engagement isn’t just a marketing imperative – it’s a business imperative.
11:30 am SUCCESS STORY — INTEGRATED STORYTELLING
Bryan Rhoads, Global Social Marketing, Intel Corporation Audiences and the media they consume are in constant motion. The modern web, the devices that we use, the trends and the overall electronic ecosystem is a thing of marvel, but it’s really nothing new. Its rather the continued evolution of our social animal and our hunger for what the ancient Greeks would call “mythos”. Bryan will discuss how our jobs are changing to meet new demands and demo Intel’s global approach for storytelling w/ special emphasis on the award-winning the Creators Project w/ VICE media andIntel iQ.
12:05 pm KEYNOTEGeorge Huff, CEO, Opal Labs
12:30 pm LUNCH
1:30 pm KEYNOTE — KEEPING THE STUMPTOWN BRAND FRESHDiane Aylsworth, Marketing Director, Stumptown Coffee RoastersIn 15 years, Stumptown Coffee Roasters has evolved from a small, local coffee roaster on SE Division St. to a well-known national brand. We’ve expanded to new markets, new product lines, and evolved in the digital age. To stay relevant and true to ourselves, we are constantly refreshing our brand through content and artistic exploration. Here’s how we do it.
CONTINUED ON PAGE 16
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Agenda
2:00 pm PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT Creating content and creating content that people actually want are two very different matters. Seasoned brand marketers know the secret to success is finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.
Eric King, Social Strategist, KEEN FootwearKevin Patterson, US Consumer Campaigns Manager, Intel CorporationEmily Priebe, Marketing Manager, EpicodusJudith Rich, Marketing Director, Getty Images
2:40 pm SUCCESS STORY — BRIDGING HEALTHCARE’S AFFORDABILTIY GAP
Huntley McNabb, VP Marketing, CarePaymentAs healthcare providers adopt retail practices to address the needs of the new healthcare consumer, CarePayment guides them down the path to improving their patients’ financial experience and removing perceived barriers.
3:10 pm NETWORKING BREAK
3:30 pm WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE Whether it’s page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-à-vis other media? How can you deliver more tangible results?
Kyle Cassidy, Director of Copywriting & Editorial, The ClymbSarah Eadie, Content Marketing Analyst Simple FinanceAmandine Le Roux, Marketing Manager, PlywerkSteve White, Group Director, R/GA
4:10 pm BRAND INNOVATORS COCKTAIL RECEPTION
RANKING REPORTOver the last two years, we've surveyed more than 3,500 Millennial
consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking
report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
MOOSYLVANIA PRESENTS
THE 2015 MILLENNIAL STUDY
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA314-644-7901 • [email protected]
18 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com
Speakers
Leslie Constans manages brand strategy for Cambia Health Solutions. She is responsible for brand and content strategy and communications, including positioning, messaging and integrated brand communications (digital/social, PR, events, internal, etc.) for Cambia and its family of companies. Prior to joining Cambia in 2013, Leslie served as Director of Marketing and Communications for the Oregon Entrepreneurs Network, was Public Relations Manager for Knowledge Universe and Manager of Global Relations for Columbia Sportswear. Earlier in her career she held marketing positions at IBM and SAP.
LESLIE CONSTANS Brand Strategy, Cambia Health Solutions @lconstans
An experienced New Media Marketer and Personal Branding advocate, Jacob Curtis consults both companies and individuals in developing and maintaining their digital identity online. Previously Jacob has worked as a content strategist and community manager for a few major B2B and B2C Fortune 500 companies and in his free time produces the well-known ‘#SocialMediaMinute’ tutorial series published on his popular You Tube channel.
JACOB CURTISMARKETING MANAGER, CON2R@JacobKCurtis
TJ Ansley is Director of Digital Media for the Portland Trail Blazers, having joined the organization in July 2013. TJ has has six years of Digital Media management experience in large organizations, including three years as Digital Content Editor for the Ohio-based Columbus Crew (Major League Soccer). He received his BS in Communications Technology from Eastern Michigan University.
TJ ANSLEYDirector of Digital Media, Portland Trail Blazers @tjansley
Kyle Cassidy is Director of Editorial Content and Copywriting at The Clymb, Oregon’s second fastest-growing business and the fastest-growing retailer in Outdoor Industry history. An award-winning journalist and publishing industry refugee, he was the second hire on the The Clymb’s marketing team and founded the company’s content empire. He also edits The Clymb’s blog, which features award-winning work by the world’s leading writers and photographers. Kyle has published over 2,000 stories at The Clymb, driving hundreds of thousands of monthly views as well as content shares from high-profile influencers such as Travel Oregon, The North Face, Outside magazine, and more.
KYLE CASSIDY Director of Copywriting and Editorial, The Clymb@Kyle_Cassidy
20 Get Social: @Brand_Innovator #bisummit
Eric King is a creative social strategist and community manager with 6 years of experience building online communities through social media and content creation. He’s spent the past 3.5 years as the social manager and “voice” for KEEN Footwear, an outdoor footwear and lifestyle brand headquartered in Portland, OR. Before joining the outdoor market, he spent time working in the fields of web marketing and sports journalism. When not interacting online, look for Eric on his bike, exploring the hills of Portland, or in a local brewpub catching the latest Blazers or Timbers game.
ERIC KINGSOCIAL STRATEGIST, KEEN FOOTWEAR@ericking
As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman
Speakers
Michael Ehrlich is the Director of Public Relations for adidas America, where he leads PR strategy across all sport and style categories. In his 4 years at adidas and 3 years at adidas’ PR agency of record, Michael has developed and executed programs to support products launches, marketing campaigns, sponsorships, events, professional and college partners and corporate initiatives. Highlights include the 2010 and 2014 World Cups, 2008 and 2012 Summer Olympics, NBA All-Star Games, Major League Soccer and working with athletes such as DeMarco Murray, Robert Griffin III, David Beckham, Derrick Rose and Damian Lillard.
MICHAEL EHRLICHDIRECTOR OF PUBLIC RELATIONS, ADIDAS AMERICA@adidasusprguy
Sarah Eadie joined Simple to help talk to customers in a way no bank has ever before. A full stack content marketer on a growing team, Sarah focuses on bringing traditionally monotonous banking topics to life by promoting Simple customers and emphasizing the human aspect of money. She spends free time furthering her dream of becoming Kanye West’s biographer. Tweet her @eadiest whenever.
SARAH EADIE CONTENT MARKETING ANALYST, SIMPLE FINANCE@eadiest
21www.Brand-Innovators.com
Speakers
Kevin Patterson is Consumer Campaign Manager for Intel Americas and US Consumer Media Manager (interim). He is responsible for hundreds of millions of dollars managing both Intel-direct consumer media campaigns in the USA and large joint marketing activities with leading retailers. Kevin’s campaigns have won industry awards and recognition, including an ARF Ogilvy Award and Adweek “Top Back to School” and “Top Holiday Ads” 2014. Prior to Intel, Kevin worked on the ad/marketing agency side for clients that included GE, Ford, Nissan/Infiniti, Lexus, and The World Bank. He has designed marketing programs adopted globally and in use by leading companies over a decade later.
KEVIN PATTERSONUS CONSUMER CAMPAIGNS MANAGER, INTEL CORPORATION@kevinepatterson
Chris Murphy has been with adidas for nearly 10 years, starting in the eCommerce group as a consultant, moving into Digital Marketing where he led that team for 3 years, then as the Director of Brand Communications and Digital Marketing, and now as the Managing Editor of the Portland-based Newsroom. He has held both global and regional management positions while at adidas. Chris began his career in Marketing in 1998 with a small .com start-up in Hood River, OR. In 2001, he began consulting online retailers and agencies on website development and online selling tools. Chris is a strategic marketer with a passion for sports and all things digital.
CHRIS MURPHYSENIOR DIRECTOR / MANAGING EDITOR, NEWSROOM, ADIDAS US@C3MurphO
As Marketing Manager for Plywerk, Amandine Le Roux is responsible for introducing Plywerk’s brand and products to potential new customers, while aligning marketing efforts with unified campaigns that extend across all channels and conform to the company’s core values and branding. Amandine’s experience in sales, marketing and account management spans e-commerce, social media, creative digital design and copywriting. Prior to joining Plywerk, she was a Sales and Account Manager for 555lab, Marketing Director for Muze Events and Bright Records, companies she founded.
AMANDINE LE ROUXMARKETING MANAGER, PLYWERK@dina_leroux
Jonathan Kisphpaugh spearheads enterprise sales for Livefyre, an SaaS platform that helps companies engage customers more meaningfully through a combination of real-time conversation, social curation, content and advertising. His goal is to evolutionize how global businesses engage customers through real-time content marketing, via Livefyre’s platform, on which more than 1000 brands can curate real-time content across all social channels back into their owned web properties, mobile apps, advertisements and television broadcasts. Prior to Livefyre, Jon was in Enterprise Sales at Cloudwords, Inc..
JONATHAN KISHPAUGHENTERPRISE SALES, LIVEFYRE@KishPow
22 Get Social: @Brand_Innovator #bisummit
Speakers
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS@MarcSternberg1
Luis Vargas is currently the VP, Business Development & Experiences at The Clymb, based in Portland, Oregon. The Clymb is a 4.5 million+ member strong, e-commerce and content business selling gear, apparel and global adventure travel experiences. Luis has spent his career in the travel and tourism industry having held leadership roles at iconic brands such as REI, The Walt Disney Company and Backroads. He is a graduate of The Anderson School of Management at UCLA, a Certified Sommelier, and sits on the Board of Directors of Sustainable Travel International, the Adventure Cycling Association and is a frequent advisor to the Adventure Travel Trade Association.
LUIS VARGAS VP Business Development & Experiences, The Clymb@iamluisvargas
Judith Rich is a seasoned marketer with more than 10 years of experience in digital marketing, B2B and consumer strategy as well as content marketing. She’s worked for brands such as Discovery Communications, HBO, Forbes and most recently, Getty Images. In her recent role as Head of Content Marketing at Getty Images, Judith has strengthened the Getty Images brand by illuminating the stories and trends found in visuals communications. Currently, Judith lives in Portland and serves as a marketing consultant to small and enterprise companies.
JUDITH RICHMARKETING DIRECTOR, GETTY IMAGES@fooditka
Passionate about digital marketing, Emily Priebe started her career as a copywriter for an e-commerce company and later moved into a more comprehensive digital marketing role at the same company. She later took over as the Marketing and Content Manager for a local digital marketing agency where she was in charge of developing the agency’s content initiatives and directing marketing strategies. Emily is currently finishing a Master’s Degree in Strategic Communication at the University of Oregon, focusing her research on content marketing strategies.
EMILY PRIEBEMARKETING MANAGER, EPICODUS@EmilyPriebe
24 Get Social: @Brand_Innovator #bisummit
Speakers
Steven White is a former engineer and coder turned digital strategist and advertising executive devoted to bringing simple, effective solutions to brands in the digital ecosystem. As Group Director for R/GA he leads the company’s global direct-to-consumer Nike business, including Nike.com, NIKEiD and Digital Retail. Based in Portland, Steve manages teams locally and in NYC across digital commerce implementations, commerce platform optimization, APP development and next-gen Seamless Retail.
STEVEN WHITE Group Director, R/GA@steveewhite
25www.Brand-Innovators.com
Advisory Board
LASTON CHARRIEZSVP MARKETING, WESTERN UNION
CHARLIE COLECEO,THE LINE
CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA
B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN
DOUGLAS BUSKGLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY
NICOLE FRALEYAVP DIGITAL MARKETING, VICTORIA’S SECRET
26 Get Social: @Brand_Innovator #bisummit
ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO
JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS
JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
MICHAEL MASVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLY-CLARK
IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES
Advisory Board
27www.Brand-Innovators.com
JONATHAN STEPHENHEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST
MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE
ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
JOHN STARKWEATHEREXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER
PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
Advisory Board
28 Get Social: @Brand_Innovator #bisummit
COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA
GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE
Advisory Board
CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
29www.Brand-Innovators.com
Strategic Advisors
JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick
SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy
TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin
BRIAN SOLISAUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP@BrianSolis
NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA@NortyCohen
30 Get Social: @Brand_Innovator #bisummit
Opal is the leader in collaborative planning for brand marketing teams. Opal’s cloud-based enterprise platform simplifies the planning and management of a brand’s content across any digital marketing channel. Many of the world’s leading brands use Opal to collaboratively plan and manage their brand content, including Target, Nestlé, Burberry and NASA. To learn more visit workwithopal.com and connect with us @workwithopal and join the #planforcontent conversation.
Marquee Sponsor
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp
Title Sponsors
31www.Brand-Innovators.com
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal
Title Sponsors
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. @Dstillery
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
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Title Sponsors
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Premiere Sponsor
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @Kargo